smartvet

What smartvet does

SmartVet is a privately held, dual-channel veterinary practice founded in November 2011 and headquartered at 1537 Fort Jesse Road in Normal, Illinois. The company operates both a mobile in-home veterinary service and a fully equipped physical animal hospital, serving pet owners across Bloomington, Normal, and surrounding McLean County communities (Hudson, Carlock, Danvers, Heyworth, McLean, Downs, Towanda, and Lexington). It is positioned as the only mobile veterinary practice serving the Bloomington-Normal area, with all veterinarians certified Fear Free and Cat-Friendly.

The clinical service portfolio spans canine and feline wellness care, vaccinations, dental care, soft tissue surgery, digital radiology, ultrasound, laser therapy, veterinary chiropractic, microchipping with HomeAgain registration, and end-of-life care including at-home euthanasia and cremation services via Brennan Pet Cremations. Supporting infrastructure includes a 24/7 online pharmacy distributing prescription medications and diets from Royal Canin, Purina, and Hills; the PetDesk mobile application for scheduling, records, and two-way texting; the Snout Wellness Plan (a subscription preventive-care bundle); and the SmartPay pre-payment plan (a recurring monthly credit top-up). Equipment-level capabilities include digital X-ray, ultrasound imaging, and therapeutic laser systems, with partner-provided specialized ultrasound via U/S to You and AVCA-certified chiropractic care via Dr. Karen Hannah.

The business model combines professional service fees (pay-at-time-of-service for clinical visits) with subscription/recurring revenue (Snout Wellness Plan, SmartPay), third-party-financed transaction revenue (CareCredit, Scratchpay), product sales via the online pharmacy, and ancillary revenue from cremation referrals. Pricing includes a 10% senior discount, and financing partners extend interest-free or installment options to make higher-ticket procedures accessible. Customer acquisition is primarily direct-to-consumer through the company website, Google/Yelp reviews, the PetDesk app, Facebook presence, and referral partnerships with local dog trainers. SmartVet has no disclosed institutional investors, parent company, or M&A activity.

Name

smartvet

Legal name

SmartVet

Website

https://thesmartvet.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartVet is a privately held, dual-channel veterinary practice in Normal, Illinois, providing mobile in-home and in-hospital veterinary care — including wellness, surgery, dental, imaging, and end-of-life services — to pet owners across the Bloomington-Normal area.

Ownership category

akta.pro rank

Headquarters

HQ city

Normal

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Veterinary Services: Comprehensive veterinary care services including wellness exams, vaccinations, dental care, surgery, diagnostics, and end-of-life care provided both at-home via mobile service and at the physical hospital location.
2. Veterinary Pharmacy and Products: 24/7 online pharmacy store selling prescription medications, flea and tick control products, heartworm preventatives, and prescription diets from Royal Canin, Purina, and Hills. Available to established clients only.
3. SmartPay Pre-Payment Plan: Monthly pre-payment plan allowing clients to budget for veterinary expenses by making monthly credit card payments to add credit to their account. Suggested amounts: $25/month for cats, $60/month for dogs.
4. Snout Wellness Plan: Comprehensive preventive care wellness plan enrollment offering bundled services for ongoing pet healthcare needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SmartVet is a Bloomington-Normal veterinary practice that provides both mobile/in-home and in-clinic companion-animal care for cats and dogs. Services span wellness and preventative care, vaccinations, microchipping, dental cleanings, surgery, digital X-rays, ultrasound, laser therapy, chiropractic, euthanasia, after-care, and an on-site pharmacy, with subscription-style wellness and pre-payment plans offered alongside fee-for-service visits.

Product overview

SmartVet is a dual-model veterinary practice offering both a mobile veterinary service and a physical animal hospital in Normal, IL. The core offering consists of the SmartVet Mobile Veterinary Service, which brings comprehensive pet care directly to clients' homes, complemented by an in-hospital facility at 1537 Fort Jesse Road for services requiring surgical equipment, radiographs, and advanced diagnostics. The product portfolio includes wellness care (canine and feline), dental services, digital X-rays, surgery, ultrasound, laser therapy, chiropractic care, microchipping, and vaccinations. SmartVet also offers value-added services including the Snout Wellness Plan for preventive care budgeting, SmartPay pre-payment plans, and a PetDesk-powered app for appointment scheduling and pet health tracking. End-of-life services include euthanasia and after-care through partnership with Brennan Pet Cremations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Wellness Care Routine preventative wellness examinations and preventative health planning for cats and dogs, typically delivered via house-call or hospital visit, targeted at healthy and at-risk companion animals.
• Cat and Dog Vaccinations Core and lifestyle vaccinations administered to cats and dogs during wellness or sick visits, for individual pet owners needing preventative immunization.
• Pet Microchipping Implantation of identification microchips for cats and dogs, offered as a permanent recovery tool for pet owners concerned about lost pets.
• Pet Dental Cleanings Professional dental prophylaxis and oral-health services for cats and dogs, performed for pet owners seeking routine oral care or treatment of dental disease.
• Surgical Services General veterinary surgical procedures performed at the SmartVet Animal Hospital for companion-animal patients whose procedures cannot be conducted at the client's home.
• Pet X-Rays and Ultrasound In-house digital radiography (X-ray) and ultrasound imaging used as diagnostic tools for evaluating injury, illness, and internal conditions in cats and dogs.
• Vet Diagnostics Diagnostic workup services supporting identification of illness and injury in companion animals, integrated with imaging and physical exam findings.
• Pet Laser Therapy Therapeutic laser treatment offered for cats and dogs to address pain, inflammation, and post-procedure or injury recovery.
• Pet Chiropractic Chiropractic adjustment service for companion animals, marketed toward mobility, musculoskeletal comfort, and quality-of-life support.
• Senior Pet Care Care program tailored to aging cats and dogs, addressing chronic disease management, mobility, and quality-of-life considerations for senior animals.
• Pet Euthanasia Compassionate end-of-life euthanasia services for cats and dogs, intended to minimize stress for the pet and owner, often performed in the home setting.
• After Care Options Post-euthanasia care options for deceased pets, including cremation and other after-care arrangements coordinated through the practice.
• Pharmacy On-site veterinary pharmacy dispensing medications and therapeutic products prescribed during wellness, sick, or surgical visits.
• SmartVet Animal Hospital Fixed-location veterinary hospital in Bloomington-Normal that delivers in-clinic diagnostics, surgery, dental, and sick-visit care for cats and dogs whose owners prefer or require a clinic setting.
• Snout Wellness Plan Subscription-style wellness plan bundling routine preventative services (such as exams, vaccinations, and preventatives) into a recurring membership for cats and dogs.
• SmartPay Pre-Payment Plan Pre-payment installment program allowing clients to spread the cost of planned veterinary procedures over scheduled payments before the service is rendered.
• Quality-of-Life Scale Structured assessment tool used by the practice to help pet owners evaluate end-of-life quality for cats and dogs as part of euthanasia and senior care decision-making.
• SmartVet Mobile Veterinary Service House-call mobile veterinary service delivering in-home wellness, preventative, sick-visit, and select procedural care for cats and dogs throughout the Bloomington-Normal service area.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Brennan Pet CremationsminorStrategic or Co-development PartnerPartnered cremation service provider for pet aftercare. SmartVet arranges transportation of pet remains to Brennan's crematorium. Includes clay paw impression and return of ashes in decorative wooden box with brass nameplate within 10-14 days.
• PetDeskcoreTechnology or IntegrationDigital communication platform powering the SmartVet mobile app, enabling 24/7 appointment requests, medical records access, automatic reminders, two-way texting, and pet health information management.
• CareCreditcoreGTM or Marketing PartnerHealthcare financing partner providing extended payment plans and interest-free options for 6 months for pet healthcare expenses. SmartVet actively promotes CareCredit as a payment option.
• ScratchpaycoreGTM or Marketing PartnerPet payment plans provider offering transparent installment options with instant approval and no credit score impact. SmartVet directs clients to Scratchpay for financing needs.
• HomeAgaincoreTechnology or IntegrationNational pet microchip registry that SmartVet uses to register implanted microchips. Maintains national database for reuniting lost pets with owners through veterinary hospitals and animal shelters.
• Dr. Karen Hannah (Touch of Wellness)minorStrategic or Co-development PartnerLicensed animal chiropractor providing veterinary chiropractic care services at SmartVet's office on Thursdays. AVCA certified animal chiropractor from Touch of Wellness in Morton, Illinois. Illinois state law requires veterinary referral for chiropractic care.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Vets: The Vets is a national mobile veterinary service that dispatches vets to pet owners' homes for wellness, diagnostics, and sick visits. Direct peer: same mobile in-home delivery model targeting pet owners seeking convenience over clinic visits.
• BetterVet: BetterVet operates a mobile veterinary platform offering in-home vet visits across multiple U.S. metros. Direct peer: shares SmartVet's mobile-only/home-visit positioning and tech-enabled booking experience.
• Lap of Love Veterinary Hospice: Lap of Love is a national mobile veterinary practice specializing in in-home hospice, euthanasia, and end-of-life care. Direct peer: mobile delivery model with overlapping end-of-life service offerings similar to SmartVet's at-home euthanasia and JOURNEYS scale work.
• Vetted PetCare: Vetted PetCare offers mobile veterinary and grooming services in select U.S. markets. Direct peer: comparable mobile pet care delivery with similar in-home convenience positioning.

Emerging players

• Bond Vet: Bond Vet is a modern veterinary clinic chain with a strong design/technology brand and urgent care focus. Emerging player: not mobile, but competes for the same design-conscious, convenience-seeking pet owner segment with similar Fear Free–inspired care approaches.
• Sploot Veterinary Care: Sploot operates modern, tech-enabled veterinary clinics with extended hours and an app-driven experience. Emerging player: overlaps on client experience design and PetDesk-style digital booking, though Sploot is clinic-based rather than mobile.
• Modern Animal: Modern Animal is a membership-based veterinary clinic concept with a digital-first experience. Emerging player: comparable tech-enabled, consumer-brand-driven approach to pet care with overlapping target demographic.

Broad incumbents

• VCA Animal Hospitals: VCA operates one of the largest networks of general and specialty veterinary hospitals in North America. Broad incumbent: large-scale competitor providing overlapping surgical, diagnostic, and wellness services across the broader region.
• Banfield Pet Hospital: Banfield is the largest general veterinary chain in the U.S., primarily co-located inside PetSmart retail locations. Broad incumbent: national scale competitor offering overlapping preventive care, wellness plans, and standard surgical services.

Others

• Heartland Veterinary Partners: Heartland Veterinary Partners is a corporate veterinary support organization whose careers platform hosts SmartVet's job postings. Others: not a direct peer, but a potential affiliation partner / parent organization providing back-office and operational support to independent vet practices.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SmartVetMobile
• Xx.com/TheSmartVet
• LinkedInlinkedin.com/company/smartvet-mobile-veterinary-service

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smartvet