Hearts Alive Village

What Hearts Alive Village does

Hearts Alive Village is a 501(c)(3) nonprofit animal welfare organization founded in 2013 and headquartered in Las Vegas, Nevada, serving the Southern Nevada region with a portfolio of integrated animal rescue, low-cost veterinary care, and owner-support programs. The organization operates two clinics — the Decatur Full Service Clinic and the Nellis Preventative Care Clinic — providing examinations, spay/neuter surgeries, vaccinations, and microchipping at prices materially below for-profit alternatives (e.g., Dog Spay $150-$290, Cat Neuter $130). Distribution extends through three additional physical locations: the Cat Café on Rainbow Blvd, the PetSmart Everyday Adoption Center in Henderson, and the Joseph Mayo Rehabilitation ReTreat facility capable of housing 30 dogs. Adoption and foster operations are managed through the Shelterluv platform, while volunteer scheduling is handled via the Cheetah mobile application.

The business model is community-led and hybrid in revenue structure: primary funding comes from individual donations, corporate sponsorships (Caesars Entertainment, Resorts World Las Vegas, Wells Fargo), and foundation grants (ASPCA, Maddie's Fund, Best Friends Animal Society, Greater Good Charities, Petco Love, Humane Society of the US), supplemented by transactional revenue from adoption fees, veterinary services, Cat Café $20 donation-per-visit, and fundraising events such as the Pickleball for Paws tournament. Customer segments are personas rather than enterprises: low-income families and pet owners (primary), veterans (Charlie Mike program), foster families, and general community adopters and donors. The organization has a 19-person staff supported by over 84,711 lifetime volunteer hours.

At the program level, Hearts Alive Village offers the Alexis Project (targeted pit bull spay/neuter), Kendall's Kupboard pet food bank, the Veterinary Forensics Program supporting animal cruelty investigations, the Charlie Mike veteran support initiative, the Medical Assistance Program for emergency veterinary grants, Kitten Season intensive neonatal care, and the For the Love of Horses barnyard rescue. Three licensed veterinarians and a Director of Veterinary Initiatives who serves on the Nevada Veterinary Medical Board of Examiners provide clinical leadership. No proprietary technology platform exists; all digital infrastructure relies on third-party SaaS providers. Technology posture is operationally adequate but not a competitive differentiator, and no AI/ML capabilities are employed.

Name

Hearts Alive Village

Legal name

Hearts Alive Village, Inc.

Website

https://heartsalivevillage.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Hearts Alive Village is a 501(c)(3) nonprofit animal welfare organization founded in 2013 that operates two low-cost veterinary clinics, an adoption center, a cat café, and veteran and food assistance programs serving low-income families and the broader Southern Nevada community.

Ownership category

akta.pro rank

Product category

Animal Welfare and Low-Cost Veterinary Services

NAICS

Veterinary Services (541940), Pet Care (except Veterinary) Services (812910)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Foster & Volunteer Network Programs (BPAGAIAF), Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Animal rescue services
• Low-cost veterinary care
• Pet adoption programs
• Spay and neuter services
• Animal welfare nonprofit

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Donations and Grants: Primary funding from individual donations, corporate sponsorships, and foundation grants. Offers monthly donor programs, legacy giving, and fund-a-need campaigns. Partners include Caesars Entertainment, Resorts World Las Vegas, Wells Fargo, ASPCA, and others.
2. Adoption Fees: Revenue from animal adoptions. Kittens $125, Cats $90, Cats (Bonded pair) $75 each, Adult Dogs 30+ lbs $50, Adult Dogs <30 lbs $105, Puppies $200, Senior Cats $75.
3. Veterinary Clinic Services: Low-cost veterinary services including spay/neuter, vaccinations, and wellness care. Cat Neuter $130, Cat Spay $165, Dog Neuter $120-$220, Dog Spay $150-$290 depending on weight.
4. Cat Café Admission: $20 tax-deductible donation per person for one-hour cat café visits including snacks and beverages.
5. Events and Fundraisers: Revenue from events such as Pickleball for Paws tournament ($150/team, $50 spectator) and pet portrait painting events.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Hearts Alive Village is a 501(c)(3) nonprofit that delivers low-cost veterinary care (spay/neuter, vaccinations, exams, microchipping) through two clinics, places rescued cats, dogs, and barnyard animals into adoptive homes via a Cat Café, a PetSmart-based Everyday Adoption Center, and foster networks, and runs owner-support programs including a pet food bank, veteran assistance, and a veterinary forensics program for the Southern Nevada community.

Product overview

Hearts Alive Village is a 501(c)(3) nonprofit animal welfare organization offering a portfolio of integrated programs centered on low-cost veterinary care, animal adoption, and owner support services. The core offerings consist of two low-cost veterinary clinics (Decatur Full Service Clinic and Nellis Preventative Care Clinic), multiple adoption channels (Cat Café, Everyday Adoption Center at PetSmart, and barnyard rescue), and the HAV ReTreat rehabilitation facility. Supporting programs include spay/neuter initiatives (The Alexis Project for pit bulls, Christine Hohman Fund, Mug-Z-Moo), the Charlie Mike veteran support program, Kendall's Kupboard pet food bank, medical assistance grants, and a veterinary forensics program. Foster and adoption services are supported through the Foster Portal, Traditional/Hybrid Canine Foster Programs, and Kitten Season intensive care. The Decatur and Nellis clinics integrate third-party financing options (CareCredit, Scratchpay, All Pet Card) to make payments accessible, while Shelterluv powers adoption and foster matching workflows.

Differentiator

Problem solved

Functional benefit

Brands

• HAV Cat Café: A cat café operated by Hearts Alive Village where visitors can spend time with adoptable cats. The café provides a space for cat socialization and adoption opportunities.
• Everyday Adoption Center
• HAV ReTreat
• Charlie Mike
• The Alexis Project
• Kendall's Kupboard

Products and services

• Decatur Full Service Clinic Full-service low-cost veterinary clinic offering examinations, spay/neuter surgeries, vaccinations, microchipping, and other medical services for pets in the Las Vegas area.
• Nellis Preventative Care Clinic Low-cost preventative care clinic providing spay/neuter services, vaccinations, microchips, and basic veterinary procedures at reduced prices.
• HAV Cat Café Cat visitation and adoption center where visitors can interact with rescue cats in a café setting, with proceeds supporting rescue operations and adoption matchmaking.
• Everyday Adoption Center PetSmart-based adoption center offering daily cat and dog adoptions, with foster-to-adopt trial programs and hybrid foster drop-off options.
• HAV ReTreat (Joseph Mayo Rehabilitation ReTreat) Rehabilitation and socialization facility for dogs housing up to 30 animals, providing enrichment, behavioral support, and recovery from shelter stress while awaiting adoption.
• For the Love of Horses Rescue Barnyard animal rescue program rescuing and rehoming horses, goats, donkeys, and other large animals.
• Charlie Mike Veteran Support Program Veteran support program providing waived adoption fees, veterinary care assistance, pet food support, and temporary boarding for veterans working toward stable housing.
• The Alexis Project Affordable spay/neuter program specifically for pit bull and bully breed dogs, offering significantly reduced-cost surgeries funded by donor support.
• Kendall's Kupboard Pet Food Bank Pet food and supplies distribution program providing temporary supplemental assistance to families facing financial hardship to prevent pet surrenders.
• Medical Assistance Program Financial assistance program helping families with significant veterinary bills during hardship, providing grants for emergency and specialty care.
• Veterinary Forensics Program Animal cruelty investigation support program providing forensic examination, evidence collection, expert testimony, and long-term sanctuary for evidence animals in legal cases.
• Kitten Season Program Seasonal intensive care initiative for neonatal kittens requiring around-the-clock bottle feeding, formula, incubators, and emergency veterinary care.
• Canine Foster Programs (Traditional and Hybrid) Dog fostering programs including traditional in-home fostering and hybrid fostering with Everyday Adoption Center drop-off options, with supplies and support provided.

Quantifiable outcome

• 15,906 animals rescued
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Dolores Huerta Resource CenterminorStrategic or Co-development Partner · 5 June 2026Partner location for pet resource days and free spay/neuter sign-up events in North Las Vegas.
• Best Friends Animal SocietycoreStrategic or Co-development PartnerProgram partner helping fund HAV's life-saving mission with grants. National animal welfare organization focused on ending kill shelters.
• Humane Society of the United StatescoreStrategic or Co-development PartnerProgram partner providing grants and support. National advocacy organization.
• Greater Good CharitiescoreStrategic or Co-development PartnerProgram partner providing funding and support for animal rescue initiatives.
• Orphan Kitten ProjectminorStrategic or Co-development PartnerProgram partner supporting neonatal kitten care and rescue programs.
• Chicken N Pickle HendersonminorStrategic or Co-development PartnerEvent venue hosting Pickleball for Paws fundraiser tournament.
• Pinot's Palette North Las VegasminorStrategic or Co-development PartnerEvent venue hosting pet portrait painting fundraiser events.
• PetSmartcoreChannel Partner/ Reseller/ DistributorPetSmart provides retail space for the Everyday Adoption Center where HAV animals are displayed for adoption.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ASPCA: Largest national animal welfare organization combining advocacy, grant-making, and direct operations. Overlaps with Hearts Alive Village's rescue and low-cost care mission at a national scale.
• Humane Society of the United States: National animal welfare and advocacy organization providing grants and program support to local rescues. Listed core program partner of Hearts Alive Village.

Regional players

• Charleston Animal Society: Regional animal welfare organization operating integrated community programs including low-cost clinic, adoption, and foster services. Similar full-lifecycle model in a different market.
• SPCA Tampa Bay: Regional SPCA running an integrated community animal welfare model including low-cost veterinary care, adoption, and foster programs. Comparable operational structure in a different geography.
• Arizona Humane Society: Regional integrated shelter, low-cost clinic, and adoption organization in neighboring Arizona. Highly comparable operating model but does not directly compete in Las Vegas.

Direct peers

• Alley Cat Allies: National cat-focused welfare organization running rescue, TNR, and shelter programs. Directly comparable to Hearts Alive Village's Cat Café, Kitten Season ICU, and feline foster operations.
• The Animal Foundation: Las Vegas's largest animal welfare organization operating shelter, low-cost clinic, and adoption services. Direct competitor for donors, fosters, and adopters in the same Southern Nevada market.
• Best Friends Animal Society: National nonprofit operating sanctuaries and community programs targeting no-kill outcomes. Operates a comparable integrated rescue, adoption, and clinic model and is a major Hearts Alive Village program partner.

Others

• PetSmart Charities: National animal welfare foundation affiliated with PetSmart, which hosts Hearts Alive Village's Everyday Adoption Center. Functions as an ecosystem enabler rather than direct operator.
• Maddie's Fund: Major animal welfare foundation providing grants to community rescue and shelter organizations. Active program partner funding Hearts Alive Village operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxSANWfci0Weimi3Iua4jDQ
• Facebookfacebook.com/HAVLV
• LinkedInlinkedin.com/company/hearts-alive-village-las-vegas
• Instagraminstagram.com/heartsaliveanimalrescue

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearts Alive Village