Heartwood Tree Care, LLC

What Heartwood Tree Care, LLC does

Heartwood Tree Care, LLC is a privately held, founder-owned tree care service company established in 2016 and based in Mesa, Arizona. The company provides professional arborist services—including tree removal, trimming and pruning, planting, fertilization, stump removal, storm cleanup, and certified tree consultation—to residential and small commercial property owners across 15 cities in the Phoenix metropolitan area. The firm is owned and led by founder Howard Hansen, an ISA Certified Arborist (#WE-11505A) with more than 15 years of Arizona field experience. All field work is performed to ANSI and ISA standards by trained crews, and the firm maintains a proprietary specialty service for invasive Sissoo tree removal using root-poisoning and extraction techniques developed over roughly 20 years in Arizona.

Name

Heartwood Tree Care, LLC

Legal name

Heartwood Tree Care

Website

https://heartwoodtreeaz.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Heartwood Tree Care, LLC is a privately held, founder-owned tree care service company founded in 2016 in Mesa, Arizona. It delivers ISA-certified arborist services—removal, trimming, planting, fertilizing, and specialty Sissoo removal—to residential customers across the Phoenix metro.

Ownership category

akta.pro rank

Product category

Tree Care Services

NAICS

Support Activities for Agriculture and Forestry (115)

SIC

Agricultural Services (700)

akta.pro primary industry

Tree Removal & Dismantling (HSAIADAB)

akta.pro secondary industries

Tree Pruning & Crown Management (HSAIADAA), Tree Planting & Transplanting (HSAIADAE), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

Keywords

• Tree care services
• Tree removal services
• Tree trimming pruning
• Certified arborist services
• Stump grinding removal

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tree Care Services: Revenue is generated through one-time service fees for tree care services including tree removal, tree trimming, tree planting, tree fertilizing, tree consultation, stump removal, storm cleanup, and specialized Sissoo tree removal. Services are quoted on a per-project basis through estimate requests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Heartwood Tree Care provides professional tree care services to residential and commercial property owners in the Phoenix metro area, delivered by ISA-certified arborists. Core offerings include tree removal, tree trimming and pruning, tree planting, tree fertilizing, stump removal, storm cleanup, and certified arborist consultations, along with a specialty Sissoo tree removal service using proprietary techniques. All services are performed on-site at customer properties, follow ANSI and ISA standards, and are priced via custom quotes on a per-project basis.

Product overview

Heartwood Tree Care is a tree care service company offering a comprehensive suite of arborist services through certified professionals. The company provides eight core tree care services: Tree Removal, Tree Trimming and Pruning, Tree Planting, Tree Fertilizing, Storm Clean Up, Tree Stump Removal, and Tree Consultation. Additionally, the company offers a specialty Sissoo Tree Removal service with proprietary techniques developed specifically for Arizona conditions over nearly 20 years. The company is expanding into Cactus Services. All services are delivered by ISA-certified arborists who follow ANSI and ISA standards for quality and safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Removal Services Professional tree removal services providing complete removal and cleanup of dead, damaged, or unwanted trees, performed safely by ISA-certified arborists with stump grinding and root removal included. Targeted at residential property owners in the Phoenix metro area.
• Tree Trimming and Pruning Services Professional tree trimming and prescription pruning following ANSI and ISA standards to promote healthy growth, mitigate risk, and enhance trees' natural beauty. Targeted at residential property owners seeking routine tree maintenance.
• Tree Planting Services Expert tree planting services that consider tree variety, root ball health, soil quality, and environmental factors, including location and soil assessments and input on appropriate tree varieties for long-term health and proper root establishment. Targeted at residential property owners in Arizona.
• Sissoo Tree Removal Specialized Sissoo tree removal using proprietary techniques developed over nearly 20 years in Arizona, including root poisoning or full extraction to prevent regrowth from root systems that can spread over 100 feet underground. Targeted at Arizona property owners dealing with invasive Sissoo trees that damage foundations, driveways, sidewalks, and irrigation systems.
• Tree Fertilizing Services Custom tree fertilization plans and soil feeding services providing the right products at the right time for tree health, fruit and flower production, with proper care for water conservation and healthy growth. Targeted at residential property owners seeking to maintain or improve tree health.
• Storm Clean Up Services Post-storm damage cleanup services including damaged tree and branch removal, debris clearing, and preventative maintenance using appropriate equipment and expertise for safe operations. Targeted at Arizona residential property owners in need of urgent storm damage response.
• Tree Stump Removal Professional stump grinding and removal to clear space for new landscaping or construction, prevent regrowth, eliminate pest or termite infestations, and improve yard safety and property value. Targeted at residential property owners.
• Tree Consultation Services Certified arborist consultations to assess tree health, safety risks, and long-term care solutions, including pre-planting advice and ongoing maintenance and care recommendations. Targeted at residential property owners seeking expert guidance on tree health decisions.

Quantifiable outcome

• Multiple satisfied customers report excellent cleanup and followup after service completion

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Monster Tree Service: A national franchise tree care company offering tree removal, trimming, stump grinding, and emergency services through local franchisees. Most directly comparable to Heartwood as a local-services operator with the same core service menu, multiple crews, and a website-driven/local-SEO acquisition motion.

Broad incumbents

• Asplundh Tree Expert Company: One of the largest utility vegetation management and tree care companies in North America, with operations across tree trimming, removals, and line clearance. Comparable to Heartwood on arborist-driven tree services but with a much heavier emphasis on utility contracts and enterprise customers.
• Bartlett Tree Experts: A major national tree care firm with offices across the U.S., providing pruning, removals, plant health care, and consulting by certified arborists. Directly comparable to Heartwood in service mix and arborist-led positioning, but operates at much larger scale and broader geographic reach.
• Davey Tree Expert Company: One of the largest employee-owned tree care companies in North America, offering residential and commercial tree removal, pruning, plant health care, and consulting across the U.S. It competes with Heartwood on the same core services (ISA-certified arborist work, removals, trimming) but at national scale and across multiple service lines including utility vegetation management.
• Wright Tree Service: National vegetation management and tree care provider focused on utility line clearance, removals, and pruning. Comparable to Heartwood on the trimming and removal capability set, particularly relevant given Heartwood's utility line clearance positioning in the industry taxonomy.
• SavATree: National provider of tree, shrub, and lawn care services including removals, pruning, plant health care, and consulting. Comparable to Heartwood in its residential/commercial arborist-led service model and emphasis on certified expertise.
• TruGreen: National lawn and outdoor services company providing tree and shrub care, fertilization, and pest management on a subscription basis to residential customers. Comparable to Heartwood on the residential tree/plant health care component, though it operates a much broader, recurring-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HeartwoodTreeAZ
• Facebookfacebook.com/heartwoodtreeaz
• Instagraminstagram.com/heartwoodtreeaz
• LinkedInlinkedin.com/company/heartwood-tree-care-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartwood Tree Care, LLC