HeatElectric
HeatElectric is a UK-based installer and distributor of ELKATHERM electric radiators, solar PV systems, Sunamp heat batteries, and Tesla Powerwall 3 storage, serving residential and commercial customers across five UK franchise regions.
- Company typePrivate
- Founded-
- HeadquartersEllesmere Port, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What HeatElectric does
HeatElectric is a UK-based electric heating and renewable energy solutions provider operating as Heat Electric Northwest Ltd, a private limited company registered in England and Wales (company number 08459462). The company distributes and installs German-engineered ELKATHERM electric radiators built around a Smart Ceramic Fireclay Core that delivers an A++ ErP energy rating and is backed by a 25-year core guarantee. Its product portfolio extends across Sunamp thermal heat batteries for instant hot water, Qcells and Powervault solar PV systems, and home battery storage via the Tesla Powerwall 3 (for which HeatElectric is a Tesla Approved Installer) and Powervault P5, supported by Fondital towel radiators and Luthmore boilers.
The business operates a hybrid direct-to-consumer and franchise model: a national brand runs a call centre (0800 151 0959), website enquiries, and free home surveys, while regional franchisees in protected territories cover East of England, North East, North Wales, North West, and Scotland with local sales and installation teams. Revenue is generated from one-off bespoke installations priced per survey, with deposits of 50% for radiator jobs and 25%+25% for solar jobs, supplemented by monthly finance options brokered through Phoenix Financial Consultants Ltd under FCA authorisation. Primary customers are UK homeowners replacing gas, oil, LPG, or inefficient night storage heaters; the company also serves commercial properties including offices, hotels, care homes, and community centres.
HeatElectric is accredited under MCS, Trustmark, NAPIT, HIES, and Which? Trusted Trader schemes, and markets itself around the UK's transition away from fossil-fuel heating, citing the June 2025 Radio Teleswitch Service phase-out, rising energy costs, and decarbonisation demand as demand catalysts. The company has been operating for over a decade and recently consolidated its regional Heating Solutions entities under the unified HeatElectric brand.
HeatElectric firmographics
Firmographics- Name
- HeatElectric
- Legal name
- Heat Electric Northwest Ltd
- Website
- https://heatelectric.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HeatElectric is a UK-based installer and distributor of ELKATHERM electric radiators, solar PV systems, Sunamp heat batteries, and Tesla Powerwall 3 storage, serving residential and commercial customers across five UK franchise regions.
- Ownership category
- akta.pro rank
HeatElectric industry classification
Industry- Product category
- Electric Heating Systems
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)
- akta.pro secondary industries
- Hydronic/Baseboard Radiant Heating Service (HSAOACAE), Battery Thermal Management & HV Cooling System Service (TLAKAMAC)
Keywords
Where HeatElectric is headquartered
LocationHeadquarters
- HQ city
- Ellesmere Port
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
HeatElectric business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Electric Heating Product Sales & Installation: Sale and professional installation of ELKATHERM electric radiators, wall-mounted and free-standing models, and Fondital towel radiators. Includes bespoke system design, supply, and installation services. Deposit structure: 50% at order, balance upon delivery/installation.
- Solar PV System Sales & Installation: Sale and installation of Qcells/Powervault solar PV systems including panels, inverters, and battery storage. Deposit: 25% at order, 25% after technical survey, balance upon delivery/installation.
- Solar Battery Storage Installation: Installation of home battery storage solutions including Tesla Powerwall 3 and Powervault P5, both standalone and paired with solar PV systems.
- Hot Water System Sales & Installation: Sale and installation of Sunamp thermal heat batteries for domestic hot water and Luthmore boilers, including commercial water heaters.
- Finance / Credit Brokering: HeatElectric acts as an Introducer Appointed Representative of Phoenix Financial Consultants Ltd, brokering finance options for customers to spread the cost of solar, heating, and hot water installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Electric Radiator Systems - Custom Quote |
| One time/ perpetual license | Multi-year contract | Solar PV Systems - Custom Quote |
| Subscription | Monthly | Finance Options via Phoenix Financial Consultants |
| Other | Pay-as-you-go | Tesla Powerwall 3 Rebate Programme |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
HeatElectric product offering
Product offeringCore offering
HeatElectric sells and installs energy-efficient electric heating systems for UK residential and commercial customers. The core offering centres on ELKATHERM German-engineered electric radiators with A++ ErP energy ratings and a 25-year guarantee on the internal heat core, complemented by solar PV systems (Qcells/Powervault), home battery storage (Tesla Powerwall 3, Powervault P5), Sunamp thermal heat batteries for hot water, and Fondital electric towel radiators. Sales include bespoke system design based on free home surveys and professional installation.
Product overview
HeatElectric is a UK heating solutions company offering a portfolio of energy-efficient electric heating products and renewable energy systems. The core offering centers on ELKATHERM® German-engineered electric radiators (available in wall-mounted, free-standing, and tall vertical configurations) with A++ energy ratings and smart control capabilities. This is complemented by Sunamp thermal heat batteries for instant hot water provision, and solar energy solutions including Powervault/Qcells solar PV systems and battery storage (Tesla Powerwall 3 and Powervault P5). Fondital electric towel radiators and Luthmore boilers round out the hot water portfolio. Products can be purchased individually or combined into integrated home energy systems pairing electric radiators with solar PV and battery storage for homes seeking carbon-neutral heating. HeatElectric operates as both a national brand with regional installation teams and a franchise model.
Differentiator
Problem solved
Functional benefit
Products and services
- ELKATHERM Electric Radiators German-engineered electric radiators with A++ ErP energy efficiency rating, featuring Smart Ceramic Fireclay Core technology, programmable timers, open-window detection, and adaptive start. Available in wall-mounted, free-standing, and tall vertical configurations with Wi-Fi control options. Backed by a 25-year guarantee on the internal heat core and a 4-year guarantee on electrical components.
- Sunamp Heat Batteries Compact thermal energy storage systems for instant hot water on demand. Thermino heat batteries are four times smaller than traditional hot water cylinders, require no mandatory annual maintenance, integrate with solar PV and grid electricity, and come with a 10-year warranty on the heating element. Can provide up to 75% of annual domestic hot water free when combined with solar systems.
- Tesla Powerwall 3 Home battery storage system designed for homes with solar PV. Stores renewable energy generated during the day for use at night or during high demand periods. Features higher power output, increased efficiency, and all-in-one construction with integrated hybrid inverter. HeatElectric is a Tesla Approved Installer.
- Powervault P5 Solar battery storage solution engineered in Germany using Samsung battery technology for longevity and safety. Stores excess solar energy for later use, reducing reliance on grid electricity and enabling sustainable energy supply. Provides backup power up to 6kW.
- Solar PV Systems (Powervault and Qcells) Solar photovoltaic systems using Powervault panels (German-engineered with state-of-the-art technology and high-quality anti-reflective glass) and Qcells panels. Systems include inverters that incorporate real-time weather information to maximise energy generation. A 5kW solar array can generate up to 20kWh of electricity on a sunny summer day in certain parts of the UK.
- Fondital Electric Towel Radiators Electric heated towel rails for bathrooms that combine efficient bathroom heating with towel warming functionality. Feature programmable timers and temperature controls, blending design and functionality for bathroom use.
- Commercial Heating Systems Electric heating solutions for businesses including offices, hotels, restaurants, retail spaces, care homes, churches, and community centres. Features ELKATHERM radiators with individual temperature control, programmable settings, and energy-efficient operation tailored to commercial requirements.
- Luthmore Boilers Boiler products offered as part of HeatElectric's hot water solutions portfolio. Luthmore boilers complement the company's range of water heating options for domestic and commercial applications.
Quantifiable outcome
- Up to 33% reduction in energy bills reported by customers using ELKATHERM electric radiators
- +4 more outcomes
Companies that use HeatElectric
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
HeatElectric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
HeatElectric partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Lumo EnergyminorHeatElectric partnered with Lumo Energy to help customers save even more from their renewable energy systems. The partnership is designed to provide additional value to customers using HeatElectric's solar and battery storage installations.
- TeslacoreHeatElectric became an officially approved Tesla installer in August 2024, enabling them to supply and install the Tesla Powerwall 3 home battery storage system. As a Tesla approved installer, HeatElectric provides expert advice, professional installation, and full ongoing support in line with Tesla standards.
- ELKATHERM (German manufacturer)coreHeatElectric holds the UK import agreement for ELKATHERM, the German electric heating manufacturer founded in 1954. ELKATHERM manufactures the largest range of technically advanced, energy-efficient electric heating systems, including radiators with Smart Ceramic Fireclay Core technology achieving A++ ErP rating.
- SunampcoreSunamp is a UK-based manufacturer of thermal heat batteries for instant hot water. HeatElectric distributes and installs Sunamp products, which are compact (4x smaller than traditional hot water tanks), require no mandatory maintenance, and come with a 10-year warranty on the heating element.
- PowervaultcorePowervault provides solar PV systems and home energy storage solutions sold and installed by HeatElectric. Powervault solar panels are described as German-engineered with state-of-the-art technology, high-quality anti-reflective glass, and SAMSUNG battery technology for longevity and safety.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
HeatElectric competitors and assessment
Company assessmentDirect peers
- Worcester Bosch: UK's leading boiler and heating manufacturer with a national installer network ( Worcester Accredited Installer scheme) providing heating system installation and aftercare. Directly comparable to HeatElectric's franchise-led installation model for residential heating equipment, though focused on gas boilers rather than electric radiators.
- Rointe: Spanish/UK electric heating manufacturer and direct installer of electric radiators and underfloor heating. Directly comparable to HeatElectric's ELKATHERM-based electric radiator offering with similar efficiency ratings, smart controls, and warranty structures, competing for the same UK homeowner replacement segment.
Emerging players
- Solar Energy UK member installers: UK trade association representing solar PV and battery storage installers including regional players similar to HeatElectric. Comparable as the broader competitive set of regional UK solar-plus-storage installers competing for residential and small commercial projects.
- Dimplex: UK and Ireland-based manufacturer of electric heating solutions including radiators, heat pumps, and hot water cylinders. Competes with HeatElectric's ELKATHERM offering on the electric radiator side, though distributed through multiple installer networks rather than operated as an installer itself.
Others
- Sunamp: UK-based manufacturer of thermal heat batteries (Thermino) and a current technology partner of HeatElectric. Comparable as a partner rather than direct competitor, though Sunamp also sells through its own installer network, creating partial overlap in the hot water battery segment.
Broad incumbents
- EDF Energy: Major UK energy supplier with a home installations division covering heat pumps, solar PV, and battery storage. Competes with HeatElectric in residential low-carbon heating upgrades and benefits from existing energy customer base for cross-selling installation services.
- British Gas: UK's largest energy supplier and home services provider, offering boiler installation, central heating, solar, and battery storage as part of integrated energy services. Competes with HeatElectric across residential heating and renewable installation with substantially larger scale, brand recognition, and cross-subsidization from energy supply margins.
- E.ON Next: UK energy retailer and installer offering solar panels, battery storage, and heat pumps alongside energy supply contracts. Competes with HeatElectric's whole-home energy proposition with the backing of a major utility's customer base and capital.
- OVO Energy Home Services: UK energy supplier offering home installations including heat pumps, solar, and EV chargers through its Home Services division. Competes with HeatElectric in residential low-carbon heating and renewable installations, with the advantage of an existing energy supply customer base.
- Octopus Energy: UK challenger energy supplier with rapidly expanding heat pump, solar, and battery installation services under Octopus Home. Offers integrated energy supply plus installation bundles, directly competing with HeatElectric's residential solar and storage offering while leveraging energy tariff margins to undercut installers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HeatElectric social profiles
Digital presenceHeatElectric compliance and trust
Trust signalCompliance6 records
HeatElectric financial estimates
Financial estimateRevenue estimate
Valuation estimate
HeatElectric leadership team
Management profileNumber of profiles
Profiles1 record
HeatElectric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HeatElectric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HeatElectric
What does HeatElectric do?
HeatElectric sells and installs energy-efficient electric heating systems for UK residential and commercial customers. The core offering centres on ELKATHERM German-engineered electric radiators with A++ ErP energy ratings and a 25-year guarantee on the internal heat core, complemented by solar PV systems (Qcells/Powervault), home battery storage (Tesla Powerwall 3, Powervault P5), Sunamp thermal heat batteries for hot water, and Fondital electric towel radiators. Sales include bespoke system design based on free home surveys and professional installation.
Is HeatElectric a public or private company?
HeatElectric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HeatElectric founded?
HeatElectric was founded in -1. It employs 1 to 10 people.
Where is HeatElectric based?
HeatElectric is headquartered in Ellesmere Port, United Kingdom, in the Europe region.
How does HeatElectric make money?
Five revenue lines are on record. Electric Heating Product Sales & Installation is the primary driver. The others are solar PV System Sales & Installation, solar Battery Storage Installation, hot Water System Sales & Installation and finance / Credit Brokering.
Who are HeatElectric's main competitors?
Direct peers on record are Worcester Bosch and Rointe. Emerging players are Solar Energy UK member installers and Dimplex. Sunamp is listed as an others. Broad incumbents are EDF Energy, British Gas, E.ON Next, OVO Energy Home Services and Octopus Energy.
Does HeatElectric have an API?
No public API is recorded for HeatElectric.
What industry is HeatElectric in?
HeatElectric's product category is Electric Heating Systems. Its primary akta.pro industry code is HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump), with a secondary code of HSAOACAE, Hydronic/Baseboard Radiant Heating Service. Its NAICS code is 33341 and its SIC code is 3585.