Keller Williams Realty (Charleston-West)

What Keller Williams Realty (Charleston-West) does

Keller Williams Realty (Charleston-West) is an independently operated residential real estate brokerage franchise in the Greater Charleston, South Carolina area, anchored by Broker Associate Heather Lord. The legal operating name is The Boulevard Company, which provides the heatherlord.com consumer portal; the firm operates under the Keller Williams Realty Charleston-West brand and accesses listings through the Charleston Trident Multiple Listing Service (CTMLS) via Dynamic IDX. The firm covers Charleston, Berkeley, and Dorchester counties with named submarket presence across 18+ communities including Mt. Pleasant, James Island, Johns Island, Summerville, Daniel Island, Folly Beach, Isle of Palms, Sullivans Island, Kiawah, Seabrook, Edisto, and West Ashley.

The technical product is a single IDX-enabled property search portal (heatherlord.com) with multi-axis search (city, area, subdivision, map, school, MLS number, address, zip, price band, beds, baths, sqft), plus the E-HomeNotice daily email alert system, a home valuation request tool, curated foreclosure/bank-owned listings, and a community/neighborhood resource hub spanning 32+ communities. The website is supplemented by a blog with 46 posts and social channels on Twitter, Facebook, and LinkedIn. No mobile app, API, or proprietary AI/ML is offered; MLS data is licensed rather than owned.

The business model is transaction-based real estate commissions on completed buy/sell transactions at industry-standard rates (typically 5-6% total commission split between buyer and seller agents). Customer segments include residential primary-residence buyers/sellers (primary), real estate investors, foreclosure buyers, luxury and second-home buyers, and active-adult/seniors buyers. Marketing is largely digital-inbound through the website, content, email alerts, and organic social, supplemented by referral networks. The firm has five employees and no disclosed financial figures.

Name

Keller Williams Realty (Charleston-West)

Legal name

The Boulevard Company

Website

https://heatherlord.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Keller Williams Realty (Charleston-West) is a single-agent residential real estate brokerage in Charleston, Berkeley, and Dorchester counties, South Carolina, operated by Broker Associate Heather Lord under The Boulevard Company, providing MLS-integrated property search, daily listing alerts, and full-service buy/sell representation to residential buyers, investors, foreclosure buyers, luxury, and active-adult segments.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Property search portal
• Foreclosure listings

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate agent commissions earned on completed property buy and sell transactions. Typically 5-6% of transaction value split between buyer and seller agents, with commission rates negotiated per transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Provides residential real estate brokerage services in Charleston, Berkeley, and Dorchester counties, including buyer representation, seller representation, and investment property transactions. Service is delivered through a single Broker Associate (Heather Lord) using an IDX-integrated MLS property search portal, automated daily email alerts, foreclosure listings, and a community/neighborhood information hub. The operation runs under The Boulevard Company as a licensed franchisee of Keller Williams Realty Charleston-West.

Product overview

The Charleston SC Property Search platform is a single, unified real estate search and information portal powered by the Charleston Trident Multiple Listing Service (MLS) via Dynamic IDX. The core offering is the online property search tool, supplemented by E-HomeNotice daily email alerts, a home valuation tool, foreclosure listings with a buyers guide, and a community information hub covering neighborhoods across Charleston, Berkeley, and Dorchester counties. All listing data is sourced from the Charleston Trident MLS via IDX; no separate SaaS platform or multi-module product architecture is present.

Differentiator

Problem solved

Functional benefit

Products and services

• Charleston SC Property Search Online property search tool enabling users to find residential, land, multi-family, commercial, and rental listings across the Charleston, Berkeley, and Dorchester county MLS markets, with filtering by city, area, subdivision, school district, MLS number, address, map, and price range up to $5,000,000. Intended for individual home buyers and real estate investors searching the Charleston SC market.
• E-HomeNotice Daily Email Alerts Automated daily email notification service delivering new listings, price changes, and foreclosure/short-sale properties matching a user's saved search criteria. Available to registered users seeking ongoing Charleston-area market intelligence.
• Home Valuation Tool Online tool allowing sellers to request an estimate of their home's current market value based on comparable sales and local market data. Used by owners considering listing their home in the Charleston area.
• Charleston Area Foreclosure Listings Curated database and guide of foreclosed and bank-owned properties across Charleston, Berkeley, and Dorchester counties, organized by neighborhood with a foreclosure buyers guide. Targeted at buyers seeking distressed property opportunities.
• Community and Neighborhood Information Resource hub providing detailed profiles of Charleston-area communities and subdivisions (e.g., Daniel Island, Seaside Farms, Seaside Plantation, South Windermere, Stiles Point), including school district data, property tax information, and local event calendars. Used by prospective buyers evaluating specific neighborhoods.
• Buyer Representation Services Full-service buyer agent representation including property search assistance, scheduling of showings, offer preparation, negotiation, and closing support for residential buyers across Charleston, Berkeley, and Dorchester counties. Delivered personally by Broker Associate Heather Lord.
• Seller Representation Services Full-service listing agent representation including pricing strategy, MLS listing syndication, marketing, showing management, offer negotiation, and closing support for residential sellers in Charleston, Berkeley, and Dorchester counties.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Charleston Trident Multiple Listing Service (CTMLS)coreTechnology or IntegrationMember of the Charleston Trident Multiple Listing Service providing access to comprehensive MLS property data and Broker Reciprocity listings from area brokerages.
• The Boulevard CompanycoreOthersParent company/brokerage affiliation for Heather Lord as a real estate agent. The Boulevard Company operates the heatherlord.com website and provides real estate services under the Keller Williams Realty Charleston-West brand.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RE/MAX: Globally recognized real estate franchise with a substantial agent network in the Charleston SC market. Same commission-based residential brokerage model, same MLS-driven property search experience, and overlapping buyer/seller customer segments.
• The Boulevard Company: Independent Charleston-based residential brokerage and the legal entity under which Heather Lord operates. Directly comparable as a competing local residential brokerage serving Charleston, Berkeley, and Dorchester county buyers and sellers with the same MLS-driven model.
• Sotheby's International Realty: Luxury-focused residential real estate brand with strong Charleston-area presence. Comparable in the luxury and waterfront segment Heather Lord serves (RSPS designation), competing for high-net-worth buyers and second-home purchasers in the same coastal sub-markets.
• Better Homes and Gardens Real Estate: National residential real estate franchise with brokerages in the Carolinas. Comparable as a traditional full-service brokerage serving the same residential buyer and seller segments, with similar agent economics and MLS-driven property search tools.

Emerging players

• Redfin: Technology-driven residential brokerage with a Charleston-area agent team. Comparable as a competing residential brokerage, but with a lower-commission model and proprietary consumer-facing platform that pressures traditional franchise agents on both price and technology.
• eXp Realty: Cloud-based residential brokerage with a rapidly growing agent network, including in South Carolina. Competes in the same residential buyer/seller segments with a similar commission-based model but a virtual, lower-overhead structure that pressures traditional franchises on agent economics.
• Compass: Technology-forward residential brokerage expanding nationally with a significant agent-focused platform. Comparable as a competing residential brokerage targeting the same luxury and primary-residence buyer segments, but with proprietary tech and a stronger emphasis on agent productivity tools.

Broad incumbents

• Coldwell Banker Realty: One of the largest residential real estate franchises in the U.S. with extensive Charleston-area agent presence. Directly comparable as a traditional commission-based residential brokerage serving the same buyers and sellers, with broader geographic reach and corporate backing.
• Century 21 Real Estate: Long-established residential real estate franchise with global agent presence. Comparable as a traditional commission-based brokerage serving residential buyer/seller segments with similar franchise-affiliated agent economics.
• Berkshire Hathaway HomeServices: National residential real estate franchise with active Charleston-area operations. Comparable as a traditional full-service brokerage serving residential buyers and sellers, with added brand prestige from the Berkshire Hathaway affiliation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HeatherLord
• Facebookfacebook.com/heatherannlord
• LinkedInlinkedin.com/company/keller-williams-realty-charleston-west-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Realty (Charleston-West)