holland equipment company

What holland equipment company does

Holland Equipment Company is a privately held equipment manufacturer and multi-brand dealership headquartered in Salt Lake City, Utah, founded in 1953 and operating continuously for over 70 years with 7 employees. The company manufactures proprietary Jensen™ snow plows (for 1/2, 3/4, and 1-ton trucks as well as highway applications) and Holland™ bedding boxes (5, 8, 10, and 12 yard capacities), rock screens with interchangeable tops, wear edges in steel, rubber, urethane, and UHMW, and custom wire rope and chain slings. In parallel, Holland Equipment serves as Utah's exclusive dealer for McCloskey crushers and screens, Duratech grinders, Scarab composting equipment, Pro-Tech snowpushers, Schmidt plows, Warren spreaders, and Ariens snowblowers.

The business operates a sales-led go-to-market model with three revenue streams: one-time equipment sales, short-term equipment rentals (daily, weekly, monthly) with a rental-credit-applied-to-purchase feature, and ongoing service and repair including bucket rebuilding and custom fabrication. Primary customer segments are construction and earthmoving contractors and municipal/government entities (supported by a dedicated government contracts division), with individual truck owners as a secondary segment. Holland Equipment's competitive position rests on its multi-brand dealership portfolio, 70-year operating history and associated brand equity, registered Holland™ and Jensen™ trademarks, and NTEA industry membership. The company maintains a minimal digital footprint limited to a basic website and a Facebook page, with no disclosed software, app, or API products.

Name

holland equipment company

Legal name

Holland Equipment Co.

Website

https://hecplows.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1–10 employees

Short description

Holland Equipment Company is a Salt Lake City-based equipment manufacturer and multi-brand dealer founded in 1953, producing proprietary Jensen™ snow plows and Holland™ bedding boxes while distributing McCloskey, Duratech, Scarab, and other heavy equipment brands to construction contractors and municipal buyers across Utah.

Ownership category

akta.pro rank

Product category

Heavy Equipment Manufacturing and Distribution

NAICS

Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Snow & Ice Vehicles (Snowcats, Snow Groomers, Snow Blowers) (IMAHAIAH)

Keywords

• Snow plows
• Bedding boxes
• Rock screens
• Wear edges
• Heavy equipment dealer

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Equipment Sales: Sale of manufactured products including snow plows (Jensen™ brand), bedding boxes, rock screens, wear edges, and distributed equipment from manufacturer partners
2. Equipment Rental: Daily, weekly, and monthly rental of equipment including gravel boxes, trommel screens, and other heavy equipment. Rental credit can be applied toward purchase.
3. Service and Repair: Service and repair of equipment including bucket rebuilding, custom flat beds, and parts supply

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Holland Equipment Company manufactures snow plows under the Jensen™ brand and fabricates custom heavy-equipment products including bedding boxes, rock screens, wear edges, and wire rope slings. In parallel, the company acts as an authorized dealer and service provider for multiple third-party heavy-equipment manufacturers (McCloskey, Duratech, Scarab, Pro-Tech, Schmidt, Warren, Ariens), supplying contractors, municipalities, and government entities with snow removal, road maintenance, aggregate processing, and material handling equipment.

Product overview

Holland Equipment Company is a manufacturer and dealer of heavy equipment and attachments, operating primarily in the snow removal and aggregate processing sectors. Their core manufacturing includes Jensen™ snow plows (for light to heavy-duty trucks), Jensen™ highway plows, Holland™ bedding boxes (5-12 yard capacities), and Holland™ rock screens with interchangeable screen sizes. As a dealer network, they also distribute Schmidt Plows, Pro-Tech snowpusher plows, Buyers and Warren spreaders, and Ariens snowblowers. For aggregate processing, they sell and service McCloskey crushers, deck screens, trommel screens, Duratech grinders, and Scarab composting equipment. Their accessory portfolio includes wear edges (steel, rubber, urethane, UHMW), wire rope and chain slings, laser site leveling equipment, trench shoring systems, and manhole shields. The company offers rental, sales, and service options with rental credit toward purchase.

Differentiator

Problem solved

Functional benefit

Brands

• Holland™: Product line including bedding boxes, rock screen bases, and various equipment accessories.
• Jensen™

Products and services

• Jensen™ Snow Plows In-house manufactured snow plows under the Jensen™ brand, sold to contractors, municipalities, and government entities for road and highway snow removal.
• Custom Bedding Boxes Custom-fabricated bedding boxes built in-house for material handling and aggregate operations, sold to construction and aggregate contractors.
• Rock Screens Rock screens fabricated in-house for aggregate sorting and processing, supplied to construction, aggregate, and material-handling customers.
• Wear Edges Wear edges fabricated in-house as heavy-equipment wear components and replacement parts for snow removal and earthmoving machinery.
• Wire Rope Slings Wire rope slings supplied to construction and industrial customers for lifting and rigging applications.
• McCloskey Equipment Distribution Authorized dealer distribution of McCloskey screening and aggregate-processing equipment, supplied to construction and aggregate customers.
• Duratech Equipment Distribution Authorized dealer distribution of Duratech equipment, supplied to heavy-equipment customers in the regional market.
• Scarab Equipment Distribution Authorized dealer distribution of Scarab equipment lines to construction and road-maintenance buyers.
• Pro-Tech Equipment Distribution Authorized dealer distribution of Pro-Tech snow and ice removal equipment to contractors and municipal customers.
• Schmidt Equipment Distribution Authorized dealer distribution of Schmidt snow removal and road maintenance equipment to public and private sector buyers.
• Warren Equipment Distribution Authorized dealer distribution of Warren equipment to heavy-equipment customers in the regional market.
• Ariens Equipment Distribution Authorized dealer distribution of Ariens equipment to heavy-equipment buyers in the regional market.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• McCloskey InternationalcoreChannel Partner/ Reseller/ DistributorHolland Equipment is a Utah dealer for McCloskey crushers, deck screens and trommel screens. They sell, rent, and service these products.
• Duratech IndustriescoreChannel Partner/ Reseller/ DistributorHolland Equipment sells and services Duratech horizontal and tub grinders as a dealer in Utah.
• Scarab ManufacturingcoreChannel Partner/ Reseller/ DistributorHolland Equipment offers composting equipment by Scarab for customers needing compost turners.
• Pro-Tech (Snowpusher)minorChannel Partner/ Reseller/ DistributorHolland Equipment is now Utah's dealer for Pro-Tech snowpusher plows.
• Schmidt PlowsminorChannel Partner/ Reseller/ DistributorHolland Equipment now offers Schmidt Plows for larger trucks as part of their snow plow lineup.
• Warren SpreaderminorChannel Partner/ Reseller/ DistributorHolland Equipment sells Warren spreaders for large trucks as an alternative to their Buyers sand and salt spreaders.
• AriensminorChannel Partner/ Reseller/ DistributorHolland Equipment now features Ariens snowblowers with many models in stock.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• BOSS Snowplow: BOSS Snowplow manufactures a full line of snow plows and ice-control equipment for light through heavy-duty trucks, serving the same contractor and municipal segments as Holland's Jensen™ plows and competing dealer networks.
• Sno-Way International: Sno-Way International designs and manufactures snow plows, spreaders, and snow & ice control equipment for commercial and municipal fleets, competing directly with Holland's Jensen™ plow line and Warren/Buyers spreader offerings.
• Fisher Engineering: Fisher Engineering manufactures snow plows and light-duty plow systems for pickup trucks, directly competing with Holland's proprietary Jensen™ snow plow line for 1/2, 3/4 and 1-ton trucks across the same municipal and contractor buyers.
• Hayden-Murphy Equipment Company: Hayden-Murphy Equipment is a regional multi-brand equipment dealer representing Komatsu, Takeuchi, and others with sales, rental, parts, and service operations comparable to Holland's full-lifecycle dealer-manufacturer model.
• Western Snowplows (Meyer Products): Meyer Products designs and manufactures Western and Meyer branded snow plows for light-, medium-, and heavy-duty trucks, directly overlapping with Holland's Jensen™ and highway plow lineup and competing for the same municipal snow-removal procurement contracts.

Broad incumbents

• Komatsu America: Komatsu America manufactures and distributes a broad line of construction and mining equipment sold through its dealer network, creating indirect competitive pressure on Holland's equipment distribution franchise in the heavy construction and earthmoving categories.
• Douglas Dynamics: Douglas Dynamics is the parent company of Fisher, Western, SnowEx, and other snow & ice control brands, competing with Holland's Jensen™ and dealer-distributed plow brands at scale with much broader product portfolios.
• RDO Equipment Co. RDO Equipment Co. is a multi-state authorized dealer for John Deere, Vermeer, and other heavy-equipment brands, competing with Holland's multi-brand dealer model (McCloskey, Duratech, etc.) across construction, aggregate, and material-handling segments at significantly larger scale.

Regional players

• Honnen Equipment: Honnen Equipment is a multi-state authorized dealer for John Deere Construction, Hitachi, and other heavy-equipment brands with similar sales-rent-service capabilities to Holland's equipment dealer business, though serving different geographies.
• Wheeler Machinery Co. Wheeler Machinery is the exclusive Caterpillar dealer in Utah, directly competing with Holland for the same construction, earthmoving, and municipal customers in the Salt Lake City market with a complementary heavy-equipment offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HollandEquipment
• LinkedInlinkedin.com/company/holland-equipment-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about holland equipment company