HECHO (Hispanics Enjoying Camping, Hunting, and the Outdoors)

What HECHO (Hispanics Enjoying Camping, Hunting, and the Outdoors) does

HECHO (Hispanics Enjoying Camping, Hunting, and the Outdoors) is a 501(c)(3) nonprofit conservation advocacy organization founded in 2013 and headquartered in Reston, Virginia, through its fiscal sponsor the National Wildlife Federation (NWF), with which it has been a partnered program since 2017. The organization focuses on strengthening Hispanic and Latino voices and visibility in U.S. public lands decision-making, with a geographic concentration in the American Southwest spanning Arizona, Colorado, Nevada, New Mexico, and Utah, while maintaining national scope. HECHO operates a small core staff of approximately five to six people distributed across multiple states, including an Executive Director, Communications Director, Conservation Program Director, HCLC Director, Strategic Partnerships and Development Director, and Program Assistant, supported by an Advisory Board that is expanding from 9 to 17 members.

HECHO's programmatic offering is built around six primary components. The Hispanic Conservation Leadership Council (HCLC) is a formalized network of Hispanic elected, appointed, and community leaders who engage in federal conservation policy. The HECHO Advocacy Network is an alert system, hosted on NWF's platform, that mobilizes community members around specific public lands and water advocacy opportunities. The Outdoor Tips Hub is an online resource for engaging Hispanic audiences with camping, hunting, fishing, and other outdoor activities. Six active regional advocacy campaigns cover the Grand Canyon watershed, Oak Flat (Chi'chil Bildagoteel), the Colorado River Basin, oil and gas leasing reform, permanent protection designations for special Southwestern lands, and the Upper Rio Grande. A guest blog series and earned-media strategy (including Spanish-language placements on Univision Arizona) round out the storytelling function. The organization's most notable policy outcome to date is its role in the August 2023 designation of the Baaj Nwaavjo I'tah Kukveni – Ancestral Footprints of the Grand Canyon National Monument, which protected nearly 1 million acres from uranium mining.

HECHO's business model is that of a donor-funded nonprofit advocacy organization. It has no products or services for sale and generates revenue through charitable contributions from individuals, foundations, and corporate partners, supplemented by the infrastructure, administrative support, and platform access provided by the NWF fiscal-sponsorship relationship. Distribution is overwhelmingly digital: the Squarespace-hosted website, NWF-supported donation and subscription forms, email newsletters, social media, video content, and in-person advocacy trips and events. The go-to-market motion is community-led, mobilizing Hispanic leaders and community members to participate in conservation policy advocacy and connecting local voices to federal decision-making opportunities, particularly on public lands and water issues in the American Southwest.

Name

HECHO (Hispanics Enjoying Camping, Hunting, and the Outdoors)

Legal name

Hispanics Enjoying Camping, Hunting, and the Outdoors

Website

https://hechoonline.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

HECHO is a 501(c)(3) conservation advocacy nonprofit (founded 2013) that strengthens Hispanic and Latino voices in U.S. public lands and water policy, operating as a fiscal-sponsored program of the National Wildlife Federation with a Southwest focus spanning Arizona, Colorado, Nevada, New Mexico, and Utah.

Ownership category

akta.pro rank

Product category

Environmental Conservation Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Environmental Education, Capacity Building & Community Engagement (BPADALAO), Parks, Recreation & Protected Areas Administration (BPAIAMAH)

Keywords

• Conservation advocacy services
• Hispanic public lands
• Environmental nonprofit
• Community-led conservation
• Outdoor recreation access

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: HECHO raises funds through donations from individuals, foundations, and corporate partners who support Hispanic conservation leadership and public lands protection.
2. National Wildlife Federation Partnership: As a fiscally-sponsored partner and program with NWF since 2017, HECHO receives organizational support, infrastructure, and resources through this partnership.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

HECHO is a nonprofit conservation advocacy organization that mobilizes Hispanic and Latino community members and leaders to engage in public lands and water conservation policy. It operates the Hispanic Conservation Leadership Council (HCLC), an advocacy network for policy alerts, an outdoor recreation resource hub, and regional campaigns (Grand Canyon, Oak Flat, Colorado River, Oil & Gas Reform, Permanent Protections, Upper Rio Grande) to protect Southwestern public lands. The organization does not sell products; it delivers advocacy, education, and community-mobilization services funded by donations.

Product overview

HECHO is a nonprofit conservation advocacy organization structured as a program of the National Wildlife Federation. Rather than a technology product company, HECHO operates through programmatic initiatives including the Hispanic Conservation Leadership Council (HCLC), an HECHO Advocacy Network for policy alerts, an Outdoor Tips Hub resource center, and multiple regional advocacy campaigns covering the Grand Canyon, Oak Flat, Colorado River, Oil & Gas Reform, Permanent Protections, and Upper Rio Grande. The organization also runs a Guest Blog Series to elevate Hispanic voices in conservation storytelling.

Differentiator

Problem solved

Functional benefit

Products and services

• Hispanic Conservation Leadership Council (HCLC) A formalized network of Hispanic public lands leaders (elected, appointed, and community leaders) from Southwestern states who take action on conservation policy, connecting local voices to federal decision-making opportunities.
• HECHO Advocacy Network
• Outdoor Tips Hub
• Grand Canyon Campaign
• Save Oak Flat Campaign
• Colorado River Resiliency Campaign
• Oil & Gas Reform Campaign
• Permanent Protections Campaign
• Upper Rio Grande Campaign
• Guest Blog Series

Quantifiable outcome

• Nearly 1 million acres of public lands protected through Grand Canyon National Monument designation
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Wildlife Federation (NWF)coreStrategic or Co-development Partner · 1 January 2017HECHO operates as a fiscally-sponsored partner and program with the National Wildlife Federation since 2017. This partnership provides organizational infrastructure, financial management, access to the Federation family of organizations, and enables collaborative projects that bring financial resources and build capacity. Through this partnership, HECHO engages Hispanic leaders and elevates their perspectives at the national level, serving as a conduit for connecting local voices to federal conservation policy.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GreenLatinos: GreenLatinos is a national Latino environmental advocacy coalition advancing conservation, climate, and environmental justice priorities through policy advocacy and community mobilization — directly comparable to HECHO in mission, demographic focus, and federal-level advocacy model.
• Hispanic Access Foundation: Hispanic Access Foundation runs environmental and outdoor-recreation programs (including Latinos Outdoors) targeting Hispanic communities through grants, training, and advocacy — a near-direct peer in Hispanic-focused conservation programming and donor-base overlap.
• Latino Outdoors: Latino Outdoors is a network-led nonprofit connecting Latino communities with the outdoors through community events, leadership development, and storytelling — closely aligned with HECHO's outdoor-recreation, community-engagement, and Hispanic-voice-elevation mission.
• Outdoor Afro: Outdoor Afro is a nonprofit connecting African American communities with outdoor experiences and conservation leadership through a national volunteer network — the most structurally analogous peer to HECHO in community-led outdoor advocacy, leadership network model, and underrepresented-community focus.

Broad incumbents

• The Wilderness Society: The Wilderness Society is a national conservation advocacy nonprofit focused on protecting public lands and wilderness designations — comparable as a larger incumbent operating in the same federal public-lands policy arena HECHO engages in.
• National Parks Conservation Association:
• Earthjustice: Earthjustice is the largest nonprofit environmental law organization in the U.S., litigating and advocating on conservation and public lands issues — comparable as a broader incumbent operating in the same federal conservation policy space HECHO targets with non-legal advocacy.
• National Wildlife Federation: National Wildlife Federation is HECHO's fiscal sponsor and parent organization since 2017, and is one of the largest U.S. conservation nonprofits. It is comparable as the broader umbrella under which HECHO operates, providing infrastructure and shared mission alignment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HECHOonline
• Facebookfacebook.com/HECHOonline
• LinkedInlinkedin.com/company/hecho-hispanics-enjoying-camping-hunting-and-the-outdoors

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HECHO (Hispanics Enjoying Camping, Hunting, and the Outdoors)