HECHT MOTORS

Name

HECHT MOTORS

Legal name

HECHT MOTORS s.r.o.

Website

https://hecht.cz

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

HECHT MOTORS is a Czech garden and outdoor equipment retailer operating 54 stores in the Czech Republic plus e-commerce sites in Slovakia, Poland, Hungary and Romania, selling branded power tools, mobility products and lifestyle goods on a proprietary ACCU battery ecosystem to Central European consumers.

Ownership category

akta.pro rank

Product category

Garden Equipment Retail

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

akta.pro secondary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

Keywords

• Garden equipment retail
• Battery power tools
• Electric mobility scooters
• Lawn care machinery
• Outdoor power equipment

Headquarters

HQ city

Tehovec

HQ country

Czechia

HQ region

Europe

Offices57 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Retail + E-commerce): Revenue from selling garden equipment, power tools, mobility products (e-scooters, bikes), children's toys, and pet supplies through 54 physical stores and online shop. Products include own-brand HECHT equipment as well as third-party brands like AGRO, Ferramol, Neudorff, FLORIA.
2. Extended Warranty (Prodloužená záruka): Extended warranty service offered on products - 3 years (+299 Kč), 4 years (+549 Kč), 5 years (+799 Kč) for select items like lawn mowers.
3. Immediate Exchange Service (Okamžitá výměna): Paid service allowing customers to exchange defective products within 24 months for new items. Priced per product category, available for items under 15,000 Kč.
4. Financing Services: Installment payment options through ESSOX for higher-value products. Enables customer purchases of expensive equipment like electric scooters (up to 43,990 Kč) via monthly payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HECHT MOTORS is a Czech specialty retailer and proprietary-brand manufacturer that sells garden equipment, power tools, electric mobility products (e-scooters, e-bikes, underwater scooters), children's ride-on toys, pet supplies, garden furniture, pools, and grills through 54 physical stores across the Czech Republic and a multi-country e-commerce platform. Its portfolio is anchored by an interoperable multi-voltage battery ecosystem (ACCU programs 5040, 5140, 6020, and 1278) that allows one battery to power dozens of compatible machines.

Product overview

HECHT MOTORS is a Czech specialty retailer and manufacturer of garden machinery and outdoor equipment, claiming to be the largest specialized garden equipment retailer in the EU with 54 stores in the Czech Republic. The product portfolio is organized as a multi-platform architecture built around three cross-compatible battery (ACCU) programs: ACCU program 5040 (40 V platform supporting the HECHT 1441 multi-function power unit, lawn mowers, chainsaws, snow blowers, brush cutters, and more), ACCU program 6020 (20 V platform for garden tools), and ACCU program 1278 (20 V platform spanning both workshop tools and garden equipment). The company also manufactures gasoline-powered equipment (lawn mowers like the HECHT 5534 SWE, HECHT 552 XR, generators, and chainsaws), mobility products (electric scooters including HECHT 5178, HECHT 5488, HECHT 5299, e-scooters HECHT EQUIS, HECHT CITIS, HECHT BETIS, underwater scooter HECHT 4499, electric bicycles, quad bikes), and a broader lifestyle range including garden furniture, grills, pools, trampolines, children's electric ride-on toys, and pet food (PROMINENT brand). Accessories include lithium batteries (2.5 Ah, 4 Ah, 5 Ah at 40 V; 2 Ah, 4 Ah, 6 Ah, 8 Ah at 20 V), chargers, cutting consumables, and CE-certified personal protective equipment. Supporting services include installment financing via ESSOX, an immediate exchange service, and a loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• ACCU program: Battery program featuring interchangeable 40V lithium batteries across multiple garden equipment products
• ACCU program 5040
• ACCU program 6020
• ACCU program 1278
• ACCU program 5140

Products and services

• ACCU Program 5040 (40V battery platform) Proprietary 40V battery ecosystem powering the HECHT 1441 multi-function power unit and a family of compatible garden machines for residential homeowners and hobby gardeners in the Czech Republic and neighboring markets.
• ACCU Program 6020 (20V battery platform) Proprietary 20V lithium battery system for HECHT garden tools aimed at residential users wanting lighter, lower-voltage equipment.
• ACCU Program 1278 (20V workshop + garden platform) 20V battery program that bridges workshop and garden tools, allowing one battery to power drills, brushcutters, hedge trimmers, pruning saws, and lawn mowers.
• ACCU Program 5140 (40V platform with HECHT 1451 power unit) 40V battery platform with the HECHT 1451 multi-function power unit and a family of compatible attachments for residential and hobby garden users.
• HECHT 1441 Multi-Function Battery Power Unit Central power unit for the 5040 platform accepting cultivator, rotary brush, hedge trimmer, brush cutter, and branch saw attachments for residential and hobby gardeners.
• Chainsaws (electric, battery, and gasoline) HECHT chainsaws across electric, battery, and gasoline power options for branch cutting, firewood preparation, and property maintenance, sold via stores and e-commerce.
• Lawn mowers and garden tractors Range of HECHT lawn mowers in gasoline self-propelled, battery-powered, cylinder, and ride-on tractor variants for residential and small-property lawn care.
• Electric scooters and e-koloběžky HECHT-branded electric kick scooters and homologated e-scooters for personal urban mobility, sold through HECHT stores and e-commerce with ESSOX installment financing.
• Electric bicycles and underwater scooter Electric bicycles and the HECHT 4499 underwater scooter sold as part of HECHT's personal mobility assortment.
• Children's ride-on toys and trampolines Electric ride-on cars, motorcycles, and trampolines sold under the HECHT brand for the children's toy market.
• Garden furniture, grills, and pools Outdoor lifestyle assortment comprising garden furniture sets, barbecue grills, and swimming pools with related filtration equipment.
• PROMINENT pet food and animal feed PROMINENT-brand pet food and animal feed sold through HECHT's pet supplies category.
• HECHT personal protective equipment CE-certified HECHT-branded safety glasses, face shields, and protective helmets with ear defenders for garden and workshop use.
• Extended warranty (Prodloužená záruka) Paid warranty extension up to 5 years available on selected HECHT products, layered on top of the statutory warranty for residential customers.
• Immediate exchange service (Okamžitá výměna) Paid exchange program that swaps defective HECHT products for new units within 24 months for products under 15,000 Kč, complementing statutory warranty.
• ESSOX installment financing Installment payment service provided through HECHT's financial partner ESSOX, enabling customers to buy higher-value products (electric scooters, premium garden equipment) via monthly payments.
• HECHT gift vouchers Gift vouchers usable at HECHT stores and online for any product in the assortment, sold as a standalone consumer offering.

Quantifiable outcome

• 96% customer satisfaction rate
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Stihl: Global German garden and forestry equipment manufacturer with extensive dealer network. Overlaps with HECHT's chainsaws, brushcutters, and hedge trimmers but as a premium specialist brand, not a multi-category retailer.
• OBI (Czech Republic): Pan-European DIY home improvement retailer with a significant garden equipment assortment. Targets the same homeowner and hobby gardener segment as HECHT but within a much broader home improvement portfolio.
• Husqvarna Group: Swedish global leader in outdoor power products including robotic mowers, chainsaws, and ride-on mowers. Competes with HECHT across multiple garden equipment categories and pushes its own battery platform as a competitor to HECHT's ACCU ecosystem.
• Bosch Home & Garden: Power tool giant with a dedicated garden equipment line spanning 18V and 36V battery platforms. Competes with HECHT's ACCU 6020/1278 (20V) and 5040 (40V) lines through similar DIY-and-garden positioning and broader retail distribution.
• Bauhaus (Czech Republic): Major European DIY and garden retail chain with Czech operations selling garden tools, mowers, and outdoor equipment. Competes with HECHT for DIY homeowners through broader assortment rather than garden specialization.

Emerging players

• Greenworks Tools: Pure-play cordless outdoor power equipment brand built around a 40V/60V/80V battery platform. Directly comparable to HECHT's ACCU program strategy and represents a fast-growing competitive threat in residential battery-powered garden tools.
• EGO Power+: Premium battery-powered outdoor equipment brand with a 56V ARC Lithium platform powering mowers, chainsaws, and snow blowers. Mirrors HECHT's strategy of building an integrated cordless ecosystem but targets the higher-end consumer.

Direct peers

• Mountfield: Czech Republic-based specialty garden equipment retailer and the closest direct competitor to HECHT in the domestic market. Both operate multi-store retail networks selling mowers, trimmers, and outdoor power equipment, with overlapping customer segments across homeowners and hobby gardeners.
• AL-KO (ALOIS KOBER): German manufacturer of garden equipment, particularly mowers, tractors, and snow blowers. Comparable to HECHT in product mix and European mid-market positioning, with established distribution across Central Europe.
• Fieldmann: Czech/Slovak garden and DIY equipment brand offering a comparable product breadth (mowers, trimmers, tillers, power tools) targeted at the same residential consumer base. Directly competes with HECHT in Central European garden retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxkldZ4RSS7U
• Instagraminstagram.com/hecht_specialistanazahradu
• LinkedInlinkedin.com/company/hecht-motors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HECHT MOTORS