Hecker Guthrie

What Hecker Guthrie does

Hecker Guthrie is a multi-disciplinary interior design practice founded in Melbourne, Australia, approximately 20 years ago by Paul Hecker and Hamish Guthrie. The firm operates from a single studio in Richmond, Victoria, with a team of around 24 employees and a leadership bench that includes Directors Stacey Van Harn and Kymberley Gim. The practice delivers end-to-end interior design services across six sectors: residential, multi-residential, hospitality, hotel, retail, and commercial, with a portfolio of more than 100 completed projects.

The practice's core methodology is narrative-driven and site-specific, using storytelling, hand-sketching, material research, and collaboration with curated partners (artists, photographers, landscape architects, and external architects such as Woods Bagot, SJB, JCB, and Cox Architecture) to produce considered, enduring interior environments. Notable enterprise engagements include The StandardX Melbourne (Hotel of the Year 2025 at the Australasia Pacific Hotel Design Awards), APT's Solara and Ostara European river cruise vessels, Hyatt Centric Melbourne, EOS by SkyCity Adelaide, Mirvac's LIV Aston, and Piccolo Developments' multi-residential projects.

Hecker Guthrie generates revenue through professional design fees on a project-by-project basis, with no publicly disclosed pricing and no SaaS, product, or licensing model. The go-to-market motion is sales-led and relationship-driven: new business enquiries are handled centrally and projects are sourced via direct enterprise relationships, architect co-development, and inbound referrals, with the practice deliberately selective about client fit. The firm is privately held by its founding principals, has no institutional backing, and has not raised external funding.

Name

Hecker Guthrie

Legal name

Hecker Guthrie

Website

https://heckerguthrie.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hecker Guthrie is a Melbourne-based, founder-led interior design practice of ~24 people delivering narrative-driven design across hospitality, hotel, residential, multi-residential, retail, and commercial sectors for enterprise clients including The Standard, Hyatt, and APT.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Interior design services
• Hospitality design
• Residential design
• Hotel interior design
• Multi-residential design

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Interior Design Fees: Hecker Guthrie generates revenue through professional fees for interior design services across hospitality, residential, multi-residential, retail, commercial, and hotel projects. Revenue is project-based, with fees determined by project scope, complexity, and scale.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hecker Guthrie is a multi-disciplinary interior design practice delivering end-to-end interior design services across six core sectors: residential, multi-residential, hospitality, hotel, retail, and commercial. The practice operates as a unified studio providing services from initial briefing through construction documentation and completion, applying a storytelling-driven, narrative-based design methodology. Projects range from bespoke private residences to large-scale hospitality and multi-residential developments, with work delivered directly by the studio team across Australia and select international commissions.

Product overview

Hecker Guthrie is a multi-disciplinary interior design practice offering comprehensive design services across six core sectors: residential, multi-residential, hospitality, hotel, retail, and commercial. The practice operates as a unified studio rather than a platform with separate modules, delivering end-to-end interior design services from initial briefing through construction documentation and completion. Their portfolio includes signature projects such as Byron Bay Residence, Sydney Residence, The StandardX hotel, APT Solara & Ostara river cruise, and numerous restaurants, hotels, and retail spaces across Australia. The practice emphasizes storytelling-driven design narratives, material craftsmanship, and site-specific responses.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Design Services Interior design services for private residences including heritage restorations, contemporary extensions, beach houses, and new builds across Australian metropolitan and regional locations. Aimed at affluent private clients seeking considered, enduring home environments that balance heritage with contemporary living.
• Multi-Residential Design Services Interior design for multi-unit residential developments, apartment complexes, and mixed-use buildings with custom joinery and material specifications. Aimed at property developers seeking design that adds premium positioning to developments and creates distinctive community environments.
• Hospitality Design Services Interior design for restaurants, cafes, bars, wineries, and food & beverage venues, creating considered atmospheres that reflect brand identity and culinary experiences. Aimed at hospitality operators seeking distinctive environments that differentiate their venues and create memorable guest experiences.
• Hotel Design Services Interior design for hotels, resorts, and accommodation venues including lobbies, suites, pools, and amenity spaces, integrating brand narratives with guest experience. Aimed at hotel groups and resort operators seeking design that differentiates properties and balances global brand standards with local authenticity.
• Retail Design Services Interior design for retail spaces including flagship stores, gelaterias, and specialty boutiques, balancing brand expression with spatial functionality. Aimed at premium and luxury retail brands, F&B operators, and lifestyle companies seeking distinctive retail environments that reinforce brand identity.
• Commercial Design Services Interior design for commercial offices, showrooms, studios, and workplace environments, creating considered functional spaces that reflect corporate identity. Aimed at companies seeking office environments that support productivity, reflect company culture, and attract talent through considered design.

Quantifiable outcome

• Featured in over 50+ major publications including Vogue Living, Wallpaper*, Financial Times, Condé Nast Traveler, Elle Decoration UK, Mansion Australia, and Broadsheet.
• +1 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• The Big GroupminorStrategic or Co-development Partner · 1 January 2013Collaboration with The Big Group for the 2013 Lexus Design Pavilion, shaped across three working levels with strong graphic gestures tempered by quiet references to Japanese motifs.
• Otomys ContemporarycoreStrategic or Co-development PartnerHecker Guthrie collaborated with Otomys Contemporary for artwork curation on the APT Solara & Ostara river cruise project. Otomys sourced and curated contemporary art to complement the design concept exploring 'The Journey' and 'The Destinations' along the Danube.
• Robert Gordon and James RichardsonminorStrategic or Co-development PartnerCollaboration with ceramicists Robert Gordon and James Richardson for 'The Art of Dining' installation at the National Gallery of Victoria, featuring stacks of plain white crockery referencing aristocratic dinner parties.
• DOMOminorStrategic or Co-development PartnerIn collaboration with DOMO, Hecker Guthrie curated a take on the Ligne Roset collection through the exhibition 'Living It Large In Small Spaces' for Melbourne Design Week, exploring editing, intimacy, and compact living.
• Woods Bagot ArchitectscoreStrategic or Co-development PartnerLong-standing collaboration with Woods Bagot Architects on multiple projects including Tidal Arc House (shortlisted for INSIDE Awards 2019), Elwood House (UDIA Award winner), Fitzroy House, and Piccolo House Gore Street (49 residences in Fitzroy).
• Davidov ArchitectscoreStrategic or Co-development PartnerCollaboration with Davidov Architects on Arthur's Seat Residence on the slopes of Red Hill, Victoria — a project rooted in winemaking and restaurateurship heritage.
• Cox ArchitecturecoreStrategic or Co-development PartnerHecker Guthrie worked in close collaboration with Cox Architecture on 130 Little Collins Street — a boutique commercial precinct blurring the line between lifestyle and corporate in Melbourne's premium commercial hub.
• Future Cities and Acre Landscape ArchitectureminorStrategic or Co-development PartnerCollaboration with Future Cities and Acre Landscape Architecture on River Street (Forrest Hill) project — three unique residences in South Yarra where architecture and green life are entwined for a calming synergy with nature.
• SJB ArchitectscoreStrategic or Co-development PartnerCollaboration with SJB Architects on South Yarra House — 60 understated apartments with interiors echoing the building's refined exterior through a natural palette of tones and textures.
• Piccolo DevelopmentscoreStrategic or Co-development PartnerContinued collaboration with Piccolo Developments on Elwood House (UDIA Award winner and Judges Award recipient), creating multi-residential interiors that offer the functionality of a family home.
• Walter BrookecoreStrategic or Co-development PartnerJoint collaboration with Walter Brooke on SkyCity by EOS hotel in Adelaide — 123 richly appointed rooms designed around restraint and warmth for both domestic and international visitors.
• Halcyon LakeminorStrategic or Co-development PartnerCollaboration with Halcyon Lake on the Richmond showroom design and the 'Moving Landscapes' rug collection for Melbourne Design Week — hand-made rugs in Sardinia capturing the memory of Sardinian coastlines.
• SchiavellominorStrategic or Co-development PartnerDesign of the Schiavello Showroom Melbourne — a contemporary architectural sensibility added to the brand's display space, defining smaller residentially scaled spaces within a tall building.
• The Local ProjectminorStrategic or Co-development PartnerMultiple projects featured on The Local Project platform, a media channel for design and architecture, including EPSC Residence, Script Skincare, and Arthur's Seat Residence.
• JCB ArchitectscoreStrategic or Co-development PartnerCollaboration with JCB Architects on Fitzroy House — a multi-residential development drawing from the building's industrial heritage with dark marble, richly grained timber, and whitewashed brick.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Alexander & CO: Australian design studio with a boutique premium positioning across residential, hospitality, and commercial interiors, sharing Hecker Guthrie's narrative-led, craft-focused design philosophy.
• Arent & Pyke: Award-winning Australian interior design practice with a strong residential and hospitality portfolio, frequently competing with Hecker Guthrie in the IDEA, AID, and INDE Awards circuits.
• Richards Stanisich: Sydney-based interior design practice with a comparable multi-sector portfolio spanning hospitality, multi-residential, and premium residential — a direct Australian competitor for the same developer and private clients.
• Yabu Pushelberg: Toronto- and New York-based luxury interior design practice delivering hospitality, residential, and retail projects for global hotel groups and premium developers — the closest international analogue to Hecker Guthrie's premium cross-sector model.
• Studio Indigo: London-based luxury interior design studio delivering hospitality and residential projects for global hotel groups and premium developers — a comparable international boutique peer serving the same end-client profile.
• Studio Mellone: Australian boutique interior design studio working across residential, hospitality, and commercial sectors with a similar narrative-driven, premium positioning to Hecker Guthrie in the Melbourne/Sydney market.
• Champalimaud Design: New York-based luxury interior design studio with deep hospitality and residential work for leading hotel brands and private clients — comparable to Hecker Guthrie's high-end hospitality and private-residential focus.
• Tom Mark Henriksen: Sydney-based boutique interior designer with a residential and hospitality portfolio recognised across the Australian design awards circuit — a comparable founder-led premium boutique peer in the same domestic market.

Broad incumbents

• Hassell: Large multi-disciplinary Australian architecture and interior design firm working across hospitality, workplace, and residential — a broader incumbent that overlaps with Hecker Guthrie's commercial and hospitality segments but at a much larger scale.
• Bates Smart: Established Australian architecture and interior design practice with significant heritage and hospitality work — a broader incumbent competing for the same premium Australian developer and hotel clients as Hecker Guthrie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/heckerguthrie
• Pinterestpinterest.com/heckerguthrie
• LinkedInlinkedin.com/company/heckerguthrie

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hecker Guthrie