Heckfield Place
Heckfield Place is a privately owned luxury 5-star country house hotel on a 438-acre biodynamic estate in Hampshire, England, serving affluent leisure, wellness, and corporate-event guests through accommodation, two restaurants, three bars, a spa, and curated on-estate experiences.
- Company typePrivate
- Founded2018
- HeadquartersHeckfield, Hook, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Heckfield Place does
Heckfield Place is a privately held luxury 5-star country house hotel operated by Heckfield Management Limited (registered in England and Wales, company number 06208603) on a 438-acre estate in rural Hampshire, approximately one hour from London. The property is a Grade II listed Georgian manor dating to the 1760s, acquired by Dr. Gerald Chan and the Chan family in 2009 and opened as a hotel in September 2018 following a nine-year restoration. It operates accommodation across six room tiers (Friends, Guest, Chamber, Master, Signature Rooms, and two Cottages) with rates starting from £650 per night including breakfast, plus a 10% discretionary service charge.
The estate integrates a fully certified biodynamic Market Garden, a 500-tree orchard, seven greenhouses, an in-house Guernsey cow dairy (opened 2020), the UK's only biodynamic tree nursery, and ancient woodlands planted by William Wildsmith in the 1860s–1880s — all of which supply the property's restaurants and amenities. Dining consists of Marle (Green Michelin-starred, directed by Culinary Director Eleanor Henson) and Hearth (open-fire cooking in the former stables), supported by Moon Bar, Workman's Bar, and The Cellar (280-bin wine cellar). The 17,000 sq ft Bothy by Wildsmith provides a digital-free wellbeing offering with chlorine-free Waters, thermal/hydrotherapy, Wildsmith Treatments, and a roster of specialist practitioners (naturopathy, craniosacral, acupuncture, movement therapy). The Assembly programme and event venues (including a 67-seat Dolby Atmos Screening Room) generate additional bookings for private hire, weddings, and corporate retreats.
The business runs exclusively direct-to-consumer through its own cloud-reservations platform, phone, and email channels, supplemented by a Virtuoso partnership with luxury travel advisors. Revenue streams include accommodation, restaurants, bars, spa treatments, private events, on- and off-property experiences (falconry, fishing, foraging, biodynamic workshops), and retail through the Bothy shop and Wildsmith Skin product line. Customer segments span luxury leisure travelers, private events and corporate, wellness seekers, food and wine enthusiasts, and families with older children. The Chan family remains the sole owner with no disclosed institutional capital, and 121 employees support the operation.
Heckfield Place firmographics
Firmographics- Name
- Heckfield Place
- Legal name
- Heckfield Management Limited
- Website
- https://heckfieldplace.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Heckfield Place is a privately owned luxury 5-star country house hotel on a 438-acre biodynamic estate in Hampshire, England, serving affluent leisure, wellness, and corporate-event guests through accommodation, two restaurants, three bars, a spa, and curated on-estate experiences.
- Ownership category
- akta.pro rank
Heckfield Place industry classification
Industry- Product category
- Luxury Hotel & Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)
- akta.pro secondary industry
- Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)
Keywords
Where Heckfield Place is headquartered
LocationHeadquarters
- HQ city
- Heckfield, Hook
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Heckfield Place business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Luxury Accommodation: Six distinct room types ranging from Friends Rooms (22-39m²) to Signature Rooms and Cottages. Rates start from £650 per night including breakfast for two, with VAT and 10% discretionary service charge additional.
- Fine Dining - Marle Restaurant: Green Michelin-starred restaurant open to residents and outside guests. Uses pared-back cooking style with biodynamic/organic produce from estate. Open for breakfast (7:30-10:30), lunch (12:00-14:00), and dinner (18:00-22:00 Monday-Saturday).
- Hearth Restaurant: Open-fire cooking restaurant in former estate stables. Simple, heartfelt cuisine using estate produce. Open Tuesday-Saturday dinner (18:00-21:00) and Saturday lunch (12:00-14:30).
- Bars - Moon Bar and Workman's Bar: Moon Bar is intimate cocktail bar inspired by lunar phases with drinks using farm ingredients. Workman's Bar offers local beers, wines, and cocktails Friday-Saturday evenings and Sunday lunch.
- The Bothy by Wildsmith Wellbeing: 17,000 sq ft digital-free spa offering Wildsmith Treatments, specialist therapies, movement classes, and retreats. Treatments range from £150-£400. Open to resident guests and Friends of Heckfield.
- Private Events and Weddings: Event spaces include Assembly Room, Dining Room, Glass House, Hearth, Screening Room, and Long Room. Can hire exclusively for private events and weddings.
- Sunday Supper Table: Weekly Sunday gathering for resident guests featuring seasonal family-style dining. £85 per adult, £42.50 per child.
- The Shared Table Suppers: Year-long supper series hosted across Hearth, Home Farm, and Spring restaurant in London. Features guest chefs. £95 per person including welcome drink.
- Experiences and Activities: Farming workshops, foraging, fishing, falconry, bird watching, floral design, cocktail masterclasses, wine tastings, and wellness experiences available to book.
- Gift Shop and Produce Sales: The Bothy shop sells Wildsmith Skin products, house items, and clothing. Home Farm produce sales held first and third Saturday of each month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Friends Rooms - most intimate accommodation |
| Subscription | Multi-year contract | Guest Rooms - cosy and proportioned |
| Subscription | Multi-year contract | Chamber Rooms - spacious with sitting area |
| Subscription | Multi-year contract | Master Rooms - generous living with terraces |
| Subscription | Multi-year contract | Signature Rooms - most spectacular unique spaces |
| Subscription | Multi-year contract | Cottages - boltholes in the grounds |
| Subscription | Multi-year contract | Base Room Rate |
| Unit Pricing | Pay-as-you-go | Sunday Supper Table |
| Unit Pricing | Pay-as-you-go | The Shared Table Events |
| Unit Pricing | Pay-as-you-go | Wildsmith Treatments at The Bothy |
| Unit Pricing | Pay-as-you-go | Movement and Aquatic Experiences at The Bothy |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels6 records
Heckfield Place product offering
Product offeringCore offering
Heckfield Place is a luxury 5-star Georgian country hotel set on a 438-acre biodynamic estate in Hampshire, England. The property offers accommodation across six distinct room types, Green Michelin-starred and open-fire dining at Marle and Hearth restaurants, a 17,000 sq ft digital-free wellbeing space (The Bothy by Wildsmith), and event venues for private hire and weddings. On-site organic Home Farm and biodynamic Market Garden supply the kitchens, while the estate provides curated activities and The Assembly events programme.
Product overview
Heckfield Place is a luxury 5-star Georgian country hotel set on a 438-acre estate in Hampshire, England, approximately one hour from London. The property offers accommodation across six distinct room types (Friends, Guest, Chamber, Master, Signature Rooms, and Cottages) in the main house and grounds. Dining options include the Green Michelin-starred Marle restaurant and the open-fire Hearth restaurant, along with the intimate Moon Bar, Workman's Bar, and The Cellar wine cellar. The 17,000 square foot Bothy by Wildsmith provides a digital-free wellbeing experience with Waters, thermal therapies, and Wildsmith treatments. The estate features a biodynamic Market Garden and organic Home Farm that supply the restaurants. Experiences include activities across the grounds, The Assembly events programme, and versatile event spaces for private hire and weddings.
Differentiator
Problem solved
Functional benefit
Products and services
- Friends Rooms The most intimate rooms at Heckfield Place, situated within the corridors and house, ranging between 22m² and 39m² with views onto the surrounding gardens. Features handmade ceramic bedside lamps and original British artworks.
- Guest Rooms Cosy and proportioned rooms situated mainly within the peaceful corridors, ranging between 28m² and 42m² with rugs made of rare breed wool and bedside lamps cast and kiln fired in London.
- Chamber Rooms Spacious rooms with garden views and sitting areas, ranging between 35m² and 53m², featuring Georgian timber furniture, raw neutral linen and wool fabrics.
- Master Rooms Spacious rooms with generous living areas and outdoor terraces leading to the gardens, ranging between 42m² and 68m², featuring walk-in wardrobes, embroidered screens, and hand-knotted wool rugs.
- Signature Rooms The most distinctive and spectacular spaces including Long Room, Lake Room, Heath Room, Coppice Room, and Ochre Room, each uniquely themed with a connection to Heckfield's history.
- Cottages
Quantifiable outcome
- Green Michelin Star achieved for Marle restaurant (2022, 2023, 2025, 2026)
- +5 more outcomes
Companies that use Heckfield Place
Customer profileSegments5 records
Heckfield Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Heckfield Place partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, supporting and minor.
- Village MaidcoreVillage Maid is a local cheesemaker that creates cheese using milk from Heckfield's own Guernsey cow herd. This partnership supports the estate's closed-loop sustainability model where dairy production from the farm directly supplies the restaurant and creates artisanal cheese products for guests.
- Fern VerrowsupportingFern Verrow is a biodynamic farm in Hertfordshire that shares Heckfield's commitment to biodynamic growing practices. They supply additional produce during seasons of shortage at Heckfield's Market Garden, ensuring continuous supply for the restaurants when nature doesn't cooperate.
- Spring Restaurant (London)coreSpring restaurant in Somerset House, London hosts The Shared Table supper series alongside Heckfield's Hearth and Home Farm. The collaboration celebrates ingredient-led cooking philosophy of former culinary director Skye Gyngell, bringing Heckfield's seasonal produce to a London audience through curated dining events.
- Wildsmith SkincoreWildsmith Skin is a clinically proven, high-performance skincare line created specifically for The Bothy by Wildsmith. Inspired by the ancient arboretum at Heckfield, the formulations are used in Wildsmith Treatments and sold at The Bothy shop. The brand extends the William Wildsmith legacy into wellness products.
- Royal Berkshire Shooting SchoolsupportingThe Royal Berkshire Shooting School, established 30 years ago, is internationally recognized as one of the finest shooting facilities. Located near Heckfield, they offer clay pigeon shooting experiences for guests, including private sessions with founder Dylan Williams.
- Wellington RidingsupportingWellington Riding is one of the UK's largest and best-known equestrian centres, located on the Duke of Wellington's Hampshire estate adjacent to Heckfield. A British Horse Society Approved Riding School offering beginner to advanced riding experiences for Heckfield guests.
- Chicane Aston MartinsminorChicane Aston Martins is located near Heckfield and is home to iconic Aston Martin models from DB6s to modern supercars. They restore and maintain vehicles and welcome Heckfield guests for visits by appointment.
- Highclere CastlesupportingHighclere Castle, home of Downton Abbey, is a nearby heritage experience offered as part of Heckfield's nearby experiences programme. Guests can enjoy exclusive tours, tea in the Saloon, and explore Egyptian antiquities.
- Hattingley ValleysupportingHattingley Valley is one of England's most celebrated vineyards, visited as part of Heckfield's 'Connect to the Craftsmanship of Hampshire' experience. Private tours and tastings showcase English sparkling wine production.
- Whitchurch Silk MillsupportingWhitchurch Silk Mill is a perfectly preserved working mill where silk has been woven for over 200 years. Featured in Heckfield's craftsmanship experiences, showcasing traditional textile manufacturing.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Heckfield Place competitors and assessment
Company assessmentDirect peers
- Cliveden House: A Grade I-listed National Trust mansion in Berkshire operated as a luxury country house hotel with spa, fine dining, and extensive gardens. Comparable on heritage estate, leisure guests, corporate events, and the high-end country house hotel category.
- Belmond Le Manoir aux Quat'Saisons: Raymond Blanc's two-Michelin-starred country house hotel in Oxfordshire with extensive kitchen gardens and chef-led dining. Comparable on Michelin-driven cuisine, country estate setting, and luxury experience positioning.
- Cowdray House: A privately owned West Sussex country estate offering exclusive-hire for weddings, corporate events, and luxury stays on 16,500 acres. Comparable on private country estate weddings/events, heritage property, and ultra-high-end UK countryside experiential stays.
- Babington House: Soho House's 18th-century English country house hotel in Somerset with spa, farm-to-fork dining, and film/recording spaces. Comparable on grade-listed heritage, countryside location, wellness, and curated hospitality positioning.
- The Newt in Somerset: A luxury country estate hotel in Somerset with an integrated biodynamic farm, walled gardens, woodland, dairies, and farm-to-fork restaurants. Most directly comparable to Heckfield on regenerative-agriculture-as-hospitality model and Somerset-grade county house positioning.
- Beaverbrook Estate: A restored 19th-century estate in Surrey Leatherhead operating as a luxury hotel with destination dining, spa, and grounds. Comparable on recently restored heritage estate, luxury leisure positioning, and multi-revenue dining/spa/events mix.
- Lime Wood Hotel: A luxury country house hotel in the New Forest, Hampshire, with a destination spa (Herb House), acclaimed dining (Hartnett Holder & Co), and estate grounds. Comparable on geography (Hampshire countryside), heritage property feel, and luxury spa integration.
Regional players
- Schloss Elmau: A Bavarian luxury retreat hotel focused on wellness, cultural programming, and forest setting with multiple restaurants. Comparable on luxury countryside wellness estate concept and curated intellectual/cultural programming (analog to Heckfield's Assembly), though based in continental Europe.
Broad incumbents
- The Pig Hotels: A small UK collection of country house hotels centred on kitchen-garden-to-restaurant dining, wall-to-wall relaxed-luxury positioning. Broader incumbent in the same farm-luxury niche Heckfield occupies, with multiple locations providing portfolio scale and brand recognition Heckfield lacks.
- Soho House & Co: A global membership-based hospitality company operating houses, hotels, and spas across multiple geographies. Broader incumbent that competes for the same affluent member/guest base Heckfield targets, with significant brand scale and operational infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Heckfield Place social profiles
Digital presenceHeckfield Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heckfield Place leadership team
Management profileNumber of profiles
Heckfield Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heckfield Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heckfield Place
What does Heckfield Place do?
Heckfield Place is a luxury 5-star Georgian country hotel set on a 438-acre biodynamic estate in Hampshire, England. The property offers accommodation across six distinct room types, Green Michelin-starred and open-fire dining at Marle and Hearth restaurants, a 17,000 sq ft digital-free wellbeing space (The Bothy by Wildsmith), and event venues for private hire and weddings. On-site organic Home Farm and biodynamic Market Garden supply the kitchens, while the estate provides curated activities and The Assembly events programme.
Is Heckfield Place a public or private company?
Heckfield Place is a private company. It is currently operating.
When was Heckfield Place founded?
Heckfield Place was founded in 2018. It employs 101 to 250 people.
Where is Heckfield Place based?
Heckfield Place is headquartered in Heckfield, Hook, United Kingdom, in the Europe region.
How does Heckfield Place make money?
Ten revenue lines are on record. Luxury Accommodation is the primary driver. The others are fine Dining - Marle Restaurant, hearth Restaurant, bars - Moon Bar and Workman's Bar, the Bothy by Wildsmith Wellbeing, private Events and Weddings, sunday Supper Table, the Shared Table Suppers, experiences and Activities and gift Shop and Produce Sales.
Who are Heckfield Place's main competitors?
Direct peers on record are Cliveden House, Belmond Le Manoir aux Quat'Saisons, Cowdray House, Babington House, The Newt in Somerset, Beaverbrook Estate and Lime Wood Hotel. Schloss Elmau is listed as a regional player. Broad incumbents are The Pig Hotels and Soho House & Co.
Does Heckfield Place have an API?
No public API is recorded for Heckfield Place.
What industry is Heckfield Place in?
Heckfield Place's product category is Luxury Hotel & Hospitality. Its primary akta.pro industry code is THAMAEAG, Luxury Farmhouses, Country Houses & Vineyard Estates, with a secondary code of THAAAHAL, Agritourism Eco-Lodges & Farm Nature Stays. Its NAICS code is 72111 and its SIC code is 7011.