What Lime Wood does

Lime Wood is a privately held boutique country house hotel operated by Lime Wood Group Limited (company number 03811108), set within 17 acres of landscaped grounds in the New Forest National Park, Hampshire, England, approximately 90 minutes from London. The property offers 33 individually designed bedrooms and suites across multiple categories (rooms, Forest Suites & Lofts, Pavilion Lodges, Forest Cottages & Cabins, and the Lake Cabin), anchored by a three-level forest-facing Herb House Spa and the Hartnett Holder & Co restaurant led by Chef Director Angela Hartnett and Head Chef Luke Holder. The group also owns and operates the Portetta Hotel and Portetta Mountain Lodges in Courchevel Moriond, France, providing a ski-season complement to the UK flagship.

Lime Wood generates revenue across five primary streams: accommodation, the Hartnett Holder & Co restaurant and ancillary food offerings (afternoon tea, the Scullery breakfast, Raw & Cured, Forest Kitchen events), the Herb House Spa (treatments, day packages, and multi-tier membership), events (corporate packages, weddings with up to 110 licensed guests, exclusive-use bookings, bespoke retreats), and gift vouchers. Pricing is unit-based, with corporate packages starting at £65 per person (Half Day in the Forest) up to bespoke retreats from £265 per person, spa day experiences, and event-driven dining at £165 per guest. Distribution is direct-to-consumer across the Lime Wood website, phone reservations, dedicated spa booking (try.be), restaurant reservations via SevenRooms, and a dedicated events team for group and corporate enquiries.

The business holds Michelin Two Keys (retained 2024-2025), AA Three Rosettes, the 2026 Condé Nast Traveller Triple Crown, and repeated Condé Nast Readers' Choice and Vogue Global Spa Guide recognition. Customer segments span luxury leisure couples, families, wellness-focused guests, food and wine enthusiasts, corporate groups, and celebration/event hosts. The company has no disclosed parent, no funding rounds, and no public listing; it is privately held within a small portfolio.

Name

Lime Wood

Legal name

Lime Wood Group Limited

Website

https://limewoodhotel.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Lime Wood is a privately held 33-bedroom luxury country house hotel and spa in the New Forest National Park, Hampshire, operated by Lime Wood Group Limited, serving affluent leisure travelers, families, corporate groups, and event hosts with accommodation, fine dining, spa, and weddings.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hospitality

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Eco-Lodges (Sustainable/Nature-Based) (THAGAIAC)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Nature Lodges & Eco-Resorts (THAAAAAI)

Keywords

• Luxury boutique hotels
• Wellness spa services
• Fine dining restaurants
• Wedding and event venues
• Corporate retreat services

Headquarters

HQ city

Lyndhurst

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Accommodation: 33 individually designed rooms and suites including standard rooms, Forest Suites & Lofts, Pavilion Lodges, Cottages & Cabins, and Lake Cabin. Revenue generated from room rentals with varying rates based on room type and season.
2. Hartnett Holder & Co Restaurant: Italian-inspired restaurant led by Angela Hartnett and Luke Holder. Offers set lunch (Pranzetto), à la carte dinner, and private dining. Revenue from covers and beverage sales.
3. Herb House Spa: Multi-level spa facility with treatments, spa days, fitness classes, and membership options. Includes lap pool, hydrotherapy pool, outdoor hot pool, sauna, steam room, and treatment rooms. Revenue from treatments, day packages, and memberships.
4. Events & Private Dining: Corporate packages, weddings, exclusive use events, and Forest Kitchen pop-up dining experiences. Bespoke retreats and team building events.
5. Afternoon Tea & Raw & Cured: Classic and sparkling afternoon teas served in the Scullery; healthy food bar in the Herb House Spa offering nourishing dishes and fresh juices.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Lime Wood operates a 33-bedroom luxury boutique country house hotel set within 17 acres of landscaped grounds in the New Forest National Park, Hampshire. Its core offering combines individually designed accommodation, the Hartnett Holder & Co Italian-inspired restaurant led by Angela Hartnett and Luke Holder, and the three-level Herb House Spa featuring pools, treatments, fitness facilities, and the Raw & Cured food bar. Revenue is generated primarily from accommodation, dining, spa treatments, memberships, weddings, corporate events, and bespoke retreats.

Product overview

Lime Wood is a 33-bedroom laid-back luxury country house hotel set in the New Forest National Park, offering a unified hospitality experience that spans accommodation, dining, wellness, and events. The core accommodation product is complemented by Hartnett Holder & Co, the Italian-inspired restaurant operated by Angela Hartnett and Luke Holder; the Herb House Spa across three levels with pools, treatments, fitness facilities, and Raw & Cured food bar; and extensive event and wedding venues. Additional offerings include Afternoon Tea in the Scullery, The Kitchen Table dining experience, Forest Kitchen Sunday events, bespoke retreats and corporate packages, spa membership, personal training, and the Curated boutique shop. The property also offers a range of specialised room types including lodges, cottages, cabins, and the Lake Cabin, as well as foraging experiences and a Re-Root wellness event series.

Differentiator

Problem solved

Functional benefit

Brands

• Hartnett Holder & Co: Award-winning Italian-inspired restaurant led by Angela Hartnett and Luke Holder, featuring seasonally led menus with locally sourced ingredients.
• Herb House Spa
• Raw & Cured
• The Scullery
• Forest Kitchen
• Curated
• The Hideout
• Pranzetto

Products and services

• Lime Wood Hotel Accommodation
• Hartnett Holder & Co (HH&Co) An award-winning Italian-inspired restaurant led by Chef Director Angela Hartnett and Head Chef Luke Holder, offering a set lunch (Pranzetto from £39.50), à la carte dinner, and private dining experiences. Features seasonally led menus using locally sourced ingredients and holds the AA Three Rosette Award for Culinary Excellence.
• Herb House Spa A three-level forest-facing wellness spa offering a 16-metre ozone-treated lap pool, hydrotherapy pool, outdoor hot pool, sauna, steam room, relaxation areas, eight single and two double treatment rooms, the Mud House, and a rooftop gym with Technogym equipment. Named AA Best UK Spa in 2026 and listed in Vogue's Global Spa Guide.
• Herb House Spa Membership Limited spa membership tiers offering regular access to Herb House facilities, with three membership levels designed to suit different needs and lifestyles. Members gain access to the pool, fitness classes, spa facilities, and member events.
• Weddings and Exclusive Use Events Exclusive-use wedding venue with all 33 bedrooms included, licensed for up to 110 ceremony guests and accommodating up to 110 wedding breakfast guests with marquee extension. Includes use of lounges, dining spaces, gardens, grounds, and the Herb House Spa.
• Corporate Events and Meetings Corporate event packages including Half A Day in the Forest (£65 per person), A Day in the Forest (£85 per person), and 24 Hours in the Forest (full-day meeting plus dinner, room, and spa access). Meeting spaces are equipped with AV equipment and stationery for off-site meetings, team building, and corporate retreats.
• Bespoke Retreats Customised retreat packages created for groups of friends, family, or colleagues, combining activities (forest bathing, yoga, meditation, fitness classes, spa treatments) with dining. Starting from £265 per person, with options to add treatments and overnight stay.
• Forest Kitchen Sunday Dinners An outdoor (fully covered) Sunday dining event series at Lime Wood featuring fire-cooked seasonal four-course menus from guest chefs on an Asado grill, wine pairings, and live acoustic music. Priced at £165 per guest and managed via the SevenRooms platform.
• Afternoon Tea Classic and sparkling afternoon tea served in the Scullery, featuring delicate finger sandwiches, warm homemade scones, and seasonal sweet treats. Options include classic, sparkling, and G&Tea variants, starting from £47 per person.
• Personal Training Bespoke personal training programmes and small group training sessions (groups of 2-4) at Herb House, using state-of-the-art Technogym equipment with forest-facing views. Family swim sessions including early morning and Friday/Saturday afternoon slots are also offered.
• Curated Boutique Shop A boutique shop within Herb House offering a hand-picked selection of swimwear, loungewear, accessories, homeware, beauty products, and wellbeing essentials, including products used in the spa's treatments.
• Gift Vouchers A range of gift vouchers covering Lime Wood, Herb House Spa, and Hartnett Holder & Co, available as monetary vouchers or specific experiences (stays, spa days, dining), purchasable via the dedicated gifts website.
• Foraging Experiences Foraging walks led by resident forager Sammie Longhorn into the New Forest, exploring wild plants, herbs, and seasonal ingredients for culinary and wellness purposes, bookable through the spa platform.
• The Intelligence of Breath Retreat A retreat experience led by Jamie Clements focused on guided breathwork for recalibration and connection, part of the Re-Root series of wellbeing events at Lime Wood.

Quantifiable outcome

• Licensed for ceremonies up to 110 guests; 80-110 for wedding breakfast depending on configuration
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Hospitality ActionminorOthersCharity partner providing vital support to those working within the UK hospitality industry, offering financial, physical and psychological assistance to individuals through illness, injury, hardship and isolation.
• Action Against HungerminorOthersCharity working towards a future free from hunger, tackling immediate crises and root causes. Trains parents to spot malnutrition early, delivers life-saving treatment and supports communities affected by conflict, disaster and climate change.
• WaterAidminorOthersWorld's largest not-for-profit organization focused on clean water, decent toilets and good hygiene. Partnership through Belu water, whose net profits support WaterAid's work globally.
• New Forest TrustminorOthersCharity founded in 2003 to help protect and preserve the New Forest for generations to come. Supports local commoners, conservation projects and education initiatives.
• BeluminorStrategic or Co-development PartnerWater supplier whose net profits are donated to WaterAid. By enjoying Belu water during stay, guests directly support WaterAid's life-changing work across the globe.
• Umbrella TrainingcoreStrategic or Co-development PartnerLeading UK nationwide training and apprenticeship provider working closely with the hospitality sector. Hosts apprenticeship programmes from Level 2 to Level 6, providing learning leaders, assessments, and qualification support.
• Angela HartnettcoreOthersInternationally acclaimed Chef Director bringing Italian culinary influence and celebrity credibility. Partners with Head Chef Luke Holder to lead Hartnett Holder & Co restaurant.
• Luke HoldercoreOthersHead Chef leading kitchen operations at Hartnett Holder & Co. Won multiple awards including Hampshire Chef of the Year and Food & Travel Chef of the Year. Founding member of Food Diversity Day and Slow Food movement promoter.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Gidleigh Park: Devon country house hotel with two-Michelin-star dining and spa. Comparable to Lime Wood on small key count, individual-design rooms, and Michelin-driven culinary prestige.
• Heckfield Place: Hampshire country house hotel with rooms, farm-to-fork dining, and wellness programming — geographically adjacent to Lime Wood and targeting the same affluent London-weekend segment with similar spa and event positioning.
• Gravetye Manor: Historic country house hotel in Sussex with Michelin-star dining and famous William Robinson gardens. Comparable to Lime Wood on small-key count, Relais & Chateaux-style positioning, and Michelin-recognized cuisine.
• Hambleton Hall: Victorian manor in Rutland operating as Relais & Chateaux luxury hotel with Michelin-starred restaurant. Comparable to Lime Wood on small country-house footprint, AA/Michelin culinary recognition, and independent family-style operations.
• Belmond Le Manoir aux Quat'Saisons: Luxury country house hotel in Oxfordshire with two-Michelin-star dining by Raymond Blanc, individually designed rooms, and gardens. Closely comparable to Lime Wood in UK countryside luxury positioning, celebrity-chef-led dining, and award-driven pricing power.
• The Pig Hotels: Collection of boutique countryside hotels across southern England founded by Robin Hutson (also associated with Lime Wood's award history), focused on 25-mile sourcing, relaxed luxury, and on-site kitchens/spa — directly comparable to Lime Wood's laid-back luxury model.
• Portetta Hotel: Wholly-owned subsidiary of Lime Wood Group: ski-in/ski-out hotel and mountain lodges in Courchevel Moriond, France. Sister property illustrating the group's expansion playbook into complementary seasonal markets.

Emerging players

• Calcot & Spa: Cotswolds boutique country house hotel with spa, family-friendly accommodations, and award-winning dining. Comparable to Lime Wood on size, leisure-weekend positioning, and spa-led ancillary revenue.

Broad incumbents

• Cowarth Park (Dorchester Collection): Berkshire countryside hotel under Dorchester Collection with spa, fine dining, and event facilities. Comparable to Lime Wood as a UK luxury countryside hotel with spa focus, but supported by a global luxury group rather than independent.
• Cliveden House: National Trust-stately luxury hotel near London operating as a broader destination venue with extensive spa, F&B, and event facilities. Comparable to Lime Wood as a UK country house hotel but larger and more event-driven in target mix.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/limewoodhotel
• Facebookfacebook.com/LimeWoodHotel
• Instagraminstagram.com/limewoodhotel/?hl=en
• LinkedInlinkedin.com/company/lime-wood

Compliance21 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lime Wood