Heck's Amsterdam

What Heck's Amsterdam does

Heck's Amsterdam is a single-location full-service restaurant operating at Rembrandtplein 15 in central Amsterdam, Netherlands. The venue revives the historic Heck's brand, which operated across the Netherlands from the 1930s until the late 1960s; the current venue reopened in 2016 in the same building under the Escape group, a strategic parent and one of Amsterdam's described leading hospitality companies. Core offering comprises a lunch service (from 11:00 daily), dinner service (from 17:00 daily), and a curated bar program featuring cocktails, wines, beers, and spirits, served at a central round bar beneath a lightning sculpture and on a terrace overlooking the Rembrandtplein statue. The interior is styled in 1930s Parisian aesthetics, including stained glass, a sunroom, birdcage seating, and a louvre wall; current capacity is described as cosier than the original Great Heck's, which historically seated 900 guests.

The business operates a direct-to-consumer hospitality model with two principal revenue streams. The first is standard food and beverage sales across lunch, dinner, and drinks. The second is the Dine & Dance package, priced at €59 per person, bundling a three-course dinner at Heck's with VIP entrance, skip-the-queue access, and free restroom use at the adjacent Escape Club, available daily with arrival between 20:30 and 21:30. Distribution is walk-in, email reservation ([email protected]), and group booking inquiries via Escape group ([email protected]), with marketing driven by Instagram, Facebook, Google Maps, and the hecksamsterdam.nl website. The venue is open Monday–Thursday and Sunday 11:00–01:00 and Friday–Saturday 11:00–02:00. An administrative office operates from Drieharingstraat 6, Utrecht, and hiring is conducted through the Escape group's centralized careers portal.

The company serves general public diners (locals and tourists seeking atmospheric dining) and group event bookers (private parties, Dine & Dance customers), with no disclosed enterprise contracts or named B2B customers. There is no proprietary technology platform, no mobile app, no API, and no disclosed AI/ML capability; operations rely on standard website, email, phone, and social media channels. Headcount is reported at 11 employees. The business is privately held, has no funding rounds, has no subsidiaries, and operates exclusively within Amsterdam.

Name

Heck's Amsterdam

Legal name

Heck's Amsterdam

Website

https://hecksamsterdam.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Heck's Amsterdam is a single full-service restaurant at Rembrandtplein in central Amsterdam, reviving a 1930s Dutch hospitality brand under the Escape group. It serves lunch, dinner, drinks, and a €59 Dine & Dance package with adjacent Escape Club, targeting tourists, locals, and group event bookers.

Ownership category

akta.pro rank

Product category

Restaurant Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Cocktail Bars & Speakeasies (THAFAEAE), Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Restaurant services
• Food and beverage
• Hospitality venue
• Cocktail bar
• Dinner package

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales: Core revenue from food and beverage sales including lunch, dinner, and drinks service. Serves meals daily from 11:00 with dinner starting at 17:00. Covers cocktails, wines, beers, spirits, and menu items.
2. Dine & Dance Package: Bundled experience package combining three-course dinner at Heck's with VIP entrance to Escape Club. Priced at €59 per ticket including cocktail or Gin & Tonic.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Heck's Amsterdam is a full-service restaurant at Rembrandtplein in central Amsterdam serving lunch (from 11:00), dinner (from 17:00), cocktails, wines, beers, spirits, and fingerfood in a Parisian-styled 1930s-inspired venue with terrace seating. The venue also offers a bundled Dine & Dance package combining a three-course dinner with VIP skip-the-queue entrance to the adjacent Escape Club nightclub.

Product overview

Heck's Amsterdam is a hospitality venue offering food and beverage services at Rembrandtplein in central Amsterdam. The core offering consists of lunch (served from 11:00), dinner (served from 17:00), and drinks including cocktails, wines, beers and spirits served at a round bar or terrace. The venue also provides a Dine & Dance package combining a three-course dinner with VIP access to the adjacent Escape Club nightclub. The restaurant revives the original Heck's formula from the 1930s, characterized by good and affordable food in a Parisian-styled atmosphere featuring art deco elements like a round bar, copper ceiling, stained glass windows, and a lightning sculpture.

Differentiator

Problem solved

Functional benefit

Products and services

• Lunch Menu Lunch menu offering fresh salads, sandwiches, and warm dishes served with a view on Rembrandtplein. Lunch is served daily from 11:00. Targeted at casual diners and tourists visiting central Amsterdam.
• Dinner Menu Dinner menu featuring a range of dishes prepared with fresh ingredients, served in the warm Parisian-styled interior. Dinner is served daily from 17:00. Part of the original Heck's 1930s philosophy of good and affordable food.
• Drinks Menu Curated selection of cocktails, wines, beers, and spirits served at the round bar or on the terrace. Includes classic and signature cocktails, a curated wine list, local and international beers, and premium spirits.
• Fingerfood and Snack Menu Selection of fingerfood and snacks available alongside the drinks menu, served at the bar or on the terrace.
• Dine & Dance Arrangement Bundled package combining a three-course dinner at Heck's (choice from dinner menu) with a cocktail or Gin & Tonic, followed by VIP entrance wristband to Escape Club next door with skip-the-queue access and free toilet use. Priced at €59 per person, available daily with arrival window 20:30-21:30 and dinner served until 22:00.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Escape ClubcoreStrategic or Co-development PartnerStrategic partnership with Escape Club located directly next door at Rembrandtplein. Heck's offers Dine & Dance arrangement combining three-course dinner with VIP entrance wristband to Escape Club. Customers skip the queue with included VIP access plus free toilet use. Package priced at €59 per person, available daily with arrival between 20:30-21:30.
• Escape GroupcoreOthersHeck's is part of the Escape group, described as one of Amsterdam's leading hospitality companies. Escape Group provides centralized services including careers/jobs portal, group reservation handling via [email protected], and Dine & Dance package booking through escape.nl. Parent company enabling unified hospitality operations.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Loetje: Established Dutch casual-dining chain with multiple locations; comparable as a broader casual full-service restaurant operator in the Netherlands, though lacking Heck's nightlife tie-in.
• La Cubanita: Dutch casual-dining and tapas chain with multiple sites; comparable as a casual-eating competitor targeting similar groups and evening social occasions in Amsterdam.
• Bagels & Beans: Dutch café chain operating across Amsterdam; comparable as a multi-location daytime food-and-drinks operator in the same city, though more casual and daytime-focused than Heck's evening-led model.

Direct peers

• AIR Amsterdam: Large Amsterdam nightclub and bar complex targeting the same late-night tourist and local crowd as Heck's; directly comparable premium nightlife position in Amsterdam's Rembrandtplein/Leidseplein corridor.
• Jimmy Woo: Upscale Amsterdam nightclub and lounge on Korte Leidsedwarsstraat; competes for the same high-spend, late-night visitor that Heck's targets via its Dine & Dance bundle and cocktail-led offering.
• Escape Club: Adjacent nightclub at Rembrandtplein and core Dine & Dance partner; directly comparable as the bundled nightlife counterparty and shares the same parent Escape group, operating the same customer base in the same square.
• Café Hoppe: Long-standing Amsterdam brown café and bar on Spui/Rembrandtplein axis; comparable as a heritage Amsterdam drinking-place with similar tourist and local crossover clientele.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hecksamsterdam
• Instagraminstagram.com/hecksamsterdam
• LinkedInlinkedin.com/company/heck-s-amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heck's Amsterdam