What La Cubanita does

La Cubanita is a Dutch franchise restaurant chain operating 48+ locations across the Netherlands, serving Spanish-style tapas and desserts under an all-you-can-eat fixed-price model. The company operates under the legal entity LC Franchise B.V., headquartered in Reeuwijk, and was established in 2019. Its two primary dine-in arrangements are Cuba Clásica (unlimited tapas plus desserts since April 2025, priced €24.50 Sun-Thu and €29.50 Fri-Sat per adult) and Cuba Completa (all-inclusive with unlimited drinks, €36.50 Sun-Thu only). Locations open from 17:00, with kitchens closing at 22:00 on weekdays and 22:30 on weekends. All dine-in orders are placed through La Cubanita's own ordering app, with a maximum of two tapas per person per round and a €2.50 waste fee for untouched items; no tap water is served.

Beyond dine-in, La Cubanita runs per-branch online ordering and delivery through the Sitedish platform (with native Android and iOS apps), offers takeaway tapas boxes (€14.00 for a 4-item warm box), digital gift cards from €10 with QR-code redemption and carryover balances via Piggy Loyalty (Club Culinair), and dedicated group packages for parties of 10+ featuring a pre-arranged 11-dish 3-course menu. Technology infrastructure is a conventional restaurant SaaS stack: Sitedish for ordering, Guestplan.com for reservations, Google Analytics and Tag Manager for web analytics, and a multi-platform paid acquisition mix (Google AdWords, Facebook Custom Audience, Platform 161, Sizmek).

The business model is a hybrid of franchised operations (each branch run by a franchisee paying fees to LC Franchise B.V.) with corporate-managed brand standards, centralized technology, and shared marketing. Revenue is generated from per-cover dine-in pricing, online delivery/takeaway transactions, gift card sales, and franchise fees, serving primarily Dutch consumers and families, group event organizers, home delivery customers, and gift card purchasers. Geographic reach is exclusively the Netherlands.

Name

La Cubanita

Legal name

LC Franchise B.V.

Website

https://lacubanita.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

La Cubanita is a Dutch franchise restaurant chain operating 48+ locations across the Netherlands that serves unlimited Spanish-style tapas and desserts at fixed prices to Dutch consumers via dine-in, delivery, takeaway, and group event offerings.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Mediterranean & Middle Eastern Fast Casual (THAFABAD)

Keywords

• Tapas restaurant chain
• Unlimited dining
• Spanish restaurant
• Franchise restaurant
• Casual dining

Headquarters

HQ city

Reeuwijk

HQ country

Netherlands

HQ region

Europe

Offices42 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Dine-In All-You-Can-Eat (Cuba Clásica): Fixed-price unlimited tapas dining from €24.50 to €29.50 per adult depending on day of week. Since April 2025, unlimited desserts are included at no extra charge. Children aged 4-11 pay reduced rates. Drinks are billed separately. This is the primary revenue stream.
2. Dine-In All-Inclusive (Cuba Completa): Full all-inclusive arrangement at €36.50 per adult (Sun–Thu only), including unlimited tapas, desserts, tap beer, house wine, sangria, soft drinks, coffee & tea. Cocktails available for a small surcharge. Children 4-11 pay €24.50.
3. Delivery & Takeaway Orders: Individual tapas, tapas boxes, drinks, and desserts ordered online for home delivery or store pickup. Per-branch ordering portals handle logistics, with delivery minimums and fees per area.
4. Gift Card Sales: Digital La Cubanita Giftcards sold online starting from €10, redeemable at any branch via QR code. Unused balance remains valid for future visits.
5. Franchise Fees: La Cubanita operates primarily as a franchise model (LC Franchise B.V.), with franchisee-operated locations paying franchise fees and adhering to brand standards. The corporate entity manages franchise recruitment via lacubanita.nl/franchise.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

La Cubanita runs a chain of casual Spanish-themed tapas restaurants in the Netherlands, anchored by an unlimited-tapas dining concept (Cuba Clásica and the extended Cuba Completa). The company complements dine-in with takeaway (Tapasbox), a bar/snack menu (Borrelkaart), group arrangements, gift cards, a delivery concept (Tapas Thuis), and a sister food & drinks venue (STÊLZ), and grows through a franchise model under LC Franchise B.V.

Product overview

La Cubanita is a Dutch tapas restaurant chain operating on an unlimited dining concept. The core product offerings are two all-you-can-eat arrangements: Cuba Completa (premium all-inclusive with tapas, desserts, and drinks) and Cuba Clásica (unlimited tapas with desserts, drinks separate). Beyond dine-in, the company offers takeaway and delivery services through location-specific websites, digital giftcards, and group dining packages. The product portfolio also includes STËLZ hard seltzers as a promotional add-on. Individual tapas items are available via a bar menu (borrelkaart) at €3.75 per dish and pre-packaged tapasboxes for takeaway. All products share the Cuban-inspired tapas concept with Spanish/Latin American culinary influences.

Differentiator

Problem solved

Functional benefit

Products and services

• La Cubanita Restaurant Dining In-restaurant unlimited tapas dining experience for individual diners and groups, positioned at a fixed per-person price; core brand offering of La Cubanita in the Netherlands.
• Cuba Clásica Standard unlimited-tapas dining tier at La Cubanita restaurants, providing all-you-can-eat Spanish tapas at a fixed per-person price.
• Cuba Completa Extended unlimited-tapas dining tier at La Cubanita, broadening the standard concept with additional inclusions beyond the base tapas offering.
• Tapasbox Takeaway box of tapas for off-premise consumption, allowing customers to enjoy La Cubanita-style tapas at home or at events without dining in.
• Borrelkaart (Bar Menu) Bar and snack menu available at La Cubanita restaurants, supporting drinks-led visits and casual snacking outside the full tapas dining experience.
• Group Arrangement Pre-packaged group dining arrangement for larger parties, designed for celebrations, corporate outings, and group occasions at La Cubanita restaurants.
• La Cubanita Giftcard

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Guestplan.comcoreTechnology or IntegrationGuestplan.com handles all restaurant table reservations for La Cubanita's 48+ locations. The system supports online reservations up to 9 persons and sends post-visit email surveys to collect customer reviews. It is the primary reservation infrastructure across the chain.
• Google (Analytics & Tag Manager)coreTechnology or IntegrationGoogle Analytics and Google Tag Manager are used to measure website traffic, user behavior, and campaign performance. These tools provide insights that inform website optimization and marketing decisions.
• Google AdWords & Dynamic RemarketingminorGTM or Marketing PartnerGoogle AdWords and Dynamic Remarketing are used for paid search and display advertising to drive customer acquisition and re-engagement. Part of a broader digital advertising strategy including multiple platforms.
• Facebook Custom AudienceminorGTM or Marketing PartnerFacebook Custom Audience is used for retargeting and personalized advertising to reach existing and potential customers on Facebook's platform.
• Platform 161minorGTM or Marketing PartnerPlatform 161 is used as a digital advertising partner to serve online ads and collect interaction data for targeted marketing campaigns.
• SizmekminorGTM or Marketing PartnerSizmek is used for digital ad serving and campaign management, supporting cross-platform advertising efforts.
• SitedishcoreTechnology or IntegrationSitedish provides the online ordering and delivery platform infrastructure for La Cubanita's individual branch websites (e.g., heerhugowaard.lacubanita.nl, den-helder.lacubanita.nl). The platform handles menu management, order processing, delivery scheduling, and payment integration. It also provides native apps for Android and iOS.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Thuisbezorgd.nl (Just Eat Takeaway): Thuisbezorgd.nl is the leading Dutch food delivery marketplace, connecting restaurants with home delivery customers. Relevant to La Cubanita as an ecosystem enabler for the delivery and takeaway portion of its per-location business, though not a direct restaurant competitor.

Direct peers

• New York Pizza: New York Pizza is a major Dutch pizza delivery and dine-in chain with 200+ locations across the Netherlands. Comparable to La Cubanita as a Dutch multi-location franchise restaurant chain with strong delivery and takeaway operations.
• Humphrey's Restaurant: Humphrey's operates a Dutch casual dining chain with multiple locations nationwide, offering set menus and group dining experiences. Directly comparable to La Cubanita's fixed-price group-friendly dining model and multi-location Dutch footprint.
• De Beren: De Beren is one of the largest casual dining chains in the Netherlands, operating rotisserie and grill restaurants nationwide. Directly comparable to La Cubanita as a multi-location Dutch casual dining chain targeting similar family and group dining occasions.
• Bagels & Beans: Bagels & Beans is a Dutch cafe chain with multiple locations nationwide offering casual food and beverages. Comparable to La Cubanita as a Dutch multi-location casual food chain targeting similar everyday dining and small-group occasions.
• Febo: Febo is an iconic Dutch fast food chain known for its wall of automats and traditional Dutch snacks across many locations. Comparable to La Cubanita as a multi-location Dutch foodservice chain with a distinctive, repeatable concept.
• Happy Italy: Happy Italy is a Dutch Italian restaurant chain with locations across the Netherlands, offering affordable pasta and pizza in casual settings. Comparable to La Cubanita as a Dutch value-positioned multi-location restaurant chain serving families and groups.
• Loetje: Loetje is a well-known Dutch steakhouse and casual dining chain with multiple locations across the Netherlands. Comparable to La Cubanita as an established Dutch multi-location restaurant chain serving casual dining occasions with consistent menus.

Broad incumbents

• Van der Valk: Van der Valk is a large Dutch hospitality group operating hotels and restaurants nationwide. Comparable to La Cubanita as a broad Dutch foodservice player with multiple dining locations, though its restaurant business sits within a wider hotel portfolio.
• La Place: La Place is a Dutch restaurant chain historically associated with V&D and now operating standalone locations, offering buffet and casual dining formats. Comparable to La Cubanita as a multi-location Dutch casual/buffet dining concept targeting similar value-conscious families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lacubanitanederland
• LinkedInlinkedin.com/company/la-cubanita-franchise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Cubanita