Heeren Horeca Groep

What Heeren Horeca Groep does

Heeren Horeca Groep is a privately held Dutch hospitality group headquartered in Alblasserdam, Netherlands, operating six bar and restaurant venues under the unified Heeren brand. The portfolio comprises Heeren van Ambacht, Heeren van Slydregt, Heeren aan de Lek, Heeren aan de Haven, Heeren aan de Vesting, and Heeren aan het Pleyn, with each venue positioned as a waterside or atmospheric dining location offering classical and world cuisine. The group targets individual diners, local residents, and visitors seeking curated culinary experiences in the South Holland region.

The company generates revenue through two primary streams: (1) transactional food and beverage sales across its physical restaurant venues, and (2) capital raised through a tiered Privilege Card investment program (Basic €1,000-€2,500, Silver €5,000, Gold €10,000, Black €25,000, Platinum €50,000) that combines multi-year redemption dining credits with hospitality perks such as hotel stays, cooking workshops, private chef experiences, and wine tastings. Privilege Card holders commit capital over 3-7 year terms and receive 20% bonus dining credit, effectively blending customer loyalty financing with operational capital. The current campaign is raising €450,000 specifically for the Heeren aan het Pleyn expansion in Alblasserdam, with approximately €325,000 raised at time of disclosure.

The business is family-led, with Marcel Baanen (M.L. Baanen), RJM Daalhuizen, and PCH Baanen as named contacts and likely stakeholders. The company has no disclosed institutional investors, no technology platform or proprietary AI capabilities, no patents or certifications, and operates through a WordPress website, Mailchimp newsletter, and organic social channels. The Privilege Card model represents a distinctive community-capital and customer-loyalty hybrid, but the underlying business is a conventional regional restaurant operator with limited scale (13 disclosed employees) and concentrated geographic footprint in South Holland.

Name

Heeren Horeca Groep

Legal name

Heeren Horeca Groep

Website

https://heerenhorecagroep.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Heeren Horeca Groep is a privately held Dutch hospitality group operating six Heeren-branded bar and restaurant venues in South Holland, Netherlands, serving individual diners through waterside dining experiences funded in part by a tiered Privilege Card investment and loyalty program.

Ownership category

akta.pro rank

Product category

Restaurant Hospitality

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Restaurant hospitality
• Bar and kitchen
• Waterside dining
• Privilege dining cards
• Hospitality crowdfunding

Headquarters

HQ city

Alblasserdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Restaurant and bar operations: Revenue generated from food and beverage sales at multiple restaurant venues operating under the Heeren brand, including Heeren aan het Pleyn, Heeren van Ambacht, Heeren van Sledrecht, Heeren aan de Lek, Heeren aan de Haven, and Heeren aan de Vesting.
2. Privilege Card crowdfunding: Capital raise through Privilege Cards where investors provide €1,000 to €50,000 in exchange for dining credits and privileges over 3-7 year terms. Investors receive 20% extra credit on their cards, effectively a 20% return on investment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Heeren Horeca Groep operates six restaurant and bar venues under the 'Heeren' brand across the Netherlands, offering classic and worldly cuisine in waterside settings. Alongside its restaurant operations, the group sells tiered Privilege Cards (Basic, Silver, Gold, Black, and Platinum) ranging from €1,000 to €50,000, which function as a crowdfunding mechanism that provides investors with redeemable dining credits plus experience-based perks across all Heeren locations.

Product overview

Heeren Horeca Groep is a Dutch hospitality group operating multiple bar and restaurant locations (Heeren van Ambacht, Heeren van Slydregt, Heeren aan de Lek, Heeren aan de Haven, Heeren aan de Vesting, and Heeren aan het Pleyn). The group operates a crowdfunding/investment model through its Privilege Cards product line, offering five tiers (Basic, Silver, Gold, Black, and Platinum) ranging from €1,000 to €50,000. These privilege cards provide funding for group expansion while offering cardholders dining benefits and privileges across all Heeren locations. The Basic Card serves as the entry-level investment (€1,000-2,500), while Silver, Gold, Black, and Platinum cards offer progressively higher investment amounts with corresponding perks including dining credits, cooking workshops, chef-at-home experiences, and hotel stays.

Differentiator

Problem solved

Functional benefit

Brands

• Heeren aan het Pleyn: Bar & Kitchen location in Alblasserdam - the crowdfunding campaign target location offering a mix of classic and global dishes.
• Heeren aan de Vesting
• Heeren aan de Haven
• Heeren van Ambacht
• Heeren van Slydregt
• Heeren aan de Lek

Products and services

• Heeren aan het Pleyn

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• New York Pizza: Dutch multi-location restaurant chain focused on the Netherlands market — comparable regional multi-venue rollout model though in a different cuisine segment.

Broad incumbents

• KFC Netherlands: International QSR brand with broad Dutch presence — broader incumbent demonstrating multi-venue restaurant operations in the same Dutch market.
• NH Hotels: Major international hotel group with significant Dutch presence, combining lodging with F&B operations — broader incumbent operating at scale in the same category.
• La Place: Dutch full-service casual dining chain with multiple venues — broader incumbent in the same casual F&B category across the Netherlands.

Direct peers

• Fletcher Hotels: Largest Dutch hotel chain with attached restaurants across regional Netherlands — similar multi-venue casual dining and lodging positioning as Heeren's growing portfolio.
• The Harbour Club: Premium Dutch waterside dining venues with multiple locations — directly comparable to Heeren aan het Pleyn and Heeren aan de Haven's waterside bar & kitchen positioning.
• Bastion Hotels: Dutch hotel chain with on-site restaurants, operating in regional cities across the Netherlands — overlapping with Heeren's hotel + restaurant hybrid concept.
• Van der Valk: Dutch family-owned hotel-restaurant chain with dozens of properties combining full-service dining and lodging — directly comparable to Heeren's boutique hotel + restaurant model in the Dutch market.
• Loetje: Established Dutch casual dining restaurant chain with multiple regional locations — closely comparable in operating model to Heeren's multi-venue F&B rollout.
• Loods Hotel: Waterside Dutch hotel and restaurant operator — similar waterside dining positioning and boutique hotel-restaurant integration as Heeren.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Heeren-aan-de-Haven-534907474090132
• Instagraminstagram.com/heerenaandehaven
• LinkedInlinkedin.com/company/heeren-horeca-groep

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heeren Horeca Groep