Boutique Hotel & Brasserie de Heerlyckheid

What Boutique Hotel & Brasserie de Heerlyckheid does

Boutique Hotel & Brasserie de Heerlyckheid is an independent, privately-held boutique hospitality operation in Bredevoort, Netherlands, housed in the former sanatorium Huize Sint Bernardus, a rijksmonument on the medieval town's market square. Founded in 2020 and operated by proprietor Jos Betting with approximately 15 employees, the property offers 21 luxury rooms and suites (32–55 m²) across multiple tiers — Double, Luxury, Luxury Comfort, Satink Suite, Maurits Room, and Stoffels Suite — each with minibar, climate control, WiFi, and Serta box-spring bedding. The property runs two distinct dining venues: an all-day Bistro/Loungebar (panini, soups, salads, mains €9–€18.50) and a fine-dining Brasserie serving French-inspired à la carte menus Tuesday–Saturday from 5:30pm (mains €29.50–€44.50), plus a breakfast buffet (€25 p.p.), high tea service (€29.50 p.p.), and an extensive international wine list.

Revenue is generated through a diversified mix of channels: per-night room bookings via the direct website (booking.heerlyckheid.com) and RoomRaccoon booking engine, multi-day packages (2-day from €144.50 p.p., 3-day from €279 p.p., 4=3 long stay, hotel-to-hotel hiking package from €237 p.p. in partnership with Oldschool Hotel), F&B across three venues, three meeting/event rooms (Regentenkamer, Bernardus Hall, Vestingzaal), wedding services as an official location of Gemeente Aalten, wellness facilities (sauna, jacuzzi, rain shower), bicycle rentals (standard €17.50/day, e-bike €30/day), and themed Sunday events ('Heerlycke Zondag'). Distribution is direct-to-consumer via website, phone, email, and walk-ins, supplemented by a regional tourism partnership with hotelsindeachterhoek.nl. Technology stack comprises RoomRaccoon PMS, Adyen/iDEAL/Bancontact payment processing, Google Analytics, and Meta advertising pixels — no proprietary technology, no AI/ML capabilities, no mobile app. The operation targets leisure travelers, couples, hikers, cyclists, wedding parties, and small corporate groups drawn to the Achterhoek region's outdoor tourism and historic charm.

Name

Boutique Hotel & Brasserie de Heerlyckheid

Legal name

Boutiquehotel & Brasserie de Heerlyckheid

Website

https://heerlyckheid.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Boutique Hotel & Brasserie de Heerlyckheid operates a 21-room luxury boutique hotel, brasserie, bistro, and event venue in the historic Huize Sint Bernardus monument in Bredevoort, Netherlands, serving leisure travelers, couples, hikers, cyclists, and wedding and corporate guests with packages and dining experiences.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGACAO

Luxury Boutique & Lifestyle Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAGAHAB

Boutique Inns

Travel & Hospitality/Lodging & Accommodation/Bed & Breakfasts & Inns

Keywords

• Boutique hotel accommodation
• Fine dining brasserie
• Wedding event venues
• Cycling hiking tourism
• Wellness hospitality packages

Headquarters

HQ city

Bredevoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodations: Core revenue from 21 luxury hotel rooms and suites. Room rates include breakfast. Offers various room types: Double rooms (32m² ground floor), Luxury rooms (32m² 1st floor), Luxury Comfort rooms (35m²), Satink Suite (55m²), Maurits Room (45m²), Stoffels Suite (43m²).
2. Restaurant Dining (Brasserie): Upscale dining in brasserie open Tuesday-Saturday from 5:30pm. À la carte menu featuring French-inspired cuisine with courses ranging from €9.50 to €44.50.
3. Bistro/Lounge Bar: All-day dining bistro open from 10am (Monday from 12pm). Offers lunch (€9-16.50), dinner (€15.50-18.50), and bar service. More accessible price points than brasserie.
4. High Tea Service: High tea offering at €29.50 per person, served from 12:00 PM with max end time 4:30 PM. Minimum 6 persons, 48-hour advance reservation required. Gluten-free/lactose-free option available for €4.50 supplement.
5. Package Deals: Bundled accommodation packages including 2-day (€144.50 p.p.), 3-day (€279 p.p.), and 4=3 long-stay offers. Packages include dinner, breakfast, and welcome drinks. Hiking package at €237 p.p. includes overnight stays at two hotels.
6. Bicycle Rentals: Bicycle rental service with standard 7-speed bikes (€17.50/day) and e-bikes (€30/day). Additional accessories available: double pannier bags (€5/day), smartphone holder (€5/day).
7. Meeting & Event Spaces: Three meeting rooms available: Regentenkamer (2-8 persons), Bernardus hall (up to 24 persons with private terrace), Vestingzaal (up to 14 persons). Meeting packages include Samsung Flip and flipchart rentals. Corporate room rates available.
8. Wedding & Celebration Events: Wedding venue services including ceremony, lunch/dinner, rooftop terrace photos, and overnight accommodation. Official wedding location of Gemeente Aalten. Evening celebrations at nearby 't Grachthuys venue (200m away).
9. Breakfast Service: Breakfast served to non-hotel guests at €25 per person (children 12 and under: €12.50). Monday-Friday 7:00-10:00, Saturday-Sunday 8:00-11:00. Reservation required at least 1 day in advance.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Boutique Hotel & Brasserie de Heerlyckheid operates a 21-room luxury boutique hotel housed in the former sanatorium Huize Sint Bernardus, a national monument (rijksmonument) on the medieval market square of Bredevoort, Netherlands. The property offers accommodation across six room categories, an all-day Bistro/Loungebar, a fine-dining Brasserie with French-inspired à la carte menu, breakfast service, a wellness center (sauna, jacuzzi, rain shower), three meeting venues, official wedding ceremony services, high tea experiences, bicycle rentals, and multi-day vacation packages.

Product overview

Boutique Hotel & Brasserie de Heerlyckheid is a 21-room boutique hotel and dining establishment located in the historic former sanatorium Huize Sint Bernardus in Bredevoort, Netherlands. The property operates three distinct dining venues: the casual Bistro/Loungebar for all-day dining, the fine-dining Brasserie for French-inspired à la carte dinner service, and an extensive breakfast offering. Accommodation options range from standard Double Rooms to premium Suites (Satink Suite, Maurits Room, Stoffels Suite), all featuring minibar, WiFi, and Serta beds. Additional offerings include a wellness center with sauna and jacuzzi, three meeting venues, wedding services, high tea experiences, and curated vacation packages (2-day, 3-day, 4=3 long stay, and hiking packages). The hotel also provides bicycle rental services for exploring the Achterhoek region.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation 21 luxury rooms and suites in a historic renovated national monument building in Bredevoort, featuring minibar, coffee/tea facilities, WiFi, flat-screen TV, Serta box spring beds, climate control, and walk-in shower. Includes complimentary breakfast for guests.
• Satink Suite 55m² largest suite named after Jan Satink, regent of Bredevoort, featuring a separate children's room, bathrobe and slippers, minibar, walk-in shower, climate control, and luxury amenities.
• Maurits Room 45m² suite named after Prince Maurits who besieged Bredevoort, featuring large windows for extra daylight, bathrobe and slippers, and full luxury amenities.
• Stoffels Suite 43m² suite named after Hendrickje Stoffels, famous resident of Bredevoort, overlooking her statue on 't Zand square, featuring bathrobe and slippers.
• Bistro / Loungebar Informal all-day dining venue open daily from 10:00 AM (Monday from 12:00 PM), serving panini, croquettes, sandwiches, soups, salads, and main courses priced €9 to €18.50. Kitchen open 12:00-20:30.
• Brasserie Fine dining restaurant open Tuesday to Saturday from 5:30 PM for à la carte dinner with French-inspired cuisine. Courses range from €9.50 to €44.50, with an extensive curated wine list.
• Breakfast Service Extensive breakfast buffet served Monday-Friday 7:00-10:00 AM, weekends 8:00-11:00 AM. Available to non-hotel guests at €25 per person (children up to 12 years €12.50) with reservation required at least one day in advance.
• High Tea High tea experience featuring sweet and savory treats on tiered stands, served with unlimited Veine house tea or fresh ginger/mint tea. €29.50 per person, minimum 6 persons, gluten-free/lactose-free available for €4.50 surcharge.
• Wellness Center Sauna, jacuzzi, and rain shower facility located on the park side of the hotel, available in 3-hour increments for hotel guests.
• Meeting Venues Three meeting rooms: Regentenkamer (2-8 persons, ground floor), Bernardus Hall (up to 24 persons with private terrace and living room/kitchen), and Vestingzaal (up to 14 persons, first floor). Samsung Flip and flipchart available for rent; corporate room rates available.
• Wedding & Event Services Official wedding location of Gemeente Aalten, offering ceremonies, lunches/dinners, rooftop terrace events for photos, and luxury overnight accommodation for wedding parties. Evening celebrations supported at nearby 't Grachthuys venue (200m away).
• Bicycle Rental Bicycle rental service offering standard 7-speed bikes at €17.50/day and e-bikes at €30/day, with accessories including double pannier bags (€5/day) and smartphone holder (€5/day). Covered bicycle storage with e-bike charging available for guests.
• 2-Day Heerlyck Package One-night stay including 5-course dinner, lavish breakfast, and luxury room, from €144.50 per person based on double occupancy. Available Tuesday-Saturday.
• 3-Day Heerlyck Package Two-night stay including welcome glass of bubbles, 5-course dinner on arrival, 4-course dinner on second day, and 2x lavish breakfast, from €279 per person based on double occupancy. Bookable Tuesday-Saturday.
• 4=3 Long Stay Package Four-night stay including 4x breakfast, paying for only 3 nights (25% discount on total rate). Available selected nights in July, September, October (arriving Sunday-Tuesday), and all November.
• Hiking Package (Hotel-to-Hotel) Three-day hiking arrangement with luggage transport, staying one night at Oldschool Hotel in Winterswijk and one night at De Heerlyckheid. Includes 2 breakfasts, 4-course dinner at Gastrobar Blend 61, 3-course dinner at De Heerlyckheid, snacks, and detailed hiking routes. From €237 per person.
• Wine Selection Extensive wine list featuring international wines by glass and bottle, including sparkling, white, rosé, and red selections from Spain, France, Italy, South Africa, Germany, Argentina, Chile, and Portugal.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Oldschool HotelcoreStrategic or Co-development PartnerPartnership for the 3-day hiking package 'Wandern von Hotel zu Hotel' through National Landscape Winterswijk. Hikers stay one night at Oldschool Hotel in Winterswijk (former school building) and one night at De Heerlyckheid. Package includes breakfast at both hotels, 4-course dinner at Oldschool (at Gastrobar Blend 61), and 3-course dinner at Heerlyckheid.
• Gastrobar Blend 61minorStrategic or Co-development PartnerRestaurant partner for the 4-course dinner during hiking package. Located approximately 280 meters from Oldschool Hotel in Winterswijk.
• Brouwerij BerlewaldeminorGTM or Marketing PartnerCraft beer supplier for special events including the Heerlycke Zondag BBQ event. Brouwerij Berlewalde provided a selection of specialty beers that complemented the BBQ dishes and summer atmosphere.
• BenemanminorGTM or Marketing PartnerBBQ catering partner for special events including the 5-year anniversary staff party. Provided Western-style buffet catering for staff celebration.
• Vals PlatminorGTM or Marketing PartnerMusical entertainment provider for the Heerlycke Zondag themed Sunday events. Provided live music creating an upbeat atmosphere on the terrace.
• National Landscape WinterswijkminorOthersProtected natural landscape area where the multi-day hiking routes are located. Features raised bogs, woodlands, streams, and historical buildings. The hiking routes (19km and 15km) traverse this national landscape.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Kasteel de Essenburgh: Castle/estate hotel in Harderwijk combining heritage accommodation with restaurant and meeting/event facilities — a direct comparable in the Dutch historic-boutique and event segment.
• Landgoed Duin & Kruidberg: Historic estate hotel in Bergen (NH) operating in a national heritage setting with fine dining and event facilities, comparable as a Dutch countryside heritage property combining lodging, F&B, and events.
• Hotel & Restaurant De Echoput: Culinary-focused boutique hotel near Apeldoorn in a Dutch rural region; comparable as a small luxury property combining heritage/rural setting with a high-end restaurant as a core revenue driver.
• Oldschool Hotel: Small boutique hotel in Winterswijk (former school building), directly comparable as a heritage boutique property in the Achterhoek region. Already an active commercial partner via the 'Hotel-zu-Hotel' hiking package.

Emerging players

• Boutique Hotel Beekhuizen: Small boutique hotel on a Veluwe estate offering luxury rooms in a nature setting, comparable in scale and rural-heritage positioning to De Heerlyckheid's Achterhoek context.

Broad incumbents

• Hampshire Hotels: Dutch boutique-leaning hotel brand with country and estate properties across the Netherlands, comparable in positioning to a heritage-driven boutique property targeting leisure travelers.
• Bilderberg Hotels: Dutch quality/boutique-leaning hotel group with several countryside and historic properties positioned for leisure and business guests, overlapping in F&B quality and meeting offerings.
• NH Hotels: International hotel group with strong Dutch presence including heritage and regional properties; competes for the same Dutch domestic leisure and small-meeting segments but as part of a much wider portfolio.
• Fletcher Hotels: Largest Dutch hotel chain with a large portfolio of regional and heritage properties across the Netherlands, including many castle and country hotels that compete for the same Dutch domestic leisure and cycling tourism demand.
• Van der Valk Hotels: Major Dutch family-owned hotel group with many countryside full-service properties offering restaurants, meeting facilities, and event space — comparable guest segments and amenity mix but at substantially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Heerlyckheid
• Instagraminstagram.com/hotel_brasserie_deheerlyckheid
• LinkedInlinkedin.com/company/boutique-hotel-&-brasserie-de-heerlyckheid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boutique Hotel & Brasserie de Heerlyckheid