Oldschool Hotel

What Oldschool Hotel does

Oldschool Hotel is a privately held Dutch boutique hotel founded in 2017 by co-founders Jeroen Schreurs, Arthur van Santen, and Hans van Santen in Winterswijk, Netherlands. The property occupies the 1870 Rijks Hoogere Burgerschool, a municipal monument, and combines a themed hotel operation with 30 residential apartments under one roof. The hotel offers 13 distinct classroom-themed rooms (Biology, Geography, History, Music, Drama, Math, Science, Chemistry, The Dean, The Principal, The Professor, The Library, and The Director's Loft), each outfitted with school-subject theming and luxury amenities such as Smart TVs, minibars, Dolce Gusto machines, rain showers, classic and round baths, combination saunas, and (in the Drama room) a private cinema with Chromecast/Netflix.

The business operates a direct-to-consumer model with bookings handled through the RoomRaccoon booking engine embedded on a tri-language (Dutch/English/German) website, supplemented by regional tourism platform listings. Three curated package arrangements drive ancillary revenue: 'Oldschool met Lev' (LEV. by Mike restaurant, from €240/two persons), 'Oldschool met Blend Experience' (Blend61, from €249/two persons, unavailable Mondays/Tuesdays), and 'Van hotel naar hotel' (3-day cycling package with Boutique Hotel Wanrooy and Restaurant Macamba, from €269/person). Breakfast is served daily in 'The Gym' (the former gymnasium), and the property is GDPR-compliant.

The target customer is primarily couples and leisure travelers seeking experiential, romantic, or wellness-oriented stays, with secondary segments in active/cycling tourists and families. There is no disclosed venture capital backing, no parent company, no public ticker, and revenue is not publicly disclosed. The company maintains a Facebook and Instagram presence and lists on the Nationaal Monumentenportaal as a recognized heritage site.

Name

Oldschool Hotel

Legal name

Oldschool Hotel

Website

https://oldschoolhotel.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Oldschool Hotel is a privately held Dutch boutique hotel in Winterswijk operating 13 classroom-themed rooms inside a restored 1870 municipal monument school, serving leisure couples, families, and cycling tourists through direct RoomRaccoon bookings and curated partner packages.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAGAAAA

Urban & Downtown Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Boutique hotel accommodation
• Themed hotel rooms
• Hospitality packages
• Cycling tour packages
• Heritage hotel property

Headquarters

HQ city

Winterswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Accommodation: Revenue from overnight stays in themed hotel rooms. Rooms range from standard classroom themes to luxury suites with premium amenities like saunas and round baths. Pricing varies by room type and season.
2. Package Arrangements: Curated stay packages combining accommodation with dining experiences at partner restaurants. 'Oldschool met Lev' includes dinner at LEV. by Mike; 'Oldschool met Blend Experience' includes dinner at Blend61. Packages start from €240-249 per couple.
3. Cycling Tour Packages: 3-day cycling arrangements from hotel to hotel through Achterhoek landscape, including accommodation at multiple boutique hotels, breakfasts, dinners, and luggage transfer. Priced from €269 per person.
4. Breakfast Service: Daily buffet breakfast served in 'The Gym' (former gymnasium) between 08:00 and 10:45. Special dietary requirements can be accommodated with advance notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Oldschool Hotel operates a boutique hospitality business offering overnight accommodation in 13 classroom-themed rooms inside a converted 1870 municipal monument school building in Winterswijk, Netherlands. Revenue is generated from room bookings, curated packages combining accommodation with partner restaurants and cycling tours, and a daily breakfast service in the former gymnasium.

Product overview

Oldschool Hotel is a unique hospitality concept located in a former secondary school (Rijks Hoogere Burgerschool from 1870) in Winterswijk, Netherlands. The hotel offers 13 distinct classroom-themed rooms ('lokalen') including Biology, Geography, History, Music, Drama, Math, Science, Chemistry, The Dean, The Principal, The Professor, The Library, and The Director's Loft. Each room is themed after its former academic subject with luxury amenities including smart TVs, minibars, rain showers, and select rooms featuring classic baths, combination saunas, or private cinemas. The hotel also offers three curated package arrangements: 'Oldschool met Lev' (with LEV. by Mike restaurant), 'Oldschool met Blend Experience' (with Blend61 restaurant), and 'Van hotel naar hotel' (cycling package with Villa Wanrooy). Breakfast is served daily in 'The Gym' (former gymnasium). The building also accommodates 30 residential apartments with permanent residents.

Differentiator

Problem solved

Functional benefit

Products and services

• The Dean A ground-floor classroom-themed room of approximately 40 m² with 4.7m ceilings, featuring a classic freestanding bath and a king-size box-spring bed. Named after the academic dean title, the room offers a classic bath experience in the former school. Suitable for couples seeking a themed overnight stay.
• The Principal A 46 m² ground-floor room with 4.7m ceilings featuring a round bathtub and double rain shower. Named after the school principal title, this is the most luxurious room offering stateliness and comfort. Targeted at couples seeking a premium themed stay.
• The Professor A 45 m² wheelchair-accessible room with double bathtub and combination sauna (infrared and traditional), lounge sofa, and luxury amenities. Named after the academic professor title, offering wellness-focused relaxation.
• The Library A 50 m² room with an additional open floor featuring a king-size box-spring bed on the upper level, luxurious leather lounge sofa, and armchair. Offers a scholarly atmosphere for guests who enjoy reading.
• The Director's Loft A loft-style accommodation option for extended stays (long weekend, midweek, or full week), offering additional space and amenities beyond standard rooms. Designed for guests needing longer-duration stays.
• Science Room A 45 m² room with an additional open floor, featuring a king-size box-spring bed on the ground floor and two longchairs on the upper level. Air-conditioned with minibar and Dolce Gusto machine.
• Chemistry Room A 45 m² room with an additional open floor featuring a twin king-size box-spring bed. Former chemistry classroom offering a natural sciences atmosphere.
• Math Room A 45 m² room with an additional open floor featuring a twin king-size box-spring bed with optional extra bed (140x200cm) via top-deck mattress on longchairs upstairs, ideal for families.
• Biology Room A 50 m² room with an additional open floor, accommodating up to four people. Features a double king-size bed on the ground floor and two single beds on the upper level, plus a large 3-seater sofa and armchair. Family-oriented room.
• Drama Room The largest room at 65 m² with 4.7m ceilings, featuring a private cinema on the first floor (self-streaming via Chromecast), kitchenette with microwave and fridge, and a king-size bed on the loft level.
• Geography Room A 45 m² room with an additional open floor. Features include an optional extra bed (140x220cm) via mattress topper on longchairs on the upper floor, ideal for families.
• History Room A 45 m² room with an additional open floor, featuring twin longchairs on the first floor and a Dolce Gusto machine. Allows guests to go back in time for a unique historical experience.
• Oldschool met Lev A romantic package including one-night stay in a luxurious classroom with minibar (including bubbles), welcome drink at LEV. by Mike restaurant, four-course Chef's menu (8 dishes per person), and coffee with chocolates. Starting at €240 for two persons. Targeted at couples.
• Oldschool met Blend Experience A culinary package including one-night stay in a luxurious classroom with welcome bubbles in the minibar, four-course Blend surprise menu at Blend61 restaurant, and coffee or tea with friandises. Starting at €249 for two persons. Not available on Mondays and Tuesdays. Targeted at couples seeking a culinary experience.
• Van hotel naar hotel A 3-day cycling package through the Achterhoek landscape, including 2 overnight stays (Oldschool Hotel in Winterswijk and Boutique Hotel Villa Wanrooy in Doetinchem), 2 breakfasts, cycling routes, dinner at Restaurant Macamba, four-course Chef's menu at LEV. by Mike, and luggage transfer. Starting at €269 per person. Not available for Sunday/Monday arrivals. Targeted at active travelers and cycling enthusiasts.
• Breakfast at The Gym Daily buffet breakfast served in 'The Gym' (the old gymnasium). Available 08:00-10:45, on request from 07:30. Special dietary requirements can be accommodated with advance notice. Available to hotel guests and package customers.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• LEV. by MikecoreStrategic or Co-development PartnerPartner restaurant for the 'Oldschool met Lev' package arrangement. Guests enjoy a four-course Chef's menu (8 dishes) at this restaurant which specializes in local products, craft beers, and top wines. The restaurant is closed on Mondays and Tuesdays, limiting package availability on those days.
• Blend61coreStrategic or Co-development PartnerPartner restaurant for the 'Oldschool met Blend Experience' package. Located at Wooldstraat 61, Blend61 offers an evening dining experience with a contemporary concept combining urban allure with Achterhoek sensibility. Guests enjoy a four-course Blend surprise menu.
• Boutique Hotel Villa WanrooyminorStrategic or Co-development PartnerPartner hotel in the 'Van hotel naar hotel' cycling package. Located in Doetinchem, this boutique hotel provides the second night's accommodation as part of the multi-day cycling tour through Achterhoek.
• Restaurant MacambaminorStrategic or Co-development PartnerDining partner for the cycling package, providing dinner on the evening guests stay at Villa Wanrooy. Located in Doetinchem area.
• RoomRaccooncoreTechnology or IntegrationBooking engine technology provider powering the hotel's online reservations system. The platform handles room availability, booking confirmations, and payment processing for direct bookings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fletcher Hotels: Largest Dutch hotel chain operating across heritage castles, monasteries, and traditional hotels. Comparable heritage-asset hospitality approach in the Netherlands, but as a broad portfolio operator.
• NH Hotels: Major Spanish-headquartered hotel group with a large Dutch footprint (NH Collection, NHOW). Comparable mid-to-upper-scale accommodation provider in the Netherlands, though commodity business-travel rather than experiential leisure.
• Van der Valk Hotels & Restaurants: Major Dutch hotel and restaurant group combining accommodation with on-site F&B — comparable model of bundling rooms with restaurant/package offerings in the Netherlands.
• citizenM: Dutch-born boutique hotel chain operating tech-enabled, design-led rooms across Europe and the US. Same D2C-led, design-first boutique positioning as Oldschool but at significantly larger scale.
• Hotel De L'Europe Amsterdam: Heritage luxury hotel in Amsterdam (a former 19th-century building) — comparable to Oldschool in leveraging historic Dutch architecture as a brand asset, though at much higher luxury positioning and scale.
• The Hoxton: International boutique hotel brand focused on characterful, design-led properties in urban locations. Comparable premium-boutique positioning with strong storytelling and F&B partnerships.

Emerging players

• Stayokay Hostels: Dutch hostel chain operating themed, design-led properties in heritage buildings. Comparable niche accommodation positioning and use of historic Dutch buildings, though budget-segment rather than boutique-luxury.

Regional players

• Landal GreenParks: Large Dutch operator of themed holiday parks in rural and nature areas (Achterhoek, Veluwe). Comparable regional leisure-travel positioning and dependence on Achterhoek-area tourism flows, though vacation-park format rather than hotel.

Direct peers

• Hotel Not Hotel: Amsterdam-based boutique hotel known for creatively themed rooms (a tram, a church, a Van Gogh painting) — directly comparable concept-driven boutique lodging targeting experience-seeking leisure travelers in the Netherlands.
• Boutique Hotel Villa Wanrooy: Small boutique hotel in Doetinchem (Achterhoek) explicitly named as Oldschool Hotel's cycling-package partner. Comparable scale and luxury-boutique positioning in the same Dutch region.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oldschoolhotelwinterswijk
• Instagraminstagram.com/oldschoolhotelwinterswijk
• LinkedInlinkedin.com/company/oldschool-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oldschool Hotel