Heesen GmbH

What Heesen GmbH does

Heesen Konzerte GmbH is a Mönchengladbach-based live event promoter operating as a private German GmbH with a five-person family team. The company organizes concerts, tribute shows, sports talk formats, comedy performances, children's shows and festivals across the DACH region (Germany, Austria, Switzerland), with a forward calendar of roughly two dozen active productions. Its portfolio combines high-recurrence touring properties (Räuber, Heavytones 25-Jahre Tour, Brings 2025), football-personality talk shows (Reiner Calmund, Mario Basler, Stefan Effenberg, Nadine Angerer, Peter Neururer, Ansgar Brinkmann), tribute acts (Michael Jackson, Robbie Williams, Metallica, Phil Collins & Genesis), and festivals including Tribute Festival Mönchengladbach, Tribute Festival Berlin, Female Festival and 'Hand aufs Harz' handball tour in partnership with the Handball-Bundesliga and Deutscher Handballbund.

The company has no proprietary technology platform; its 'stack' is a content/WordPress website with integrated outbound links to four third-party ticketing platforms (Westticket, Eventim, Reservix, Ticketmaster), Facebook and Instagram channels, and a Clever Reach newsletter. There are no APIs, SDKs, AI features, patents, certifications or app products in evidence. Revenue is generated via transaction fees on ticket sales through these platforms plus likely promoter/producer fees from venues and artists, with no public pricing and no subscription or SaaS component. Customer acquisition runs through affiliate ticketing links, organic social, the newsletter and the website.

Commercially, Heesen sells to mass-market B2C entertainment consumers across DACH, and operates an intermediated B2B relationship layer with named artists, federations (HBL, DHB) and venues. There is no disclosed parent company, no institutional investors, no funding rounds, no M&A history and no leadership changes in the input. Geographic footprint is explicitly restricted to Germany, Austria and Switzerland per the company's own statement.

Name

Heesen GmbH

Legal name

Heesen Konzerte GmbH

Website

https://heesen-konzerte.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Heesen Konzerte GmbH is a Mönchengladbach-based live event promoter organizing concerts, tribute shows, sports talks, comedy and festivals across Germany, Austria and Switzerland. It sells tickets through Westticket, Eventim, Reservix and Ticketmaster to mass-market entertainment consumers.

Ownership category

akta.pro rank

Product category

Live Event Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live event promotion
• Concert management
• Tribute show production
• Sports talk shows
• Live entertainment tours

Headquarters

HQ city

Mönchengladbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Ticket Sales: Revenue generated from organizing and selling tickets for concerts, shows, tours, and festivals featuring various artists and performers across Germany, Austria, and Switzerland.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Heesen Konzerte GmbH organizes, produces, and promotes live entertainment events — including music concerts, tribute shows, sports-themed talk shows, comedy performances, and multi-week festivals — across Germany, Austria, and Switzerland. The company books artists, coordinates venues, and distributes tickets through multiple third-party platforms (Westticket, Eventim, Reservix, Ticketmaster) while marketing shows via its own website, newsletter, and social channels.

Product overview

Heesen Konzerte GmbH is a German concert and event management company based in Mönchengladbach that organizes live shows, tours, and festivals primarily in Germany, Austria, and Switzerland. The company operates as a single business unit offering event production and management services rather than a technology product platform. Their portfolio includes: (1) Music concert productions such as Heavytones and Räuber tours; (2) Tribute shows including The Michael Jackson Experience, Robbie Williams tribute (Let me Entertain You), MY'TALLICA, Phil Collins & Genesis tribute (In the Air Tonight), and multiple Tribute Festivals; (3) Sports talk/entertainment shows featuring football legends like Reiner Calmund, Mario Basler, Stefan Effenberg, Nadine Angerer, and Peter Neururer; (4) Comedy and cabaret including Pam Pengco's Comedy Youngstars, Female Festival with multiple artists, and various stand-up performances; (5) Specialized shows like the Hand aufs Harz handball talk, Waldi's antique bingo show, and children's programming. The company functions as an event promoter and talent management agency, not a software technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• Heavytones – 25 Jahre Heavytones Tour

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Handball-Bundesliga (HBL)coreStrategic or Co-development PartnerHandball-Bundesliga partners with Heesen Konzerte subsidiary Heesen Media for the 'Hand aufs Harz on Tour' live event format. The popular handball talk show goes on Germany tour ahead of the 2027 Handball World Championship.
• Deutscher Handballbund (DHB)coreStrategic or Co-development PartnerDeutscher Handballbund collaborates on the 'Hand aufs Harz on Tour' event format, bringing the popular handball talk show to stages across Germany in partnership with Heesen Media.
• Dyn MediaminorGTM or Marketing PartnerDyn Media moderators Anett Sattler and Markus Götz support the 'Hand aufs Harz on Tour' events as presenters, bringing their media audience to the live tour format.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Karsten Jahnke Konzertdirektion: Hamburg promoter/booking agency with a broad touring roster and festival portfolio (e.g., MS Dockville). Comparable mid-sized German promoter to Heesen with tour and festival operations.
• Peter Rieger Konzertagentur: Cologne-rooted concert agency promoting national and international touring acts across Germany; overlaps directly with Heesen in Kölsch-rock and pop touring circuits.
• Semmel Concerts: One of Germany's largest independent concert and tour promoters, organizing large-scale tours, festivals and arena shows across DACH. Directly comparable to Heesen in business model (third-party-venue touring presenter) and audience (German live entertainment consumer).
• BB Promotion: Mönchengladbach-based regional concert and event promoter closely mirroring Heesen's Rhine-Ruhr focus, family-run ethos and diverse mix of tribute, comedy and pop touring acts.
• DEAG Deutsche Entertainment AG: Berlin-listed entertainment group operating rock/pop, family entertainment, classical and touring events across DACH. Closest publicly-traded comparable to Heesen in tour promotion, artist management and venue-agnostic concert production.
• FKP Scorpio: Hamburg-based concert and festival promoter running tours and festivals throughout Germany. Comparable to Heesen in core activity — promoting touring artists in third-party venues — and overlaps in indie/pop/tribute festival programming.

Broad incumbents

• Live Nation Germany (Goodlive): German arm of the global Live Nation entertainment group, operating festivals and tours across the country. Represents the larger incumbent competitor able to outbid for premium touring acts in the DACH market.

Others

• Eventim (CTS Eventim): Dominant German ticketing platform and vertically integrated live entertainment group. Listed as a Heesen distribution partner (eventim.de) and a structural competitor/ecosystem participant in the same event-promotion value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heesenkonzerte
• Instagraminstagram.com/heesen.live
• LinkedInlinkedin.com/company/heesen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heesen GmbH