Heidelberg Primary School

What Heidelberg Primary School does

Heidelberg Primary School is a Victorian state government primary school located at 120 Cape Street, Heidelberg, approximately 10 kilometres north-east of Melbourne's CBD. Established in 1854 as a National School, it is among the oldest schools in Victoria and serves Foundation (Prep) through Year 6 students drawn from a Department of Education-defined school zone catchment. The school delivers a comprehensive curriculum including a two-hour daily Literacy Program, a Numeracy Program aligned with the Victorian Curriculum, an Integrated Studies Program based on the MAPPEN framework, and a Digital Technologies curriculum covering computational thinking and digital systems. Specialist programs include Japanese, Health and Physical Education supported by an on-site heated indoor swimming pool (leased to Learn to Swim), Performing Arts, Science, and Library. Teaching is supported by an Apple technology environment with MacBooks, iPads, iMacs, and Apple TVs in every classroom.

The school's revenue model is dominated by Victorian Department of Education recurrent funding (Student Resource Package and program grants), supplemented by user-pay ancillary streams: Before School Care at A$22 per session, After School Care at A$25 per session (both potentially subsidized via the Child Care Subsidy through Centrelink), TK Tuckshop lunch orders on Tuesdays and Thursdays via the Spriggy Schools app, and external instrumental music lessons in recorder, guitar, drum, and keyboard. Go-to-market is community-led: prospective families engage via school tours booked through TryBooking, with enrollment processed through the statewide Department of Education Foundation enrollment timeline. A$14.07M in state government capital works funding has been secured for classroom modernization, flexible learning areas, and an indoor multi-purpose gymnasium with a commercial kitchen, scheduled for completion at the end of 2026.

The school is led by Principal Naomi Ivers (who also serves as Executive Officer of the School Council), Assistant Principal Helen Thomas, and a leadership team that includes Learning Specialist Stef Galvin and additional teaching-leadership members. Governance is provided by the School Council, including President Emma-Jane Stabb and Department of Education and Training member Monique Rankin. Operations are supported by integrations including the Compass parent portal for payments and communications, TryBooking for tour scheduling, Spriggy Schools for lunch ordering, and the Seesaw learning platform. The 2026 academic structure comprises two Foundation classes plus three classes at each year level from Year 1 to Year 6.

Name

Heidelberg Primary School

Legal name

Heidelberg Primary School

Website

https://heidelbergps.vic.edu.au

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

11–50 employees

Short description

Heidelberg Primary School is a Victorian government primary school (Foundation to Year 6) in Heidelberg, Melbourne, serving in-zone families with core curriculum, specialist programs, on-site heated pool, before/after school care, and camps under a 2026 capital works expansion.

Ownership category

akta.pro rank

Headquarters

HQ city

Heidelberg

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Government Funding: Victorian Department of Education funded public school receiving operational and capital funding from state government
2. School Age Care Fees: Before and after school care program with per-session fees. Before School Care at $22 per session, After School Care at $25 per session. Families may be eligible for Child Care Subsidy through Centrelink.
3. Lunch Orders: Third-party provider TK Tuckshop supplies lunch orders to students on Tuesdays and Thursdays through Spriggy Schools app
4. Instrumental Music Program: External providers offer instrumental music lessons (recorder, guitar, drum, keyboard) during class time. Fees charged by external providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Heidelberg Primary School is a Victorian government primary school delivering Foundation to Year 6 education to local families within its designated school zone. Core offerings include a two-hour daily Literacy Program, a Numeracy Program aligned with the Victorian Curriculum, an MAPPEN-based Integrated Studies Program, and Specialist Programs (Japanese, Health and Physical Education with on-site heated indoor swimming pool access, Performing Arts, Science, and Library). Supplementary fee-based services include Before and After School Care, an Instrumental Music Program, a Lunch Order program through TK Tuckshop, and a year-level staged Camps, Excursions and Incursions program.

Product overview

Heidelberg Primary School is a Victorian government primary school (Foundation to Year 6) offering a comprehensive educational program. The core offering includes a Literacy Program, Numeracy Program, Integrated Studies Program, and Digital Technologies Curriculum. Specialist Programs encompass Japanese, Health & Physical Education (with heated indoor swimming pool), Performing Arts, Science, and Library. Additional services include an Instrumental Music Program (Recorder, Guitar, Drum, Keyboard), School Age Care (Before and After School Care), Camps and Excursions, Student Representative Council, and Lunch Order program through TK Tuckshop. The school is undergoing a $14.07M capital works project for new classroom spaces and a gymnasium.

Differentiator

Problem solved

Functional benefit

Products and services

• Literacy Program Dynamic, evidence-based literacy learning covering reading, writing, speaking, and listening, including phonological awareness, phonics, comprehension strategies, and a writing workshop model. Delivered for two hours daily to Foundation through Year 6 students.
• Numeracy Program Mathematics curriculum aligned with the Victorian Curriculum covering Number and Algebra, Measurement and Geometry, and Statistics and Probability, with emphasis on reasoning, problem-solving, and real-life mathematical applications.
• Integrated Studies Program MAPPEN-based integrated studies units exploring Sustainability, Identity, Community, Connections, Change, Discovery, Social Justice, and Creativity, using a whole-school approach with a shared overarching theme each term.
• Specialist Programs Specialist subject offerings including Japanese (Foundation–Year 6), Health and Physical Education with on-site heated indoor swimming pool access, Performing Arts, Science, and Library.
• Digital Technologies Curriculum Computational thinking and problem-solving curriculum enabling students to create digital solutions, covering data collection, algorithms, abstraction, and digital systems. Delivered using an Apple classroom technology environment (MacBooks, iPads, iMacs, Apple TVs in every classroom).
• Instrumental Music Program Music lessons offered by external providers covering Recorder, Guitar, Drum, and Keyboard. Lessons occur during class time on a rolling schedule with fees set by the external providers.
• School Age Care (SAC) Program Before and After School Care program providing childcare, education, and supervision. Before School Care runs 7:00am–8:45am with breakfast ($22 per session); After School Care runs 3:20pm–6:00pm with afternoon snack ($25 per session). Families may be eligible for Child Care Subsidy through Centrelink.
• Camps, Excursions and Incursions Program Age-appropriate camping and experiential program from Foundation to Year 6, including Foundation Breakfast, Year 1–2 Twilight Evening, Year 3 Day Camp, Year 4 Lady Northcote (YMCA), Year 5 Alexandra Adventure Resort, and Year 6 Camp Kangaroobie.
• Student Representative Council Student leadership program providing a forum for student voice, coordinating fund-raising for Social Services, and enabling student participation in school decision-making processes.
• Lunch Order Program School lunch provision through TK Tuckshop, offering healthy food options on Tuesdays and Thursdays, with orders placed via the Spriggy Schools app at pricing set by the external provider.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, minor and supporting.

• TK TuckshopcoreOthersTK Tuckshop is the lunch provider for Heidelberg Primary School, offering healthy and affordable lunches and snacks on Tuesdays and Thursdays. Orders placed through Sprigky Schools app.
• Learn to SwimcoreOthersHeated indoor swimming pool located on school site is leased to Learn to Swim. Provides water safety programs for all grades throughout the year with students walking to lessons.
• LowescoreChannel Partner/ Reseller/ DistributorLowes is the school uniform supplier. Orders placed online at lowes.com.au/schools-online/heidelberg-primary-school. Retail outlet at Northland Shopping Centre, Preston VIC.
• YMCA Lady Northcote Recreational CampminorOthersYear 4 students (3 days/2 nights) attend camp at Lady Northcote Recreational Camp operated by YMCA for experiential outdoor education.
• Alexandra Adventure ResortminorOthersYear 5 students (3 days/2 nights) attend camp at Alexandra Adventure Resort for adventure-based outdoor education experiences.
• Camp KangaroobieminorOthersYear 6 students (4 days/3 nights) attend leadership and outdoor adventure camp at Camp Kangaroobie.
• Spriggy SchoolssupportingTechnology or IntegrationApp platform used for TK Tuckshop lunch order system, available on App Store and Google Play Store.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Department of Education Victoria: The state government department that funds, regulates, and sets curriculum policy for Heidelberg Primary School and all other Victorian government primaries; the governing ecosystem participant rather than a direct competitor.
• Seesaw: Student-portfolio and family-communication platform listed as an external integration in HPS's footer; widely adopted across primary schools in Australia and complementary to Compass in the school-tech stack.
• Compass Education: Australian ed-tech vendor whose Compass Portal is already integrated at HPS for parent communication, payments, and SAC bookings; a key ecosystem supplier for parent-engagement technology across Australian schools.

Broad incumbents

• Melbourne Archdiocese Catholic Schools: The Catholic systemic operator of primary and secondary schools across Melbourne; competes for the same family demographic via parish-zoned primary schools using comparable K-6 programs and fee-supported ancillary services.

Direct peers

• Ivanhoe Primary School: Adjacent-suburb government primary school in Ivanhoe with a similar Foundation-to-Year 6 model and specialist-program offering; competes for in-zone families near Heidelberg.
• Viewbank Primary School: Neighbouring Victorian government primary school in the Viewbank area within the broader Banyule region, sharing the same regulatory and funding framework and competing for similar family profiles.
• Rosanna Primary School: Government primary school in the adjacent Banyule suburb of Rosanna, operating under the same Department of Education Victoria system and serving a comparable Foundation-to-Year 6 cohort with overlapping catchment demographics.
• Heidelberg Heights Primary School: Government primary school serving the neighbouring Heidelberg Heights suburb under the same Department of Education Victoria system; closely comparable operating model, zoning dynamics, and family demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100085827699623
• LinkedInlinkedin.com/company/heidelberg-primary-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heidelberg Primary School