Viewbank Primary School

Name

Viewbank Primary School

Legal name

Viewbank Primary School

Website

https://viewbankps.vic.edu.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Viewbank

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Parent Payments: Department of Education parent payments for curriculum and materials
2. Fundraising Events: Parents and Friends Committee organises various fundraising activities including trivia nights, walkathons, Easter raffles, mango fundraisers, and sausage sizzles to support school upgrades and equipment
3. Lunch Orders: Weekly lunch orders through Lower Plenty Bakehouse with a percentage returned to the school as fundraising. Bakery lunches every Thursday
4. Out of School Hours Care: TheirCare provides before and after school care services at the school
5. Raffle Tickets: Easter hamper raffle with tickets sold at $2 each, 6 for $10, or 15 for $20
6. Icy Poles: Students can purchase icy poles at lunch time every Friday for $1.00 each
7. Vision Portraits: Family photo fundraising through Vision Portraits at $30 per session

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

Viewbank Primary School is a Victorian government primary school delivering free state-funded education to students from Foundation (Prep) through Year 6, following the standard Australian curriculum. Core delivery includes Literacy, Numeracy, STEM, ICT, Visual Arts, Performing Arts, Physical Education, AUSLAN, Library, and Sustainability programs, supplemented by the Stephanie Alexander Kitchen Garden specialty food education program, SWPBS wellbeing framework, Camp/Outdoor Education experiences, and Out of School Hours Care via TheirCare. Support services include a dedicated Defence Force family transition program and Junior School Council student leadership opportunities.

Product overview

Viewbank Primary School offers a comprehensive primary education program for Foundation to Year 6 students. The school provides a structured curriculum including core subjects (Literacy, Numeracy, STEM, ICT) alongside specialist programs such as Visual Arts, Performing Arts, Physical Education, AUSLAN (sign language), and the Stephanie Alexander Kitchen Garden Program. The school also operates support programs including Out of School Hours Care (TheirCare), School Wide Positive Behaviour Support (SWPBS), and a Defence Force family support program. Additional offerings include Library services, Sustainability education, and Camp/Outdoor Education programs. The school uses the Compass Education Platform for parent communication, enrollment, canteen ordering, and payments.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Education (Foundation to Year 6) Comprehensive Victorian government primary school education delivered to students from Foundation (Prep) through Year 6, following the standard Australian curriculum. Includes core curriculum areas (Literacy, Numeracy, STEM, ICT), creative and physical programs (Visual Arts, Performing Arts, Physical Education), specialty programs (AUSLAN, Library, Sustainability, Stephanie Alexander Kitchen Garden), wellbeing support (SWPBS), and Defence Force family support. Enrolment is free for in-zone families under Department of Education policy.
• Out of School Hours Care (TheirCare) Before and after school care services provided by TheirCare at the school premises, including vacation care. TheirCare took over from OSHClub in January 2023 following a School Council tender process. The service offers a stimulating and safe environment where children develop life skills, friendships, confidence, and creativity. Operates as a separate paid service contracted with TheirCare.
• School Camp Program Year-level outdoor education camp experiences offered to students as part of the school's curriculum, including camps at Arrabri Lodge, Lady Northcote, Camp Coonawarra, and Canberra camps. Camps are separately paid experiences that extend classroom learning through outdoor and residential experiences.

Quantifiable outcome

• 400 'bees' earned through SWPBS showing school values demonstrated 4000 times

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• TheirCarecoreOthersTheirCare took over the running of Out of School Hours Care program from January 27, 2023 after a rigorous tender process conducted by School Council. They provide before and after school care as well as vacation care services, offering a stimulating and safe environment where children develop life skills, friendships, confidence, and creativity.
• Lower Plenty BakehouseminorGTM or Marketing PartnerLower Plenty Bakehouse provides weekly fundraising lunch orders every Thursday. A percentage of each order is returned to the school as cashback. In Term 1, they donated $2,750 to the school. The bakery does not inflate prices for the school community.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Affinity Education Group: Major Australian early childhood education operator with hundreds of centres. Adjacent comparable because it serves the pre-primary feeder demographic and competes for the same family education budget.
• Goodstart Early Learning: Australia's largest not-for-profit early childhood education provider. Adjacent comparable because it serves a related early-years demographic feeding into primary schools like Viewbank.

Broad incumbents

• Melbourne Grammar School: Established Melbourne K-12 private school offering primary through secondary education. Comparable as a competing primary education provider in the same Melbourne metropolitan market, though operating under a private fee-based model.
• Caulfield Grammar School: Multi-campus Melbourne private K-12 school. Comparable as a competing primary education provider in the broader Melbourne market with a comparable breadth of co-curricular programs.
• Wesley College Melbourne: Melbourne private K-12 school with strong music and arts programs. Comparable as a primary education provider in the same metropolitan market with a similar breadth of specialist offerings.
• Haileybury: Large Melbourne private K-12 school with multiple campuses. Comparable as a primary education provider serving Melbourne families, particularly in the inner-east catchment overlapping with Viewbank.

Direct peers

• TheirCare: Australian before-, after-, and vacation-care provider operating at Viewbank Primary School since January 2023. Directly comparable because it provides a co-located OSHC service to the same family base and operates as a service-tenant partner within primary schools.

Others

• Cubiko: School data analytics platform used by Australian primary schools. Comparable as an enabling technology provider supporting school operations and decision-making in the same primary education segment.
• Edstart: Australian education finance platform providing payment plans for school fees. Comparable as a financial services provider enabling school-related payments for Australian families, supporting affordability in the K-12 sector.
• Compass Education: School management and parent communication platform used by Viewbank PS for enrollment, payments, and canteen ordering. Comparable as an enabling technology provider to Australian primary schools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/viewbank-primary-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viewbank Primary School