What Heidi Latsky Dance does

Heidi Latsky Dance (HLD) is a New York-based 501(c)-style non-profit physically integrated dance company founded in 2001 by Heidi Latsky, a former principal dancer of the Bill T. Jones/Arnie Zane Dance Company. The organization produces live performances, durational installations, documentary films, and educational programming centered on integrating disabled and non-disabled performers across age, race, body type, and ability. Its signature products include the ON DISPLAY sculpture court, the evening-length work TRACKING PARALLEL, the 35-minute documentary LIVING IN THE GREY, and an annual UN-aligned initiative called ON DISPLAY GLOBAL that operates in 100+ cities across six continents.

HLD's technical stack blends traditional dance production with experimental media: volumetric video holograms (built with Magic Leap goggles and MAP Fund support), Google Creative Lab augmented reality (D.I.S.P.L.A.Y.E.D), audio-described and captioned films, and the HLD Accessible mobile app. Proprietary methodologies include MARS (Mindful Activation Release Study), a codified breathing-and-rocking movement technique that has migrated from performance enhancement into a daily meditative practice offered to schools and the public.

Revenue is assembled from five streams: individual donations (described as the "lifeline"), foundation and government grants (NEA, NYSCA, MAP Fund, Harkness, Kessler, Canada Council, Mellon, Doris Duke, Craig H. Neilsen), performance and commission fees from presenting organizations, fee-based educational residencies (DANCING OURSELVES, A WAY IN), and a mix of free and ticketed public events. Distribution runs through direct bookings at major U.S. venues, an international festival circuit, museum/gallery installations, school partnerships, and a community-led ON DISPLAY GLOBAL network that allows the 12-person core staff to scale reach without proportional headcount growth.

Name

Heidi Latsky Dance

Legal name

Latsky Dance Inc.

Website

https://heidilatskydance.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Heidi Latsky Dance is a New York non-profit physically integrated dance company, founded in 2001, producing performances, films, holograms, and school programs that integrate disabled and non-disabled performers and operate the ON DISPLAY GLOBAL initiative across 100+ cities.

Ownership category

akta.pro rank

Product category

Performing Arts Services

NAICS

Dance Companies (71112), Fine Arts Schools (61161), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Contemporary & Modern Dance (MPAGADAB)

akta.pro secondary industries

Dance Theatre (Narrative/Experimental) (MPAGADAC), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Performances (THAJAFAD)

Keywords

• Physically integrated dance
• Inclusive dance performance
• Dance education programs
• Disability arts advocacy
• Live performance commissions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Individual supporters are described as the 'lifeline' of the organization's work. The company accepts donations and checks payable to Latsky Dance Inc.
2. Foundation and Government Grants: Revenue from multiple foundations and government arts agencies including National Endowment for the Arts, New York State Council on the Arts, Harkness Foundation for Dance, MAP Fund, Canada Council for the Arts, Kessler Foundation, and others.
3. Performance and Commission Fees: Fees from presenting organizations for live performances, residencies, and commissioned works at venues including Lincoln Center, 92NY, universities, and theaters.
4. Educational Programs: Revenue from school residencies and assemblies through the 'Dancing Ourselves' program in public schools, as well as workshops and classes.
5. Event-Based Revenue: Some events require ticket purchases while others are free. The company also participates in events at for-profit venues like New Victory Theatre.

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Heidi Latsky Dance is a physically integrated dance company that creates, produces, and presents live performances, documentary films, and educational programs featuring dancers with and without disabilities. Its core offerings include the durational installation ON DISPLAY, the evening-length dance work TRACKING PARALLEL, the documentary LIVING IN THE GREY, the annual global initiative ON DISPLAY GLOBAL, and school/community education programs.

Product overview

Heidi Latsky Dance is a dance company offering a portfolio of distinct artistic products centered on physically integrated dance that challenges societal norms around bodies and disability. The core offerings include live performance installations (ON DISPLAY, TRACKING PARALLEL), documentary films (LIVING IN THE GREY, WHAT IS ESSENTIAL film collection), annual global initiative (ON DISPLAY GLOBAL), and educational programs (MARS methodology, DANCING OURSELVES school programs, A WAY IN workshops, speaking presentations like WHO AM I NOW). Supporting products include holograms/volumetric videos and AR-based experiences (D.I.S.P.L.A.Y.E.D). The company operates as a platform-plus-modules structure, with the mission of disrupting space, dismantling normal, and redefining beauty through inclusive dance performance.

Differentiator

Problem solved

Functional benefit

Products and services

• ON DISPLAY
• TRACKING PARALLEL
• LIVING IN THE GREY
• WHAT IS ESSENTIAL
• ON DISPLAY GLOBAL
• DANCING OURSELVES
• MARS (Mindful Activation Release Study)
• Holograms (Volumetric Videos)
• WHO AM I NOW? Speaking Engagement
• AFTER THESE MESSAGES

Quantifiable outcome

• ON DISPLAY has been presented in 200+ public and private spaces since 2015
• +4 more outcomes

Named customers34 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

36 partnerships are on record, tiered core and minor.

• NuVu StudioscoreStrategic or Co-development PartnerBoston-based innovation studio where high school students interview HLD dancers and create wearable art pieces for them, resulting in unique designs that emphasize each dancer's strength and resilience.
• Positive ExposurecoreStrategic or Co-development PartnerOngoing partnership with organization dedicated to celebrating the beauty of human diversity, hosting APAP open rehearsals and community events.
• El Barrio's Artspace PS109coreStrategic or Co-development PartnerCommunity arts space partnership for Untitled project and SCI (Spinal Cord Injury) pilot program with HLD participants.
• Pen + Brush GallerycoreStrategic or Co-development PartnerGallery exhibition featuring ON DISPLAY sculpture courts, holograms, the HLD app, and films in collaboration with photographer Christine Mace.
• ReelAbilities: NY Disabilities Film FestivalcoreGTM or Marketing PartnerAnnual festival partner for film screenings and discussions about intersection of dance and disability.
• NYPL (New York Public Library)GTM or Marketing PartnerON DISPLAY installations at Stavros Niarchos Foundation Library and other NYPL locations, including panel discussions.
• Stavros Niarchos Foundation LibrarycoreGTM or Marketing PartnerON DISPLAY sculpture court installations at SNFL library location.
• NYC Department of TransportationminorGTM or Marketing PartnerPartnership for public space activations and Summer Streets Dance Festival.
• NYC Mayor's Office for People with DisabilitiescoreGTM or Marketing PartnerGovernment partnership for disability advocacy and accessibility initiatives.
• Mount SinaiminorStrategic or Co-development PartnerLaser Painting Program partnership exploring connection between healing and performing arts.
• Jersey City Theater CenterminorGTM or Marketing PartnerPartnership for D.I.S.P.L.A.Y.E.D project and community engagement.
• IndependenceFirst (Milwaukee)minorGTM or Marketing PartnerDisability organization partnership for ON DISPLAY community events.
• Axis Dance CompanycoreStrategic or Co-development PartnerPremier physically integrated dance company partnership in the disability arts field.
• Dancing Wheels CompanycoreStrategic or Co-development PartnerPhysically integrated dance company partnership for national touring festivals.
• Karen Peterson and DancerscoreStrategic or Co-development PartnerPartnership for Beyond Barriers Boundaries & Belief physically integrated dance festival.
• NY Academy of MedicinecoreGTM or Marketing PartnerSpeaking engagement and panel participation for health and arts programming.
• New Jersey Theatre AlliancecoreChannel Partner/ Reseller/ DistributorState arts service organization providing access to NJ theaters and presenting venues.
• Wounded Warrior ProjectminorGTM or Marketing PartnerPartnership serving wounded veterans through dance and movement programming.
• UCAN!minorGTM or Marketing PartnerYouth services organization partnership for community engagement.
• Achilles InternationalminorGTM or Marketing PartnerAthletics organization enabling people with disabilities to participate in mainstream running events.
• The Amputee Coalition of AmericaminorGTM or Marketing PartnerNational nonprofit providing support and advocacy for amputees.
• Art Beyond SightminorGTM or Marketing PartnerOrganization dedicated to art education and accessibility for people with visual impairments.
• SHARE (Self Help for Women with Breast or Ovarian Cancer)minorGTM or Marketing PartnerSupport organization partnership for community wellness programming.
• Friends of the High LinecoreGTM or Marketing PartnerPartnership for public art installations on the High Line.
• CLAL (The National Jewish Center for Learning and Leadership)minorGTM or Marketing PartnerJewish cultural and educational organization partnership.
• Hospital Audiences, Inc.minorGTM or Marketing PartnerOrganization making arts accessible to underserved populations including hospital patients.
• Independence Care Systems NYminorGTM or Marketing PartnerOrganization providing services to people with disabilities in New York.
• Google Creative LabcoreTechnology or IntegrationTechnology partnership for D.I.S.P.L.A.Y.E.D project using AR technology for accessible performance.
• Rosa WeinbergcoreStrategic or Co-development PartnerDesigner creating wearable art pieces for ON DISPLAY installations since 2016.
• Peak Performances at Montclair State UniversitycoreStrategic or Co-development PartnerMajor commissioning partner for multiple HLD films including ON DISPLAY and SOLO FLIGHT.
• Lincoln Center for the Performing ArtscoreStrategic or Co-development PartnerCommission for WHAT IS ESSENTIAL: Heidi for 30th anniversary of the Americans with Disabilities Act.
• Joyce TheatercoreStrategic or Co-development PartnerExecutive Director's Fund for New Work support for TRACKING PARALLEL.
• Hofstra UniversitycoreGTM or Marketing PartnerIDEAL School Gala honoree and partner for EVERY body, EVERY mind exhibit celebrating ADA anniversary.
• Western Gallery at Western Washington UniversitycoreGTM or Marketing PartnerSOLILOQUY film exhibition in 'Embodiment' exhibit at Western Gallery.
• Museum of Contemporary Art San DiegocoreGTM or Marketing PartnerFive Open Mouths film in 'For Dear Life: Art, Medicine, and Disability' exhibit.
• United NationscoreGTM or Marketing PartnerON DISPLAY GLOBAL venue annually on International Day of Persons with Disabilities (December 3rd).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Full Radius Dance: Atlanta-based physically integrated dance company producing original choreography with disabled and non-disabled performers. Directly comparable peer serving similar integrated dance audiences and touring nationally with educational outreach.
• AXIS Dance Company: Oakland-based physically integrated dance company and one of HLD's named partners. AXIS is widely considered the premier US company in the integrated dance niche, producing performance, education, and community programs that closely mirror HLD's integrated artistic model and target audiences.
• Infinity Dance Theater: New York-based physically integrated dance company co-founded by a deaf and hearing artistic team. Comparable to HLD as a small integrated dance organization producing original repertory and educational programming for disability and dance communities.
• Dancing Wheels Company: Cleveland-based physically integrated dance company and named HLD partner. Dancing Wheels combines disabled and non-disabled performers in touring repertory and residencies, making it a directly comparable integrated dance peer with similar national-touring and education programming.
• Karen Peterson and Dancers: Miami-based physically integrated dance company and named HLD partner (co-organizer of Beyond Barriers Boundaries & Belief festival). KPND is a direct peer in integrated contemporary dance with aligned performance, festival, and education programming.

Broad incumbents

• Pilobolus: Connecticut-based contemporary dance company internationally recognized for innovative, technology-forward physical performance. Comparable to HLD as a mid-sized US dance organization pushing experimentation with media, AR, and staging — though much larger and more commercially scaled.
• Bill T. Jones/Arnie Zane Dance Company: Larger, Tony- and MacArthur-recognized contemporary dance company where Heidi Latsky was principal dancer. Operates broadly in modern dance with substantial institutional touring; overlaps with HLD's aesthetic vocabulary and venue network though not niche-focused on integrated dance.
• ODC/Dance: San Francisco-based contemporary dance company with a national touring profile and a large on-site school. Comparable to HLD in combining repertory performance with substantial education programming, though at a significantly larger institutional scale.
• Mark Morris Dance Group: Major US modern dance company with a Brooklyn headquarters and a robust education/access program (Dance for PD). Comparable to HLD as a New York-anchored company blending repertory performance with deep community and education programming, though at far greater scale.

Others

• ReelAbilities Film Festival: Major international disability film festival and HLD distribution partner (films screen at ReelAbilities venues including Lincoln Center). Not a performing-arts peer but a closely adjacent ecosystem platform through which HLD's film portfolio reaches disability audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heidilatskydance

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heidi Latsky Dance