Max Bahr
Max Bahr is a small 11-person German entity based in Hennef (Sieg) associated with heimwerker-news.de, a German-language DIY content portal covering home improvement, renovation, gardening, and hobby topics for consumer DIY audiences.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Max Bahr does
Max Bahr is a small entity headquartered in Hennef (Sieg), Germany, with 11 employees, whose associated digital property is heimwerker-news.de, a German-language DIY and home improvement content portal organized into thematic sections covering house (Haus) topics including building materials, facade, basement, financing, building technology, energy, renovation, and tools; living (Wohnen) topics including furnishings, walls/wallpaper, bathrooms, flooring, and heating; garden and outdoor (Garten und Draussen) topics including exterior lighting, mailboxes, garages, garden houses, garden care, terraces, and fencing; and hobby topics including painting/crafting and music/electronics. The website functions as an editorial content hub with categories, featured articles, and a chronological archive of articles published from 2015 onward, with the most recent dated January 2026, indicating continuous content operations over a multi-year period.
The underlying technology and platform architecture are not disclosed in the source data. The core_technology field is empty, there are no listed integrations, no APIs, no proprietary features, and no certifications. The website appears to be a standard content management system-based publishing site with image assets, category navigation, and dated article entries. No mobile app, SDK, or API surface is documented.
The business model is not explicitly disclosed. No revenue figure, pricing model, customer segments, monetization mechanism, or distribution channel data is present in the input. The firmographic data shows no parent company, no funding history, no subsidiaries, and no disclosed ownership structure beyond the note that the source data pertains to heimwerker-news.de (a German DIY news website published by Schwarzer.de Software + Internet GmbH). The entity's commercial relationship to its digital property and its revenue mechanics remain undisclosed in the available evidence.
Max Bahr firmographics
Firmographics- Name
- Max Bahr
- Website
- https://heimwerker-news.de
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Max Bahr is a small 11-person German entity based in Hennef (Sieg) associated with heimwerker-news.de, a German-language DIY content portal covering home improvement, renovation, gardening, and hobby topics for consumer DIY audiences.
- Ownership category
- akta.pro rank
Max Bahr industry classification
Industry- Product category
- DIY and Home Improvement Content Media
- NAICS
- Information (51)
- akta.pro primary industry
- Architecture, Construction & Building Codes Reference (Design, BIM, Safety Codes) (EDAGAGAH)
Keywords
Max Bahr business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales
Max Bahr product offering
Product offeringCore offering
Max Bahr operates heimwerker-news.de, a German-language online content publication that publishes articles, guides, and tips covering do-it-yourself and home improvement topics. Content spans categories including construction materials, facades, basements, financing, home technology, energy, renovation, tools, living and furnishing, walls and wallpapers, bathrooms and sanitary, flooring, heating, garden and outdoor areas, and hobby projects such as painting, crafting, music, and electronics.
Differentiator
Problem solved
Functional benefit
Products and services
- heimwerker-news.de Website German-language online content publication featuring articles, guides, and practical tips on DIY, home improvement, renovation, gardening, and hobby topics, targeted at individual do-it-yourself enthusiasts and homeowners.
Companies that use Max Bahr
Customer profileIdeal customer profiles1 record
Max Bahr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Max Bahr competitors and assessment
Company assessmentEmerging players
- Westwing (Home & Living content): German-origin home and living e-commerce/inspiration platform with editorial content. Partial overlap with heimwerker-news.de on home/lifestyle topics; diverges by being commerce-led rather than information-led.
Broad incumbents
- Hornbach (DIY-Magazin / hornbach.de content): Major German DIY retailer with a substantial content/projekt-magazine operation covering renovation, garden, and building topics. Comparable as it competes for the same DIY informational searches, though it leverages retail scale and a much larger editorial team.
- Hagebau (hagebau.de Ratgeber): German DIY and building materials retail cooperative with content/guide sections for homeowners and tradespeople. Comparable in covering similar DIY and renovation topics for the German market.
- Bauhaus (bauhaus.info Ratgeber): Large German/Austrian DIY retailer operating an extensive content portal with project guides, product reviews, and how-tos. Comparable because it captures DIY informational traffic that heimwerker-news.de also targets, with far greater resources.
- Obi (obi.de Magazin): Major German DIY retailer with a strong content/advice section covering renovation, garden, and home projects. Comparable target audience and content categories, with vastly larger editorial capacity.
- Schöner Wohnen: One of Germany's most established home, interior design, and renovation media brands with both print and digital presence. Comparable as a German-language home-improvement publisher but operates at much larger scale and broader lifestyle scope.
Direct peers
- Living at Home (Livingathome.de): German home and lifestyle magazine with digital presence covering interior, garden, renovation, and DIY topics. Direct peer in niche (German-language home improvement content) and target audience.
- Selbst.de: German DIY magazine (published by Bayerischer Rundfunk-affiliated media) covering tools, garden, and home repair projects. Direct comparable in German DIY publishing niche.
- Selber Machen: Long-running German DIY/home-improvement magazine with active online editorial site covering building, renovation, garden, and craft topics. Direct comparison: identical DIY content niche, German-language audience, and similar editorial scope to heimwerker-news.de.
- MyHomebook: German digital lifestyle/home publisher covering interior, garden, and DIY topics for a mass consumer audience. Comparable in being a German-language digital-first home and DIY content brand competing for similar SEO traffic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Max Bahr social profiles
Digital presenceMax Bahr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Bahr leadership team
Management profileNumber of profiles
Max Bahr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Bahr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Bahr
What does Max Bahr do?
Max Bahr operates heimwerker-news.de, a German-language online content publication that publishes articles, guides, and tips covering do-it-yourself and home improvement topics. Content spans categories including construction materials, facades, basements, financing, home technology, energy, renovation, tools, living and furnishing, walls and wallpapers, bathrooms and sanitary, flooring, heating, garden and outdoor areas, and hobby projects such as painting, crafting, music, and electronics.
When was Max Bahr founded?
Max Bahr was founded in -1. It employs 11 to 50 people.
Who are Max Bahr's main competitors?
Westwing (Home & Living content) is listed as an emerging player. Broad incumbents are Hornbach (DIY-Magazin / hornbach.de content), Hagebau (hagebau.de Ratgeber), Bauhaus (bauhaus.info Ratgeber), Obi (obi.de Magazin) and Schöner Wohnen. Direct peers are Living at Home (Livingathome.de), Selbst.de, Selber Machen and MyHomebook.
Does Max Bahr have an API?
No public API is recorded for Max Bahr.
What industry is Max Bahr in?
Max Bahr's product category is DIY and Home Improvement Content Media. Its primary akta.pro industry code is EDAGAGAH, Architecture, Construction & Building Codes Reference (Design, BIM, Safety Codes). Its NAICS code is 51.