HEINEKEN Česká republika

Name

HEINEKEN Česká republika

Legal name

HEINEKEN Česká republika, a.s.

Website

https://heinekenceskarepublika.cz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Beer Brewing

NAICS

Breweries (312120), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Regional & National Breweries (THAFALAD), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

Keywords

• Beer brewing
• Lager production
• Non-alcoholic beer
• Cider manufacturing
• HORECA distribution

Headquarters

HQ city

Praha 4

HQ country

Czechia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beer and Cider Sales: Production and sale of 13 brands of beer and cider across light beers, lagers, specialty beers, craft beers, ciders, and non-alcoholic products through 3 Czech breweries for domestic market and exports
2. E-commerce Platform: B2B e-commerce platform for traditional market and HORECA customers to place orders and manage invoices, operational 24/7 via web and mobile

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

HEINEKEN Česká republika produces and sells 13 brands of beer and cider from three Czech breweries (Krušovice, Starobrno, Velké Březno), yielding about 2.5 million hectoliters per year. The portfolio covers light beers, lagers, specialty and craft beers, ciders, and an expanding non-alcoholic range, distributed to Czech consumers through HORECA venues and off-trade retail, with selected exports.

Product overview

HEINEKEN Česká republika is a brewery group operating three breweries (Starobrno since 2003, Královský pivovar Krušovice since 2007, and Velké Březno since 2008) producing approximately 2.5 million hectoliters annually. The company owns 13 brands of beers and ciders spanning light beers, lagers, specialty beers, craft beers, ciders, and alcohol-free products. Core brands include Krušovice, Starobrno, Březňák, Zlatopramen, Heineken, Desperados, Hostan, Louny, and Zlatý Bažant. Premium offerings include Bohém from Krušovice and non-alcoholic products like Krušovice Hořké Nealko and the new Soulad premium radler line. Seasonal specialties include Zelené pivo (Green beer) from Starobrno and Letní Lehárko summer special.

Differentiator

Problem solved

Functional benefit

Brands

• Krušovice: Royal Brewery of Krušovice - produces premium lagers including Bohém
• Starobrno
• Zlatopramen
• Heineken
• Desperados
• Hostan
• Louny
• Zlatý Bažant

Products and services

• Krušovice

Quantifiable outcome

• Non-alcoholic beer consumption in Czech Republic more than doubled in last 10 years
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Na kole jen s přilbouminorGTM or Marketing Partner · 8 June 2026Partnership with cycling safety initiative 'Na kole jen s přilbou' (On bike only with helmet) for the Pijte s mírou summer pit stop campaign promoting safe cycling.
• Aperio - Společnost pro zdravé rodičovstvíminorStrategic or Co-development Partner · 27 May 2026HEINEKEN Česká republika became a partner of Aperio's program 'Zpátky do práce. S jistotou.' (Back to work. With certainty.) which helps parents return to the labor market after parental leave and raises awareness about work-life balance.
• VCCPminorOthers · 29 July 2024Creative agency responsible for Starobrno campaign 'O dobré věci stojí za to se rozdělit' directed by Jan Prušinovský.
• M.arterminorStrategic or Co-development Partner · 27 June 2024Long-term partnership with M.arter educational and networking platform for women and men on parental leave, supporting the Restart kariéry (Career Restart) program for single parents and parents returning to work.
• KonsentminorGTM or Marketing Partner · 3 June 2024Desperados brand partnership with Konsent NGO to create safe zones at summer festivals, addressing unwanted touching and harassment prevention.
• Mendelova univerzita v Brně (Mendel University in Brno)minorStrategic or Co-development Partner · 3 June 2024Joint brewing collaboration where students and the head brewer of Starobrno brewery created the 'Chmendel' limited edition beer for Mendel Festival. Partnership includes memorandum signed in March 2024.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Rodinný pivovar Bernard (Měšťanský pivovar v Plzni): Smaller Czech craft/regional brewery operating an on-site taproom and restaurant. Comparable in operating a brewery with on-site tasting/retail experience and heritage positioning relevant to HEINEKEN Česká's brewery open days.
• Pivovar Primátor: Independent Czech regional brewery (Náchod) selling across national retail and HORECA. Competes in similar price tiers and channels to HEINEKEN Česká's mass-market brands like Hostan and Louny.
• Pivovar Litovel: Moravian regional brewery with national Czech distribution through retail and HORECA. Comparable regional-brewing model and on-trade focus within the same Czech market.

Direct peers

• Pivovar Bernard: Independent Czech family brewery producing Bernard and non-alcoholic variants. Competes for premium on-trade and specialty retail share, materially overlapping HEINEKEN Česká's premium lager and 0.0% categories.
• Plzeňský Prazdroj (Pilsner Urquell): Czech subsidiary of Asahi Group and the market-leading Czech brewer (Pilsner Urquell, Gambrinus, Radegast). Most direct head-to-head competitor to HEINEKEN Česká in domestic volume, HORECA share and retail listings.
• Budweiser Budvar: State-owned Czech national brewery based in České Budějovice, brewing Budweiser Budvar and other lagers. Direct competitor in Czech on-trade and off-trade, with strong export franchise and overlapping heritage/premium positioning.
• Pivovary Staropramen: Czech operations of Molson Coors, producing Staropramen, Ostravar and Velkopopovický Kozel. Direct competitor across Czech HORECA and retail, with comparable multi-brewery structure and brand portfolio depth.

Broad incumbents

• AB InBev: World's largest brewer with brands like Stella Artois, Budweiser and Corona. Comparable as a global brewing incumbent with multi-country subsidiary structure analogous to HEINEKEN Česká within HEINEKEN N.V.
• Carlsberg Group: Global brewer with limited Czech presence but active in Central Europe and a major CPG/brewing multinational. Comparable in scale, multi-brand portfolio logic and brewing-manufacturing footprint outside Czechia.

Emerging players

• Kofola ČeskoSlovensko: Czech Central European non-alcoholic beverage producer (Kofola, Vinea, Rajec). Comparable as a Czech-headquartered CPG manufacturer with overlapping HORECA and retail distribution relationships and a growing non-alcoholic portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heineken-%C4%8Desk%C3%A1-republika

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEINEKEN Česká republika