What Hekwerkonline does

Hekwerkonline, operated by the Dutch private limited company Fenceweb B.V. and founded in 2018, is a direct-to-consumer e-commerce retailer specializing in garden fencing, gates, carports, and a broad portfolio of outdoor living products. Headquartered at Bedrijvenpark Twente 295 in Almelo, Netherlands, the company has delivered more than 85,000 orders to date and serves customers across the Netherlands and Belgium, with professional installation services extending into Germany. Its primary customer segment is residential homeowners purchasing garden boundary and outdoor living products, supplemented by smaller vertical segments in sports clubs/organizations and commercial/industrial properties.

The platform is built around an online product configurator that lets customers self-specify fencing type, dimensions, color, height, corner count, and accessories, with rules-based automatic application of volume discounts and upfront calculation of installation costs. Hekwerkonline operates its own delivery fleet for last-mile fulfillment and maintains in-house installation teams that complete more than 1,500 projects per year (approximately 25-30 per week). A direct manufacturer partnership with Van Merksteijn, described as the largest fencing producer worldwide, supplies Netherlands-produced dubbelstaafmat panels, posts, and gates, and additional partnerships with Kopal (sliding gates), Modius (design gates), Comunello (access control remotes), and Intratone (GSM gate modules) extend the automation and premium-product offerings.

The business model combines one-time e-commerce product sales (the dominant revenue stream) with professional installation services and ancillary delivery revenue. Pricing is transparent and publicly disclosed: complete fencing packages start at approximately €68, individual wooden garden gates from €164, metal gates from €279 to over €1,500, and premium sliding gates from €4,858. Distribution is exclusively direct through the company's own e-commerce website and warehouse pickup in Almelo, with no third-party retail or marketplace presence. Marketing is organic-led, anchored on SEO-optimized category and inspiration content plus an active presence across six social media platforms; the company cites a 9.2/10 Trustpilot rating from 2,650+ reviews and self-positions as the #1 online garden fencing retailer in the Netherlands.

Name

Hekwerkonline

Legal name

Fenceweb B.V.

Website

https://hekwerkonline.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Hekwerkonline is a Netherlands-based e-commerce retailer selling garden fencing, gates, carports, and outdoor living products directly to residential and small-business customers, with own delivery fleet and in-house installation services across the Netherlands, Belgium, and Germany.

Ownership category

akta.pro rank

Product category

Outdoor Fencing & Garden Products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Fence Installation & Replacement (HSAIAJAA)

akta.pro secondary industries

Fence Installation & Replacement (HSAPALAC), Gate Automation, Access Control & Operator Repair (HSAIAJAD), Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ), Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

Keywords

• Garden fencing
• Fence installation
• Metal gates
• Outdoor structures
• E-commerce fencing

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product sales (e-commerce): One-time sale of fencing (dubbelstaafmat, enkelstaafmat, gaashekwerk, spijlenhekwerk, sierhekwerk), fencing panels, gates (metal and wood), carports, outdoor kitchens, garden furniture, sports field equipment, and accessories through the company's e-commerce website. Volume discounts are applied automatically in the configurator. The majority of revenue is derived from this stream.
2. Montage/installation services: Professional installation of fencing, gates, carports, and other products is offered as an add-on service. Installation pricing is shown upfront in the ordering flow and varies by product type and scope. Over 1,500 installation projects are completed per year.
3. Delivery service: Company operates its own delivery vehicles for last-mile delivery of products in the Netherlands and Belgium, with standard delivery within 3-5 working days and express same/next-day delivery options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hekwerkonline is an online retailer of garden fencing, gates, carports, and outdoor living products serving consumers and businesses in the Netherlands, Belgium, and Germany. Customers use a proprietary online configurator to design metal or wood/composite fencing, swing/sliding/design gates, carports and outdoor kitchens, see instant volume-based pricing, and order for home delivery or professional on-site installation. The company stocks major fencing brands such as Van Merksteijn International and runs its own delivery fleet and installation crews to provide a single-vendor experience from specification to finished installation.

Product overview

Hekwerkonline is an e-commerce retailer of garden boundary and outdoor living products based in the Netherlands, operated by Fenceweb B.V. The company offers a comprehensive portfolio organized around two main divisions: fencing products (Hekwerk) and garden living (Tuinleven). The fencing division includes metal fencing (dubbelstaafmat, enkelstaafmat, sierhekwerk, spijlenhekwerk, gaashekwerk), wooden and composite fencing (hout beton, composiet, bamboe, luxe schutting, schanskorven), and garden gates (metalen and houten tuinpoorten, schuifpoorten, design poorten). The garden living division extends to carports/overkappingen, outdoor kitchens, outdoor flooring, garden furniture, sports field equipment, play equipment, pet enclosures, and facade cladding. All products are available through an online configurator with complete package options, and the company provides professional installation services across the Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal fencing systems Steel mesh and decorative metal fencing (double-rod mesh, single-rod mesh, decorative, picket, and chain-link) configurable by dimensions, color, and posts via the online configurator, sold to homeowners and businesses in the Netherlands and Belgium.
• Wood and composite fence panels Privacy fence panels in wood-concrete, composite, bamboo, and luxury variants configurable in dimensions and finish via the online configurator, supplied with posts and mounting hardware for residential and commercial sites.
• Gabions (schanskorven) Wire-mesh gabion baskets filled with stone for retaining walls, garden boundaries, and decorative landscaping, offered in multiple sizes with delivery and optional installation.
• Metal garden gates Single and double swing garden gates in steel mesh, decorative, and picket styles, configurable in width, height, and color to match the metal fencing range, with optional posts and installation.
• Wooden garden gates Timber garden gates in multiple wood types and finishes, sized and configured to coordinate with the wood/composite fence panel range, with optional installation service.
• Sliding gates Manual and motor-driven sliding gates for residential driveways, commercial sites, and industrial yards, configurable in width and finish with optional access-control integration and professional installation.
• Design gates Bespoke architectural-design gates produced from a digital drawing or photo of an existing gate, manufactured to custom specifications with installation across the Netherlands and Germany.
• Access control technology Gate automation, intercoms, keypads, and remote-control systems designed to integrate with the company's sliding and swing gates for residential and commercial sites.
• Carports and covered outdoor structures Freestanding carports and covered outdoor structures in wood, aluminum, and mixed materials, configurable by size and roof style for residential driveways.
• Outdoor kitchens Modular outdoor kitchen units and accessories configured online for garden installation, with delivery and optional setup.
• Outdoor flooring Terrace and outdoor flooring materials sold in configurable quantities with delivery to homeowners and businesses.
• Sports field equipment Sports-field fencing, panna cages, football goals, ball-catch netting, dugouts, and outdoor fitness equipment supplied to clubs, schools, and municipalities with installation.
• Garden furniture Garden furniture sets, parasols, and garden storage (tuinkasten) sold online for residential delivery.
• Play equipment Outdoor children's play equipment and play structures sold online for residential gardens.
• Animal enclosures Outdoor enclosures and runs for pets and small animals sold online with delivery.
• Facade cladding Exterior facade cladding products supplied to homeowners and trade customers.
• Complete fence packages Pre-bundled, fully specified fence packages combining panels, posts, gates, and accessories, ordered via the online configurator with automatic volume discount and delivery.
• Professional installation service (Montageservice) In-house installation teams employed by Hekwerkonline in the Netherlands and Germany who professionally install purchased fencing, gates, carports, and outdoor structures for an added service fee.

Quantifiable outcome

• More than 85,000 orders delivered since 2018
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Van MerksteijncoreStrategic or Co-development PartnerHekwerkonline is an official partner of Van Merksteijn, described as the largest fencing producer worldwide. The company sells fencing products (dubbelstaafmat panels, fencing posts, and various gate types) that are produced in the Netherlands by Van Merksteijn. This partnership provides Hekwerkonline with access to high-quality, Netherlands-manufactured fencing products and enables competitive pricing through direct manufacturer partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gamma: Major Dutch DIY retail chain with garden and fencing products across many physical stores. Broad incumbent competing on convenience and assortment rather than specialized fencing expertise.
• Praxis: Dutch home improvement retailer with garden and fencing assortment. Larger generalist competitor with brick-and-mortar presence alongside e-commerce.
• Hubo: Dutch and Belgian DIY chain selling hardware, garden, and fencing supplies. Competes in the same Benelux markets with a broader product range.
• Karwei: Dutch DIY retailer with garden products including fencing. Operates a network of physical stores and an online channel serving overlapping residential customers.
• Hornbach: Large European DIY and home improvement retailer operating in the Netherlands. Offers fencing products alongside a much broader assortment; competes for the same residential DIY customers but does not specialize in fencing.

Direct peers

• My Garden Gate: Netherlands-based online retailer specializing in garden gates and fencing products. Comparable DTC e-commerce model targeting residential homeowners in the same geography.
• Fenceonline: Belgium-based online fencing specialist selling fencing, gates, and accessories directly to consumers with delivery and installation. Highly comparable business model focused on Benelux markets.
• Tuinmaterialen.nl: Dutch online retailer of garden materials including fencing, gates, and outdoor structures. Direct competitor serving the same residential DIY customer segment.
• Wildkamp: Dutch specialist retailer of outdoor fencing, gates, and infrastructure products with both online and physical store presence. Directly competes in the same fencing product category and customer segments.

Regional players

• Brico: Leading Belgian DIY retailer operating primarily in Belgium and serving Belgian residential customers. Overlaps with Hekwerkonline in the Belgian market for fencing and outdoor products.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@hekwerkonline
• Facebookfacebook.com/hekwerkonline
• LinkedInlinkedin.com/company/hekwerkonline
• Instagraminstagram.com/hekwerkonline
• Pinterestnl.pinterest.com/hekwerkonline
• TikToktiktok.com/@hekwerkonline

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hekwerkonline