What Wildkamp does

Wildkamp B.V. is a Dutch technical wholesaler (technische groothandel) founded in 1972 and headquartered in Coevorden, Netherlands, operating as a wholly-owned subsidiary of the family-owned Jarola Group B.V. The company distributes more than 100,000 technical articles across 18 product categories — including plastic piping, irrigation, rainwater management, sewerage, sanitary, heating, electrical, ventilation, tools, fasteners, construction, and personal protective equipment — sourced from 300+ (predominantly European) producers under supplier brands such as Geberit, Wavin, Pipelife, Nicoll, Omniplast, TECE, Wisa, K-Rain, and Ebara. Wildkamp serves trade professionals in agriculture, horticulture, installation (plumbing/heating/electrical), construction and infrastructure, industry, and recreation, alongside capable DIY consumers, through a hybrid go-to-market combining 45+ physical branch locations across the Netherlands, a full-featured e-commerce platform (wildkamp.nl), a mobile app with barcode/EAN scanning, and inside-sales channels (phone, email, WhatsApp).

Revenue is generated primarily through one-time product sales with personalized account-based pricing that scales discounts with cumulative purchase volume; business customers can transact on invoice terms. Value-added services include a knowledge center offering free irrigation planning (stated €125 value), custom pipe/zinc cutting, pump checks, light planning, and digital invoicing. Recent corporate moves include a new distribution center in Coevorden (2021) and a newly constructed, sustainability-focused headquarters in Coevorden (2025) with solar panels and 50,000-liter rainwater collection, alongside active branch network expansion (Spijkenisse opened; Eindhoven, Delft, and Bergen op Zoom planned). Wildkamp markets through content marketing, webinars, trade-show participation, social media, and a dedicated careers portal, and operates supporting territories in Belgium and Germany.

Name

Wildkamp

Legal name

Wildkamp B.V.

Website

https://wildkamp.nl

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

251–500 employees

Short description

Wildkamp is a Dutch technical wholesaler serving trade professionals and DIY consumers across 45+ branches in the Netherlands, distributing 100,000+ technical articles in piping, irrigation, heating, sanitary, electrical, and construction categories as a subsidiary of Jarola Group B.V.

Ownership category

akta.pro rank

Headquarters

HQ city

Lutten

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Wildkamp generates revenue primarily through the sale of technical products across 18 product categories including water management, sanitation, heating, electrical, tools, and personal protective equipment. Both wholesale (to trade professionals) and retail (to consumers) channels are served.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Wildkamp is a Dutch technical wholesaler (technische groothandel) that distributes more than 100,000 technical articles across 18 product categories — including irrigation, plumbing, heating, electrical, sanitary, drainage, tools, and personal protective equipment — sourced from over 300 European producers. The company operates 45+ physical branches across the Netherlands complemented by an e-commerce webshop and mobile app, serving both trade professionals (installers, builders, farmers, gardeners) and individual DIY consumers with expert technical advice, personalized account-based pricing, and value-added services such as custom fabrication and free irrigation planning.

Product overview

Wildkamp is a Dutch technical wholesale company (technische groothandel) serving both professionals and DIY enthusiasts. The company operates more than 45 physical locations across the Netherlands and an online webshop, offering over 100,000 technical articles. The product portfolio spans 17 main categories: Agro, Beregening (Irrigation), Bevestiging & onderhoud (Fastening & Maintenance), Bouw & dakbedekking (Construction & Roofing), Drukleidingen & fittingen (Pressure Pipes & Fittings), Elektra & verlichting (Electrical & Lighting), Gereedschappen (Tools), Hemelwaterafvoer (Rainwater Drainage), Lucht & ventilatie (Air & Ventilation), Persoonlijke bescherming (PPE), Pompen (Pumps), Riolering (Sewerage), Sanitair (Sanitary), Slangen & koppelingen (Hoses & Couplings), Tuin & vijvers (Garden & Ponds), and Verwarming (Heating), plus an Outlet section. Key digital products include the Wildkamp Webshop, Wildkamp App (with in-store barcode scanning), and personalized account-based pricing. The company also provides value-added services through its Knowledge Center (Kenniscentrum) offering free irrigation planning, custom fabrication (Maatwerk), and digital invoicing. Wildkamp is a subsidiary of Jarola Group B.V., headquartered in Dedemsvaart, Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Wildkamp Webshop Full-featured e-commerce platform (wildkamp.nl) offering trade professionals and DIY consumers access to Wildkamp's full technical assortment with account-based personalized pricing, saved carts, order history, and return requests.
• Wildkamp App Mobile application that allows customers to place orders, scan barcodes/EANs in-store and at home, and access their Wildkamp account with consistent personalized pricing and order history across web and mobile.
• Kenniscentrum (Knowledge Center) Expert advisory service offering free and fee-based technical planning services including irrigation plans, lighting plans, custom-cut pipe and zinc work, pump checks, and pond installation guidance for trade professionals and consumers.
• Maatwerk (Custom Fabrication) Custom fabrication service providing cut-to-size pipes, bespoke zinc work, and hose mounting solutions for installers and contractors with specialized project requirements.
• Digitaal Factureren (Digital Invoicing) Digital invoicing service that enables business customers to receive and manage their Wildkamp invoices electronically.
• Free Irrigation Planning Service Complimentary expert irrigation planning service (valued at €125) that designs irrigation layouts for customers' gardens, agricultural fields, or landscaping projects.

Quantifiable outcome

• Free delivery on orders from €75, eliminating a barrier to larger orders
• +1 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Jarola Group B.V.coreOthersWildkamp B.V. is a wholly-owned subsidiary of Jarola Group B.V. Jarola Group acts as the parent company, providing corporate governance, general terms and conditions (deposited with the Dutch Chamber of Commerce under number 05047579), and shared infrastructure including the Coevorden headquarters and distribution center.
• Jarola FoundationminorOthersJarola Foundation is an initiative of Jarola Group established in 2007 to support projects in education, healthcare, environment, and agriculture, with a focus on children. Wildkamp participates in the Group's social responsibility initiatives through this foundation.
• RawinsominorStrategic or Co-development PartnerRawinso is a partner for rainwater infiltration solutions, with Wildkamp's Rawinso concept featured in the Groen Klimaatplein (Green Climate Square) initiative by the garden industry. Wildkamp contributes its rainwater solutions to this sustainability partnership.
• Groen KlimaatpleinminorStrategic or Co-development PartnerAn initiative by the garden industry to give customers tips and ideas to contribute to a green and healthy living environment through their gardens. Wildkamp is a partner contributing its rainwater solutions (Rawinso concept) to this initiative.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Technische Unie: Largest technical wholesaler in the Netherlands (part of Sonepar Group), serving installers and industrial customers with electrical, lighting, plumbing, and HVAC products. Closest direct competitor to Wildkamp in Dutch B2B technical distribution with a similar multi-category assortment and branch model.
• Wasco: Dutch specialist wholesaler of sanitary, plumbing, and heating products (part of the Saint-Gobain Distribution Norway/Nordics group). Directly comparable to Wildkamp's sanitary and heating categories, serving installers and project-based customers in the Netherlands.
• Plieger: Dutch wholesaler of sanitary, installation, and heating products operating a branch and e-commerce model. Overlaps with Wildkamp's Sanitair, Verwarming, and Drukleidingen categories, serving professional installers across the Netherlands.
• DeWillebois: Family-owned Dutch technical wholesaler with branches in the Netherlands, focused on installation, sanitary, and heating products. Directly comparable in size, ownership structure, and assortment to Wildkamp's professional B2B offering.

Broad incumbents

• Sonepar: Global B2B distribution leader for electrical, lighting, and related technical products. Parent of Technische Unie and a major incumbent in the broader Dutch technical-wholesale market where Wildkamp competes.
• Rexel: French-listed global distributor of electrical, lighting, and energy-management products with significant Dutch presence. Overlaps with Wildkamp's Elektra & verlichting category and competes for Dutch installer and project customers.
• GAMMA: Largest Dutch DIY chain, part of Intergamma, selling tools, building materials, sanitary, and installation products to consumers and small trades. Competes with Wildkamp for the 'handige particulier' and small-installer segments across overlapping categories.
• Hornbach: European DIY and builder's merchant with stores in the Netherlands, selling construction, tools, sanitary, and garden products. Adjacent competitor for DIY and small-trade baskets that overlap with Wildkamp's tools, construction, and garden categories.

Regional players

• Solar Group: Danish-based technical wholesaler (electrical, plumbing, heating) operating across Northern Europe. Comparable business model and assortment to Wildkamp but primarily active in Denmark, Norway, and the Netherlands via subsidiaries.
• CEF (City Electrical Factors): UK's largest electrical wholesaler with a national branch network. Comparable to Wildkamp's branch-driven technical distribution model, though focused on electrical and operating primarily in the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/wildkamptv
• Facebookfacebook.com/wildkamp
• LinkedInlinkedin.com/company/wildkamp-b.v.
• Instagraminstagram.com/wildkamp_bv
• Xx.com/Wildkamp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildkamp