JH

Name

JH

Legal name

Guangzhou Hele Jewelry Co., Ltd.

Website

https://helejewelry.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fine Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (339910), Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

akta.pro secondary industries

Bridal & Engagement Jewelry Manufacturing (CRAKAIAC), Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

Keywords

• Custom jewelry manufacturing
• Gold silver jewelry
• OEM ODM jewelry
• Fine jewelry design
• Wedding engagement rings

Headquarters

HQ city

Dongguan City

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Jewelry Manufacturing: Custom design, development, and manufacturing of gold and silver jewelry for international brands. Revenue generated through wholesale/OEM arrangements with major fashion and luxury brands.
2. Retail E-commerce: Direct-to-consumer sales through company website featuring finished jewelry products and accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Hele Jewelry designs, develops, and manufactures custom gold and silver jewelry for international luxury and fashion brand clients through OEM/ODM arrangements. Core output includes Wedding Rings, Engagement Rings, and Fine Jewelry pieces produced using electroforming and precision casting technologies. A complementary direct-to-consumer e-commerce store sells finished jewelry and accessories via the company website.

Product overview

Hele Jewelry (Guangzhou Hele Jewelry Co., Ltd.) is a jewelry design, development, and manufacturing company founded in October 2003, offering gold and silver jewelry in various carats. The product portfolio centers on core precious metal jewelry (Gold Jewelry and Silver Jewelry) supplemented by specific product categories including Wedding Rings, Fine Jewelry, and Engagement Rings. The company differentiates through custom jewelry manufacturing services, transforming customer ideas into bespoke pieces. All products are manufactured using advanced technologies including electroforming and precision casting to ensure quality and craftsmanship. Products are sold globally and cater to both individual consumers and brand customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Jewelry Manufacturing Custom jewelry design, development, and manufacturing service that transforms client visions into bespoke gold and silver jewelry pieces. Targeted at international luxury and fashion brand clients (including Disney, Michael Kors, Folli Follie, Lao Feng Xiang, and Zhou Dasheng) requiring OEM/ODM production under their own brand names.
• Gold Jewelry Gold jewelry offered in various carats with diverse styles ranging from classic to modern and from simple to luxurious. Sold primarily via OEM/ODM arrangements to brand clients and via the company e-commerce store to individual consumers.
• Silver Jewelry Silver jewelry available in various carats with diverse styles to meet different customer needs. Sold primarily via OEM/ODM arrangements to brand clients and via the company e-commerce store to individual consumers.
• Wedding Rings Wedding ring collection manufactured with advanced electroforming and precision casting technologies. Available via brand-client OEM programs and through the company e-commerce shop.
• Engagement Rings Engagement ring collection featuring modern and luxurious designs. Available via brand-client OEM programs and through the company e-commerce shop.
• Fine Jewelry High-quality fine jewelry pieces symbolizing fashion with guaranteed quality and exquisite craftsmanship, produced via electroforming and precision casting. Available via brand-client OEM programs and through the company e-commerce shop.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered major.

• DisneymajorOEM/ Whitelabel/ Licensing PartnerInternational entertainment and licensing brand with long-term cooperation with Hele Jewelry for custom jewelry manufacturing. Partnership demonstrates company's ability to meet stringent brand quality and licensing requirements.
• Michael KorsmajorOEM/ Whitelabel/ Licensing PartnerGlobal fashion accessories brand with established long-term partnership for jewelry manufacturing. Collaboration reflects Hele's professional level and industry leadership in OEM production.
• Folli FolliemajorOEM/ Whitelabel/ Licensing PartnerInternational fashion and jewelry brand partnered with Hele for jewelry manufacturing. Long-term cooperation demonstrates company's excellence in design and manufacturing capabilities.
• Lao Feng XiangmajorOEM/ Whitelabel/ Licensing PartnerPrestigious Chinese luxury jewelry brand with established manufacturing partnership. Collaboration highlights Hele's standing in both domestic and international jewelry markets.
• Zhou DashengmajorOEM/ Whitelabel/ Licensing PartnerWell-known jewelry brand partnership for custom manufacturing. Long-term cooperation reflects Hele's leadership in the jewelry manufacturing industry.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tiffany & Co. Iconic fine jewelry brand (now part of LVMH) with bridal, engagement, and fine jewelry as core categories. Relevant peer on product category overlap (engagement rings, fine jewelry, gold/silver pieces) and as a representative end-customer archetype for OEM partners.
• Lao Feng Xiang Co., Ltd. Major Chinese gold jewelry retailer and brand with in-house manufacturing capabilities. It is both an Hele customer (per company data) and an industry counterpart in gold jewelry design and production, making it a relevant broad incumbent peer.
• Chow Tai Fook Jewellery Group: Hong Kong-listed vertically integrated gold and jewelry group operating retail, manufacturing, and wholesale. While vastly larger and brand-led, it is comparable on precious-metal jewelry manufacturing and bridal/engagement ring categories that overlap with Hele's product portfolio.
• Pandora A/S: Global branded jewelry company that outsources much of its production to OEM manufacturers, primarily in Thailand and China. Highly relevant as both a potential Hele customer archetype and as a benchmark for the OEM-for-global-brand jewelry model.
• Swarovski AG: Austrian precision-cut crystal and jewelry brand with global retail presence and contracted manufacturing partners. Comparable to Hele on outsourced production of branded jewelry lines and reliance on specialty manufacturing techniques (cutting/finishing akin to Hele's precision casting).
• Signet Jewelers Limited: Large global jewelry retailer (Kay Jewelers, Zales, Jared) that sources bridal and fashion jewelry from third-party manufacturers. Relevant as a downstream buyer archetype for OEM jewelers like Hele and a benchmark for category demand in bridal/engagement jewelry.
• Richemont (Cartier, Van Cleef & Arpels): Swiss luxury group whose maisons produce fine jewelry through a mix of in-house and contract manufacturing. Comparable to Hele at the high end on fine jewelry, bridal/engagement, and precious-metal expertise, and represents the type of aspirational brand customer Hele's capabilities could serve.

Direct peers

• Shenzhen MAYSZ Jewelry Co., Ltd. China-based OEM jewelry manufacturer offering custom design and production in gold, silver, and alloy jewelry for overseas brand customers. Comparable to Hele on custom OEM service offering, precious-metal capability, and B2B go-to-market targeting international brands.
• Yiwu Yiyuan Jewelry Co., Ltd. Yiwu-based OEM jewelry exporter specializing in gold- and silver-plated and precious-metal jewelry for global brand and wholesale customers. Comparable to Hele on product categories (rings, necklaces, earrings, bracelets), export focus, and OEM service model.
• Guangdong Xuping Jewelry Co., Ltd. Large Chinese OEM/ODM jewelry manufacturer producing fashion and fine-style jewelry for global brands. Highly comparable to Hele on OEM business model, China-based production, and export orientation toward international fashion and jewelry brands.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/junhaobagworks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JH