Heleneholms IF

What Heleneholms IF does

Heleneholms IF is a non-profit sports association (Idrottsförening) headquartered at Ystadsvägen 23 B in Malmö, Sweden, founded in 1939 and operating continuously for over 85 years. The club delivers structured training and competition programming across three sport sections: athletics (friidrott), long-distance running (löpning), and triathlon, serving athletes from age 6 through junior, adult, elite, and veteran (35+) levels, with inclusive offerings for athletes with disabilities including frame running and para-triathlon. Training takes place at municipal facilities — Heleneholms IP, Malmö Stadion/Atleticum, and a satellite location in Oxie — supported by volunteer coaches and aligned with school outreach programs such as Kul i Malmö.

The revenue model is a hybrid of annual membership subscriptions and event-based income. Memberships are calendar-year subscriptions tiered by age (1,100 SEK for youth 15 and under; 1,400 SEK for adults 16+; 1,600 SEK family base plus per-member training fees; pro-rated half-year options from July 1), with bundled benefits including insurance, paid competition entry fees, and free participation in club events. The club also generates revenue by organizing and co-organizing major regional running events — Blodomloppet (with GeBlod Skåne and FC Rosengård), Sylvesterloppet, Yddingeloppet (57th edition in 2024), Varvetmilen, Heleneholmsspelen, and Pallasspiele (with IK Pallas, MAI, and IK Finish) — plus specialized add-on courses such as adult crawl swimming instruction (1,350–1,800 SEK). Corporate sponsorship partners (Runners Store, Trimtex) and CSR-aligned partnerships (Majblomman) supplement income, alongside funding mechanisms such as Svenskaspel Gräsroten, Sverigelotten, and Bingolotto.

The go-to-market motion is community-led and event-driven: free trial sessions (up to two), word-of-mouth, and school-based outreach feed into online registration via SportAdmin, while annual events serve as principal recruitment and engagement touchpoints. The organization uses no proprietary technology platform; its operational backbone is a 18-employee office plus an extensive volunteer coach and board network. Brand recognition is anchored in regional tradition rather than digital scale, and recent strategic moves have centered on consolidating sections (2022), broadening inclusion (para-athletics), and deepening social impact partnerships rather than geographic expansion.

Name

Heleneholms IF

Legal name

Heleneholms IF

Website

https://heleneholmsif.se

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Heleneholms IF is a non-profit athletics, long-distance running, and triathlon club in Malmö, Sweden, founded in 1939, serving athletes from age 6 through veteran level via annual memberships and organized regional competitions.

Ownership category

akta.pro rank

Product category

Amateur Athletics & Endurance Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD), Meet & Invitational Organizers (MPAKADAC), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Amateur athletics club
• Youth sports training
• Running program organization
• Triathlon coaching services
• Nonprofit sports association

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees that vary by age group - includes both club membership and training fees combined. Membership runs January-December (calendar year).
2. Event Registration and Sponsorship: Revenue generated from organizing running events (Sylvesterloppet, Yddingeloppet, Varvetmilen, Blodomloppet) and corporate sponsorship agreements.
3. Specialized Training Courses: Additional revenue from specialized courses such as crawl swimming courses (1350 kr training fee + 450 kr membership for adults).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Heleneholms IF is a non-profit sports association that provides organized athletics, running, and triathlon training across age and skill groups (children, youth, adults, and veterans). It also hosts recurring community events such as the Heleneholmsstafetten relay and the X-Cup Final and sells branded apparel to members.

Product overview

Heleneholms IF is a Swedish athletics club offering three main sports: athletics (friidrott), long-distance running (löpning), and triathlon. The club operates training groups for all ages from 6 years to elite and veteran levels. Key products include organized athletics training at multiple locations in Malmö (Heleneholms IP, Malmö Stadion/Atleticum, and Oxie), running programs from beginner to competitive level, and triathlon training combining swimming, cycling, and running. The club also organizes major events including Yddingeloppet, Blodomloppet, Sylvesterloppet, and Varvetmilen. Membership provides access to training groups, competition entries, and club facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletics and Running Training Programs

Quantifiable outcome

• Trial training available free for up to 2 sessions before membership commitment
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Runners StoreminorGTM or Marketing PartnerSponsoring partner providing retail support for running section. Listed as a cooperation partner on the club's website.
• TrimtexminorGTM or Marketing PartnerSponsoring partner for club clothing and apparel. Listed as a cooperation partner on the club's website.
• MajblommancoreStrategic or Co-development PartnerCollaboration since 2018 with national organization working to reduce child poverty. Club has special membership rates for families in need and participates in annual flower sales where proceeds support families in financial hardship. Part of club's CSR commitment.
• FC RosengårdcoreStrategic or Co-development PartnerBlodomloppet Malmö collaboration with FC Rosengård starting 2023, focusing on broader health promotion initiatives. Part of their social responsibility outreach program.
• GeBlod SkånecoreStrategic or Co-development PartnerCo-organizer of Blodomloppet Malmö with Heleneholms IF. Partnership aims to recruit blood donors and promote health awareness in the region.
• IK PallascoreStrategic or Co-development PartnerCo-organizer of Pallasspiele, one of Sweden's largest indoor athletics competitions held at Atleticum in Malmö. Collaboration between Malmö clubs IK Pallas, Heleneholms IF, MAI, and IK Finish.
• Malmö AI (MAI)coreStrategic or Co-development PartnerHistorical partner and co-organizer of major athletics events including indoor competitions and SM-level events in Malmö.
• IK FinishcoreStrategic or Co-development PartnerCo-organizer of Pallasspiele and collaborative partner for regional athletics competitions.
• Kul i MalmöminorStrategic or Co-development PartnerMalmö city program providing free trial sports activities during school breaks. Heleneholms IF participates to introduce children to athletics.
• Malmö Stad (Malmö City)coreOthersTraining facilities (Heleneholms IP, Atleticum) are municipal properties. Club organizes events like SM-week activities in partnership with the city.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• IK Pallas: Malmö athletics club co-organizing Pallasspiele with Heleneholms IF, MAI and IK Finish. Operates the same community athletics, running and youth training model in the same city.
• Spårvägens FF: Stockholm-based multi-section club (including athletics) with a comparable community athletics and youth talent pipeline. Useful peer for benchmarking Swedish club operations outside Skåne.
• Turebergs FK: Established Swedish athletics club running training groups and competitions across age groups. Comparable as a community-led athletics club with similar revenue model (membership fees + events).
• IK Finish: Malmö athletics club and co-organizer of Pallasspiele. Targets the same competitive and youth athlete segments as Heleneholms IF within the Malmö/Skåne region.
• Hässelby SK: One of Sweden's largest community athletics clubs, offering track, field and youth development programs analogous to Heleneholms IF's Friidrott section — comparable as a Swedish athletics-club operating model.
• Malmö AI (MAI): Malmö-based athletics club competing in the same local catchment. Heleneholms IF explicitly co-organizes indoor competitions and SM-level events with MAI, confirming direct product and geography overlap.
• KA 2 IF: Swedish athletics club with comparable multi-section structure (athletics, youth development, veteran categories). Useful peer for benchmarking a smaller Swedish athletics club model.

Regional players

• IFK Lund: Lund-based athletics and running club in the same Skåne region. Comparable offering (training groups, youth athletics, distance running) but operates primarily in Lund rather than directly in Malmö.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/share
• Facebookfacebook.com/friidrott
• LinkedInlinkedin.com/company/heleneholms-if

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heleneholms IF