What Trimtex does

Trimtex is a privately-held Norwegian sportswear company headquartered in Lillesand that designs, develops, and manufactures performance apparel for Nordic conditions across cross-country skiing, ski jumping, alpine skiing, ski mountaineering, road and trail running, orienteering, cycling, and triathlon. Its catalog spans competition suits, jackets, vests, pants, tights, shorts, singlets, base layers ("superundertøy"), and accessories, with gender-specific and junior sizing across each discipline, plus a casual/outdoor line and outlet channel. The company operates the SURPAS sub-brand as a wholly-owned dedicated offering for triathlon and cycling, with its own commercial web property.

Name

Trimtex

Legal name

Trimtex

Website

https://trimtex.no

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Trimtex is a Norwegian sportswear company that designs and manufactures performance apparel for Nordic conditions across ski, running, orienteering, cycling, and triathlon, serving individual consumers via DTC e-commerce and clubs/teams via B2B custom design services.

Ownership category

akta.pro rank

Product category

Sportswear

NAICS

Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Sporting Goods Retailers (45911), Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outerwear & Performance Apparel Cut & Sew (IMAOAEAB)

akta.pro secondary industries

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

Keywords

• Sports apparel manufacturing
• Cross-country ski clothing
• Custom team uniforms
• Triathlon sportswear
• Nordic outdoor wear

Headquarters

HQ city

Lillesand

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Ready-to-wear sports apparel sales: Direct-to-consumer sales of sports clothing through e-commerce storefronts targeting individual consumers. Products include ski wear, running gear, cycling apparel, triathlon equipment, orienteering clothing, and casual wear. Sales are one-time transaction-based for physical products.
2. Custom design services for clubs, teams, and businesses: B2B custom design service providing bespoke sports apparel for organizations. Customers can design themselves or collaborate with Trimtex's design department. Accessed through dedicated custom portal (trimtexcustom.no) and teamshop login system.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Trimtex designs, manufactures, and sells sports apparel engineered for Nordic weather conditions, including ski wear, running gear, orienteering clothing, casual outerwear, and triathlon/cycling apparel. The company sells ready-to-wear items directly to consumers through regional e-commerce storefronts in Norway, Sweden, and worldwide, and provides a custom design service for clubs, teams, and businesses that want bespoke team apparel.

Product overview

Trimtex Sport is a Norwegian sportswear company that operates as a single unified brand with multiple product lines and sub-brands. The core Trimtex Sport brand offers ready-to-wear sports clothing for men, women, and juniors across ski, running, orienteering, and casual categories. The SURPAS sub-brand specializes in triathlon and cycling apparel. Additionally, Trimtex offers a custom design service (trimtexcustom.no) enabling clubs, teams, and businesses to order bespoke sportswear. The product portfolio includes jackets, vests, pants, tights, shorts, competition suits, base layers, and accessories, with collections spanning competitive athletic wear to casual everyday clothing. The company also maintains an outlet section for discounted items.

Differentiator

Problem solved

Functional benefit

Brands

• SURPAS: Triathlon and cycling brand operated by Trimtex, featuring triathlon and cycling apparel

Products and services

• Trimtex Sport (Core Brand) Norwegian sportswear brand selling performance clothing for Nordic conditions, covering ski, running, orienteering, and casual wear categories for men, women, and juniors.
• SURPAS Sub-brand dedicated to triathlon and cycling apparel, offering specialized endurance sports gear including triathlon suits and cycling clothing.
• Trimtex Custom Design Custom design service for clubs, teams, and businesses, allowing customers to design their own branded sportswear or collaborate with Trimtex's design department for bespoke team apparel.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Odlo: Norwegian-origin sportswear brand with strong heritage in technical base layers and performance apparel across running, XC skiing, and outdoor activities. Closely comparable in cold-weather functional apparel positioning.
• Löffler: Austrian sportswear brand producing performance apparel for cycling, XC skiing, and running with comparable in-house manufacturing and team/club custom design services.
• Craft Sportswear: Swedish sportswear brand specializing in performance apparel for endurance sports (running, cycling, XC skiing). Closely comparable to Trimtex in size, regional Nordic heritage, multi-discipline product breadth, and B2B team-customization model.
• Houdini Sportswear: Swedish outdoor and sportswear brand with comparable multi-discipline apparel range, premium Scandinavian positioning, and a similar mix of D2C and brandstore distribution.
• Swix: Norwegian brand dominant in Nordic skiing equipment and apparel (waxes, skis, poles, race suits). Overlaps directly with Trimtex's XC-ski and ski-jumping apparel categories and shares the Norwegian heritage positioning.
• Sportful: Italian performance apparel brand with strong cycling and Nordic-ski heritage, supplying national teams and clubs. Comparable custom kit capabilities and endurance-sport product mix.
• Bjørn Dæhlie: Norwegian brand founded by the legendary XC skier, focused on cross-country ski apparel and equipment. Direct competitor to Trimtex in the Norwegian Nordic-ski apparel category with comparable B2B team kit and D2C channels.

Broad incumbents

• Salomon: Global sports brand with strong Nordic-ski, trail running, and outdoor apparel. Overlaps with Trimtex's ski and running categories but operates at vastly greater scale with broader distribution.
• Arc'teryx: Much larger global premium outdoor and performance apparel brand. Competes with Trimtex in technical outerwear and ski apparel but at a significantly higher price point and global scale.

Regional players

• Madshus: Norwegian XC ski equipment brand (skis, boots, poles). Comparable Norwegian heritage and XC-ski customer base, though focused on hardgoods equipment rather than apparel; complementary rather than direct head-to-head competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TrimtexSportNorge
• LinkedInlinkedin.com/company/5192219
• Instagraminstagram.com/trimtex

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trimtex