HELI Europe SAS
HELI Europe SAS is the French European distribution arm of Anhui HELI Group, importing and distributing forklifts, warehouse equipment, aerial platforms, and spare parts to a dealer network spanning 90+ countries from its Coquelles headquarters and Lyon subsidiary.
- Company typePrivate
- Founded2014
- HeadquartersCoquelles, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What HELI Europe SAS does
HELI Europe SAS is the French-domiciled European distribution subsidiary of Anhui HELI Group, a Shanghai-listed (stock code 600761) Chinese industrial vehicle manufacturer that has been the #1 forklift maker in China for 34 consecutive years (1991-2024) and ranks #7 globally since 2016. Founded in 2014 and headquartered in Coquelles (Hauts-de-France) with a Lyon subsidiary opened in 2021, HELI Europe imports, stocks, and distributes forklifts, warehouse equipment, spare parts, and related industrial vehicles to a dealer network spanning 90+ countries, with products ultimately reaching customers in 150+ countries. The company maintains inventory of 500+ forklifts, 2,000+ warehouse equipment units, and 10,000+ spare parts, supported by approximately 50 employees including regional sales managers across Europe.
The company's product portfolio has expanded beyond core internal-combustion and electric forklifts into aerial work platforms and electric tractors (2023), reflecting a deliberate broadening of the addressable product surface. Strategic joint ventures at the parent level — including ZF Heli Drivetech (motors and transmissions, 2018), the Jungheinrich Heli JV (2015), and a CATL partnership for lithium batteries — give HELI Europe access to drivetrain, OEM, and battery technologies needed to meet European emissions and electrification requirements.
The business model is B2B distribution: HELI Europe sells to independent dealers (not directly to end users), with revenue derived from equipment sales plus aftermarket parts and service attach. Pricing is quote-based rather than list-priced, consistent with capital equipment sales to commercial buyers. Geographic expansion is coordinated with the parent group's regional rollout (Southeast Asia 2019, Americas 2020, Middle East 2022, Eurasia/Oceania/South America 2023), enabling HELI Europe to serve European-headquartered customers with operations abroad. No public revenue disclosure is available; the company does not appear to employ AI/ML capabilities, with technology differentiation sourced entirely through JV partners rather than in-house development.
HELI Europe SAS firmographics
Firmographics- Name
- HELI Europe SAS
- Legal name
- HELI EUROPE SAS
- Website
- https://helieurope.eu
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HELI Europe SAS is the French European distribution arm of Anhui HELI Group, importing and distributing forklifts, warehouse equipment, aerial platforms, and spare parts to a dealer network spanning 90+ countries from its Coquelles headquarters and Lyon subsidiary.
- Ownership category
- akta.pro rank
HELI Europe SAS industry classification
Industry- Product category
- Material Handling Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
- akta.pro secondary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where HELI Europe SAS is headquartered
LocationHeadquarters
- HQ city
- Coquelles
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
HELI Europe SAS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Industrial Vehicle Sales: HELI Europe generates revenue through the sale of forklifts, warehouse equipment (electric pallet trucks, stackers, order pickers), and other industrial vehicles (aerial work platforms, tractors, platform trucks). Products are sold through dealer network across Europe.
- Spare Parts: Sale of spare parts and accessories for HELI equipment, with over 10,000 spare parts in stock at headquarters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Price Inquiry System |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
HELI Europe SAS product offering
Product offeringCore offering
HELI Europe SAS distributes and supports a comprehensive portfolio of industrial material handling vehicles across Europe, sourced from its Chinese parent Anhui HELI Group. The offering includes electric and internal combustion (IC) forklift trucks (capacities 0.8t to 46t), electric pallet trucks, electric stackers, order pickers, aerial work platforms, platform trucks, and electric tractors. The company also supplies over 10,000 spare parts from its French headquarters and provides technical training and after-sales service to its European dealer network.
Product overview
HELI Europe SAS, established in 2014 as a subsidiary of Anhui HELI GROUP, distributes a comprehensive portfolio of industrial vehicles and warehouse equipment across Europe. The product range centers on three main categories: (1) Forklift trucks comprising electric forklifts (G2, G3, H4 series with capacities from 0.8t to 10t) and internal combustion (IC) forklifts (G2 IC, G3 IC, H3 IC series from 1t to 46t) including rough terrain variants; (2) Warehouse equipment including electric pallet trucks (CBD series), electric stackers (CDD series), and electric order pickers (OPSM); and (3) Specialty vehicles including aerial work platforms (JS0607W), platform trucks, and electric tractors. Products feature lithium battery technology (with CATL joint venture), ZF transmission systems, and operate across 48V-153.6V configurations. The company operates from Coquelles, France (headquarters) and Vénissieux/Lyon (branch with training center).
Differentiator
Problem solved
Functional benefit
Brands
- HELI: Core brand for forklifts, warehouse equipment, and industrial vehicles. HELI has been ranked No.1 in China for 34 years and Top 7 worldwide since 2016.
Products and services
- HELI H4 / 1.5-3.8t Electric Forklift
Quantifiable outcome
- 50 employees providing dedicated sales and service support to European dealers
- +2 more outcomes
Companies that use HELI Europe SAS
Customer profileSegments2 records
Ideal customer profiles1 record
HELI Europe SAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
HELI Europe SAS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ZF Heli Drivetech (Hefei) Co., Ltd.coreSino-German joint venture established in 2018 for the development and production of drivetrain technology for forklifts, combining ZF's transmission expertise with HELI's manufacturing capabilities.
- ZFcoreHELI has chosen ZF as a partner to produce the motors and transmissions for the range of forklifts. ZF is a world-renowned partner ensuring performance, longevity and reliability of HELI equipment.
- CATL (Contemporary Amperex Technology Co. Limited)coreHELI and CATL have created a joint venture to produce Lithium batteries. All HELI machines are available with lithium battery technology, offering advantages in charging speed, battery life, and environmental impact.
Scale indicators8 records
Recent moves16 records
Expansion highlights5 records
HELI Europe SAS competitors and assessment
Company assessmentEmerging players
- Doosan Bobcat: Doosan's industrial vehicle division (now part of Bobcat) produces forklifts and warehouse equipment with European distribution, competing with HELI Europe particularly in IC and rough-terrain forklift categories.
- BYD Forklift: BYD Forklift is an emerging electric forklift player leveraging BYD's lithium battery expertise, directly comparable to HELI Europe's electrified portfolio and CATL-backed lithium strategy in the European market.
Broad incumbents
- KION Group: KION Group is the parent of Linde, STILL, and Dematic, making it a broad incumbent supplying forklifts, warehouse equipment, and integrated intralogistics solutions across the same European customers HELI Europe targets.
Direct peers
- Jungheinrich: Jungheinrich is a leading European intralogistics provider of forklifts, pallet trucks, stackers, and warehouse equipment. Notably, Jungheinrich also has a forklift rental joint venture with HELI's parent, making it both a competitor and a partner to HELI Europe.
- Toyota Material Handling: Toyota Material Handling Europe is a dominant European forklift brand offering electric and IC forklifts, warehouse equipment, and connected fleet solutions — directly comparable to HELI Europe's product range and dealer-driven distribution model.
- Lonking: Lonking is a Chinese manufacturer of forklifts, wheel loaders, and excavators with growing international distribution — another Chinese-origin competitor targeting the same European value-segment customers as HELI Europe.
- Hyster-Yale Materials Handling: Hyster-Yale manufactures a global portfolio of forklifts and warehouse equipment under the Hyster and Yale brands, with established European distribution — competing directly with HELI Europe on lift truck specs, dealer models, and fleet solutions.
- Linde Material Handling: Linde Material Handling is one of Europe's largest forklift and material handling equipment manufacturers, offering electric and IC forklifts, warehouse equipment, and integrated fleet services — directly comparable to HELI Europe's product offering and customer base across Europe.
- STILL: STILL is a Hamburg-based forklift and warehouse equipment manufacturer owned by KION Group, competing head-to-head with HELI Europe across electric forklifts, IC trucks, and warehouse trucks in the European market.
- Hangcha: Hangcha is another major Chinese forklift manufacturer exporting globally, offering comparable electric and IC forklifts and warehouse equipment — a direct overseas peer competing with HELI Europe for European market share.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HELI Europe SAS social profiles
Digital presenceHELI Europe SAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
HELI Europe SAS leadership team
Management profileNumber of profiles
HELI Europe SAS subsidiaries and ownership
Company hierarchySubsidiaries1 record
HELI Europe SAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HELI Europe SAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HELI Europe SAS
What does HELI Europe SAS do?
HELI Europe SAS distributes and supports a comprehensive portfolio of industrial material handling vehicles across Europe, sourced from its Chinese parent Anhui HELI Group. The offering includes electric and internal combustion (IC) forklift trucks (capacities 0.8t to 46t), electric pallet trucks, electric stackers, order pickers, aerial work platforms, platform trucks, and electric tractors. The company also supplies over 10,000 spare parts from its French headquarters and provides technical training and after-sales service to its European dealer network.
Is HELI Europe SAS a public or private company?
HELI Europe SAS is a private company. It is classified as corporate owned and is currently operating.
When was HELI Europe SAS founded?
HELI Europe SAS was founded in 2014. It employs 11 to 50 people.
Where is HELI Europe SAS based?
HELI Europe SAS is headquartered in Coquelles, France, in the Europe region.
How does HELI Europe SAS make money?
Two revenue lines are on record. Industrial Vehicle Sales are the primary driver. The others are spare Parts.
Who are HELI Europe SAS's main competitors?
Emerging players on record are Doosan Bobcat and BYD Forklift. KION Group is listed as a broad incumbent. Direct peers are Jungheinrich, Toyota Material Handling, Lonking, Hyster-Yale Materials Handling, Linde Material Handling, STILL and Hangcha.
Does HELI Europe SAS have an API?
No public API is recorded for HELI Europe SAS.
What industry is HELI Europe SAS in?
HELI Europe SAS's product category is Material Handling Equipment. Its primary akta.pro industry code is IMAHABAA, Forklifts & Industrial Trucks (IC & Electric), with a secondary code of IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers). Its NAICS code is 333924 and its SIC code is 3537.