What Hellas-Glana does

Hellas-Glana (legal name: Zwem-, waterpolo-, en synchroonzwemvereniging Hellas-Glana) is a Dutch non-profit sports association founded on August 18, 1936, and headquartered in Sittard, Limburg, Netherlands. The club delivers swimming, water polo, and synchronized swimming instruction and competition across beginner, youth, competitive, and adult fitness segments. Programs include children's lessons using the KNZB Superspetters method (€34.65/month), youth training via the KNZB Sterrenplan, competitive teams competing at the Eredivisie level, water polo teams from pupillen to veterans, synchronized swimming with Beginner-to-Senior diploma pathways, masters swimming, the Waterkracht adult fitness program (launched September 2025 at €20/month), and a Trainer Education offering aligned to KNZB Levels 2 and 3. Membership subscriptions range from €12.60 to €54.60 per month depending on tier.

The club serves approximately 400 members and operates with roughly 9 staff, drawing revenue from recurring membership dues, course fees (e.g., €100 for a 5-week breaststroke course), sponsorships from local firms (M2 Telecom, Jansen Huybregts, LexQuire, Kantoor mr. Meuwissen, Stielwork), and community crowdfunding (Rabo ClubSupport, Sponsorkliks). Distribution is direct-to-consumer through two training facilities: the newly renovated 50-meter competition pool at Sportcentrum Glanerbrook in Geleen (opened June 25, 2025, with King Willem-Alexander attending) and the 25-meter De Nieuwe Hateboer pool in Sittard. The association is governed by a volunteer board under a non-profit association model, with no external ownership or investor base, and competes at the top of Dutch swimming as evidenced by multiple Dutch Masters Records set in 2025 and 23 swimmers qualifying for NK Lange Baan and European Swimming Trials 2026.

Name

Hellas-Glana

Legal name

Zwem-, waterpolo-, en synchroonzwemvereniging Hellas-Glana

Website

https://hellas-glana.nl

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Hellas-Glana is a Dutch non-profit swimming, water polo, and synchronized swimming association founded in 1936, serving approximately 400 members in Sittard-Geleen through competitive, recreational, learn-to-swim, and adult fitness programs at the new Glanerbrook 50m pool.

Ownership category

akta.pro rank

Product category

Aquatic Sports Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Aqua Fitness Classes (HSADABAL), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)

Keywords

• Swimming club services
• Water polo training
• Synchronized swimming
• Competitive swimming
• Children swimming lessons

Headquarters

HQ city

Geleen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership subscriptions: Monthly and annual membership fees for swimming, water polo, synchroonzwemmen, and masters programs. Membership categories include Masters (€28.60), Synchroonzwemmen (€28.60), District (€37.80), Waterpolo (€33.60), Minioren (€40.50), and Nationaal & Regionaal (€54.60). Training costs range from €12.60 (1x/week) to €27.60 (3x/week).
2. Swimming lessons: Children's swimming lessons following KNZB Superspetters method, priced at €34.65 per month. Includes C-diploma preparation through NRZ (National Council Swimming Safety).
3. Waterkracht program: Adult fitness swimming program launched September 2025, priced at €20 per month for professional coaching.
4. Borstcrawl course: 5-week breaststroke course at €100 including entry fees for 5 sessions, instructed by Lars Kerremans (Trainer 3).
5. Sponsorship revenue: Corporate sponsors (M2 Telecom, Jansen Huybregts, Kantoor mr. Meuwissen, Stielwork, LexQuire, Sponsorkliks, Gemeente Sittard-Geleen) provide financial support through logo placements, clothing sponsorships, and sponsor boards.
6. Club support programs: Received €591.17 through Rabo ClubSupport crowdfunding program from member votes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hellas-Glana is a multi-discipline aquatic sports club offering structured training and competition in swimming, water polo, and synchronized swimming. Programs range from beginner children's lessons (KNZB Superspetters method) and youth development (KNZB Sterrenplan) to elite competitive teams (Eredivisie, District, Minioren), masters swimming for adults 20+, water polo teams across age groups, synchronized swimming, and the Waterkracht adult fitness program launched September 2025.

Product overview

Hellas-Glana is a comprehensive swimming, water polo, and synchronized swimming club (zwem-, waterpolo-, synchroonzwemvereniging) based in Sittard-Geleen, Netherlands, founded in 1936. The club operates as a unified multi-sport platform offering swimming lessons (using KNZB Superspetters method), youth training (KNZB Sterrenplan), competitive swimming teams (National/Regional Eredivisie, District, Minioren), water polo, synchronized swimming, masters swimming, and the Waterkracht adult fitness program. Additional offerings include breaststroke courses and trainer education programs. The club has approximately 400 members and trains at Sportcentrum Glanerbrook and De Nieuwe Hateboer facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Zwemles (Children's Swimming Lessons)

Quantifiable outcome

• 3 Dutch Masters Records set at ONMK 2025 in Maastricht
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• M2 TelecomminorOthersICT partner specializing in telecommunications, data communication, system management, and corporate security. Serving SMB clients in Netherlands, Belgium, and Germany from their office in Grave. Provides technology services to Hellas-Glana.
• Jansen HuybregtsminorOthersConstruction company focused on maintenance, renovation, and sustainability of existing real estate. Values quality and careful delivery of work.
• Kantoor mr. MeuwissenminorOthersLaw firm specializing in labor law, social security law, and tax procedures.
• StielworkminorOthersMechanical engineering consultancy focusing on technical solutions for industrial markets. Supports machine building and steel construction projects.
• LexQuireminorOthersInternational legal and tax advisory firm with multidisciplinary team of notaries, lawyers, Rechtsanwälte and tax advisors. Offers combined legal, tax and notary services to private and business clients nationally and internationally.
• SponsorkliksminorGTM or Marketing PartnerFree sponsorship platform where members shop through the Sponsorkliks portal and a portion of spending is donated to Hellas-Glana. Allows free, easy and quick sponsorship of the club.
• Gemeente Sittard-Geleen-BornminorOthersLocal municipality that provides support and potentially funding for sports associations in the region.
• KNZB (Koninklijke Nederlandse Zwembond)coreStrategic or Co-development PartnerRoyal Dutch Swimming Federation that organizes national competitions, provides trainer education (Levels 2 and 3), and manages the Superspetters swimming lesson method. Hellas-Glana is affiliated and participates in KNZB competitions, applies for start permits, and uses KNZB training programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PSV Zwemmen: Eindhoven-based competitive swimming and water polo club affiliated with KNZB. Comparable as another large Limburg/Brabant regional multi-discipline aquatic club with competitive teams, learn-to-swim programs, and masters/amateur segments competing in the same Dutch federation structure.
• De Robben: Swimming and water polo association affiliated with KNZB. Comparable Dutch aquatic club operating learn-to-swim, youth competitive, water polo and masters segments with similar volunteer-driven club model.
• WVZ (Zwemvereniging WVZ): Dutch competitive swimming and water polo club with KNZB affiliation. Comparable regional aquatic association offering similar competitive, recreational and learn-to-swim programs in the same federation structure.
• AZ&PC (Amsterdamsche Zwemclub 1910): Historic Amsterdam swimming club with competitive swimming and water polo at the highest Dutch levels. Comparable multi-discipline aquatic club with similar federation affiliation, competitive teams, and learn-to-swim pathway.
• De Dolfijn: Amsterdam-based swimming club competing at Eredivisie level with youth, masters, water polo and learn-to-swim offerings. Comparable as a top-tier Dutch KNZB club with a similar full-spectrum program model and competitive pedigree.

Others

• Nationale Raad Zwemveiligheid (NRZ): Dutch national council governing swimming safety and diploma certification (e.g., C-diploma). Comparable as the standards body whose curriculum Hellas-Glana's Superspetters lessons align to — an ecosystem participant for the club's learn-to-swim product.
• Optisport (Sportcentrum Glanerbrook operator): Operator of Sportcentrum Glanerbrook where Hellas-Glana conducts its primary training. Comparable as the facility partner enabling all in-water programming; relevant as an enabling/ecosystem participant rather than a competitor.

Broad incumbents

• KNZB (Koninklijke Nederlandse Zwembond): Royal Dutch Swimming Federation that organizes national competitions and sets training/lesson standards (Superspetters, Sterrenplan). Comparable as the umbrella governing body that Hellas-Glana depends on for federation affiliation, competition access, and trainer certification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZwemverenigingHellasGlana
• LinkedInlinkedin.com/company/hellas-glana
• Instagraminstagram.com/hellasglana

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hellas-Glana