HelloAgile

What HelloAgile does

HelloAgile is a Wiesbaden-based, German training and consulting boutique (operating under HelloNew GmbH & Co. KG) that specializes in bringing agile working methods — OKR, Scrum, LEGO Serious Play, Design Thinking, and New Leadership — to teams and organizations explicitly outside the IT function. The company was founded in 2018, employs 19 people, and operates through three managing directors (David Hillmer, Fabrice Pöhlmann, Christian Böhmer). It generates revenue through six streams: open-enrollment certification programs (e.g., OKR Coach €1,990, LEGO Serious Play Facilitator €1,890, PSM I/PSPO I €1,390, New Work & Agile Coach IHK 8-month program €8,490), customized in-house corporate training, consulting and coaching engagements (OKR Einführung, Agile Assessment, Interims Agile Coaching, Change & Transformation), self-paced online courses for OKR and LSP, hosted events (LSP Barcamp, OKR Open, Brainfood webinars), and an e-commerce storefront (HelloShop / hellonew.shop) for published books and merchandise.

Customer segments span individual professionals seeking certifications, enterprise teams commissioning in-house transformations, the public sector (Agilität in der Verwaltung), and conference/event organizers buying LSP-based keynotes and team events. Notable named enterprise clients include Mercedes-Benz AG, HUCON AG, Haufe-Lexware, and Intersport. The business has cumulatively delivered 1,000+ workshops and 1,000+ training participants and completed 50+ OKR introductions in companies. Technology infrastructure is light and non-differentiated: Webflow for the website, an internal HelloBooking system, Monday.com for workflow, and standard marketing/analytics tooling — there is no proprietary software platform. The firm owns the registered HelloAgile trademark and has published three German-language reference books (PLAY! LSP Praxis-Guide, OKR Playbook, Agile Games) that anchor its DACH authority position.

Name

HelloAgile

Legal name

HelloNew GmbH & Co. KG

Website

https://helloagile.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HelloAgile is a 19-person Wiesbaden-based boutique that delivers agile, OKR, Scrum, LEGO Serious Play, and leadership training and consulting to individuals, enterprises, and the public sector across the DACH region.

Ownership category

akta.pro rank

Product category

Agile Training and Consulting

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Agile training services
• OKR coaching certification
• LEGO Serious Play facilitation
• Professional Scrum training
• Agile transformation consulting

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Open Training Programs: Publicly scheduled training programs for individuals covering OKR, LEGO Serious Play, Scrum, Leadership, Facilitation, and Design Thinking. Participants enroll via the website and pay per program. Includes certification components (e.g., PSM I via Scrum.org, IHK certificate for New Work Coach).
2. Inhouse Corporate Training: Customized training programs delivered at client sites or online for teams and organizations. Billed per engagement, typically at daily rates negotiated per client.
3. Consulting & Coaching: Advisory and hands-on consulting engagements including OKR introduction, Agile Assessment, Leadership Coaching, Change & Transformation, Interims Agile Coaching, and Leitbild (vision/mission) workshops. Long-term accompaniment of change processes from analysis to implementation.
4. Online Courses: Self-paced online courses for OKR and LEGO Serious Play, accessible anytime. Learners pay per course enrollment.
5. Events & Conferences: Hosted events including LSP Barcamp (largest LSP event) and OKR Open (largest OKR conference), plus Brainfood webinars (free lunch-break format). Ticket-based revenue for paid events.
6. Published Products (HelloShop): Sale of published books (PLAY! LSP Praxis-Guide, OKR Playbook, Agile Games), card games, and the New Work Rebels merchandise collection via the HelloShop e-commerce store.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

HelloAgile sells open-enrollment certification training programs and customized in-house corporate training plus consulting in agile methods (OKR, Scrum), LEGO Serious Play facilitation, and New Leadership, targeted at organizations and professionals outside the IT sector. Core offerings include the OKR Coach certification, LEGO Serious Play Facilitator certification, Professional Scrum Master/Product Owner (PSM I/PSPO I) via Scrum.org, IHK-certified New Work & Agile Coach and New Leadership programs, team workshops (LSP, Scrum simulation, Leitbild), change-transformation consulting, and self-published books plus hosted conferences (LSP Barcamp, OKR Open).

Product overview

HelloAgile is a German training and consulting company specializing in agile working methods, OKR (Objectives and Key Results), LEGO Serious Play (LSP), Scrum, and New Leadership for organizations outside the IT sector. The offering is organized as a portfolio of training programs and certifications (including PSM I and PSPO I through Scrum.org, and IHK-certified programs), workshops, consulting services, and public events. Core offerings include OKR Coach Training, LEGO Serious Play Facilitator certifications, Professional Scrum Master/Product Owner training, New Work & Agile Coach programs, and New Leadership Professional training. Additional services include team workshops (LSP Team Workshop, Agile Assessment, Leitbild Workshop), consulting engagements (Interims Agile Coaching, OKR Einführung, Change & Transformation), corporate events, and the LSP Barcamp and OKR Open conferences. The company also offers online courses for OKR and LSP, publishes books (PLAY! LSP Praxis-Guide, OKR Playbook, Agile Games), and operates the HelloShop e-commerce store for books, games, and merchandise. The portfolio spans individual certifications, inhouse team training, and organizational consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• OKR Coach Training Three-day open-enrollment certification program training individual professionals in the OKR framework for practical application; participants become certified OKR Coaches.
• LEGO Serious Play Facilitator Training Two-day open-enrollment certification program certifying participants as a Trained Facilitator of the LEGO Serious Play Method and Materials, with practical application.
• LEGO Serious Play Advanced Facilitator Training Three-day open-enrollment advanced certification program for experienced facilitators seeking to master the LEGO Serious Play methodology.
• Professional Scrum Master (PSM I) Training Two-day open-enrollment training program covering the Scrum Master role and including the PSM I certification exam through Scrum.org.
• Professional Scrum Product Owner (PSPO I) Training Two-day open-enrollment training program covering the Product Owner role and including the PSPO I certification exam through Scrum.org.
• Scrum Master & Product Owner Combined Training Two-day combined open-enrollment training program covering both Scrum Master and Product Owner roles with PSM I and PSPO I certifications through Scrum.org.
• New Work & Agile Coach (IHK) Training Eight-month comprehensive training program combining on-site and remote sessions, leading to IHK certification as a New Work & Agile Coach.
• New Leadership Professional Training Three-day practical workshop-format program training current and aspiring leaders in contemporary leadership approaches.
• Professional Workshop Facilitator Training Two-day open-enrollment program teaching participants to plan and lead effective meetings and workshops.
• Design Thinking Coach Training Two-day open-enrollment training program teaching the combination of Design Thinking methodology with AI tools for innovation.
• Inhouse OKR Training Customized OKR training tailored to the specific context and needs of the customer's organization, delivered in-house.
• Inhouse LEGO Serious Play Facilitator Training Customized in-house LSP facilitator certification training tailored to organizational needs.
• Inhouse Scrum Master & Product Owner Training Individualized in-house Scrum Master and Product Owner training for client teams, with optional certification.
• New Leadership Excellence Programm (IHK) Intensive three-month IHK-certified in-house leadership development program for enterprise clients.
• OKR Online Course Self-paced online course on the OKR methodology, accessible anytime and from any location.
• LEGO Serious Play Online Course Self-paced online course covering the LEGO Serious Play methodology in approximately 2 hours.
• OKR Einführung Consulting Consulting engagement providing a roadmap and measurable success for OKR implementation across an organization.
• LEGO Serious Play Team Workshop Playful problem-solving workshop using the LEGO Serious Play methodology for teams to address real business challenges.
• LEGO Serious Play Online Workshop Remote-format LEGO Serious Play workshop designed for distributed teams.
• Interims Agile Coaching Interim placement of experienced Scrum Masters and Agile Coaches embedded in client teams to advance agility.
• Lego Scrum Simulation Workshop Hands-on workshop where participants experience and understand Scrum principles through a practical LEGO-based simulation.
• Agilität in der Verwaltung Consulting Agility consulting and training specifically designed for public administration and government organizations.
• Leitbild Workshop Facilitated workshop to create an inspiring and tangible vision/mission (Leitbild) for the customer's organization.
• Agile Assessment Diagnostic assessment engagement that identifies potential and helps resolve conflicts within agile client teams.
• Change & Transformation Consulting Long-term consulting engagement accompanying organizational change processes from analysis through implementation.
• Team Event with LEGO Serious Play Corporate team event offering combining teambuilding and entertainment using LEGO Serious Play, delivered at conferences, annual gatherings, or other company venues for 50 to 500 participants.
• LSP Barcamp Event Ticketed hosted event positioned as the largest LSP event in the German-speaking market, bringing together professionals who use LEGO Serious Play in their practice.
• OKR Open Conference Ticketed hosted event positioned as the largest OKR conference in the German-speaking region for OKR enthusiasts and practitioners.
• Brainfood Webinare Recurring free webinar series delivering short New Work and agility impulses during lunch breaks.
• PLAY! LEGO Serious Play Praxis-Guide (Book) Published German-language reference book on the LEGO Serious Play methodology for workshops, coaching, and moderation; sold via HelloShop.
• OKR Playbook (Book) Published German-language handbook for the application and implementation of OKR in teams and organizations; sold via HelloShop.
• Agile Games (Book) Published German-language collection of agile games for team development and training purposes; sold via HelloShop.

Quantifiable outcome

• 1000+ training participants
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BeneminorGTM or Marketing PartnerHelloAgile partnered with Bene (a furniture/design company) to showcase the use of PIXEL by Bene modular furniture in LEGO Serious Play workshops. The partnership is featured in a blog case study demonstrating how PIXEL furniture creates flexible creative spaces for team workshops. The collaboration highlights creative workspace solutions for team building and facilitation.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Leanovate: Swiss-headquartered lean-agile transformation consultancy offering OKR, Scrum, and leadership coaching across DACH. Direct peer given overlapping service portfolio and shared DACH enterprise customer pool.
• andrena objects: German agile/Scrum/embedded systems training and consulting firm with established open-enrollment programs. Comparable training product mix and DACH customer base, with similar focus on certified Scrum education outside pure IT contexts.
• Q_PERIOR (formerly Q_AGILE/Q_AG): DACH management and agile consulting firm offering Scrum, SAFe, and OKR training plus large-scale enterprise transformation. Comparable methodology mix and enterprise customer overlap, with deeper financial services vertical exposure.
• borisgloger consulting: German agile transformation consultancy founded by Boris Gloger, offering Scrum/OKR training, executive coaching, and large-scale transformation engagements. Closest DACH-based direct peer given shared German-speaking market, similar methodology focus, and comparable enterprise customer base.
• agile42: International agile coaching and training firm offering Scrum, OKR, and Leadership programs. Directly comparable to HelloAgile's portfolio of open-enrollment certifications and enterprise agile transformations, with similar product taxonomy but broader geographic reach.

Emerging players

• Karrierecoach / newworkplaybook trainers: Boutique DACH trainers offering competing OKR, LEGO Serious Play, and New Work certification programs. Fragmented emerging-player category that competes with HelloAgile for both individual learners and corporate in-house engagements, often at lower price points.
• Happy Melly: Network-driven training brand offering Management 3.0, Leadership 3.0, and OKR courses globally. Comparable certification programs with community-led GTM that competes for the same individual-professional buyer in DACH.

Broad incumbents

• Scaled Agile (SAFe): Global owner of the SAFe framework and the dominant scaled-agile certification ecosystem. Competes with HelloAgile for enterprise agile training budgets, but operates at much larger scale and through a partner network rather than direct delivery.
• Management 3.0: Global agile leadership and management training franchise with comparable leadership and New Work training offerings. Broad incumbent with similar workshop formats but heavier digital/community distribution.

Others

• Scrum.org: Founder-led Scrum certification body (Ken Schwaber) whose PSM I and PSPO I exams are delivered through HelloAgile's programs. Both a partner (certification issuer) and a competitive reference point for open-enrollment Scrum training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSBkkc-pH-M_t9OUrlrJpdw
• LinkedInlinkedin.com/company/helloagile
• Instagraminstagram.com/helloagile_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HelloAgile