What HelloDive.com does

HelloDive.com is a Beijing-headquartered, Chinese-language scuba diving content and booking platform founded in 2016 and operated by 好鲸彩文化传媒 (北京) 有限公司 through regional subsidiaries in Hong Kong and Auckland. The company runs two core products: the hellodive.com content platform — covering 230+ dive destinations, 2,000+ dive sites, fish identification guides, Q&A community, dive logs, and editorial content attracting 200,000 annual visitors — and the trip.hellodive.com OTA booking platform launched in 2025, offering liveaboards, dive packages, and day trips from 300+ operators with Chinese payment integration (Alipay, WeChat Pay) and 5,000+ daily active users. The company also produces the 鲸彩旅行 original Chinese-language dive travel video series distributed via iQiyi and China Eastern Airlines in-flight WiFi, reaching 1.5M monthly viewers across 146 routes.

The business operates a multi-revenue model combining booking commissions on the OTA platform, advertising and destination campaign fees from global dive operators, content production and brand partnership fees (notably with tourism boards), and managed social media services on Chinese platforms (WeChat, Xiaohongshu) for international clients. The company serves two primary customer segments: B2C Chinese-speaking recreational divers globally (300,000+ registered members) seeking Chinese-language dive information and booking access, and B2B clients — global dive operators, liveaboard companies, national tourism boards, and airlines — seeking access to the Chinese dive tourism market.

The company is founder-owned and bootstrapped with no external funding disclosed, operating with a small 5-person distributed team across Asia and Oceania. It maintains strategic partnerships with Tourism Fiji, Pacific Dive Vanuatu, North Queensland Tourism, Philippines Tourism, DRT Dive Expo (since 2018), PADI, and Green Fins (Greater China Outreach Partner since 2022). Recent strategic moves include the 2025 OTA platform launch, the 2026 exclusive Vanuatu partnership, and recognition as 'Best Dive Travel Agency' at the 2025 Fiji Tourism VIP Roadshow.

Name

HelloDive.com

Legal name

好鲸彩文化传媒（北京）有限公司

Website

https://hellodive.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HelloDive.com is a Beijing-based, Chinese-language scuba diving content platform and OTA booking marketplace serving 300,000+ registered Chinese-speaking divers globally, with 300+ operator partners and B2B marketing services for international tourism boards and airlines.

Ownership category

akta.pro rank

Product category

Scuba Diving Travel Marketplace

NAICS

All Other Travel Arrangement and Reservation Services (561599), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)

akta.pro secondary industries

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD)

Keywords

• Scuba diving platform
• Dive travel booking
• Chinese dive content
• Liveaboard reservations
• Destination marketing services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Booking Commission / Transaction Fees: Commission earned on dive resort, liveaboard, and dive package bookings made through the trip.hellodive.com platform. The platform facilitates booking for global dive operators targeting Chinese-speaking customers.
2. Marketing & Advertising Services: Marketing and advertising services for dive brands, operators, and tourism boards looking to reach Chinese-speaking divers. Includes website featured content, social media management (WeChat, Xiaohongshu), destination campaign pages, and expo activations.
3. Content Production & Video Series: The '鲸彩旅行' (Whale Color Travel) original video series serves as both content marketing and a revenue stream through brand/tourism board partnerships for content production and distribution.
4. Social Media Management Services: Boots-on-the-ground execution for Chinese social media platforms (Xiaohongshu, WeChat) on behalf of dive brands and destination marketing organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

HelloDive operates a Chinese-language scuba diving content and OTA booking platform. The content site (hellodive.com) covers 230+ dive destinations and 2,000+ dive sites with editorial guides, Q&A, fish identification, and operator listings, while Trip.HelloDive.com (launched 2025) handles liveaboard, dive package, and day-trip bookings for 300+ operators with Chinese e-wallet support. The company also produces the 鲸彩旅行 (Whale Color Travel) video series and offers destination marketing, social media management, and content production services to dive operators and tourism boards.

Product overview

HelloDive.com is a comprehensive Chinese-language dive travel platform that operates across multiple product lines: the core media and content platform (HelloDive.com) offering dive site discovery, dive news, Q&A community, fish atlas, and travel guides; the dedicated OTA booking platform (Trip.HelloDive.com) launched in 2025 for booking liveaboards, dive packages, and day trips; the 潜水小蓝书 travel guide; the 《鲸彩旅行》 TV program; and the WeChat mini-program for dive site queries. The platform also offers Green Fins outreach partner services for sustainable diving. Together these products serve Chinese-speaking divers from information discovery through booking and travel execution.

Differentiator

Problem solved

Functional benefit

Brands

• 鲸彩旅行®: A travel program focused on diving, land exploration, and new travel lifestyle content, broadcast on iQiyi
• HelloDive®
• 不撸鱼®

Products and services

• HelloDive.com Website Platform Comprehensive Chinese-language dive travel content portal covering 230+ destinations and 2,000+ dive sites with editorial guides, dive news columns, Q&A community, fish species atlas, and operator/resort/liveaboard listings. Serves as the discovery layer for Chinese-speaking divers worldwide.
• Trip.HelloDive.com OTA Booking Platform OTA booking platform where Chinese divers research, compare, and book liveaboards, dive packages, and day trips worldwide from 300+ operators. Native support for Chinese e-wallets (Alipay, WeChat Pay) and Chinese-language customer service throughout the booking flow.
• 《鲸彩旅行》(Whale Color Travel) TV Program Original Chinese-language scuba diving and travel lifestyle TV program, distributed via iQiyi and WeChat. Showcased on China Eastern Airlines' in-flight WiFi entertainment system covering 146 routes with 1.5 million monthly viewers. Used for content marketing and destination promotion.
• 全球潜点查询小程序 (Global Dive Site Search Mini Program) WeChat mini-program enabling users to query global dive sites on mobile devices, providing portable access to HelloDive's 230+ destination and 2,000+ dive site database.

Quantifiable outcome

• 300,000+ registered members served
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Pacific Dive VanuatucoreStrategic or Co-development Partner · 29 January 2026Exclusive Greater China representative partnership announced January 2026. HelloDive will leverage its Chinese-language content creation, community engagement, and travel distribution to introduce Vanuatu's diving offerings (particularly Espiritu Santo wreck diving) to the Greater China market including Mainland China, Hong Kong, Macau, and Taiwan.
• Tourism FijicoreGTM or Marketing Partner · 20 November 2025Long-term partnership for promoting Fiji dive destinations to Chinese-speaking markets. Includes destination marketing, training programs, Xiaohongshu content, radio programs, and offline events. HelloDive was awarded 'Best Dive Travel Agency' by Tourism Fiji and Fiji Airways in 2025. Classic programs include Beqa Shark Diving, Soft Coral & Great White Wall, and Hammerhead shark encounters.
• Green Fins (绿鳍)coreStrategic or Co-development PartnerHelloDive was appointed as the Green Fins Greater China Outreach Partner in 2022. The partnership aims to promote sustainable diving practices, help dive shops earn higher visibility through the Green Fins program, and guide more divers toward sustainable travel choices through joint promotion with tourism institutions.
• PADIcoreStrategic or Co-development PartnerPADI is the world's largest scuba diving training organization. HelloDive operates as a recommended platform for PADI-certified dive operators and courses, and publishes PADI-related content, diving organization guides, and industry news.
• DRT (Dive Expo)coreGTM or Marketing PartnerStrategic media partner of DRT Dive Expo since 2018 — Asia's largest consumer dive show. HelloDive represents partner brands at DRT events in Shanghai, Beijing, Philippines, and Hong Kong. DRT attracts 160,000+ visitors annually across events.
• North Queensland Tourism BoardminorGTM or Marketing PartnerNamed a recommended dive platform by North Queensland Tourism Board for promoting the Great Barrier Reef region to Chinese divers. Became a recommended service provider in 2025.
• Philippines Tourism BoardminorGTM or Marketing PartnerRecommended dive platform for Philippines tourism. Co-created a World Oceans Day public welfare H5 campaign that generated 10,000+ social shares and reached 80,000+ users.
• China Pacific Society — Maritime Tourism Sub-committeeminorOthersBecame a member unit of the China Pacific Society Maritime Tourism Branch in 2023.
• Fiji AirwayscoreGTM or Marketing PartnerPartnership with Fiji Airways at Beijing DRT 2025 expo, including a Xiaohongshu social campaign. Fiji Airways co-presented the 'Best Dive Travel Agency' award at the 2025 Fiji VIP Roadshow. Provided a round-trip ticket to Fiji as a prize in a social media campaign.
• DiversDen (Cairns, Australia)minorChannel Partner/ Reseller/ DistributorPartnership with DiversDen in 2019 to film Great Barrier Reef diving content for the '鲸彩旅行' program, which aired on iQiyi. The collaboration also drove bookings for DiversDen products on HelloDive's platform.
• Indonesia Lion AirminorGTM or Marketing Partner2018 partnership with Indonesia Lion Air to promote Manado as a diving destination via the '鲸彩旅行' program, distributed in both China and Indonesia.
• China Eastern AirlinesminorGTM or Marketing Partner'鲸彩旅行' video series was featured on China Eastern Airlines' in-flight WiFi entertainment system starting in 2018, covering 146 routes and reaching 1.5 million monthly viewers.
• 无境深蓝 (Betterblue)minorStrategic or Co-development PartnerPartner organization in the marine conservation and ocean education space. Both organizations advocate for ocean protection and sustainable diving practices.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• TourRadar: Marketplace for multi-day guided tours and adventure experiences including dive trips. Comparable as a tour/activity aggregator connecting global suppliers with travelers, and increasingly relevant to HelloDive's liveaboard and dive package model.
• Liveaboard.com: Specialized global liveaboard booking platform. Comparable because HelloDive's trip.hellodive.com emphasizes liveaboard bookings and competes for the same global liveaboard operators, though Liveaboard.com is English-only and targets a global rather than Chinese audience.
• PADI Travel: Official booking platform of PADI, the world's largest scuba training organization. Most direct peer in the global dive OTA space; HelloDive is already a PADI-recommended platform, so the two compete for the same global dive operator supply and diver audience.

Broad incumbents

• Trip.com Group (Ctrip): China's largest OTA with a wide activities and tour-booking catalog including diving experiences. Comparable because it sells dive packages to Chinese outbound travelers, though it operates across all travel categories rather than specializing in scuba diving.
• Klook: Asia-Pacific activities and tours OTA with growing dive offerings (Thailand, Philippines, Indonesia). Comparable because it offers bookable dive experiences and tour packages to Asian travelers and competes for the same global dive operator inventory.
• GetYourGuide: Global activities and experiences marketplace with strong dive category presence. Comparable because it competes for the same global tour operator inventory and offers bookable dive experiences worldwide.
• Mafengwo: Leading Chinese travel content + booking platform (UGC-driven) with a strong outbound travel community. Comparable because it pairs editorial destination content with transaction services for Chinese travelers, similar to HelloDive's content-to-booking model.
• Qunar (Ctrip): Chinese OTA that has hosted HelloDive's dive travel salons historically. Comparable because it aggregates tour and activity bookings for Chinese outbound travelers, including diving, though at a much broader scale.

Others

• Divers Alert Network (DAN) Asia-Pacific: Dive safety and membership organization serving the Asia-Pacific dive community. Comparable as an adjacent ecosystem player with credibility among Chinese-language divers, but operates in safety/insurance rather than booking.

Emerging players

• Diving Adventure (Chinese dive operator/agency): Other Chinese-language dive travel operator serving Mainland divers with trips and PADI courses. Comparable because it competes for the same Chinese outbound dive traveler segment, though it operates more as a dive tour operator than an OTA/content platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeiqiyi.com/u/2119036467/videos
• Facebookfacebook.com/HelloDivecom-106558084446652
• LinkedInlinkedin.com/company/hellodive
• Instagraminstagram.com/hellodive_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HelloDive.com