What Sembi does

Sembi, Inc., a privately held Delaware corporation headquartered in Austin, Texas, was launched in 2024 by parent Idera, Inc. as a unified SaaS portfolio for software quality and security management. The company consolidates eight acquired software brands into a single operating umbrella: TestRail (test case management), Xray (Jira-native test management), Testmo (agile test management), Ranorex (cross-platform UI test automation), Xporter (Jira reporting), DesignWise (combinatorial test design), PreEmptive (application protection and code obfuscation), and Kiuwan (SAST, SCA, and code quality). Additional subsidiaries referenced include Hexawise (test case design), Gurock, Xblend, Testmo GmbH (Germany), PreEmptive Solutions LLC, and Hexawise Inc. Across 135 countries, Sembi reports serving more than 25,000 enterprise customers and a 10M+ user base, with a stated mission focused on enabling teams to build reliable software.

Name

Sembi

Legal name

Sembi, Inc.

Website

https://sembi.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

101–250 employees

Short description

Sembi is a private, Austin-based SaaS company that unifies eight acquired software testing and security brands under a shared AI platform for QA, DevSecOps, and enterprise software teams across 135 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscriptions: Sembi operates as a unified SaaS portfolio for software quality management. The company generates revenue primarily through subscription-based SaaS offerings across its multiple brands (TestRail, Xray, Testmo, Ranorex, Xporter, DesignWise, PreEmptive, Kiuwan). Products are offered as SaaS subscriptions with various pricing tiers for different team sizes and use cases.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sembi provides a unified SaaS portfolio for software quality management, offering test management, test automation, and application security tools across eight product brands (TestRail, Xray, Testmo, Ranorex, Xporter, DesignWise, PreEmptive, Kiuwan). The portfolio is powered by Sembi IQ, a centralized AI platform that delivers generative AI, machine learning, and semantic analysis capabilities such as AI Test Prioritization and AI Test Script Generation. Products are sold as SaaS subscriptions to enterprise software development, QA, and security teams.

Product overview

Sembi is a unified SaaS portfolio for software quality management consisting of multiple distinct product brands. The portfolio includes eight software testing products (TestRail, Xray, Testmo, Ranorex, Xporter, DesignWise) and two software security products (PreEmptive, Kiuwan), all operating under the parent company Sembi, Inc. These products share the Sembi IQ centralized AI platform which provides generative AI and machine learning capabilities across the portfolio. The company serves over 20,000 global enterprise customers across 135 countries with 10M+ users.

Differentiator

Problem solved

Functional benefit

Brands

• Sembi IQ: Centralized AI platform for software testing and security that powers Sembi's product portfolio
• TestRail
• Xray
• Testmo
• Ranorex
• Xporter
• DesignWise
• PreEmptive
• Kiuwan
• Hexawise

Products and services

• TestRail Test case management platform that helps QA teams plan, organize, and track software testing, positioned by Sembi as "the standard in test management."
• Xray Jira-native test management tool offering full traceability and support for automated and manual testing, ranked by Sembi as "#1 Jira-native test management."
• Testmo Unified test management solution combining manual, exploratory, and automated testing in a single platform for agile teams.
• Ranorex Cross-platform test automation tool for desktop, web, and mobile applications with codeless and code-based options.
• Xporter Jira reporting and export tool that simplifies documentation with customizable templates and automation.
• DesignWise Test design tool that uses combinatorial logic to optimize coverage while reducing redundant test cases, with AI-powered test optimization capabilities.
• PreEmptive Application protection platform offering code obfuscation and runtime defenses to prevent reverse engineering; provides advanced in-app protection.
• Kiuwan Secure code analysis platform with SAST (Static Application Security Testing), SCA (Software Composition Analysis), and code quality tools to support secure, compliant development.
• Sembi IQ Centralized AI platform for software testing and security that powers AI features across Sembi's product portfolio, enabling generative AI capabilities, machine learning, and semantic analysis across multiple products.
• Hexawise Test case design software using applied statistics-based optimization methods to maximize coverage while minimizing redundant test cases; services hosted on AWS.

Quantifiable outcome

• Only 17% of engineering teams feel their testing has improved as AI-generated code volume increases, highlighting the industry challenge Sembi addresses with AI-powered solutions
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Amazon Web Services, Inc.coreTechnology or IntegrationAWS serves as the cloud computing infrastructure provider for Hexawise (a Sembi brand). Services are hosted on AWS to ensure high availability and scalability. AWS is listed in Hexawise's subprocessors list for cloud computing services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tricentis: Tricentis provides test automation, test management (Tricentis qTest, Zephyr), and application lifecycle testing, directly competing with Sembi's test management and automation brands (TestRail, Xray, Testmo, Ranorex).
• SmartBear: SmartBear offers a portfolio of software testing and monitoring tools (TestComplete, ReadyAPI, Zephyr, BugSnag) that directly overlaps with Sembi's TestRail, Xray, and Ranorex offerings for QA teams and developers.
• Snyk: Snyk is a developer security platform offering SAST, SCA, and code quality analysis that competes head-on with Sembi's Kiuwan brand, and increasingly with AI-assisted remediation workflows.
• Checkmarx: Checkmarx provides application security testing (SAST, SCA) used by enterprise DevSecOps teams, directly competing with Sembi's Kiuwan product line for security and code quality use cases.

Broad incumbents

• GitLab: GitLab offers an integrated DevOps platform with built-in CI/CD, security testing (SAST, SCA), and quality capabilities, competing with the combined Kiuwan/PreEmptive and TestRail/Xray functionality within Sembi.
• Microsoft (Azure DevOps Test Plans): Microsoft's Azure DevOps Test Plans provides native test management and execution tightly integrated with the Azure ecosystem, representing a bundled competitive threat to TestRail and Testmo.
• Atlassian: Atlassian's Jira, Jira-native test management (Xray is the leading third-party), and broader DevOps ecosystem position it as a dominant incumbent that can bundle testing workflows and squeeze dedicated tools like TestRail.

Emerging players

• BrowserStack: BrowserStack provides cloud-based cross-browser and device testing, overlapping with Ranorex's UI test automation capabilities and increasingly with AI-assisted test creation.
• Qodo (formerly CodiumAI): Qodo provides AI-driven code testing and quality agents (including AI-generated test scripts) that compete directly with Sembi IQ's AI Test Script Generation capability and target the same AI-code-quality pain point.
• Sauce Labs: Sauce Labs offers a continuous testing cloud for web and mobile app testing, providing an alternative to Ranorex for cross-platform test automation with a SaaS-first model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sembi-inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sembi