Flourish

Name

Flourish

Legal name

Apprentify LTD

Website

https://helloflourish.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Flourish is a UK-based sales recruitment and training company (part of the Apprentify Group) that helps B2B organizations hire, train and retain sales talent — from early-career SDRs to senior leaders — using proprietary Discovery Day assessments, bespoke training programmes, and a 12-month post-placement coaching service.

Ownership category

akta.pro rank

Product category

Sales Recruitment & Training

NAICS

Employment Placement Agencies (561311), Professional and Management Development Training (61143), Executive Search Services (561312), Educational Support Services (611710)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Sales Onboarding & Ramp Programs (EDABABAA)

akta.pro secondary industries

Learning & Development (L&D) & Training Management (EDABAIAC), Marketing, Branding & Sales Skills (EDAMAHAG), Learning Management (LMS) & Talent Development (BPACAPAG)

Keywords

• Sales recruitment services
• Sales training programs
• Talent acquisition
• Executive search
• Sales enablement

Headquarters

HQ city

Wilmslow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Talent Acquisition/Recruitment: Placement fees for recruiting early-career and senior sales talent. Average placement time is around 10 working days from signing to making an offer. They source both early-career candidates and senior sales/leadership talent.
2. Training and Development: Sales training programmes including open bootcamps, bespoke programmes, leadership development, and sales apprenticeships. Delivered in-person, virtually or on client premises.
3. Coaching and Pastoral Care: 12-month post-placement coaching and support services including access to HumanOS platform with sales, fitness, nutrition and mental health coaches and masterclasses.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Flourish is a sales recruitment and training company that helps businesses hire, train, and retain sales talent. The firm runs in-person Discovery Day assessment events to identify early-career and senior sales candidates, delivers bespoke sales training bootcamps, and provides 12 months of post-placement coaching via the HumanOS wellbeing platform. Services span talent acquisition for SDRs/BDRs through CROs and bespoke training programmes covering selling skills, leadership development, and consultative selling frameworks.

Product overview

Flourish is an award-winning early career sales recruitment and training company operating as part of the Apprentify Group. The company offers a unified talent solution combining Discovery Days (in-person assessment events), sales training bootcamps, and 12-month post-placement coaching programmes. Their core methodology uses the proprietary Sales DNA Framework to identify candidates with the right traits (confidence, communication, curiosity, coachability, character) before matching them with client businesses. The company also provides bespoke training programmes, leadership development, candidate profiling, Gen Z engagement strategies, employer branding insights, and inclusive talent acquisition services. All programmes are supported by access to the HumanOS wellbeing platform for ongoing pastoral care.

Differentiator

Problem solved

Functional benefit

Products and services

• Discovery Days In-person group interview and assessment events where 20-30 candidates are assessed in real time through quizzes, individual tasks, group role play, teamwork, a pitch and interview. Used to identify candidates with the right attitude, potential and Sales DNA traits for B2B sales roles.
• Sales Training Bootcamp
• 12-Month Coaching Programme
• Bespoke Sales Training Programmes
• Talent Acquisition & Executive Search

Quantifiable outcome

• Average placement time of 10 working days from signing to making an offer
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered minor, parent company and core.

• The Big GoalminorStrategic or Co-development Partner · 31 March 2026Apprentify Group became Gold Member sponsor of The Big Goal, a national initiative using football to transform lives of vulnerable young people across UK. Through sponsorship, funding and delivering Street Soccer Academy places for young people who need it most.
• Apprentify Groupparent companyStrategic or Co-development PartnerFlourish is proudly part of the Apprentify Group, a group of businesses dedicated to shaping the workforce of tomorrow. Apprentify Group ranked 30th in Sunday Times 100 fastest-growing private companies in 2025, with Ofsted Outstanding-rated training provision. Group includes Ioda, Netcom, TJA (The Juice Academy), and Calibr brands.
• HumanOScoreStrategic or Co-development PartnerPartnership providing access to HumanOS app offering wellbeing support including mental health, stress, burnout, nutrition, fitness coaching, and sales professional development. Flourish founder Sarah Skelton placed HumanOS founder Bianca as a fresh grad 11 years ago and they maintained relationship until founding Flourish.
• Institute of Sales Professionals (ISP)coreGTM or Marketing PartnerFlourish awarded ISP Endorsed Training Provider status following independent review, recognizing quality and professional rigour in sales development. ISP is UK's foremost professional body for sales dedicated to raising standards.
• SheCanCodeminorGTM or Marketing PartnerCommunity partnership where MD Sarah Skelton spoke at webinar on succeeding in startup environments, sharing insights on navigating gender dynamics and building inclusive teams.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Richardson Sales Performance: Global sales training and consulting firm offering methodology-based sales training, comparable to Flourish's training bootcamps and bespoke sales programs but with broader geographic reach and longer history.
• Sandler Training: Global sales training franchise network offering methodology-based sales training, coaching, and leadership development, comparable to Flourish's training programs but operating at much larger scale via franchise model.
• Reed: Large UK generalist recruitment agency with a broad sales recruitment practice, comparable to Flourish's talent acquisition business but as part of a much wider portfolio across multiple industries.
• Korn Ferry: Global organizational consulting firm with executive search and sales force effectiveness practices, comparable to Flourish's executive search and training programs but operating at enterprise scale with broader offerings.
• Robert Walters: International professional recruitment firm with a dedicated sales and commercial recruitment division, comparable to Flourish's senior sales leadership placements but with broader professional services coverage.

Direct peers

• Sales Talent Agency: Sales-focused recruitment specialist placing SDR, BDR, account executive, and sales leadership talent across B2B technology companies, directly comparable to Flourish's talent acquisition offering.
• Pareto Law: UK-based sales graduate recruitment and training company with a near-identical business model to Flourish, blending assessment-led recruitment with sales training and ongoing development.
• Consalia: UK-based sales consultancy and training provider focused on sales force effectiveness and B2B sales capability development, comparable to Flourish's bespoke training and leadership development programs.
• WilsonHCG: Global sales recruitment and talent solutions firm specializing in placing sales talent across technology and enterprise B2B, directly comparable to Flourish's executive search and senior sales recruitment capabilities.

Emerging players

• Cappfinity: UK-based assessment and talent matching company focused on strengths-based recruitment and development, comparable to Flourish's Discovery Day methodology and Sales DNA assessment framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/school/hello-flourish
• Instagraminstagram.com/helloflourishuk
• TikToktiktok.com/@helloflourish

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flourish