What HELPAHEAD does

HELPAHEAD is a small Danish privately-held educational services company founded in 2011 and headquartered in Kastrup (Greater Copenhagen), Denmark. The company delivers job-oriented training programs for unemployed individuals in Denmark, structured around government-approved Akademifag (6-week academy modules) and AMU (Arbejdsmarkedsuddannelser) work market training. Core course offerings include 'Salgspsykologi & grundlæggende salg', 'Kommunikation i praksis', and 'Oplevelsesøkonomi' (experience economy), each earning 10 ECTS points upon completion, plus specialized programs such as a 4-week Senior 50+ course, a 4-week hotel and restaurant industry course, and the Digital Service Ambassador AMU covering Office packages and project management. The proprietary Service Ambassadør concept and supporting methodologies (BLUE OCEAN CV™, 3R Modellen™, KOM Salg model) are taught across all programs, and the company reports a 100% exam pass rate since 2012 and 9.5/10 student satisfaction.

The business model is structurally dependent on Danish public employment funding: programs are priced according to the Ministry of Education's fee schedules and paid by job centers (jobcentre) or A-kasser under the government's 'ret til 6 ugers jobrettet uddannelse' scheme, with participants continuing to receive unemployment benefits during training. Go-to-market is event- and partnership-driven, combining job center referrals, in-person and virtual information meetings, webinars, and partnerships with educational institutions (Zealand/Sjællands Erhvervsakademi, NEXT Education) and corporate partners (Coop, Københavns Erhvervshus, Københavns Kommune). The 7-person team (2 owners plus consultant instructors) is led by CEO Henning Kaae Glarvig and co-owner Julie G. Jacobsen.

The company monetizes additional services through corporate pre- and onboarding programs, employer workshops, and its Kaffemøder.dk platform, which provides free employer access to its database of trained Service Ambassadører. Operations are geographically concentrated in the Capital Region of Denmark (Hovedstaden) and Region Zealand (Sjælland). The company has trained 1,000+ participants and reports 60-90% post-program employment rates, with an average participant age of 44.7 years.

Name

HELPAHEAD

Legal name

HELPAHEAD

Website

https://helpahead.dk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

HELPAHEAD is a Danish educational services company that delivers government-funded 6-week job-oriented academy courses (Akademifag) and AMU work market training for unemployed individuals in the Capital Region and Region Zealand, combining proprietary Service Ambassadør methodology with an employer-matching platform (Kaffemøder.dk).

Ownership category

akta.pro rank

NAICS

Vocational Rehabilitation Services (6243), Computer Training (611420), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Dislocated Worker & Rapid Response / Reemployment Programs (EDAAAOAF)

akta.pro secondary industries

Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK), IT Support & End-User Computing (Helpdesk, Desktop, M365/Google Workspace) (EDABAFAN)

Keywords

• Job training programs
• Vocational education
• Outplacement services
• Employer matching
• Professional retraining

Headquarters

HQ city

Kastrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Government-funded job training programs: 6-week job-oriented academy courses (Akademifag) and AMU (Arbejdsmarkedsuddannelser) are funded by the Danish government's 'ret til 6 ugers jobrettet uddannelse' scheme. Participants receive unemployment benefits during training. The programs are priced according to the Ministry of Education's fee schedules and paid by job centers or A-kasser.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

HELPAHEAD delivers government-funded job-oriented training programs for unemployed individuals in Denmark, anchored by its 6-week Akademifag academy courses covering sales psychology, communication, and experience economy that award 10 ECTS points. The company supplements these core programs with AMU work market training, a 4-week Senior 50+ course (including a hospitality-focused variant), a 5-day Reboost outplacement program, customized pre- and onboarding courses for employers, and the Kaffemøder.dk networking platform that connects trained candidates with hiring businesses.

Product overview

HELPAHEAD is an educational services company offering job-focused training programs for unemployed individuals in Denmark. The core offering consists of 6-week job-oriented academy programs (Akademifag) that include modules in Sales Psychology, Communication in Practice, and Experience Economy. Supporting programs include Reboost (5-day outplacement), Pre- & Onboarding programs for companies, Workshops, and the Kaffemøder networking platform. Additional offerings include the Digital Certificate (AMU) covering office and communication skills, a 4-week Senior 50+ course for older job seekers, and a specialized 4-week hospitality course. All programs emphasize the Service Ambassadør concept, combining theory with individual guidance to help candidates transition into jobs.

Differentiator

Problem solved

Functional benefit

Brands

• Service Ambassadør (Service Ambassador): A distinctive training concept integrated into all HELPAHEAD education programs, combining theory with individual guidance to produce qualified service professionals.

Quantifiable outcome

• 60-90% of participants secure employment after completing training programs
• +3 more outcomes

Named customers4 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered major, core and supporting.

• Københavns ErhvervshusmajorStrategic or Co-development Partner · 1 January 2012Partnership initiated in 2012 with Københavns Erhvervshus and Coop to upskill long-term unemployed through customized programs with the goal of placing participants in retail stores. The company still encounters employees in stores today from these programs.
• CoopmajorStrategic or Co-development Partner · 1 January 2012Collaboration in 2012-2013 with Københavns Erhvervshus and Coop for upskilling long-term unemployed. Coop provided employment opportunities for graduates of the customized training programs.
• Københavns KommunemajorStrategic or Co-development Partner · 1 January 2011Project partnership with Copenhagen Municipality where unemployed graduating academics underwent qualification training for eventual employment in the hotel industry.
• Zealand (Sjællands Erhvervsakademi)coreChannel Partner/ Reseller/ Distributor · 1 January 2011Ongoing partnership for delivering the 'Kommunikation i praksis' academy module in Region Sjælland. Zealand acts as the educational institution provider for the academy module under Open Education law.
• NEXT EducationcoreChannel Partner/ Reseller/ DistributorPartnership with NEXT for delivering the Digital Service Ambassador (AMU) program, including modules on Office packages, project management, and communication skills.
• Hovedstadens RekrutteringsservicesupportingChannel Partner/ Reseller/ DistributorRegional recruitment service that approves candidates for hotel and restaurant industry training programs. Companies interested in the training course need approval through this service (phone: 7080 8055).

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VUC (VoksenUddannelsesCenter): National network of adult education centers delivering preparatory courses and adult upper-secondary education. Overlaps with HELPAHEAD in serving adult unemployed learners referred through job centers and A-kasser.
• Cabi: Danish non-profit workforce development organization providing career counseling, upskilling, and outplacement services. Competes with HELPAHEAD for employer and job center contracts in the Capital Region.
• AOF (Arbejdernes Oplysningsforbund): Large Danish adult education federation offering AMU and academy modules (Akademifag) for unemployed job seekers. Directly competes with HELPAHEAD for the same government-funded cohort pool and job center referrals across Hovedstaden and Sjælland.
• Uddannelseshuset: Danish provider of job-oriented training, outplacement, and employer-targeted upskilling programs. Closely comparable to HELPAHEAD's 6-week Akademifag and Reboost outplacement offerings.

Emerging players

• Industriens Uddannelser: Industry-led training provider delivering AMU and vocational upskilling for transitioning workers. Comparable to HELPAHEAD's experience economy and sales training offering.
• Coop Learning (Coop's internal training): Coop, a named HELPAHEAD partner, runs internal retail training. Represents the kind of in-house employer capability that could compete with HELPAHEAD's customized Pre-& Onboarding programs.
• DM Academy (Dansk Magisterforening): Professional development arm of the DM academic union, offering career and job training programs for members. Comparable to HELPAHEAD's academically-targeted training for unemployed graduates.

Others

• Jobindex: Leading Danish job-matching platform. Adjacent to HELPAHEAD's Kaffemøder.dk marketplace as a competitor for employer recruitment spend in service industries.
• StepStone Denmark: Major Danish job board and recruitment platform. Comparable to HELPAHEAD's Kaffemøder.dk as an employer-candidate matching channel, though broader in scope.

Regional players

• AMU Nordjylland: Regional AMU provider in Northern Jutland offering the same government-funded AMU curriculum that HELPAHEAD delivers through NEXT Education. Comparable business model but different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/helpahead

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HELPAHEAD