HELP Auckland

What HELP Auckland does

HELP Auckland is a registered charitable trust (Auckland Sexual Abuse Help Foundation Charitable Trust, CC23863) founded in 1982 and headquartered in Auckland, New Zealand, delivering specialist support services to survivors of sexual abuse and assault across Tāmaki Makaurau. The organisation operates an integrated service model spanning a 24/7 crisis helpline (0800 623 1700), text (8236) and email channels, in-person crisis support, specialist counselling and psychotherapy for children, young people and adults, free court support and advocacy, restorative justice via Project Restore, and the We Can Keep Safe preschool prevention programme reaching 1,500+ Auckland children annually. Culturally specific services are delivered through the in-house Poutu Pasifika team and through partnerships with Tu Wahine Trust and Korowai Tumanako for Kaupapa Māori clients.

Name

HELP Auckland

Legal name

The Auckland Sexual Abuse Help Foundation Charitable Trust

Website

https://helpauckland.org.nz

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

HELP Auckland is a charitable trust (est. 1982) providing free, 24/7 specialist crisis, therapy, court support and prevention services to survivors of sexual abuse across Auckland, New Zealand.

Ownership category

akta.pro rank

Product category

Sexual Abuse Support Services

NAICS

Individual and Family Services (6241), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH), Family Advocacy, Parent Training & Support Services (EDAJAKAK)

Keywords

• Sexual abuse support
• Crisis helpline services
• Survivor therapy counselling
• Preschool prevention education
• Community advocacy

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Donations and Fundraising: HELP Auckland relies on donations from individuals, businesses, and community organisations. Fundraising activities include events, regular giving programmes, legacy bequests, and the Do Something HELPful campaign. The organisation also sells merchandise such as limited edition FLOX/Kōkako tote bags with 100% of proceeds funding the mission.
2. Trust and Foundation Grants: HELP Auckland receives funding from multiple charitable trusts and foundations including Foundation North, Lottery Grants Board, SkyCity Auckland Community Trust, ANZ Staff Foundation, The Lion Foundation, Trillian Trust, Blue Sky Community Trust, John Ilott Charitable Trust, Dragon Community Trust, Four Winds Foundation, Milestone Foundation, North & South Trust, Rano Community Trust, Christine Taylor Foundation, and Albert-Eden Local Board.
3. Third-Party Funder Reporting: HELP provides reports to ACC, MSD, and Oranga Tamariki for funding, reporting, and auditing purposes, indicating government-contracted service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

HELP Auckland provides free, confidential, 24/7 specialist support to survivors of sexual abuse and their families across Tāmaki Makaurau Auckland. Services span crisis response via phone/text/email, ongoing counselling and psychotherapy for children, young people and adults, court advocacy and restorative justice, primary prevention education in preschools (We Can Keep Safe), culturally specific Pasifika services, and training for professionals. All offerings are provided at no cost to clients and funded through donations and grants.

Product overview

HELP Auckland is a charitable organization established in 1982 providing a comprehensive suite of sexual abuse support services in Auckland, New Zealand. The organization operates multiple interconnected services: crisis support through a 24/7 helpline (0800 623 1700), therapy services for children, youth and adults, justice services including court support and restorative justice, and prevention programmes such as the We Can Keep Safe programme for preschools. Additional offerings include culturally-specific services for Pacific communities through Poutu Pasifika, professional training through the Training Hub, the Dear Em digital platform for young women, annual fundraising campaigns like Do Something HELPful, and merchandise such as the FLOX Kōkako bag. All core services are provided free of charge to survivors and their families.

Differentiator

Problem solved

Functional benefit

Brands

• Dear Em: A website and social media campaign created by HELP to reduce the hurt and on-going harm caused by the sexual abuse of young women. Through the values of 'empathise, empower and embrace', girls share real talk to get through the good times and the bad, together.
• We Can Keep Safe
• Poutu Pasifika

Products and services

• 24/7 HELPline (Crisis Support)

Quantifiable outcome

• 32,500 survivors and families supported over 40 years
• +6 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tu Wahine TrustcoreStrategic or Co-development PartnerHELP works in partnership with Auckland's Tu Wahine Trust who provide Kaupapa Māori counselling, therapy and support for those impacted by sexual violence (mahi tukino). This partnership honours Te Tiriti and ensures culturally appropriate services for Māori clients.
• Korowai TumanakocoreStrategic or Co-development PartnerHELP collaborates with Korowai Tumanako on the He Ara Hou, He Ara Mana justice reform project, seeking improvements to consent law and exploring integration of restorative practices from te ao Māori and Pakeha worldviews. Korowai Tumanako also provides treatment for family members who have caused harm.
• Project RestorecoreStrategic or Co-development PartnerHELP supports survivors to participate in Project Restore's restorative justice process, which offers survivors an opportunity to directly address the person that harmed them in a safe, specialist-guided environment. Project Restore is a survivor-driven programme delivered collaboratively with specialists.
• SAFE NetworkminorStrategic or Co-development PartnerWhen the person who abused a child is a family member, HELP can work alongside SAFE Network (treatment provider for people who have caused sexual harm) to assist the family to establish new, safe ways of being in relationships.
• Soundcheck AotearoaminorStrategic or Co-development PartnerHELP is a partner agency for Soundcheck Aotearoa, a sexual harm prevention initiative for the music industry. HELP partners with independent specialists and music industry bodies (APRA AMCOS and Recorded Music NZ) to support, educate and prevent future sexual harm in the sector.
• Male Survivors AotearoaminorOthersHELP refers young male survivors who may find Male Survivors Aotearoa helpful, a nationwide service that supports Kiwi males who have experienced sexual abuse.
• Rape Prevention Education (RPE)minorStrategic or Co-development PartnerHELP Auckland collaborates with Rape Prevention Education, co-hosting Instagram livestreams during Rape Awareness Week and sharing experiences around delivering and receiving consent and sexuality education.
• Thursdays in BlackminorStrategic or Co-development PartnerHELP Auckland participates in the Thursdays in Black movement, a national campaign run by and for students to respond to and end sexual violence in tertiary education, with joint panel events during Rape Awareness Week.
• Auckland Women's CentreminorStrategic or Co-development PartnerHELP is mentioned alongside Auckland Women's Centre as a resource for those affected by sexual violence, with HELP staff participating in the Centre's intersectional feminist club discussions.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Korowai Tumanako: Specialist Auckland provider that partners with HELP on the He Ara Hou, He Ara Mana justice reform project and treats family members who have caused harm. Directly comparable as a sexual-violence specialist operating in Auckland with kaupapa Māori grounding.
• Tu Wahine Trust: Kaupapa Māori provider of counselling, therapy and support for those impacted by sexual violence in Auckland. Operates as HELP's core cultural partner; directly comparable in mission and client base (Māori survivors), though culturally specialised.
• 1800RESPECT (Australia): Australia's national sexual assault and domestic violence helpline and counselling service. Closely analogous to HELP's 24/7 crisis helpline model with free, confidential, national reach and trauma-specialist counsellors.
• Bravehearts (Australia): Australian specialist provider focused on child sexual abuse prevention, support, and education. Highly comparable as a long-standing non-profit offering crisis support, therapy, and prevention programmes for sexual abuse survivors across all ages.
• Rape Crisis England & Wales: Umbrella body for specialist sexual violence support centres across England and Wales delivering crisis helplines, counselling, and advocacy. Closely comparable mission, service mix, and feminist-informed delivery model to HELP Auckland.
• SAFE Network (NZ): NZ specialist treatment provider for people who have caused sexual harm, with whom HELP partners in family recovery work. Comparable as a sexual-violence specialist in the Auckland/ NZ ecosystem covering the perpetrator side of the same continuum.
• RAINN (US): Largest US anti-sexual-violence organisation operating the National Sexual Assault Hotline and online hotline. Comparable as a national-scale sexual-assault crisis and support non-profit with strong fundraising and awareness capabilities.

Emerging players

• Male Survivors Aotearoa: NZ nationwide service supporting male survivors of sexual abuse. Comparable as a sexual-abuse-specific NGO operating in NZ with a defined sub-population; HELP refers clients to them.
• Rape Prevention Education (NZ): New Zealand provider of consent and sexuality education and primary prevention programmes. Directly comparable in the prevention and education stream; co-hosts Rape Awareness Week activity with HELP.
• WellStop (Auckland): Auckland-based specialist counselling and social work provider including sexual abuse counselling. Comparable as an Auckland-region trauma and abuse support provider with overlapping client base to HELP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCp2shnUMpW6GP33w2NmjsGQ
• Facebookfacebook.com/helpauckland
• LinkedInlinkedin.com/company/help-support-for-sexual-abuse-survivors
• Instagraminstagram.com/helpauckland

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HELP Auckland