HEL Rimu
HEL Rimu is a Taranaki-based full-service electrical contractor serving residential, commercial, industrial, and rural customers across New Zealand, operating as part of the Aotea Group and offering solar, heat pumps, EV charging, BMS automation, and data cabling.
- Company typePrivate
- Founded2019
- HeadquartersBell Block, New Plymouth, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What HEL Rimu does
HEL Rimu Ltd is a Taranaki-based full-service electrical contractor operating across residential, commercial, industrial, and rural segments in New Zealand. Formed in 2019 from the merger of H.E.L Electrical Services and Rimu Electrical, both founded in 1988, the company is part of the Aotea Group, a national network of 30 electrical businesses with 1,600+ employees across 29+ locations. Its service portfolio spans core electrical installation, maintenance and 24/7 breakdown response, design-and-build projects, solar PV (commercial, rural, and 1MW ground-mount), heat pump and air conditioning sales/installation across five major brands, EV charging infrastructure, pumping control systems, and structured data cabling delivered under the Aotea Communications banner.
The company's underlying technology stack includes KNX and Siemens SIMATIC/Omron PLC-based building management and automation, Commscope Elite-partner structured cabling, Assura health and safety software for incident reporting, and integration with EV charging hardware from Tesla, Meridian, Evnex, Entrel, Schneider, and Wallbox. Specialist credentials include Master Electricians membership, Ministry of Education certified data partner status, SiteWise NZ Gold Level, and BICSI membership, which together prequalify the firm for government, education, and large commercial tenders.
HEL Rimu generates revenue through quote-based electrical installation and project work, ongoing maintenance and repair contracts, hardware sales (heat pumps, solar systems, EV chargers), and preventative maintenance agreements. Pricing is project-by-project and not publicly disclosed; the company facilitates customer financing via partnerships with ASB, ANZ, BNZ, Kiwibank, and Westpac for solar and heat pump purchases. GTM is sales-led with direct field service across Taranaki (New Plymouth, Inglewood, Stratford, Hawera, Okato, Opunake), complemented by tendering for commercial contracts, a website-driven enquiry funnel, and a community-sponsorship-driven referral network.
HEL Rimu firmographics
Firmographics- Name
- HEL Rimu
- Legal name
- HEL Rimu Ltd
- Website
- https://helrimu.co.nz
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HEL Rimu is a Taranaki-based full-service electrical contractor serving residential, commercial, industrial, and rural customers across New Zealand, operating as part of the Aotea Group and offering solar, heat pumps, EV charging, BMS automation, and data cabling.
- Ownership category
- akta.pro rank
HEL Rimu industry classification
Industry- Product category
- Electrical Contracting Services
- NAICS
- Power and Communication Line and Related Structures Construction (237130), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)
- SIC
- Switchgear & Switchboard Apparatus (3613), Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA)
Keywords
Where HEL Rimu is headquartered
LocationHeadquarters
- HQ city
- Bell Block, New Plymouth
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
HEL Rimu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electrical Installation and Project Services: Revenue generated from electrical installation projects across residential, commercial, industrial, and rural sectors. Includes new builds, renovations, design-and-build, and large-scale commercial contracts. Pricing follows quotation-based model with payment terms of 7, 10, 20 days or 20th of following month per their Terms of Trade.
- Service, Maintenance and Repair: Ongoing revenue from maintenance contracts, breakdown/repair callouts (including 24/7 service), and preventative maintenance. Rural solar preventative maintenance also listed as a distinct service.
- Heat Pump and Air Conditioning Sales and Installation: Sales and installation of heat pumps and air conditioning units across residential and commercial properties. As an independent specialist, HEL Rimu offers multiple brands (Daikin, Panasonic, Mitsubishi, Fujitsu, Carrier) and also offers finance options to customers.
- Commercial and Rural Solar Systems: Design, supply, and installation of commercial solar PV systems, farm solar installations, and large-scale solar systems (including 1MW ground mount). Revenue from system sales, installation, and ongoing preventative maintenance.
- EV Charging Solutions: Full design, supply, and installation of residential, business-fleet, and commercial EV charging systems. Also includes ongoing monitoring and maintenance of charging infrastructure.
- Pumping Control Systems: Design and installation of pumping control systems, motor control centres, variable speed drives (VSDs), and PLC-based automated pump control for industrial and rural applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Qualified Electrician |
| Other | Pay-as-you-go | Rural Solar Finance - ASB SMART Solar Loan |
| Other | Pay-as-you-go | Rural Solar Finance - ANZ Good Energy Agri Loan |
| Other | Pay-as-you-go | Rural Solar Finance - BNZ Green Home Loan top-ups |
| Other | Pay-as-you-go | Rural Solar Finance - Kiwibank Sustainable Energy Loan |
| Other | Pay-as-you-go | Rural Solar Finance - Westpac Greater Choices home loan |
| Other | Pay-as-you-go | Fujitsu Heat Pump Finance |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
HEL Rimu product offering
Product offeringCore offering
HEL Rimu is a full-service electrical contractor delivering installation, maintenance, repair, design-and-build, and 24/7 breakdown electrical services to residential, commercial, industrial, and rural customers across Taranaki, New Zealand. Its core offering is augmented by specialized solar PV, heat pump and air conditioning, EV charging, data/communications cabling, BMS/automation, and lift services, with hardware resold from brands such as Daikin, Panasonic, Mitsubishi, Fujitsu, Carrier, Tesla, Schneider, and Wallbox.
Product overview
HEL Rimu is an electrical services company that operates as a single integrated service offering rather than a platform-plus-modules architecture. The company provides a comprehensive portfolio of electrical services across residential, commercial, industrial, and rural sectors, along with specialized divisions for Solar Solutions, Air Conditioning & Heat Pump Services, Data & Communications Services (under Aotea Communications banner), and EV Charging Solutions. Services range from basic maintenance and repairs to complex projects including electrical design and build, building automation and BMS systems (using KNX and Siemens technologies), medical area electrical installations, lift servicing, and 24/7 breakdown response. The core service lines are Residential Electrical Services, Commercial Electrical Services, Industrial Electrical Services, and Rural Electrical Services, supplemented by specialized offerings in solar, heat pumps, data communications, and EV charging. All services are delivered under the Aotea Group umbrella, enabling access to national resources while maintaining local Taranaki expertise.
Differentiator
Problem solved
Functional benefit
Brands
- Aotea Communications: Data solutions brand under which HEL Rimu delivers communication solutions for residential homes, large corporate networks, and workgroup solutions.
Products and services
- Residential Electrical Services
- Commercial Electrical Services
- Industrial Electrical Services
- Rural Electrical Services
- Solar Solutions
- Air Conditioning and Heat Pump Services
- Data and Communications Services
- 24/7 Breakdown Service
- EV Charging Solutions
- Electrical Design and Build
- Automation and BMS Systems
- Lift Services
- Generator Supply and Installation
- Pumping Control Systems
Quantifiable outcome
- Farms typically recoup solar investment in seven to eight years through lower power costs and possible income from exporting surplus energy
- +2 more outcomes
Companies that use HEL Rimu
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
HEL Rimu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature5 records
HEL Rimu partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Aotea GroupflagshipHEL Rimu joined the Aotea Group in 2019. The Aotea Group consists of 30 businesses in over 29 separate locations across every region in New Zealand, collectively employing 1600+ industry experts. Being part of the Aotea Group has enabled HEL Rimu's growth in larger commercial contracts and servicing. HEL Rimu operates under the Aotea Group's brand and shares health and safety platforms (SiteWise NZ, ISNetworld, Totika).
- SchindlercoreHEL Rimu is a Taranaki agent for Schindler lift systems, providing local installation, servicing, and support for Schindler lifts in the region.
- EMLcoreHEL Rimu is a Taranaki agent for EML lift systems, providing local installation, servicing, and support in the Taranaki region.
- DaikincoreAs an independent heat pump sales and installation specialist, HEL Rimu offers Daikin heat pumps and air conditioning units. Daikin is one of New Zealand's most popular heat pump brands.
- PanasoniccoreAs an independent heat pump sales and installation specialist, HEL Rimu offers Panasonic heat pumps and air conditioning units.
- Mitsubishi ElectriccoreAs an independent heat pump sales and installation specialist, HEL Rimu offers Mitsubishi Electric heat pumps and air conditioning units.
- FujitsucoreAs an independent heat pump sales and installation specialist, HEL Rimu offers Fujitsu heat pumps and air conditioning units. Finance deals available (36-month and 18-month interest-free promotions).
- AHI CarrierminorHEL Rimu offers AHI Carrier heat pumps and air conditioning units as part of its independent heat pump specialist offering.
- Master ElectricianscoreHEL Rimu is a member of Master Electricians, a professional trade association for electrical contractors in New Zealand.
- BICSI (Building Industry Consulting Service International)minorHEL Rimu's data team are members of BICSI, an international association for ICT infrastructure professionals.
- Ministry of Education (MoE)minorHEL Rimu is a Ministry of Education certified data partner for data infrastructure projects in educational facilities.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
HEL Rimu competitors and assessment
Company assessmentDirect peers
- Laser Electrical: New Zealand franchise network of electrical contractors offering residential, commercial, and rural services. Similar full-service electrical offering with national reach via franchise model and comparable customer profile.
- Electrix: New Zealand electrical infrastructure contractor delivering electrical construction and maintenance for utility, industrial, and commercial customers. Closely comparable in commercial and industrial electrical contracting capabilities.
- Aotea Group (sister member businesses): Parent network of 30 electrical contracting businesses across New Zealand. Sister businesses within Aotea Group share operational standards, certifications, and overlapping service lines with HEL Rimu, and compete for similar commercial tenders in adjacent regions.
Broad incumbents
- ABB New Zealand: Global electrification, robotics, and automation supplier with New Zealand presence. Provides equipment and services that overlap with HEL Rimu's industrial electrical work and broader electrification offering.
- Schneider Electric: Global electrical equipment, automation, and BMS provider. HEL Rimu is a partner and integrator of Schneider solutions; Schneider offers broader direct services in supply and integration that overlap with HEL Rimu's automation offerings.
- Fulton Hogan: Large Australasian infrastructure services company delivering electrical, civil, and maintenance services. Competes for large commercial and infrastructure tenders in New Zealand with broader scope and greater scale.
- Downer EDI: Major Australasian infrastructure contractor with a New Zealand electrical services business. Competes for large infrastructure and commercial tenders across the country with a broader portfolio spanning transport, utilities, and facilities.
- Siemens New Zealand: Major BMS and automation vendor whose SIMATIC controllers are integrated by HEL Rimu. Competes indirectly in industrial automation and energy management services with significantly greater scale and resources.
Regional players
- Meridian Energy: New Zealand renewable energy generator and EV charging provider. HEL Rimu is a trusted installation partner for Meridian EV chargers; Meridian also competes directly in EV charging infrastructure deployment.
Others
- Commscope: Global network infrastructure vendor whose cabling and connectivity products HEL Rimu integrates under its Elite partner status. Functions as a supplier rather than a direct competitor, but enables HEL Rimu's data infrastructure capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HEL Rimu social profiles
Digital presenceHEL Rimu compliance and trust
Trust signalCompliance12 records
HEL Rimu financial estimates
Financial estimateRevenue estimate
Valuation estimate
HEL Rimu leadership team
Management profileNumber of profiles
Profiles13 records
HEL Rimu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HEL Rimu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HEL Rimu
What does HEL Rimu do?
HEL Rimu is a full-service electrical contractor delivering installation, maintenance, repair, design-and-build, and 24/7 breakdown electrical services to residential, commercial, industrial, and rural customers across Taranaki, New Zealand. Its core offering is augmented by specialized solar PV, heat pump and air conditioning, EV charging, data/communications cabling, BMS/automation, and lift services, with hardware resold from brands such as Daikin, Panasonic, Mitsubishi, Fujitsu, Carrier, Tesla, Schneider, and Wallbox.
Is HEL Rimu a public or private company?
HEL Rimu is a private company. It is classified as corporate owned and is currently operating.
When was HEL Rimu founded?
HEL Rimu was founded in 2019. It employs 11 to 50 people.
Where is HEL Rimu based?
HEL Rimu is headquartered in Bell Block, New Plymouth, New Zealand, in the Oceania region.
How does HEL Rimu make money?
Six revenue lines are on record. Electrical Installation and Project Services are the primary driver. The others are service, Maintenance and Repair, heat Pump and Air Conditioning Sales and Installation, commercial and Rural Solar Systems, EV Charging Solutions and pumping Control Systems.
Who are HEL Rimu's main competitors?
Direct peers on record are Laser Electrical, Electrix and Aotea Group (sister member businesses). Broad incumbents are ABB New Zealand, Schneider Electric, Fulton Hogan, Downer EDI and Siemens New Zealand. Meridian Energy is listed as a regional player. Commscope is listed as an others.
Does HEL Rimu have an API?
No public API is recorded for HEL Rimu.
What industry is HEL Rimu in?
HEL Rimu's product category is Electrical Contracting Services. Its primary akta.pro industry code is IMAGAEAA, Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards). Its NAICS code is 237130 and its SIC code is 3613.