Helsa
Helsa (Kry) is a Swedish digital-first primary healthcare provider combining a 24/7 mobile consultation app with 34+ owned physical clinics, serving individual patients and corporate clients across Sweden, Norway, France, and the UK.
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Helsa does
Helsa (operating commercially as Kry and historically as Kry Livi) is a Swedish-founded digital-first primary healthcare provider delivering omnichannel care across Sweden, Norway, France, and the UK. The platform combines a mobile and web application — providing 24/7 video consultations and chat with doctors, nurses, psychologists, midwives, dietitians, and physiotherapists — with a network of 34+ owned physical vårdcentraler (healthcare centers) where patients can register as their listed primary care provider. Services span general practice, mental health (including child and adolescent psychiatry via Kry BUP), dermatology, sexual health, occupational health (Kry Företagshälsovård), vaccination, prescription renewal, and structured programs such as obesity treatment.
The technology stack is a mobile-first platform secured by BankID authentication, integrated with Sweden's national health infrastructure including NPÖ (patient records), NLL (medication lists), 1177.se (Journalen), and the digital high-cost protection card (E-frikortstjänsten). AI/ML is deployed narrowly in NLP-based transcript summarization and automated patient routing to reduce administrative burden, with the company explicitly stating that clinical decisions are made by staff. The platform integrates with pharmacy partners (Apohem, Lloyds/DOZ) and laboratory services (Unilabs, SYNLAB) to close diagnostic and medication loops. The company holds alignments with ISO 27001, NIS2, GDPR, and WCAG 2.1 AA.
The business model is a hybrid public-private mix. Consumer revenue is generated per visit (digital or physical) at regionally-determined prices paid by patients before care delivery, with regional Swedish healthcare authorities (sjukvårdshuvudmän) providing reimbursement under contract. A B2B occupational health line (Kry Företagshälsovård) sells workplace health services to employers. Headcount exceeds 4,000 healthcare professionals, supporting 14 million cumulative appointments and a 4.9 App Store rating across a 24-language service offering.
Helsa firmographics
Firmographics- Name
- Helsa
- Legal name
- Kry International AB (publ)
- Website
- https://helsa.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Helsa (Kry) is a Swedish digital-first primary healthcare provider combining a 24/7 mobile consultation app with 34+ owned physical clinics, serving individual patients and corporate clients across Sweden, Norway, France, and the UK.
- Ownership category
- akta.pro rank
Helsa industry classification
Industry- Product category
- Digital Healthcare Services
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industries
- 24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA), Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)
Keywords
Where Helsa is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices9 records
Markets served
Helsa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Patient Consultation Fees: Fees charged to patients for video consultations and digital healthcare services. Prices are set based on the region where the patient is registered (folkbokförd). Payment is made prior to the video meeting through the app.
- Physical Clinic Visits: Revenue from in-person visits at Kry's network of 34+ vårdcentraler (healthcare centers). Patient fees are determined by the region where the clinic is located, consistent with Swedish regional healthcare pricing.
- Region Reimbursement: Kry receives compensation from Swedish healthcare regions (sjukvårdshuvudmän) for patient visits, listings, and other medical actions performed under contract with regional authorities.
- Corporate Occupational Health Services: B2B healthcare services provided to employers through Kry Företagshälsovård, including health checkups and workplace health programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Digital healthcare consultation - Regionally priced |
| Unit Pricing | Pay-as-you-go | Physical clinic visits - Regionally priced |
| Subscription | Annual | High-cost protection (frikort) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Helsa product offering
Product offeringCore offering
Helsa (operating as Kry) provides digital-first healthcare services through a mobile app and web platform, offering 24/7 access to doctors, nurses, psychologists, and physiotherapists via video consultations and chat. The company complements its digital services with a network of 34+ physical healthcare centers (vårdcentraler) across Sweden, providing in-person primary care, specialist services, occupational health, and preventive care. Services span video consultations, prescription renewals, vaccinations, mental health support, physiotherapy, midwifery, dietitian consultations, and family healthcare.
Product overview
Helsa (operating as Kry/Livi) is a digital-first healthcare platform combining a mobile app and web platform with a network of 30+ physical healthcare centers across Sweden. The core offering consists of the Kry Digital Healthcare App providing 24/7 access to doctors, nurses, psychologists, and physiotherapists via video calls and chat, complemented by physical clinic services. The platform integrates specialized modules including mental health services (psychologists, BUP child psychiatry), prescription renewal, vaccination services, occupational health programs, specialist care (dermatology), health screening programs, and family health services (pediatrics, midwifery, physiotherapy, dietitian). The company operates across Sweden under multiple subsidiaries (Kry International AB, Kry Primärvård AB) and internationally under the Livi brand in Norway, France, and UK. Key integrations include national healthcare systems (NPÖ, NLL, 1177.se), pharmacy partners (Apohem, Lloyds/DOZ), laboratory services (Unilabs, SYNLAB), and BankID for secure authentication.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Healthcare App Mobile and web application providing 24/7 access to doctors, nurses, psychologists, and physiotherapists via video calls and chat. Enables digital healthcare consultations, prescription renewals, and appointment booking for Swedish residents.
- Healthcare Clinics (Vårdcentraler)
- Digital Mental Health Services
- Prescription Renewal Service
- Vaccination Services
- Occupational Health Services (Företagshälsovård)
- Specialist Care Services
- Health Programs (Behandlingsprogram)
- Children and Family Healthcare Services
- Senior Healthcare Services
- Midwife Services
- Dietitian Services
- Physiotherapy Services
- Health Check Services
- Sexual Health Clinic
- Livi International Services
Quantifiable outcome
- 14 million healthcare appointments delivered
- +3 more outcomes
Companies that use Helsa
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Helsa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature5 records
Helsa partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- ApohemminorPharmacy partnership allowing Kry to collaborate with Apoteket-like services for prescription fulfillment and medication delivery coordination.
- Lloyds ApotekminorPharmacy collaboration for prescription handling and medication-related services integrated with Kry's healthcare platform.
- UnilabscoreLaboratory services partnership providing diagnostic testing capabilities including blood tests, lab analyses, and sample collection integrated with Kry's care pathways.
- SYNLABcoreMedical laboratory services partner enabling comprehensive diagnostic testing services as part of Kry's healthcare offerings.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Helsa competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Helsa social profiles
Digital presenceHelsa compliance and trust
Trust signalCompliance4 records
Helsa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helsa leadership team
Management profileNumber of profiles
Helsa subsidiaries and ownership
Company hierarchySubsidiaries8 records
Helsa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helsa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helsa
What does Helsa do?
Helsa (operating as Kry) provides digital-first healthcare services through a mobile app and web platform, offering 24/7 access to doctors, nurses, psychologists, and physiotherapists via video consultations and chat. The company complements its digital services with a network of 34+ physical healthcare centers (vårdcentraler) across Sweden, providing in-person primary care, specialist services, occupational health, and preventive care. Services span video consultations, prescription renewals, vaccinations, mental health support, physiotherapy, midwifery, dietitian consultations, and family healthcare.
Is Helsa a public or private company?
Helsa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Helsa founded?
Helsa was founded in 2015. It employs 51 to 100 people.
Where is Helsa based?
Helsa is headquartered in Stockholm, Sweden, in the Europe region.
How does Helsa make money?
Four revenue lines are on record. Patient Consultation Fees are the primary driver. The others are physical Clinic Visits, region Reimbursement and corporate Occupational Health Services.
Does Helsa have an API?
No public API is recorded for Helsa.
What industry is Helsa in?
Helsa's product category is Digital Healthcare Services. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HLALAJAA, 24/7 On-Demand Urgent Care Virtual Visit Platforms. Its NAICS code is 6211 and its SIC code is 8011.