Indoor Golf Partner

What Indoor Golf Partner does

Indoor Golf Partner ApS is a Denmark-based, privately held company founded in 2005 that designs, manufactures, installs, and supports TrackMan-powered indoor golf simulator solutions across the Europe, Middle East, and Africa region. It operates as TrackMan's only official simulator partner since 2012/2013 and has built 1,500–3,000+ simulators over a 12+ year horizon, serving commercial facility operators, private homeowners, golf clubs and academies, driving ranges, and corporate buyers through a hybrid direct-sales and e-commerce model. The company's product portfolio spans bespoke custom installations, multi-unit commercial builds, teaching bays with motorized drop-down screens, TrackMan Driving Range integrations, custom putting greens, Flexcage aluminum enclosures in three standardized sizes, and a DIY self-install kit for residential customers.

Core technology centers on integrating TrackMan launch monitors (TrackMan 4 and the newer TrackMan iO with Optically Enhanced Radar Tracking) with proprietary components manufactured in-house at the Rødovre headquarters, including Flexcage enclosures, impact screens, motorized drop-down screens, OERT-compatible LED lighting, custom aluminum frames, and pre-configured PCs (Windows 11, Intel i7, Nvidia RTX 5070 Ti). Software layers include TrackMan Performance Studio and TrackMan Virtual Golf 2 (250+ courses), with a one-click startup system as a usability differentiator. The company maintains a company-owned indoor golf center in Copenhagen with 5 TrackMan simulators functioning as a live demo site, showroom, and product testing facility.

The revenue model combines one-time hardware sales (€25,000–45,000 per simulator system plus accessories), recurring revenue from annual IGP Simulator Maintenance Agreements (€590/year per simulator with loyalty discounts) and Copenhagen golf center memberships (€40–120/month seasonal), and facilitated third-party equipment leasing (€225–850/month). Distribution combines sales-led consultation for commercial projects, local project leader–driven installation across European countries, an e-commerce webshop for individual components and DIY kits, and a retail-style membership operation at the Copenhagen facility. No external funding rounds, acquisitions, or leadership changes are evidenced; growth has been organic and founder-managed since founding.

Name

Indoor Golf Partner

Legal name

Indoor Golf Partner ApS

Website

https://igpartner.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Indoor Golf Partner (Denmark, founded 2005) is TrackMan's exclusive official simulator partner for EMEA, designing, manufacturing, and installing custom indoor golf simulator solutions for commercial facilities, golf clubs, private homeowners, and corporate buyers across Europe, the Middle East, and Africa.

Ownership category

akta.pro rank

Product category

Indoor Golf Simulators and Simulator Enclosures

NAICS

Golf Courses and Country Clubs (713910)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Indoor golf simulators
• Golf simulator installation
• Simulator enclosure systems
• Commercial golf facilities
• TrackMan integration services

Headquarters

HQ city

Sødover

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Golf Simulator Sales and Installation: Complete TrackMan simulator systems sold as custom solutions or packaged products. Includes design consultation, work drawings, 3D renders for commercial facilities, installation, and training. Revenue from both equipment and professional installation services.
2. Proprietary Simulator Components: In-house manufactured components including hitting screens, Flexcage enclosures, impact/ceiling nets, padding, curtains, custom aluminum frames, and motorized screens sold both as standalone products and as part of complete installations.
3. Maintenance and Service Agreements: Annual IGP Simulator Maintenance Agreement providing tools, loyalty discounts (15% on screens, 15% on mats, 5% on electronics, 25% on service visits) with optional yearly service visit upgrade. Recurring revenue stream from existing customer base.
4. Golf Center Memberships: Monthly membership at company-owned indoor golf center in Copenhagen. Automatic monthly billing with winter (€120/month) and summer (€40/month) seasonal pricing. No commitment, cancelable anytime.
5. Consumer E-commerce: Webshop selling individual components (projectors, computers, hitting mats, screens, lights, accessories) and spare parts. Also offers refurbished/outlet items. Prices in EUR excluding VAT.
6. Leasing Finance Partnerships: Facilitates equipment leasing through third-party financial institutions. Simulators from €450-850/month, TrackMan units from €225/month. Company acts as intermediary; financing handled by external leasing company.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Indoor Golf Partner designs, manufactures, and installs TrackMan golf simulator solutions for commercial facilities, golf clubs, teaching academies, and private customers across Europe, the Middle East, and Africa. The company produces its own proprietary components including Flexcage aluminum enclosures, custom hitting screens, and simulator hardware, and delivers turnkey projects from 3D design and consultation through installation and ongoing maintenance support.

Product overview

Indoor Golf Partner is TrackMan's only official simulator partner, specializing in design, installation, and support of TrackMan golf simulators across Europe, Middle East, and Africa since 2005. The company operates as a solutions provider offering a portfolio of products and services including: Custom Simulator Solutions for bespoke installations, Multi-Unit Commercial Simulator Installations for facilities, Teaching Bay Solutions with coaching studio integration, Flexcage Enclosures (their own manufactured aluminum enclosures in LITE/Medium/Large sizes), Putting Greens, TrackMan Driving Ranges, and DIY Simulator Packages for private customers. Their accessory portfolio includes High End Indoor Golf Optimized PCs (Windows 11, Intel i7, Nvidia RTX 5070-TI), projectors (Panasonic VMZ62, Epson EB-PU1007), hitting screens and mats, projector and screen mounts, touch screens (IIYAMA 27-43 inch), impact location spotlights, RCT golf balls, Wellputt putting mats with companion apps, club racks, TrackMan accessories (bagpacks, sleeves), cable packages, and acoustic padding tiles. Services include IGP Simulator Maintenance Agreements and their own Indoor Golf Center with 5 TrackMan simulators. All core products integrate TrackMan hardware (TrackMan 4 or TrackMan iO launch monitors) and TrackMan software (Performance Studio, Virtual Golf 2). The company has completed over 3,000 installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Simulator Solutions

Quantifiable outcome

• More than 1,500 TrackMan simulators installed across Europe, Middle East, and Africa
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• TrackManflagship/coreOEM/ Whitelabel/ Licensing Partner · 1 January 2012Exclusive official simulator partner for Europe, Middle East, and Africa since 2012. First company in the world to use TrackMan III units in a commercial simulator center. Integral part of TrackMan simulator product development. Coordinates with TrackMan US operations for raw material purchasing. Joint development of simulator product evolution.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Foresight Sports: Launch monitor manufacturer (GCQuad, GC3, Bushnell Launch Pro) competing with TrackMan in the simulator ecosystem. Independent installers often deploy Foresight hardware, providing an alternative to IGP's TrackMan-exclusive offerings.
• OptiShot Golf: Entry-level and mid-tier DIY indoor golf simulator maker targeting the home/residential segment that IGP also serves via its DIY package and webshop offerings.
• Uneekor: Launch monitor manufacturer (Eye XO, QED) competing with TrackMan in the premium indoor simulator segment. Often paired with third-party enclosures and installers, representing the alternative ecosystem to TrackMan/IGP partnerships.
• Golf Entertainment Ltd / Swingers: Multi-venue indoor golf entertainment operator expanding across major cities globally. Represents the commercial end-customer that purchases simulator installations from companies like IGP to build out multi-sim venues.

Broad incumbents

• Topgolf Callaway Brands: Parent of Topgolf entertainment venues and owner of SkyTrak launch monitors. Operates large commercial golf entertainment venues and competes in the broader indoor golf ecosystem, though focused primarily on North America.
• GOLFZON: Global leader in indoor golf simulators, dominant in Korea and expanding internationally. GOLFZON manufactures its own hardware and software and competes in the same commercial multi-sim venue category that IGP serves via TrackMan.
• Full Swing Golf: US-based simulator manufacturer offering integrated indoor golf solutions including hardware, software, and installation. Competes in the same commercial and high-end residential segment as IGP, particularly in North America.
• TrackMan A/S: TrackMan is the manufacturer of the launch monitors that IGP installs. While they are IGP's exclusive partner, TrackMan also sells simulators directly and licenses other partners outside EMEA, making them both a critical ally and a structural risk.

Direct peers

• AboutGolf: Manufacturer of indoor golf simulator systems with integrated installation and content services. Directly comparable to IGP as a full-stack simulator solutions provider targeting commercial facilities, academies, and residential customers.
• HD Golf: Simulator manufacturer offering turnkey indoor golf solutions including hardware, software, and enclosure systems. Closely comparable to IGP's full-stack model of designing, manufacturing, and installing simulator environments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookda-dk.facebook.com/IndoorGolfPartner
• LinkedInlinkedin.com/company/indoor-golf-partner
• Instagraminstagram.com/indoorgolfpartner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indoor Golf Partner