HENRY SPORTS

What HENRY SPORTS does

Henry Sports SARL is a family-owned ski and snowboard rental shop operating from a single retail storefront at 202 Route du Téléphérique de Rochebrune, 74120 Megeve, France, located at the base of the Rochebrune ski slopes adjacent to the ESF (French Ski School) and the cable car parking. Founded in 1947 by David Perrin's grandfather and now in its third generation of family ownership, the company offers tiered ski rental (Bronze/Beginner, Silver/Intermediate, Gold/Advanced, Diamond/Premium), dedicated women's and competition junior lines, and a 100% Burton snowboard rental park across Junior/Child, Silver, Gold, and Pro Model tiers. Its core technology is a computerized reservation and rental-history system that enables online booking via the Skilouresa platform and historical tracking to simplify repeat customer visits, supplemented by an ECO-certified maintenance workshop using NST laboratory products where every rental is verified, waxed, and disinfected after each return.

Henry Sports generates revenue primarily through seasonal ski and snowboard equipment rental on a per-day or multi-day usage basis, with paid personal equipment locker storage (€54 for 1 set / €96 for 2 sets per 6-day period) and accessory sales (helmets, goggles, gloves, hats from brands including Burton, Racer, Reush, Scott, Kapo, Carrera, Alpina, and Julbo). A free locker service is included with all rentals as a differentiator. The customer base consists of winter tourists and ski enthusiasts visiting Megeve, ranging from first-time beginners to advanced and competition-level juniors and snowboarders, served both via walk-in traffic at the physical shop and online pre-booking through Skilouresa.

The business operates with a small team of 7 employees, of whom 5 are named technicians combining approximately 92 years of ski preparation experience. Distribution is exclusively through the single Megeve storefront and the Skilouresa online booking platform, with no additional branches, franchises, or channel partners. Marketing relies on the bilingual French/English henrysports.fr website, TripAdvisor reviews, and referral partnerships with ESF, Megeve Tourisme, and UK holiday operator Stanford Skiing. The company is privately held with no external investors or institutional ownership disclosed.

Name

HENRY SPORTS

Legal name

Henry Sports SARL

Website

https://henrysports.fr

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Henry Sports is a third-generation family-owned ski and snowboard rental shop at the base of the Rochebrune slopes in Megeve, France, offering tiered equipment rental, free locker storage, and maintenance services to winter tourists and ski school students.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Equipment Rental

NAICS

Recreational Goods Rental (532284), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

akta.pro secondary industries

Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Ski equipment rental
• Snowboard rental
• Winter sports retail
• Ski locker storage
• Ski accessories sales

Headquarters

HQ city

Megeve

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ski and snowboard equipment rental: Core revenue from renting ski and snowboard equipment on a per-day or multi-day basis. Equipment tiers (Bronze, Silver, Gold, Diamond for skis; Junior/Child, Silver, Gold, Pro Model for snowboards) with tiered pricing. Revenue is seasonal, concentrated in winter ski season.
2. Equipment consign/locker rental: Paid locker rental for personal ski/snowboard equipment storage (not rented from store): €54 for 6-day period for 1 equipment, €96 for 2 equipment. Free consign for equipment rented from the store.
3. Accessories sales: Sale of accessories including helmets, goggles, sunglasses, gloves, hats, and bags from partner brands (Burton, Racer, Reush, Scott, Kapo, Scott, Carrera, Alpina, Julbo).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Henry Sports rents ski and snowboard equipment to winter tourists visiting Megève on a tiered basis (Bronze beginner, Silver intermediate, Gold advanced, Diamond premium) for adults, women, and children, with exclusive Burton snowboards and leading ski brands. The shop also offers a free equipment deposit service at the base of the Rochebrune slopes, paid personal equipment lockers, an online reservation system with rental history tracking, and accessories retail (helmets, goggles, gloves).

Product overview

Henry Sports is a ski and snowboard rental shop in Megève, France, operating since 1947 with 75 years of experience. The company offers a tiered ski rental service organized by skill level (Bronze/Beginner, Silver/Intermediate, Gold/Advanced, Diamond/Premium) for adults, women, and children, plus competition junior skis. Snowboard rental features Burton equipment across Silver/Beginner, Gold/Advanced, and Pro Model tiers. All equipment undergoes verified maintenance with ECO products from NST laboratory. The company provides free locker service for rented equipment at the ski slope departure point and paid storage for personal equipment. An online reservation system tracks rental history for returning customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski and Snowboard Rental Service Tiered ski and snowboard rental for winter tourists visiting Megève, with equipment matching skill level from beginner to expert. Skis include Bronze (beginner), Silver (intermediate, including women-specific), Gold (advanced, including women-specific), Diamond (premium limited-series), and junior/competition tiers. Snowboards are exclusively Burton across Junior/Child, Silver (beginner), Gold (advanced), and Pro Model tiers. Boots and bindings matched to skill level.
• Personal Ski Equipment Storage (Consign)

Quantifiable outcome

• Free consign service included with all rental equipment at base of ski slopes, eliminating need for customers to carry gear

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ESF Megeve (Ecole du Ski Francais)coreGTM or Marketing PartnerLocal ski school partnership. Henry Sports is located a few meters from the ESF ski school at the base of Rochebrune slopes, providing referral traffic and convenience for ski school students needing equipment rental.
• Megeve TourismeminorGTM or Marketing PartnerOfficial Megève tourism board website linking to Henry Sports. Provides tourist information and cross-referral between resort services.
• Stanford Skiing (UK)minorChannel Partner/ Reseller/ DistributorUK-based ski holiday operator (stanfordskiing.co.uk) listed as a partner on Henry Sports links page. Refers UK holiday-makers to Megève who may use Henry Sports for rental.
• Burton SnowboardscoreTechnology or IntegrationExclusive snowboard brand stocked in the rental park (100% Burton). Henry Sports is a Burton dealer for snowboards and bindings. All snowboard rental tiers from child/junior through Pro Model use Burton boards exclusively.
• Rossignol, Dynastar, Atomic, Head, Volkl, Volant (ski brands)coreTechnology or IntegrationMajor ski brands stocked for rental: Rossignol, Dynastar, Atomic, Head, Volkl, and Volant. Boots from Nordica, Atomic, Head, and Lange. Accessories from Scott, Carrera, Alpina, Julbo, Racer, Reusch, and Kapo.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intersport Rent: Ski and snowboard rental service operated by Intersport at French ski resorts. Directly comparable tiered rental offering, often co-located with Intersport stores near ski lifts and ski schools.
• Skiset: Europe's largest ski and snowboard rental network with hundreds of shops at French Alpine resorts. Directly comparable business model — tiered rental, brand partnerships, slope-base locations — and the principal scale competitor to Henry Sports.
• Sport 2000 Location: French ski rental network operating at major Alpine resorts including Megeve-area resorts. Competes directly on tiered rental pricing, brand assortment, and proximity to ski schools.
• Ski Republic: French ski rental chain with shops across the Alps, including Megeve/Evasion Mont-Blanc area. Similar tiered rental model and slope-base positioning; competes for the same tourist rental spend.

Emerging players

• Snowleader: French Alps-based ski equipment retailer and rental operator with strong e-commerce presence. Comparable Burton and premium brand assortment and tiered rental service, with a more digitally-led go-to-market than Henry Sports.

Broad incumbents

• Decathlon: Mass-market sporting goods retailer with growing ski rental and 'rent-to-buy' offerings in French Alpine areas. Overlaps with Henry Sports on accessories and entry-level rental but does not specialize in slope-base premium ski rental.

Others

• Rossignol Group: Major ski equipment manufacturer whose skis (Rossignol, Dynastar) form a core part of Henry Sports' rental park. Comparable as a brand partner; not a rental competitor but vertically related.
• Skilouresa: Third-party online ski rental booking aggregator that hosts Henry Sports' reservation flow. Comparable as an ecosystem enabler that competes for the customer relationship and booking data.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/search
• Facebookfacebook.com/Attraction_Review-g187266-d7898033-Reviews-Henry_Sports-Megeve_Haute_Savoie_Auvergne_Rhone_Alpes.html
• LinkedInlinkedin.com/company/henry-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HENRY SPORTS