KPP INternet Promotions / www.hengelsport.com

What KPP INternet Promotions / www.hengelsport.com does

Hengelsport Zaltbommel, trading under the umbrella entity KPP Internet Promotions / www.hengelsport.com, is a privately held Dutch specialty angling retailer operating from a single physical showroom at Gamerschestraat 20, 5301 AS Zaltbommel, Netherlands, complemented by an e-commerce webshop at hengelsportzaltbommel.nl published in Dutch, English, Polish, German, and French. The business serves sport fishermen ranging from beginners to experienced enthusiasts in the Bommelerwaard region and beyond, organised around eight product categories: pelagic (54 SKUs), fly fishing (13 SKUs), coarse/witvissen (259 SKUs), predator/roofvissen (753 SKUs, the largest line), catfish/meervalvissen (189 SKUs), barbel/barbeelvissen (122 SKUs), carp/karpervissen (133 SKUs), and inflatable belly boats (39 SKUs), alongside featured promotional lines from brands such as Faith, Patriot, and Rhino.

The company's go-to-market is a hybrid direct-to-consumer model: in-person retail at the Zaltbommel showroom (open Tuesday–Saturday) combined with online ordering and free domestic shipping on orders above €75. Pricing is unit-based with frequent promotional discounts (e.g., Faith Detector Set 3+1 from €139.99 to €99.99; Patriot Hydro-X Bellyboat from €539.98 to €449.99; Rhino BE 55 from €399.95 to €299.99). Beyond hardware, the company monetises service revenue streams including Bellyboat Visgidsdagen (guided predator-fishing days on the Maas and Biesbosch), fishing permits for the Zaltbommel area, and gift vouchers, while community engagement is sustained through an HSZ YouTube channel, HSZ Podcast, blog/Kennisbank, newsletter, and active profiles on Instagram, Facebook, and TikTok. Reported headcount is 65 employees, no funding rounds or institutional ownership have been disclosed, and the business operates with no parent company or subsidiaries.

Name

KPP INternet Promotions / www.hengelsport.com

Legal name

Hengelsport Zaltbommel

Website

https://hengelsport.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hengelsport Zaltbommel is a Dutch specialty angling retailer combining a physical showroom in Zaltbommel with a multilingual e-commerce webshop, serving sport fishermen across eight fishing disciplines with equipment, accessories, and guided fishing experiences.

Ownership category

akta.pro rank

Product category

Specialty Sporting Goods Retail (Fishing/Angling Equipment)

akta.pro primary industry

General Fishing Tackle & Bait Retail (CRAMALAA)

akta.pro secondary industries

Fly Fishing Specialty Retail (CRAMALAD), Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM), Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)

Keywords

• Angling equipment retail
• Fishing gear sales
• Carp fishing supplies
• Predator fishing tackle
• Bellyboat fishing services

Headquarters

HQ city

Zaltbommel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Angling Equipment Retail Sales: The company generates revenue through retail and e-commerce sales of angling sports articles including rods, reels, accessories, bait, boats, and equipment. Sales occur both in-store at Gamerschestraat 20 and via their webshop at hengelsportzaltbommel.nl. Products range from beginner to professional gear across multiple fishing disciplines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hengelsport Zaltbommel is a regional Dutch specialty retailer that sells fishing equipment (rods, reels, bite alarms, lures, bait, boats, motors, accessories) across disciplines such as carp, predator, coarse, catfish, barbel, fly, and pelagic fishing, both through a physical store in Zaltbommel and an online webshop. It also offers complementary services including bellyboat fishing guide days, bellyboat rental, local fishing permits, and gift vouchers, supported by a multilingual website and active content/community channels.

Product overview

Hengelsport Zaltbommel is a local fishing sports retail store offering a comprehensive webshop and physical storefront in Zaltbommel, Netherlands. The product portfolio consists of fishing equipment organized across eight main product categories: Pelagic Shop, Vliegvissen (fly fishing), Witvissen (coarse fishing), Roofvissen (predator fishing - largest category with 753 products), Meervalvissen (catfish fishing), Barbeelvissen (barbel fishing), Karpervissen (carp fishing), and Bellyboaten (inflatable fishing boats). The store also sells featured promotional products including Faith Detector bite alarm sets, Method fishing sets, Patriot boats and fishing sets, and Rhino electric motors. Services include gift vouchers, fishing permits for the Zaltbommel area, bellyboat fishing guide days, and bellyboat rental. The store provides free shipping within the Netherlands on orders from €75 and offers local expertise on fishing in the Maas, Waal, and Bommelerwaard rivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Pelagic Shop assortment Category of fishing equipment and products aimed at pelagic fish species, sold via the Hengelsport Zaltbommel webshop and store.
• Vliegvissen (Fly Fishing) assortment Fly fishing equipment and accessories for anglers, with 13 products available in this category.
• Witvissen (Coarse Fishing) assortment Coarse fishing equipment and gear for freshwater fishing, with 259 products in the assortment.
• Roofvissen (Predator Fishing) assortment Predator fishing equipment including lure fishing gear; the largest assortment with 753 products.
• Meervalvissen (Catfish Fishing) assortment Specialized equipment for catfish (meerval) fishing, with 189 products.
• Barbeelvissen (Barbel Fishing) assortment Specialized fishing equipment for barbel fishing, with 122 products available.
• Karpervissen (Carp Fishing) assortment Carp fishing equipment and accessories, with 133 products in the assortment.
• Bellyboaten (Inflatable Fishing Boats) assortment Inflatable belly boats for fishing, including models such as Patriot Hydro-X, with 39 products.
• Faith Detector Set 3+1 Beetmelder Bite alarm set with 3+1 detectors, sold as a featured promotional product.
• Faith Detector Alarm Set 2+1 Bite alarm set with 2+1 detectors, sold as a featured promotional product.
• Method Set Compleet Complete method fishing set, sold as a featured promotional product.
• Patriot Hydro-X Bellyboat + Gratis Stinger hengelset Inflatable fishing boat bundled with a free Stinger fishing rod set, sold as a featured promotional bundle.
• Patriot Actie Set Roofvis Predator fishing action set by Patriot, sold as a featured promotional product.
• Rhino BE 55 Black Edition Electric Motor Black edition electric motor for boats, sold as a featured promotional product.
• Cadeaubonnen (Gift Vouchers) Gift vouchers available for purchase, intended as gifts for fishing enthusiasts.
• Bellyboat Visgidsdagen (Bellyboat Fishing Guide Days) Guided fishing days teaching predator fishing from belly boats on the Maas or Biesbosch, including bellyboat rental.
• Visvergunning Zaltbommel (Fishing Permit) Fishing permit service for the Zaltbommel area, arranged through the shop.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• HSV nieuw levenminorStrategic or Co-development PartnerPartnership with HSV nieuw leven (local fishing association) through the Partners section of the website, indicating collaboration within the local angling community.
• BlokhutbootminorStrategic or Co-development PartnerPartnership for 'vissen met de Blokhutboot' (fishing with the blockhut boat) in the Bommelerwaard, a unique fishing experience offering.
• Stichting streekmarketing BommelerwaardminorStrategic or Co-development PartnerCollaboration with the Bommelerwaard regional marketing foundation, supporting regional promotion of the area including fishing tourism.
• Visvakantie in FrankrijkminorGTM or Marketing PartnerPartnership related to fishing vacation opportunities in France, promoted through the Partners section.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bass Pro Shops: North American outdoor and fishing retailer offering an extensive tackle assortment, boating gear and fishing services — the large-scale analogue of Hengelsport Zaltbommel's specialist-plus-services model.
• Decathlon: Global sporting goods retailer with an entry-level fishing assortment at value price points, overlapping with Hengelsport Zaltbommel on beginner-to-intermediate tackle but not on specialist categories.
• Bever: Major Dutch outdoor and sporting goods chain with a fishing tackle section, competing with Hengelsport Zaltbommel across the same Dutch consumers but as part of a much wider outdoor portfolio.

Others

• Patriot Boats: European brand of inflatable belly boats and fishing craft, currently sold through Hengelsport Zaltbommel as a featured product line; relevant as an upstream brand partner rather than a direct competitor.

Direct peers

• Fishing Tackle Shop: UK multi-discipline online fishing tackle retailer selling rods, reels, bait and accessories across carp, predator and coarse fishing, directly comparable in assortment structure to Hengelsport Zaltbommel.
• Vismania: Dutch specialist fishing tackle retailer offering a broad multi-discipline range similar to Hengelsport Zaltbommel, competing for the same sport fishermen customers across the Netherlands.
• Sportfish: UK specialist fishing tackle retailer focused on game and coarse fishing with strong own-brand ranges, comparable to Hengelsport Zaltbommel as a category-focused tackle specialist combining retail and service.
• Visdeal: Large Dutch online fishing tackle specialist with a comparable multi-discipline assortment (carp, predator, coarse, sea) and active promotional pricing, directly competing with Hengelsport Zaltbommel for Dutch sport fishermen online.
• Angling Direct: UK specialist fishing tackle retailer combining physical stores with a large e-commerce platform across coarse, carp, predator and sea fishing — a direct structural analogue at larger scale.
• Hengelsport XL: Dutch online fishing tackle shop with a wide assortment across multiple disciplines, mirroring Hengelsport Zaltbommel's product breadth and targeting a similar Dutch-speaking sport fishing audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCChD9dMY5l9Ms4YYRBidCA
• Facebookfacebook.com/hengelsportzaltbommel
• Instagraminstagram.com/hengelsportzaltbommel
• LinkedInlinkedin.com/company/kpp-internet-promotions-www.hengelsport.com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KPP INternet Promotions / www.hengelsport.com