Henrik Christensen A/S

What Henrik Christensen A/S does

Henrik Christensen A/S is a privately held Danish multi-brand automotive dealership founded in 1981, operating two physical locations in Vejle (Valdemar Poulsens Vej 2) and Fredericia (Vesterballevej 7A) within Denmark's Triangle region. The company sells new vehicles across six brands — Peugeot, Citroën, Opel, Suzuki, Leapmotor, and Alfa Romeo — and runs an authorized workshop operation for four of those brands (Peugeot, Citroën, Suzuki, Opel) at both sites, supplemented by brand-specific subscription service packages (BasisService / Service Care 5+ and 10+).

The business spans the full vehicle ownership lifecycle: new car sales, used car sales with an inventory of approximately 85 vehicles across multiple brands, private and commercial leasing with pricing from 2,595 DKK/month for a Suzuki Swift, authorized maintenance and repairs using OEM genuine parts, tire storage, trade-in valuation, and car rental through the Oscar Biludlejning partnership. The company is family-owned, with Per Christensen operating the Vejle dealership and Ole Christensen handling Fredericia, supported by a management team including a Sales Manager, Workshop Manager, Parts Manager, and Finance Manager.

Commercially, the go-to-market is a traditional field-sales dealership model with physical showrooms, supported by digital channels (website, Facebook, Google reviews/Ads) and an e-commerce stack built on Auto IT dealer management with Servicebooker workshop booking and Biltorvet.dk used-car marketplace integration. Pricing varies widely by vehicle, from ~39,900 DKK used cars to 329,900 DKK premium used vehicles, and from 2,595 DKK/month entry-level leasing. Customer base is overwhelmingly individual consumers and SMBs in Southern Denmark, with financing routed through five external partners (Jyske Finans, E-bil Finans/Nordea, CA Auto Finance, Drivalia, Santander).

Name

Henrik Christensen A/S

Legal name

Henrik Christensen A/S

Website

https://henrikchristensen.dk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Henrik Christensen A/S is a privately held, family-owned Danish multi-brand car dealership operating two authorized showrooms and workshops in Vejle and Fredericia, selling and servicing Peugeot, Citroën, Suzuki, Opel, Leapmotor, and Alfa Romeo vehicles for individual consumers and SMBs.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automotive Equipment Rental and Leasing (5321), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Multi-brand car dealership
• Authorized vehicle workshop
• New and used car sales
• Vehicle leasing services
• Automotive retail Denmark

Headquarters

HQ city

Vejle

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Car Sales: Sales of new vehicles from multiple brands (Peugeot, Citroën, Suzuki, Opel, Leapmotor, Alfa Romeo) at both Vejle and Fredericia locations
2. Used Car Sales: Resale of pre-owned vehicles with approximately 85 cars in stock
3. Vehicle Leasing: Private and business leasing options for new and used vehicles
4. Workshop Services: Authorized service and repair for Peugeot, Citroën, Suzuki, and Opel vehicles. Also services all other car brands.
5. Car Rental: Oscar Biludlejning operates car rental services at both locations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Henrik Christensen A/S operates multi-brand automotive dealerships in Vejle and Fredericia, selling new vehicles from six brands (Peugeot, Suzuki, Citroën, Opel, Leapmotor, Alfa Romeo), used cars, and offering private and business leasing. The company also runs authorized service workshops for Suzuki, Peugeot, Citroën, and Opel, plus car rental through Oscar Biludlejning.

Product overview

Henrik Christensen A/S operates as a multi-brand automotive dealership and authorized workshop with two locations in Vejle and Fredericia, Denmark. The company offers a comprehensive automotive portfolio comprising new vehicle sales across six brands (Peugeot, Suzuki, Citroën, Opel, Leapmotor, and Alfa Romeo), used car sales with approximately 85 vehicles in stock, vehicle leasing services, and car rental through Oscar Biludlejning. The workshop division provides authorized maintenance and repair services for Suzuki, Peugeot, Citroën, and Opel vehicles, supplemented by brand-specific service packages (Suzuki BasisService, Citroën BasisService 5+/10+, Peugeot Service 5+/10+, Opel Service Care 5+/10+) and ancillary offerings including trade-in valuations, budget service agreements, and tire storage. The company was founded in 1981 and employs 42 staff members.

Differentiator

Problem solved

Functional benefit

Brands

• Oscar Biludlejning: Car rental service operated by Henrik Christensen A/S in Fredericia and Vejle locations.

Products and services

• New Car Sales (Peugeot) Authorized Peugeot dealer in Vejle offering new Peugeot vehicles including electric, hybrid, and combustion models with financing and leasing options for individual consumers and businesses.
• New Car Sales (Suzuki) Authorized Suzuki dealer in Fredericia offering new Suzuki vehicles including Swift, Vitara, S-Cross, eVitara, and Ignis models with private leasing options.
• New Car Sales (Citroën) Authorized Citroën dealer in Vejle offering new Citroën vehicles including the ë-C5 Aircross electric model with financing options.
• New Car Sales (Opel) Authorized Opel dealer offering new Opel vehicles at both Vejle and Fredericia locations, including the Grandland model.
• New Car Sales (Leapmotor) Authorized Leapmotor dealer in Vejle offering the B10 electric vehicle model available for private leasing.
• New Car Sales (Alfa Romeo) Authorized Alfa Romeo dealer in Vejle offering Alfa Romeo vehicles including the Junior EL Veloce 280HK electric model.
• Used Car Sales Pre-owned vehicle sales with approximately 85 vehicles in stock across multiple brands including Peugeot, Suzuki, Citroën, Opel, Alfa Romeo, Cupra, VW, Volvo, Audi, Fiat, and LMC. Features used car search with filtering by body type, brand, fuel type, and transmission.
• Car Leasing Vehicle leasing services including private and commercial leasing options for new and used vehicles from various brands, with monthly payments starting from 2,595 DKK for Suzuki Swift.
• Authorized Workshop Services Authorized service workshops for Suzuki, Peugeot, Citroën, and Opel vehicles at both Vejle and Fredericia locations. Offers maintenance, repairs, and manufacturer-specific service packages using genuine parts and specially trained technicians.
• Oscar Biludlejning (Car Rental) Car rental services offered through Oscar Biludlejning at both Fredericia and Vejle locations, providing vehicles for various customer needs.
• Budget Service Agreement Annual service subscription starting from 98 kr per month, covering one annual service inspection for vehicles.
• Tire Storage (Dækhotel) Seasonal tire storage service allowing customers to store and swap summer/winter tires at the workshop.

Quantifiable outcome

• 42 dedicated employees providing sales and service

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Oscar BiludlejningcoreChannel Partner/ Reseller/ DistributorOscar Biludlejning operates car rental services from Henrik Christensen locations in both Vejle and Fredericia, offering customers vehicle rental options.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Others

• ALD Automotive: Major European fleet leasing and vehicle management company. Comparable on the private and business leasing side of Henrik Christensen's business, though operating at much larger scale and primarily B2B fleet-focused.
• LeasePlan: One of Europe's largest vehicle leasing and fleet management companies. Comparable business model on the leasing and subscription side of Henrik Christensen's offering, but operating as a specialized leasing pure-play rather than an integrated dealer.

Direct peers

• Andersen & Martini: Danish multi-brand authorized car dealer group with overlapping brands and similar mass-market positioning. Closely comparable on the multi-brand authorized dealer business model, geographic focus in Jutland, and dual-location scale.
• Semler Gruppen: Largest Danish automotive group operating multiple multi-brand authorized dealerships across Denmark. Directly comparable as a multi-brand franchise retailer of mass-market brands with similar revenue mix (new sales, used, leasing, workshop), but at substantially larger scale and broader geographic footprint.
• Din Bilpartner: Danish multi-brand car dealer network with comparable business model combining new car sales, used cars, leasing, and workshop services across multiple locations. Similar regional-dealer structure serving mass-market consumers.
• Bjarne Nielsen: Danish multi-brand car dealer group with multiple locations, comparable in scale and multi-brand authorized dealer model. Direct competitor for similar OEM authorizations and overlapping customer base in Jutland/Denmark.

Broad incumbents

• K.W. Bruun: Major Danish automotive importer and dealer group representing multiple brands including Peugeot, Citroën, and Opel - directly overlapping with Henrik Christensen's Stellantis brand portfolio. Larger and broader in scope as an importer-distributor rather than a single regional dealer.
• Pendragon plc: UK automotive retailer operating multi-brand franchised dealerships with new and used car sales plus after-sales services. Comparable multi-brand authorized dealer model and revenue mix, though serving the UK market rather than Denmark.
• AutoNation: Largest US automotive retailer operating multi-brand franchise dealerships and used car operations. Comparable multi-brand authorized dealer and service center business model, but at vastly larger scale with national US footprint.
• Inchcape plc: Global automotive distributor and retailer operating multi-brand sales and after-sales across multiple markets. Comparable broad multi-brand retail distribution business model, but at significantly larger international scale and with a more diversified geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HenrikChristensenFredericia
• LinkedInlinkedin.com/company/henrik-christensen-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henrik Christensen A/S