Maison Henri Morel

What Maison Henri Morel does

Maison Henri Morel is a French bespoke event catering company headquartered in Tourgéville, on the edge of Deauville, France. Founded in 2005 as Henri Morel Réceptions by chef Henri Morel and rebranded to its current identity in 2020, the company designs and executes custom catering for corporate events, weddings, and private celebrations, scaling from intimate dinners of 8 guests to congresses exceeding 2,000 attendees. The core offering is a single integrated service: creative seasonal cuisine, in-house production from a Tourgéville laboratory, and full on-site service (maître d'hôtel, setup, execution, and cleanup) delivered at the client's chosen venue across a curated network of more than 60 reception locations in Normandy, Brittany, and the Paris corridor.

The business operates a hybrid B2B/B2C model with quote-based pricing for event contracts and unit-based pricing for a seasonal festive takeaway line. The enterprise book includes luxury, financial, and corporate clients (Vinci, Société Générale, Hermès, BNP Paribas, Louis Vuitton, CHANEL, EY, Groupama, Natixis, Abeille Assurances), while the consumer book covers weddings and private celebrations. The Arqana horse auction partnership (exclusive caterer since 2015) runs 6 ephemeral food outlets for 45 days per year, including a 400-meal/day restaurant and a 250-meal/day fast-food point. Ancillary revenue streams include a vintage 1961 Citroën HY food truck for casual events and a Christmas/New Year takeaway menu via the company website. The company is privately held under SAS SAMATH (SIREN 400256582), family-controlled, with 16 employees and no external funding.

Name

Maison Henri Morel

Legal name

SAS SAMATH – Maison Henri Morel

Website

https://henri-morel.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Henri Morel is a French bespoke event caterer based in Tourgéville near Deauville, serving corporate clients, weddings, and private celebrations across Normandy, Brittany, and the Paris region with custom menus and full-service event execution.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Food Service Contractors (722310)

akta.pro primary industry

Gala, Fundraiser & Nonprofit Event Catering (THAHAKAF)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Event Culinary Staffing & Back-of-House Services (Chefs, Servers, Bartenders) (THAHAKAN)

Keywords

• Event catering services
• Wedding catering
• Corporate event catering
• Gourmet takeaway
• Private dining services

Headquarters

HQ city

Tourgéville

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Corporate Event Catering: Custom catering for corporate events including cocktails, gala dinners, conventions, and congresses. Serves events from 20 to 2000+ attendees. Major clients include Vinci, Société Générale, Hermès, BNP Paribas, Natixis, and MEDEF.
2. Wedding Catering: Customized catering services for weddings, including cocktail receptions, dinners, andbuffets. Full-service event coordination with maître d'hôtel support.
3. Private Event Catering: Catering for private celebrations including family lunches, dinners, and buffets. Barbecues, brunches, and themed events.
4. Ephemeral Restaurant (Arqana): Exclusive catering partner for Arqana horse auctions since 2015. Operates 6 temporary food outlets, 1 restaurant (400 meals/day), 1 fast food point (250 meals/day), 2 bars, 1 champagne bar, and 1 food truck for 45 days per year.
5. Takeaway Sales (Vente à emporter): Festive takeaway menu including foie gras, gourmet boxes, holiday meals, and Christmas/New Year specialty dishes. Online ordering via website.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Maison Henri Morel is a bespoke event catering company providing customized culinary and service experiences for corporate events (conventions, gala dinners, cocktails for 10 to 2,000+ guests), weddings, and private celebrations. The company operates an in-house production laboratory in Tourgéville, sources ingredients locally from Normandy, and delivers full-service catering at the client's chosen venue. Supplementary offerings include a holiday takeaway menu, a vintage Citroën HY food truck service, and an exclusive 45-day ephemeral restaurant partnership with Arqana horse auctions.

Product overview

Maison Henri Morel is a bespoke catering and event company founded in 2005, operating as a single unified service offering rather than a modular platform. The core offering consists of live-event catering for corporate events, weddings, and private gatherings, delivered at the client's chosen venue using the company's own kitchen and service teams. This is supplemented by ancillary product lines: takeaway festive menus (Vente à emporter), a vintage food truck service, and an exclusive ephemeral restaurant partnership with Arqana. A network of 60+ partner venues across Normandy, Brittany, and the Paris corridor is available as a venue-hire add-on. The product portfolio functions as a full-service catering suite: bespoke event catering as the centerpiece, with takeaway menus, food truck experiences, and venue coordination as complementary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Événements d'Entreprises (Corporate Event Catering) Customized corporate event catering including cocktail receptions (walking dinners with animated buffets or mini cocottes), conventions and congresses for 10 to 2,000+ attendees, and gala dinners, all tailored to the client's brand identity.
• Mariages (Wedding Catering) Custom wedding catering service building each event uniquely, including cocktail receptions, seated dinners, and evening celebrations, supported by full maître d'hôtel coordination.
• Événements Privés (Private Event Catering) Catering for private occasions such as family lunches, dinners, and buffets, ranging from simple gatherings to elaborate themed events.
• Vente à emporter – Noël et Nouvel An (Festive Takeaway) Festive takeaway menu for Christmas and New Year featuring a 40-piece holiday box with 10 varieties of canapés and savory bites, foie gras (420g/600g), gourmet appetizers, holiday entrée+main meals, and yule logs (bûches) for pickup.
• Hors des Sentiers battus (Food Truck Service) Mobile catering using a 1961 Citroën HY food truck for parties, birthdays, and post-wedding events, serving street food such as burgers, vegetable kebabs, hot dogs, and Liège waffles.
• Restaurant Éphémère – Arqana (Ephemeral Auction Restaurant) Exclusive ephemeral catering operations during Arqana's annual horse racing auctions: up to 6 temporary food outlets over 45 days per year, including a 400-meal/day restaurant, a 250-meal/day fast food point, 2 bars, 1 champagne bar, and 1 food truck.
• Lieux de Réception (Partner Venue Network) Curated network of approximately 60+ reception venues across Normandy, Brittany, and the Paris region, including estates, châteaux, manors, abbeys, and event spaces, available as a venue add-on for events served by the catering team.

Quantifiable outcome

• 123 Google reviews with 5-star ratings demonstrating consistent customer satisfaction
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ArqanacoreStrategic or Co-development Partner · 1 January 2015Exclusive catering partner for Arqana horse auctions in Deauville since 2015. Operates 6 ephemeral food outlets for 45 days per year during auctions. Includes 1 restaurant serving 400 meals/day, 1 fast food point (250 meals/day), 2 bars, 1 champagne bar, and 1 vintage food truck. Major operational partnership representing significant recurring annual revenue.
• Le Domaine Les PlanchescoreOthersPreferred venue partner in Blonville-sur-Mer (Calvados). Hosts major corporate events including Vinci cocktail (700 people), EY barbecue (560 people), and multiple BNP Paribas events.
• Le Centre International de Deauville (CID)coreOthersMajor venue partner for conventions and congresses. Hosts events from 120 to 1200+ attendees including MEDEF, EM Normandie, and SFGP conferences.
• Les FranciscainescoreOthersKey venue partner in Deauville for corporate events and gala dinners. Hosts Société Générale, Abeille Assurances, Fédération Nationale du Cinéma Français, and Arqana events.
• La Villa Le CercleminorOthersVenue partner for corporate events in Deauville including lesBigBoss events and AMRAE Risk Management Salon.
• La Villa StrassburgerminorOthersVenue partner for corporate events including Clearhedge Communication cocktail and Verlingue Assurance events.
• Petrossian (Maison Pétrossian)minorStrategic or Co-development PartnerSupplier partnership for caviar (Osciètre caviar) used in gourmet appetizers and signature dishes on takeaway menu.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Others

• Atelier des Chefs: French culinary experience and corporate event provider. Adjacent rather than directly competing; useful comparability on culinary-team brand and corporate culinary experiences.

Broad incumbents

• Lenôtre: Iconic French gastronomy brand (part of Sodexo group) with a large event-catering arm. Operates at much larger scale and broader portfolio, but overlaps in premium corporate events, weddings, and prestige venue catering.
• Ducasse Conseil: Catering and event subsidiary of the Alain Ducasse group. Operates premium event and restaurant catering at venues in Paris and beyond, comparable in Michelin pedigree-driven positioning.

Regional players

• Traiteur Lorgeril: Western France (Normandy/Brittany-focused) premium event caterer with similar wedding and corporate offering. Geographic and segment overlap, though typically operating in different sub-regions.

Direct peers

• Potel et Chabot: Historic Parisian luxury event caterer serving high-end corporate, institutional, and private events in iconic venues (e.g., Palais de Tokyo, Château de Versailles). Direct comparator in premium and large-scale event catering with similar clientele.
• Traiteur de Paris: Paris-headquartered event caterer serving corporate, wedding, and private events. Comparable scale of operation and premium positioning, with a similar bespoke, on-site service approach.
• Saint Clair Le Traiteur: French event caterer specializing in weddings, private events, and corporate functions with a regional footprint. Comparable offering mix (weddings + corporate + private) and quote-based, custom-catering model.
• Fauchon Réception: Event and reception arm of the Fauchon luxury food brand, focused on high-end corporate and private events. Comparable luxury brand-driven positioning and custom catering model.
• Butard Enescot: Paris-based premium event caterer focused on corporate galas, conventions, and private celebrations for demanding clients. Closely comparable business model and customer base to Maison Henri Morel's corporate segment.
• Maison Carlian: French event caterer offering custom menus for weddings, corporate events, and private parties. Closely comparable in service style, scale of events, and premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maison-henri-morel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Henri Morel