BODEGAS Y VIÑEDOS HERAS CORDON SL

What BODEGAS Y VIÑEDOS HERAS CORDON SL does

Bodegas y Viñedos Heras Cordón S.L. is a family-owned Rioja winery headquartered in Fuenmayor, La Rioja (Spain), formally incorporated in 1998 with a family winemaking heritage dating to the 19th century in Lapuebla de Labarca. The company produces traditional Rioja red wines (Crianza Vendimia Seleccionada and Reserva, plus ultra-premium Tempranillo-based selections), white wines (Viura-based Ana Blanco and Atlantic Albariño from Rías Baixas), and a Garnacha-based Rosé, across nine distinct wine SKUs with prices ranging from €7.90 to over €240. Production draws on 50 owned hectares plus contracted production from an additional 60 hectares, all in the prestigious Rioja Alta (Fuenmayor, Cenicero, Navarrete) and Rioja Alavesa (Laguardia, Elciego, Lapuebla de Labarca) subzones, and adheres to a 'Grandes Añadas' philosophy of only producing wines in exceptional vintages.

Core technical capabilities are entirely traditional-modern winemaking: fermentation with indigenous yeasts at controlled temperatures (including 30°C for Reserva), extended oak aging programs (13 months for Vendimia Seleccionada in American oak, 18 months for Reserva in French and American oak, 22 months for Expresión in new French oak), and special techniques such as pre-fermentation maceration at 5°C for Albariño with monthly battonage. The 2001-built Fuenmayor facility includes 10-meter underground excavations for barrel aging, constructed from stones salvaged from abandoned 19th-century railway stations. The winery holds critical third-party validation, including a 96-point rating from Tim Atkin for Expresión 2016 and a 92-point rating for Vendimia Seleccionada 2021.

The business model is direct-to-consumer-first, anchored by the company's own e-commerce platform (tienda.herascordon.com) selling throughout Spain with international shipping, and complemented by distribution partners covering 'practically the whole world.' A 2004-launched loyalty program, the Club del Botellero, provides preferential pricing, personalized bottle labeling, and exclusive access to meeting, dining, and tasting facilities for companies, individuals, and gastronomic societies. Wine tourism, wine fairs (notably FENAVIN), and regional festivals (Fuchu Wine Fest) round out the go-to-market motion. The company employs 9 people and operates with no disclosed external funding or institutional investors.

Name

BODEGAS Y VIÑEDOS HERAS CORDON SL

Legal name

BODEGAS Y VIÑEDOS HERAS CORDÓN S.L.

Website

https://herascordon.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodegas y Viñedos Heras Cordón is a family-owned Rioja winery based in Fuenmayor, Spain, producing traditional red, white, and rosé wines from 110 hectares across the Rioja Alta and Rioja Alavesa subzones, selling direct-to-consumer via its own e-commerce store and through international distribution, and serving wine enthusiasts, businesses, and gastronomic societies via the 2004-launched Club del Botellero loyalty program.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Rioja red wine
• Spanish winery
• Estate wine
• Wine production
• Wine distribution

Headquarters

HQ city

Fuenmayor

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Wine Sales: Revenue generated from direct-to-consumer online sales of wines through their e-commerce platform tienda.herascordon.com. Products sold include red wines (Crianza, Reserva), white wines (Viura, Albariño), and rosé wines in various formats (0.75L, 1.5L, 3L) and packaging (cardboard box, wooden box, luxury case). International distribution across practically the whole world.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Bodegas y Viñedos Heras Cordón SL is a family-owned Rioja winery producing premium red, white, and rosé wines from estate-owned and contracted vineyards across the Rioja Alta and Rioja Alavesa subzones. The company sells its wines directly to consumers through an online store (tienda.herascordon.com) and internationally through distribution partners, operating a loyalty program (Club del Botellero) for its closest clients.

Product overview

BODEGAS Y VIÑEDOS HERAS CORDON SL is a traditional Spanish winery producing Rioja wines, including red Crianza and Reserva wines, along with white and rosé wines. The product portfolio consists of nine distinct wine products: Ana de Heras Cordón (white Viura), Vendimia Seleccionada (red blend), Reserva (red Tempranillo blend), Expresión (premium Tempranillo), Finca La Encina (limited estate wine), Camino de La Torre (gran vino de finca), ROSÉ (Grenache rosé), Rico Loco (ultra-premium limited edition), and Albariño (white from Rías Baixas). The company operates an online wine store (tienda.herascordon.com) and offers a membership wine club called Club del Botellero.

Differentiator

Problem solved

Functional benefit

Brands

• Club del Botellero: Exclusive customer loyalty program launched in 2004 for clients including businesses, individuals, and gastronomic societies. Provides privileges such as use of meeting rooms, dining room, tasting room, and personalized bottle labeling.

Products and services

• Ana de Heras Cordón White wine made from Viura grapes with a fresh profile featuring aromas of yellow and white fruits like peach, pear, and apricot with light citrus notes; for consumers seeking a quality white Rioja.
• Vendimia Seleccionada Red Rioja wine, a blend of Tempranillo, Mazuelo and Graciano, designed for those who enjoy the traditional style of the region.
• Reserva Rioja red wine made with 90% Tempranillo, 5% Mazuelo and 5% Graciano; aged 18 months in French and American oak barrels.
• Expresión Pure expression of Rioja wine, 100% Tempranillo from vines over 55 years old; aged 22 months in new French oak barrels; rated 96 points by Tim Atkin.
• Finca La Encina Author's wine from a unique vineyard located between Lapuebla and Laguardia at 'El Acerado' at 520 meters altitude; limited edition of 5,000 bottles.
• Camino de La Torre Gran Vino de Finca (Great Estate Wine), 100% Tempranillo from century-old vines near Lapuebla de Labarca in Rioja Alavesa.
• Rosé
• Rico Loco Exclusive production of only 3,000 bottles from century-old vineyards, made in collaboration with José Ángel Roldán; 100% Tempranillo.
• Albariño Heras Cordón White dry wine from Albariño grapes sourced from Rías Baixas DO, specifically from the Salnés valley subzone with granite soils and Atlantic climate; aged on lees for 3 months.
• Club del Botellero Heras Cordón Exclusive membership service launched in 2004 for closest clients including businesses, individuals, and gastronomic societies. Members receive personalized bottle labeling, access to meeting rooms, dining room, and tasting room facilities.
• Online Wine Store Online store for purchasing Heras Cordón wines, offering various packaging options including cardboard and wooden boxes, multiple bottle quantities (1, 3, 6), and capacities (0.75L, 1.5L, 3L); payment via credit/debit card or PayPal.

Quantifiable outcome

• 96 points from Tim Atkin for Expresión 2016
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Fuchu Wine Fest (Bodegas participantes)minorGTM or Marketing Partner · 1 May 2025Heras Cordón participates in the Fuchu Wine Fest festival in Fuenmayor (May 2025), hosting musical events and wine tastings at their facilities as part of a multi-bodega wine festival.
• FENAVINminorGTM or Marketing PartnerParticipation in FENAVIN, described as 'the reference fair for Spanish wine' by El País and ICEX.
• Local Farmers (60 hectares)coreStrategic or Co-development PartnerThe winery acquires production from 60 additional hectares owned by local farmers, providing agricultural advisory services to ensure excellent grape quality.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bodegas Artadi: Rioja Alavesa estate winery with a focused portfolio of terroir-driven Tempranillo wines and limited production; very close comparable in scale, estate philosophy, and premium positioning.
• Bodegas Roda: Modern Rioja Alta winery focused on multi-vintage Reserva-style wines and limited production; comparable in DTC emphasis, premium pricing, and critic recognition strategy.
• La Rioja Alta: Long-established Rioja Alta winery with traditional style, oak-aged Reservas and Gran Reservas, and international distribution; competes in the same traditional premium Rioja segment.
• CVNE (Compañía Vinícola del Norte de España): Major Rioja group (Imperial, Viña Real, Monopole) with both traditional and modern lines; overlaps with Heras Cordón across traditional Crianza/Reserva red offerings and international export.
• Bodegas Muga: Family-owned Rioja Alta winery in Haro with a wide portfolio including traditional Reserva and premium limited-edition wines; comparable in family heritage and quality positioning.
• Marqués de Riscal: Historic Rioja winery also based in the region with a broad red, white, and Gran Vino de Finca portfolio, competing for similar premium on-premise and DTC customers and overlapping in vineyard subzones like Rioja Alavesa.
• Marqués de Murrieta: Rioja winery with high-scoring traditional and Gran Vino de Finca wines (Castillo Ygay) and a tourism offering at the Ygay estate; competes in the same premium critic-recognized tier.
• Bodegas López de Heredia: Multi-generational family Rioja winery in Haro known for traditional winemaking, long oak aging, and Reserva/Gran Reserva focus; the closest comparable in philosophy, scale, and customer segment to Heras Cordón.

Emerging players

• Pazo de Señoráns: Premium Rías Baixas Albariño producer with strong on-premise presence and aging-on-lees program; directly relevant peer for Heras Cordón's newly launched Atlantic Albariño line.

Broad incumbents

• Bodegas Torres: Spain's largest family-owned winery with a broad national and international portfolio; not a direct Rioja specialist but a benchmark for Spanish family winery scale, export, and brand-building.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bodegas-y-vi%C3%B1edos-heras-cordon-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BODEGAS Y VIÑEDOS HERAS CORDON SL