Herdade dos Grous
Herdade dos Grous is a family-owned Alentejo wine estate producing seven wines and offering integrated enotourism, including a 24-room hotel, restaurant, and on-site shop, serving direct-to-consumer visitors in Portugal.
- Company typePrivate
- Founded2004
- HeadquartersAlbernoa (Beja), Portugal
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Herdade dos Grous does
Herdade dos Grous is a privately held wine estate located in Albernoa, 20 kilometers from Beja in Portugal's Alentejo region. The property was acquired by the Pohl family in 2004, who initiated wine production and built an integrated agricultural and hospitality operation combining viticulture, agro-livestock farming, and rural tourism. The estate employs approximately 16 people and operates from a single location that includes the winery (adega), restaurant, 24-unit rural hotel, and on-site shop.
The core production is a seven-SKU wine portfolio covering white (Branco, Reserva Branco), red (Tinto, Reserva Tinto, 23 Barricas, Moon Harvested), and sweet (Late Harvest) styles. Production techniques emphasize terroir expression and include lunar-cycle-based harvesting, selective barrel aging (French oak for Touriga Nacional, American oak for Syrah), and botrytized late-harvest fermentation with extended French oak maturation. The premium 23 Barricas line is constrained to the best 23 barrels per variety after 12 months of aging. Production volumes are not disclosed, and the operation is fundamentally craft-scale.
The business model is direct-to-consumer and domestically focused. Revenue is generated through on-site wine sales at the estate shop (open daily 9:30–18:30) and restaurant, hospitality income from the 24-room hotel, and an online store for remote wine purchases. Marketing is conducted through the official website, Facebook, Instagram, and LinkedIn. No wholesale distributor network, export markets, enterprise customers, or institutional investors are evidenced in the available data; the Pohl family retains full ownership.
Herdade dos Grous firmographics
Firmographics- Name
- Herdade dos Grous
- Legal name
- Herdade dos Grous
- Website
- https://herdadedosgrous.pt
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Herdade dos Grous is a family-owned Alentejo wine estate producing seven wines and offering integrated enotourism, including a 24-room hotel, restaurant, and on-site shop, serving direct-to-consumer visitors in Portugal.
- Ownership category
- akta.pro rank
Herdade dos Grous industry classification
Industry- Product category
- Winery and Vineyard
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Herdade dos Grous is headquartered
LocationHeadquarters
- HQ city
- Albernoa (Beja)
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Herdade dos Grous business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Distribution channels2 records
Marketing channels2 records
Herdade dos Grous product offering
Product offeringCore offering
Herdade dos Grous produces and sells a portfolio of seven Alentejo wines under the estate's own brand, ranging from entry-level whites and reds to premium limited selections (23 Barricas, Moon Harvested, and Late Harvest). The estate also operates a restaurant, a 24-room rural hotel, and an on-site shop that sells the full wine range alongside locally produced olive oils, jams, honey, and artisanal regional products.
Product overview
Herdade dos Grous is a wine estate and rural tourism destination in Albernôa, Beja, Portugal, owned by the Pohl family since 2004. The estate operates as an integrated wine and hospitality business, combining wine production with agro-livestock farming and enotourism. The core product portfolio consists of seven distinct wines: Branco, Reserva Branco, Tinto, Reserva Tinto, 23 Barricas, Moon Harvested, and Late Harvest - each expressing different aspects of the Alentejo terroir through varying grape varieties, winemaking techniques (including lunar harvesting and oak aging), and styles (from fresh whites to concentrated reds and a sweet wine). The enotourism offerings complement the wine business through a restaurant serving estate-grown produce, a 24-room rural hotel, and a shop selling wines alongside local regional products including olive oils, jams, honey, and artisanal goods.
Differentiator
Problem solved
Functional benefit
Brands
- Herdade dos Grous Wine Portfolio: Wine products including Branco, Reserva Branco, Tinto, 23 Barricas, Moon Harvested, Reserva Tinto, and Late Harvest varieties
Products and services
- Herdade dos Grous Branco A white wine with strong personality highlighting the terroir characteristics of Herdade dos Grous, sold to consumers via the estate shop, restaurant, and online channels.
- Herdade dos Grous Reserva Branco A reserve white wine representing the best expression of the estate's vineyard terroir, complex and confident with notes of peach, lime, and vanilla.
- Herdade dos Grous Tinto A red wine representing the essence of Alentejo, with deep garnet color, complex aroma of ripe fruit and mint, rich and concentrated flavor.
- Herdade dos Grous Reserva Tinto A reserve red wine from selected grapes in the best parcels, creating a subtle wine with force and elegance that showcases the best of Herdade dos Grous.
- Herdade dos Grous 23 Barricas A premium wine made from Syrah and Touriga Nacional varieties, aged in selected barrels with only the best 23 barrels chosen per variety after 12 months of aging (Touriga Nacional in French oak, Syrah in American oak).
- Herdade dos Grous Moon Harvested A red wine based on ancestral knowledge combined with lunar cycle studies, where harvesting occurs during the moon's greatest influence on sap transport in the vine.
- Herdade dos Grous Late Harvest A sweet wine from carefully selected grapes affected by Botrytis Cinerea (noble rot), with fermentation lasting approximately 2 months at low temperatures and 24 months aging in second-year French oak barrels.
- Restaurante On-site restaurant offering regional specialties and contemporary interpretations of dishes signed by the estate's chef, using vegetables and fruits from the estate's garden and orchard.
- Hotel Rural tourism accommodation with 24 units featuring elegant regional décor and fireplace, providing a retreat for rest and relaxation at the estate.
- Loja (Shop) On-site shop selling the full range of Herdade dos Grous wines, olive oils, jams, condiments, biscuits, honey, chocolate truffles, herbal teas (all locally produced), merchandise, ceramics, regional souvenirs, and wine accessories.
Companies that use Herdade dos Grous
Customer profileSegments2 records
Ideal customer profiles2 records
Herdade dos Grous technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Herdade dos Grous partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Herdade dos Grous competitors and assessment
Company assessmentDirect peers
- Herdade do Mouchão: Historic Alentejo estate producing premium wines from own-vineyard fruit, focused on terroir expression — a like-for-like Alentejo boutique producer.
- Herdade da Malhadinha Nova: Alentejo wine estate combining premium winemaking with a rural hotel, restaurant, and enotourism program — directly comparable integrated estate model in the same region.
- Esporão: Major Alentejo winery producing a broad wine portfolio under a single estate brand with established enotourism and restaurant offerings at the Herdade do Esporão property.
- Casa do Vallado: Douro wine producer offering a wine hotel, tastings, and vineyard tours, with a comparable premium estate + tourism structure, though in a different Portuguese region.
- Adega Mayor: Alentejo winery by Campo Maior producing a tiered wine portfolio with estate branding — a regional competitor in the same category and region.
- Quinta do Crasto: Douro wine estate with vineyards, premium Douro DOC portfolio, and wine tourism — comparable premium Portuguese estate producer with hospitality offerings.
- Quinta dos Valles: Small Portuguese wine estate with own-brand production and rural lodging offerings — directly comparable in scale and integrated estate structure.
- Quinta da Pacheca: Douro wine estate known for combining historic winemaking with a wine-themed hotel and cellar experiences — directly comparable integrated wine + hospitality model.
Broad incumbents
- Symington Family Estates: Largest premium Port and Douro wine producer with global export infrastructure — illustrates what scaled Portuguese premium estate distribution looks like.
- Sogrape: Portugal's largest wine company with broad regional and international portfolio (incl. Alentejo brands like Herdade do Peso) — sets the competitive scale benchmark and distribution capacity for the category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Herdade dos Grous social profiles
Digital presenceHerdade dos Grous financial estimates
Financial estimateRevenue estimate
Valuation estimate
Herdade dos Grous leadership team
Management profileNumber of profiles
Herdade dos Grous funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Herdade dos Grous M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Herdade dos Grous
What does Herdade dos Grous do?
Herdade dos Grous produces and sells a portfolio of seven Alentejo wines under the estate's own brand, ranging from entry-level whites and reds to premium limited selections (23 Barricas, Moon Harvested, and Late Harvest). The estate also operates a restaurant, a 24-room rural hotel, and an on-site shop that sells the full wine range alongside locally produced olive oils, jams, honey, and artisanal regional products.
Is Herdade dos Grous a public or private company?
Herdade dos Grous is a private company. It is classified as family owned and is currently operating.
When was Herdade dos Grous founded?
Herdade dos Grous was founded in 2004. It employs 11 to 50 people.
Where is Herdade dos Grous based?
Herdade dos Grous is headquartered in Albernoa (Beja), Portugal, in the Europe region.
Who are Herdade dos Grous's main competitors?
Direct peers on record are Herdade do Mouchão, Herdade da Malhadinha Nova, Esporão, Casa do Vallado, Adega Mayor, Quinta do Crasto, Quinta dos Valles and Quinta da Pacheca. Broad incumbents are Symington Family Estates and Sogrape.
Does Herdade dos Grous have an API?
No public API is recorded for Herdade dos Grous.
What industry is Herdade dos Grous in?
Herdade dos Grous's product category is Winery and Vineyard. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2000.