What Adega Mayor does

Adega Mayor is a Portuguese premium wine producer and enotourism operator founded in 2007 by Comendador Rui Nabeiro in Campo Maior, Alto Alentejo. The company operates a 350-hectare estate across two vineyard properties (Herdade das Argamassas and Herdade da Godinha), cultivating traditional Alentejo varieties (Aragonez, Trincadeira, Castelão, Alicante Bouschet, Roupeiro, Arinto) alongside international varietals (Touriga Nacional, Syrah, Petit Verdot, Verdelho, Pinot Noir, Riesling). The winery complex, designed by Pritzker Prize-winning architect Álvaro Siza Vieira, is positioned as Portugal's first "author's winery" and serves as a tourism landmark. Production incorporates sustainable practices including HACCP methodology and an integrated environmental policy covering water, energy, biodiversity, and circular economy. The company is part of the Grupo Nabeiro ecosystem, which includes Delta Cafés.

The business operates five primary revenue streams: multi-tier wine sales spanning entry-level Caiado through Grande Reserva Pai Chão, single-varietal Monocastas, Reserva do Comendador (including Altitude variants), Espumante, organic Biológico, and specialty lines (Esquissos, Maestro, Palavras com Atitude); extra virgin olive oils and vinegars; the OR biocosmetics sub-brand developed in partnership with Âmbar to upcycle grape seed waste into natural body and hand skincare; paid enotourism experiences including guided tours, winemaker tastings, and wine courses; and gourmet gift packs.

Distribution combines direct-to-consumer e-commerce at adegamayor.pt (Portugal Continental and Islands via CTT Expresso with international shipping), on-site winery sales during enotourism visits, and B2B distribution channels. Customer segmentation is horizontal across wine consumers, tourism visitors, gift buyers, and natural cosmetics consumers. The company is privately held within the broader Grupo Nabeiro ecosystem, with no public listing, external institutional investment, or disclosed financial figures in the available source material.

Name

Adega Mayor

Legal name

Adega Mayor – Sociedade Vitivinícola, Agrícola e Enoturística, S.A.

Website

https://adegamayor.pt

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Adega Mayor is a Portuguese premium winery and enotourism operator founded 2007 within Grupo Nabeiro. It produces multi-tier Alentejo wines, olive oils, and OR biocosmetics from a 350-hectare Siza Vieira-designed estate, distributed via e-commerce, on-site visits, and B2B distribution.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Premium Portuguese wines
• Alentejo wine production
• Enotourism experiences
• Olive oil production
• Natural biocosmetics

Headquarters

HQ city

Campo Maior

HQ country

Portugal

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of wines through owned e-commerce platform. Product lines include Caiado (entry level), Reserva e Seleção, Monocastas (single varietals), Reserva do Comendador, Grande Reserva Pai Chão, Espumantes, and specialty wines. Wines available in various formats including standard bottles and 1.5L formats.
2. Olive Oil and Vinegar Sales: Extra virgin olive oil and vinegar products sold through the same e-commerce platform.
3. OR Biocosmetics Sales: Natural cosmetic products made from grape seed oil, including body cream (€20) and body/hand cream pack (€32). Created in partnership with Âmbar brand.
4. Enotourism Experiences: Paid experiences including Mayor Visit with wine and chocolate tastings (€XX), Workshop Vínico, winemaker tastings, and wine courses. Visits available Monday to Sunday except holidays at scheduled times.
5. Gourmet Gift Packs: Pre-configured and customized gift packs and bundles combining wines, oils, and gourmet products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Adega Mayor produces and sells a tiered portfolio of premium Portuguese wines from the Alentejo region (Caiado, Reserva & Seleção, Monocastas, Reserva do Comendador, Grande Reserva Pai Chão, Espumante, plus single-varietal Pinot Noir and Touriga Nacional wines), alongside extra virgin olive oils and vinegars, gourmet gift packs, and the OR biocosmetics line made from grape seed waste. The company also operates enotourism experiences including guided tours, winemaker tastings, wine courses, and chocolate pairings at its Siza Vieira-designed 350-hectare winery estate in Campo Maior.

Product overview

Adega Mayor is a Portuguese winery and enotourism destination based in Campo Maior, Alentejo, founded in 2007 by the Nabeiro Group. The company offers a broad portfolio of wine products organized across multiple tiers: entry-level Caiado (white, red, rosé), mid-tier Seleção and Reserva & Seleção, premium Reserva do Comendador (with Altitude and A(l)titude sub-lines), Grand Reserva Pai Chão, and single-varietal Monocastas (Touriga Nacional, Trincadeira, Viosinho, Merlot, Verdelho, Antão Vaz, Moscatel Galego Roxo, Riesling). Sparkling Espumante, organic Biológico wines, and the Dizeres and Palavras collections round out the range. Beyond wines, Adega Mayor produces olive oils (Extra Virgin, Flor de Sal & Louro, Picual), vinegars, and gourmet gift baskets. The OR biocosmetics sub-brand (developed with Âmbar) transforms grape seed waste into natural body and hand care products. Enotourism experiences including guided tours, winemaker tastings, wine courses, and wine-and-chocolate pairings are offered at the Siza Vieira-designed winery. The company operates an e-commerce store at adegamayor.pt.

Differentiator

Problem solved

Functional benefit

Brands

• OR: Biocosmetics line created in partnership with Âmbar brand, transforming wine waste (grape seeds) into body and hand creams made from 100% natural ingredients.
• Caiado

Products and services

• Adega Mayor Caiado

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Âmbar (Natural Cosmetics Brand)coreStrategic or Co-development PartnerPartnership with Âmbar cosmetics brand to create OR biocosmetics line. Transforms grape seed waste from wine production into natural body and hand creams. Products contain 100% natural ingredients including grape seed oil and shea butter, marketed for skin regeneration and anti-aging properties.
• CTT ExpressocoreChannel Partner/ Reseller/ DistributorLogistics and delivery partner for online orders. Handles all shipments from the Adega Mayor e-commerce platform to customer addresses in Portugal and internationally. Delivery time 4 working days for Continental Portugal.
• Siza Vieira (Architect)coreStrategic or Co-development PartnerWorld-renowned architect who designed the Adega Mayor winery building. His simple, refined, essential architectural style created an iconic wine cellar that blends contemporary design with Alentejo landscape through whitewashed simplicity.
• Grupo NabeirocoreOthersParent company group of Adega Mayor. Founded by Comendador Rui Nabeiro. Group includes coffee company Delta Q and other agricultural operations. Herdade dos Adaens mentioned as part of the group in Campo Maior.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ravasqueira: Alentejo wine estate with multi-tier portfolio (entry-level to premium), strong HORECA presence, and an active enotourism program. Direct Alentejo competitor at similar mid-sized scale with comparable multi-channel distribution model.
• Herdade do Esporão: One of the largest Alentejo wineries with a comparable multi-tier portfolio (Monte Velho entry through Esporão Reserva and Private Selection), olive oil production, and a substantial enotourism program including restaurants and tours. Direct competitor for the same Alentejo terroir customer and a useful scale benchmark.
• Quinta do Crasto: Premium Douro wine producer with strong enotourism (guided tastings, vineyard tours, restaurant), multi-tier portfolio from entry to single-vineyard grand reserve, and international export focus. Comparable premium positioning and tourism-driven brand-building model, though in a different Portuguese region.
• Quinta Nova de Nossa Senhora do Carmo: Douro estate owned by Amorim family combining premium wine production with an on-site wine hotel, restaurant, and curated enotourism experiences. Comparable architectural/heritage estate positioning and tourism-plus-wine revenue model, though in Douro rather than Alentejo.
• Cortes de Cima: Alentejo family-owned winery producing premium varietal wines with a focus on international markets (especially the US). Comparable mid-sized Alentejo producer with premium positioning and a similar export-oriented growth trajectory from a similar regional base.
• José Maria da Fonseca: One of Portugal's oldest wine houses (founded 1834) with a broad multi-region portfolio (Setúbal Moscatel, Alentejo, Douro), enotourism at the Azeitão estate, and significant export presence. Comparable heritage brand positioning with parallel tourism and multi-tier wine strategy.
• Herdade dos Grous: Alentejo estate combining premium wine production with on-site hospitality (restaurant, accommodation, tours). Comparable product-channel mix to Adega Mayor, including enotourism as a meaningful revenue stream and a similar premium positioning targeting wine tourists and direct consumers.

Broad incumbents

• Sogrape Vinhos: Portugal's largest wine group owning brands across multiple regions (Matozinhos, Ferreira, Sandeman, Casa Ferreirinha in Douro, plus Alentejo brands). A broader incumbent with portfolio scale Adega Mayor competes against in retail and HORECA channels, and a likely acquirer or partner reference.
• Symington Family Estates: Leading premium Port and Douro wine producer owning Taylor's, Graham's, Warre's, Cockburn's, and Altaride among others. A broader incumbent that illustrates the international scale and multi-brand strategy available to family-controlled Portuguese wine businesses, and a likely reference point for Adega Mayor's export ambitions.
• Bacalhôa Vinhos de Portugal: Major Portuguese wine group (formerly João Portugal Ramos) with vineyards across multiple regions including Alentejo, a broad portfolio spanning entry to premium tiers, olive oil production, and enotourism. A broader incumbent operating at greater scale and geographic breadth than Adega Mayor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AdegaMayor
• LinkedInlinkedin.com/company/adega-mayor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adega Mayor