Herefordshire Cricket Ltd

What Herefordshire Cricket Ltd does

Herefordshire Cricket Ltd (HCL) is the ECB-recognised County Cricket Board and official local governing body for cricket in Herefordshire, England. Operating as a private non-profit limited company under a County Partnership Agreement with the England and Wales Cricket Board, HCL coordinates all competitive and developmental cricket activity across the county. Its core portfolio spans introductory youth programmes (All Stars Cricket for ages 5-8 and Dynamos Cricket for ages 8-11 delivered through 1,800+ and 2,000+ national centres respectively), county age-group squads (Boys U11-U18, Girls U11-U15, Emerging Player Programmes), senior representative cricket (NCCA XI, Women's X1, Development XI), disability cricket (Super 1s and Table Cricket, funded by Lord's Taverners), schools delivery (Champion Schools Programme, Chance to Shine), and an umpiring/grounds education stream. The organisation leverages a talent pathway partnership with Worcestershire Cricket (designated National County) so top players can dual-register and progress toward First Class cricket.

Technology underpins governance and participation rather than driving differentiation. The Safe Hands Management System (SHMS) is the ECB-mandated online platform for club affiliation, DBS tracking, and compliance; Play Cricket is used nationally for fixtures, results, and live scoring; the Dynamos Cricket App delivers weekly video content and engagement for junior participants. There is no proprietary AI/ML or data flywheel disclosed. Operating geographies are limited to Herefordshire, with cross-county league play extending into Worcestershire via the integrated Marches/WCL structure.

HCL's business model is a hybrid non-profit funding stack: recurring ECB core funding under the County Partnership Agreement underwrites the majority of operations; commercial sponsorships (notably a 3-year Blackfinch Property shirt/sleeve deal from 2022 and a 2024 Rotherwood Healthcare community partnership) provide discretionary income; tiered coaching and groundsmanship course fees (Coach Support Worker £40, Foundation Coach £150, Core Coach £300, GMA Level 1 £46, ECB Coaches Association £30/year) generate professional-services revenue; annual club affiliation fees and Fearnley Kit Shop merchandise/kits add incremental volume. Distribution runs through affiliated clubs as resellers, schools as programme delivery partners, and direct county squad/competition channels, with no public revenue figure disclosed.

Name

Herefordshire Cricket Ltd

Legal name

Herefordshire Cricket Limited

Website

https://herefordshirecricket.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Herefordshire Cricket Ltd is the ECB-recognised County Cricket Board and official local governing body for cricket in Herefordshire, England, delivering youth, women's, disability, and senior cricket programmes through affiliated clubs, schools, and county squads.

Ownership category

akta.pro rank

Product category

Sports Governance & Cricket Development

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Cricket governing body
• Grassroots cricket development
• Coach education courses
• Youth cricket programmes
• Disability cricket inclusion

Headquarters

HQ city

Hereford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. ECB County Partnership Agreement: Core funding from England and Wales Cricket Board as the local governing body, which underpins County Partnership Agreement and County Wide Plan delivery.
2. Sponsorship & Partnerships: Commercial sponsorship deals including 3-year Blackfinch Property agreement (shirt/sleeve branding across age groups), Rotherwood Healthcare community partnership, and other local business sponsors.
3. Coaching & Education Courses: Revenue from ECB coaching qualification courses including Coach Support Worker (£40), Foundation Coach (£150), Core Coach (£300), plus officials training and safeguarding courses. Bursaries available for underrepresented groups.
4. Affiliation & Membership Fees: Annual affiliation fees from cricket clubs, with tiered support prioritized through Club Support Group meetings and the Marches League.
5. Kit & Merchandise Sales: County training and match kit sales through Fearnley Kit Shop, branded merchandise for All Stars and Dynamos programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Herefordshire Cricket Ltd is the ECB-recognised County Cricket Board for Herefordshire, England. It delivers and coordinates grassroots cricket participation through national youth programmes (All Stars, Dynamos), schools coaching (Chance to Shine, Champion Schools), county age-group squads, disability cricket (Super 1S, Table Cricket), and coach/official education courses. It also provides safeguarding compliance (Safe Hands Management System) and competition structures for affiliated clubs.

Product overview

Herefordshire Cricket Ltd is the county cricket governing body operating as a platform of interconnected programmes rather than a single unified product. The core offerings span youth development (All Stars Cricket for ages 5-8, Dynamos Cricket for ages 8-11), county age-group squads (Boys U13-U18, Girls U11-U15), senior representative cricket (NCCA XI), disability cricket (Super 1S, Table Cricket), coach education (Coach Support Worker through Core Coach pathway), schools programmes (Champion Schools), umpire training, and groundsmanship courses. These products are unified under the ECB Safe Hands Management System platform for compliance tracking. The organisation functions as a non-profit sporting association rather than a commercial product company, with services delivered through affiliated clubs, schools, and community partners.

Differentiator

Problem solved

Functional benefit

Products and services

• All Stars Cricket

Quantifiable outcome

• All Stars Cricket delivered at over 1,800 centres nationwide
• +2 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Rotherwood HealthcarecoreStrategic or Co-development Partner · 1 January 2024Partnership supporting inclusive sporting events across Herefordshire care homes. Rotherwood Healthcare operates four existing care homes across the county with a new project underway in Colwall. Collaboration aims to create intergenerational connections and enhance mental/emotional wellbeing through sporting events.
• Worcestershire County Cricket League (WCL)coreStrategic or Co-development Partner · 1 January 2023In 2023, WCL took on running of GB Liners Marches League and incorporated it into their league structure. Clubs in Marches League can progress into Division 8 of WCL without leaving the local league structure.
• England and Wales Cricket Board (ECB)coreStrategic or Co-development PartnerNational governing body partnership. HCL operates under County Partnership Agreement with ECB, delivering national strategies locally including All Stars, Dynamos, Chance to Shine, and Safe Hands safeguarding policy. ECB provides funding, resources, and governance framework.
• Worcestershire CricketcoreStrategic or Co-development PartnerHCL is partnered with Worcestershire Cricket as the designated National County. All First-Class counties must have direct link with a National County. Players can be dual registered and play for either county. Supports talent pathway to First Class cricket.
• Lord's TavernerscoreStrategic or Co-development PartnerUK youth cricket and disability sports charity funding Super 1s and Table Cricket programs in Herefordshire. Lord's Taverners runs two major disability cricket initiatives: Super 1s for 12-25 year olds with disabilities, and Table Cricket in SEND schools.
• Wye Valley BreweryminorGTM or Marketing PartnerLocal sponsor of Herefordshire Cricket, supporting the organization's activities through sponsorship arrangements.
• John Finch ComputersminorGTM or Marketing PartnerLocal sponsor providing technology sponsorship support to Herefordshire Cricket.
• Oracle Environmental ExpertsminorGTM or Marketing PartnerEnvironmental services company providing sponsorship support to Herefordshire Cricket. Specializes in contaminated land assessment and remediation.
• Howdens (ECB Insurance Partner)minorOthersECB partner providing free club insurance to clubs upon registration and completion of Insurance Risk assessment in Safe Hands Management System.
• Grounds Management Association (GMA)minorStrategic or Co-development PartnerNational body providing training courses, resources, and membership for groundsmen. HCL directs clubs to GMA Level 1 Online Cricket Grounds Maintenance course and other resources.
• Association of Cricket Umpires and Scorers (ACU&S)minorStrategic or Co-development PartnerNational organization for cricket officials. HCL works with ECB ACO for umpire education and encourages membership for insurance benefits. HACO (Herefordshire Association of Cricket Officials) operates locally.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• England and Wales Cricket Board (ECB): National governing body that funds, governs, and sets strategy for HCL and all county boards. Operates at national scale with professional cricket, The Hundred, and grassroots policy; HCL is effectively a delivery arm of ECB strategy.
• National Counties Cricket Association: Governing body for the National Counties competition in which HCL's NCCA XI competes. Sets competition rules, fixtures, and standards for the level at which Herefordshire's senior team plays.

Others

• Chance to Shine: National charity that funds and coordinates school cricket delivery in England, including HCL's Chance to Shine schools programme. Ecosystem partner with overlapping mission in youth cricket development.
• Lord's Taverners: UK youth cricket and disability sports charity funding HCL's Super 1s and Table Cricket programs. Strategic ecosystem partner rather than competitor, but comparable as a cricket-focused charity.
• Grounds Management Association (GMA): National body providing groundsmanship training and certification that HCL promotes to its clubs. Adjacent enabling organisation in the cricket ecosystem rather than a direct competitor.

Direct peers

• Worcestershire Cricket Board: County cricket board operating alongside Worcestershire CCC, with direct structural parallels to HCL via the Marches League integration. Shares the same county geography and ECB governance structure.
• Worcestershire Cricket: First-class county cricket club that is HCL's designated National County partner. Closely comparable as a cricket organisation operating in the same West Midlands region, with overlapping talent pathways and direct operational partnership via dual registration.
• Gloucestershire Cricket Board: Neighbouring county cricket governing body delivering the same ECB-mandated functions (All Stars, Dynamos, Chance to Shine, club development, safeguarding) in a comparable county footprint. Most direct structural peer.
• Devon Cricket: Another county cricket governing body of similar rural scale, delivering ECB national programs, county age groups, and club development. Provides a useful size and operational benchmark.
• Shropshire Cricket Board: Nearby county cricket governing body with similar rural county footprint, ECB County Partnership Agreement structure, and delivery of national programs. Comparable in scale and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/herefordshire-cricket-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herefordshire Cricket Ltd