Heritage Motor Group

What Heritage Motor Group does

Heritage Motor Group is a privately held, multi-brand automotive dealership group headquartered in Maitland, New South Wales, Australia, operating from a single site at the corner of New England Highway and Bungaree Street. The group operates authorized retail franchises for Mitsubishi Motors and Suzuki, alongside a dedicated Holden service and parts operation and the Heritage Used Car Market sub-brand for pre-owned vehicles. Its commercial footprint spans the full vehicle ownership lifecycle: new and used vehicle sales, manufacturer-approved service and maintenance, a tyre centre, parts supply (including genuine Holden parts), vehicle finance, trade-in valuations with a stated one-hour inspection turnaround, mechanical protection plans, and a fleet management offering for business customers through Mitsubishi and Suzuki fleet programs.

The underlying technology stack is a standard third-party dealer website and inventory management system delivered via the Dealer Solutions/Indiqator dealer-platform arrangement. There is no proprietary technology platform, no API offering, no mobile application, and no AI/ML capability disclosed. Customer-facing digital touchpoints consist of a multi-brand website with online service booking, finance calculators, and trade-in forms, supplemented by a Facebook reviews page and Google Reviews for reputation management.

The business model combines one-time vehicle transaction revenue (new and used sales), recurring service and parts revenue, transactional fees from finance and insurance products, and managed services revenue from fleet contracts. GTM is direct-to-consumer via the physical showroom and website, plus a direct-to-enterprise fleet sales motion. The primary customer segment is individual consumers in the Maitland/Hunter Region, with a secondary segment of business fleet customers. Pricing is quote-based and not publicly disclosed. The reported headcount of 8 is inconsistent with the breadth of operating departments and likely reflects a data quality limitation rather than the actual staffing of a full-service multi-department dealership.

Name

Heritage Motor Group

Legal name

Heritage Motor Group

Website

https://heritagemotorgroup.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Heritage Motor Group is a privately held multi-brand automotive dealership in Maitland NSW, Australia, operating authorized Mitsubishi and Suzuki franchises alongside a Holden service operation, a used car market, and fleet management services for regional consumers and businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Maitland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Mitsubishi and Suzuki vehicles to retail consumers and fleet customers. Revenue is generated through one-time vehicle transactions with optional add-ons.
2. Used Vehicle Sales: Sale of pre-owned vehicles through Heritage Used Car Market. Revenue is generated through one-time transactions across a wide range of makes and models priced under various thresholds including vehicles under 15K.
3. Service and Maintenance: Vehicle servicing, maintenance, and repairs including a dedicated tyre centre. Revenue is generated on a per-service basis.
4. Parts and Accessories: Sale of vehicle parts and accessories including Holden parts. Revenue is generated through parts sales.
5. Finance and Insurance Products: Vehicle financing, trade-in valuations, and vehicle protection plans. Revenue is generated through financing arrangements and add-on insurance/protection products.
6. Fleet Management Services: Flexible fleet management solutions tailored to business needs including fleet vehicle procurement and management for Mitsubishi and Suzuki vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Heritage Motor Group is a multi-brand automotive dealership in Maitland, NSW that retails new Mitsubishi and Suzuki vehicles alongside a used car market. The dealership also provides aftersales services including mechanical servicing of Holden and other brands, parts and tyres, fleet management, vehicle finance, trade-in evaluations, and protection plans.

Product overview

Heritage Motor Group operates as a multi-brand automotive dealership offering new and used vehicles from Mitsubishi, Suzuki, and Holden brands. The product portfolio centers on Heritage Used Car Market for pre-owned vehicles, supplemented by new vehicle sales through brand-specific sub-sites (Mitsubishi and Suzuki). The group provides a comprehensive suite of automotive services including vehicle maintenance (service department, tyre centre, Holden service), parts supply, fleet management solutions, and financial services (vehicle finance, trade-in valuations, protection plans). The offering functions as a traditional dealership model where the various brand and service components serve different customer needs across the vehicle ownership lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mitsubishi vehicles Retail of new Mitsubishi passenger vehicles to retail and fleet customers in the Maitland region, with trade-in, finance, and protection plan options.
• New Suzuki vehicles Retail of new Suzuki passenger vehicles to retail and fleet customers in the Maitland region, with trade-in, finance, and protection plan options.
• Heritage Used Car Market Dedicated used vehicle sales offering for second-hand cars from various brands, serving budget-conscious local buyers and those seeking a non-franchise alternative.
• Vehicle servicing and mechanical repairs Mechanical servicing, repairs, and logbook servicing for Holden, Mitsubishi, Suzuki, and other makes, available to retail and fleet customers.
• Parts and tyres Supply of replacement parts and tyres for serviced vehicles, supporting both workshop repairs and retail purchases.
• Fleet management Acquisition, servicing coordination, and ongoing maintenance support for small business and trade vehicle fleets in the Hunter Region.
• Vehicle finance Arrangement of vehicle finance through third-party lenders to support new and used vehicle purchases, with the dealership earning commission on settled loans.
• Trade-in valuation Valuation and acceptance of customers' existing vehicles as trade-in credit against new or used vehicle purchases.
• Vehicle protection plans Extended warranty and protection plan products sold at the point of vehicle purchase to provide cover beyond the standard manufacturer warranty.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mitsubishi Motors AustraliacoreChannel Partner/ Reseller/ DistributorHeritage Motor Group operates as an authorised Mitsubishi dealer selling new Mitsubishi vehicles including Outlander PHEV, Pajero Sport, Express Van, and other models in the Mitsubishi range. Mitsubishi provides the vehicles and brand support while Heritage handles retail sales, service, and customer relationships in the Maitland region.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tony Ireland Group: Regional Australian multi-brand new- and used-vehicle dealer group with authorised franchises across multiple OEMs and full service/parts capability. Closely comparable in operating model, scale, and geographic focus to Heritage Motor Group.
• Frizelle Group: Sunshine Coast/Queensland multi-brand automotive dealer representing several new-vehicle OEMs alongside used vehicles, service and parts. Comparable regional authorised-dealer footprint.
• Solitaire Automotive Group: South Australian multi-brand authorised new- and used-vehicle dealership group with full sales, service, and parts operations. Operates a similar traditional franchised-dealer model to Heritage.
• John Hughes Group: Large Western Australia-based multi-brand dealer group operating authorised franchises, used vehicles, service, parts, and finance. Comparable regional multi-brand dealership model with similar full-stack service offering.
• Trivett Classic: Sydney-based multi-brand authorised new- and used-vehicle dealership group with full service and parts capabilities. Comparable metropolitan/regional multi-brand authorised dealer model.
• Cricks Group: Regional Queensland multi-brand automotive dealer offering new, used, service, parts, and fleet across several OEM franchises. Closely aligned business model and customer segments to Heritage Motor Group.

Others

• carsales.com: Australia's largest online automotive marketplace. Not a direct competitor but ecosystem-adjacent: influences customer vehicle discovery, trade-in pricing benchmarks, and competitive dynamics for dealers like Heritage.
• Bapcor Limited: Australia and New Zealand's largest automotive parts distributor and retailer. Not a dealer competitor but supplies parts and accessories to service operations comparable to Heritage's parts department.
• Cox Automotive Australia: Provider of dealer software, vehicle remarketing, and inventory management tools. Not a dealer itself but provides enabling technology and remarketing infrastructure that dealerships like Heritage rely on operationally.

Broad incumbents

• Eagers Automotive: Australia's largest automotive retailer operating hundreds of franchised dealerships nationally across many OEM brands including Mitsubishi and Suzuki. Same fundamental business model as Heritage but at much greater scale and geographic breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/heritage-motor-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Motor Group