HERITA MARZOTTO WINE ESTATES

What HERITA MARZOTTO WINE ESTATES does

HERITA MARZOTTO WINE ESTATES (formerly Santa Margherita Gruppo Vinicolo, rebranded February 2025) is a privately-held Italian wine producer founded in 1935 by Count Gaetano Marzotto in Fossalta di Portogruaro, Veneto, and now led by the third generation of the Marzotto family through sole shareholder Zignago Holding SpA. The company operates ten wine estates spanning Italy's premier viticultural regions (Eastern Veneto, Conegliano-Valdobbiadene, Trentino-Alto Adige, Lugana, Franciacorta, Chianti Classico, Maremma, Sardinia) plus a majority-owned winery in Oregon's Willamette Valley, producing approximately 27 million bottles annually under ten brands including the flagship Santa Margherita, Ca' del Bosco, Kettmeir, Cà Maiol, Lamole di Lamole and ROCO Winery. Customers include the global HORECA sector (restaurants, hotels and wine bars), retail wine merchants and supermarkets, and wine tourists visiting estate venues; the group serves 96 countries with 72.2% export share by value.

The production platform combines traditional Italian winemaking — notably the 1961 pioneering of white-vinification Pinot Grigio that created the global benchmark Italian style, and 1952 Prosecco Superiore production from Glera in Valdobbiadene — with sustainability infrastructure including organic and SQNPI certification across all vineyards, underground drip irrigation for water conservation, self-produced solar power plus biomass district heating supplied by sister company Zignago Power, and bottle weight reduction. Winemaking leadership sits with Technical Director Loris Vazzoler, recognized in The Drinks Business Master Winemaker 100 (2024). The portfolio spans the full Italian premium wine category from Prosecco Superiore DOCG, Franciacorta, Pinot Grigio, Lugana, Chianti Classico and Vermentino to Oregon Pinot Noir.

Revenue (€246.6M consolidated net turnover in 2024) is generated primarily through wine product sales across three channels: B2B HORECA distribution via regional importers (the dominant channel), retail through supermarkets and specialty wine shops, and direct-to-consumer wine tourism and event sales at Vitique venues in Fossalta di Portogruaro and Greti. The US market is controlled through wholly-owned subsidiary Santa Margherita USA (Miami, operational since January 2016). Go-to-market combines enterprise field sales, distributor partnerships in 90+ countries, and event-driven exposure at Wine Paris, ProWein, Vinitaly and TFWA. The group has invested over €480 million since 2005 and is led by CEO Andrea Conzonato (appointed November 2023 from BAT).

Name

HERITA MARZOTTO WINE ESTATES

Legal name

Herita Marzotto Wines SpA

Website

https://heritawines.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Italy-based, family-controlled wine producer operating ten estates across Italy and Oregon, selling approximately 27 million bottles annually through ten brands in 96 countries with 72.2% export share by value.

Ownership category

akta.pro rank

Product category

Premium Italian Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Italian wine production
• Premium still wines
• Sparkling wine production
• Vineyard estate management
• Wine tourism hospitality

Headquarters

HQ city

Fossalta di Portogruaro

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine product sales: Sale of wines from 10 estates spanning multiple Italian wine regions and Oregon, including Prosecco Superiore DOCG, Pinot Grigio, Franciacorta, Chianti Classico, Vermentino, Lugana, and other varietals. Products sold in over 90 countries with 72.2% export share by value.
2. Wine tourism and hospitality services: Guided tours, wine tastings, experiences, and events at estate locations including Vitique venues in Fossalta di Portogruaro (VE) and Greti (FI), plus individual estate experiences.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

HERITA MARZOTTO WINE ESTATES produces and sells premium Italian wines through a portfolio of ten estates covering Italy's most prestigious wine regions plus Oregon's Willamette Valley. The portfolio spans flagship brand Santa Margherita (Pinot Grigio, Prosecco Superiore) and nine other estates including Ca' del Bosco (Franciacorta), Lamole di Lamole (Chianti Classico), Kettmeir, Cà Maiol, Tenuta Sassoregale, Torresella, Vistarenni, Cantina Mesa, and Roco Winery. Distribution covers 90+ countries through HORECA, retail, and direct channels, supplemented by wine tourism experiences at Vitique venues.

Product overview

HERITA MARZOTTO WINE ESTATES is a portfolio of 10 wine estates and 10 brands spanning Italy's most prestigious wine regions and extending to Oregon, USA. The portfolio includes core brand Santa Margherita alongside acquired/produced brands: Torresella, Kettmeir, Ca' del Bosco, Cà Maiol, Lamole di Lamole, Vistarenni, Tenuta Sassoregale, Cantina Mesa, and Roco Winery. Key products include Pinot Grigio (the group's flagship since 1961), Prosecco Superiore di Valdobbiadene DOCG, and Franciacorta. The estates span Eastern Veneto, Conegliano-Valdobbiadene, Trentino-Alto Adige, Lugana, Franciacorta, Chianti Classico, Maremma, Sardinia, and Oregon's Willamette Valley, with approximately 760+ hectares of vineyards.

Differentiator

Problem solved

Functional benefit

Brands

• Santa Margherita: Flagship brand and explorer of taste, pioneer of Pinot Grigio and Prosecco Superiore
• Torresella
• Kettmeir
• Ca' del Bosco
• Cà Maiol
• Lamole di Lamole
• Vistarenni
• Tenuta Sassoregale
• Cantina Mesa
• Roco Winery

Products and services

• Santa Margherita wines Flagship wine brand of the group, anchored by category-leading Pinot Grigio (produced in Trentino-Alto Adige using the pioneer "in bianco" technique since 1961) and Prosecco Superiore di Valdobbiadene DOCG (produced since 1952). Targeted at HORECA, retail, and consumers globally.
• Torresella wines Wine brand sourced from the Venice lagoon area, expressing the regional terroir near the Venice coast for HORECA and retail customers.
• Kettmeir wines Alto Adige estate offering traditional-method sparkling wines (Metodo Classico) and classic Italian varietals, including the award-winning Athesis line.
• Ca' del Bosco wines Icon Franciacorta producer renowned for premium sparkling wines, positioned as a prestige offering within the group's sparkling portfolio.
• Cà Maiol wines Lugana winery on Lake Garda, founded in 1967 as a founder of the Lugana DOC, producing sustainable still wines from the Turbiana grape for HORECA and retail.
• Lamole di Lamole wines Chianti Classico estate at high altitude producing organic still wines, including Gran Selezione from the Vigna Grospoli single vineyard (540-580 meters above sea level).
• Vistarenni wines Historic Chianti estate between Radda and Gaiole in Chianti producing wines with ancient terroir roots dating to Etruscan times, positioned for premium HORECA and retail.
• Tenuta Sassoregale wines Maremma estate producing Vermentino and Sangiovese wines, reinforced by the 2021 acquisition of Pieve Vecchia winery and its organic vineyards.
• Cantina Mesa wines Sardinian estate producing Vermentino di Sardegna and Carignano del Sulcis wines, offering a distinctive Mediterranean expression within the group portfolio.
• Roco Winery wines Oregon winery in the Willamette Valley producing Pinot Noir, Chardonnay, and sparkling wines from over 40 hectares, the group's first non-Italian estate.
• Vitique wine tourism experiences Hospitality-led wine tourism experiences at Vitique venues in Fossalta di Portogruaro (VE) and Greti (FI), offering guided tours, tastings, food pairings, and events across the group's estate portfolio for direct consumer engagement and sales.

Quantifiable outcome

• 246.6 million Euro consolidated net turnover in 2024
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• zeroCO2minorStrategic or Co-development Partner · 15 December 2021Awarded 'Corporate Fast Track' at Premio 2031 for reforestation and climate action projects. zeroCO2 uses blockchain technology (CHLOE system) for CO2 compensation through tree planting in Italy, Guatemala, Peru, Argentina. Partnership supports company's carbon neutrality initiatives.
• FC Internazionale MilanocoreGTM or Marketing Partner · 25 October 2021Santa Margherita became Official Wine Partner of FC Inter Milano (Italian football champions). Partnership includes limited edition Valdobbiadene Prosecco Superiore DOCG Brut '52' magnum for Scudetto celebrations and capsule collection with 'I M BRAVE', 'I M FUTURE', 'I M LEGEND' editions. Two global brands united by Italian roots and international prestige, with Santa Margherita's wines enjoyed in 96 countries.
• VitiqueminorOthers · 1 January 2017Hospitality venue within historic Santa Margherita winery in Fossalta di Portogruaro and Tenimenti Toscani in Greti (FI), showcasing wines from all estates with guided tastings and food pairings.
• Zignago PowerminorStrategic or Co-development PartnerSister company providing energy from nearby biomass power plant and district heating for water, covering over 60% of company's needs for washing, sanitization, and air conditioning. Solar energy synergy from 2000 sqm of panels at Fossalta headquarters.
• Istituto Europeo di Design (IED) - VeniceminorStrategic or Co-development PartnerCollaboration with students from IED Venice on 'Off the Skins' exhibition celebrating 60th anniversary of Pinot Grigio Santa Margherita. Students created illustrative works and capsule collection labels at San Francesco della Vigna in Venice.

Scale indicators19 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Planeta: Premium Italian wine producer with multi-regional estate portfolio across Sicily and Tuscany. Comparable in premium positioning and multi-estate strategy, though smaller in scale.

Direct peers

• Marchesi de' Frescobaldi: Historic Italian family-owned wine group with a multi-estate portfolio across Tuscany and beyond. Comparable in heritage, premium positioning, and multi-region estate strategy.
• Mezzacorona: Large Italian wine cooperative based in Trentino, particularly strong in Pinot Grigio. Directly comparable in Pinot Grigio category and northern Italian production.
• Gruppo Italiano Vini (GIV): Largest Italian wine producer, privately held, with a multi-regional portfolio of 10+ wineries across Italy. Directly comparable in scale, multi-estate strategy, and HORECA/retail distribution model.
• Zonin 1821: Italian family-owned wine producer with multi-regional estate portfolio across Italy and a major US distribution presence. Comparable to HERITA in multi-estate Italian premium wine strategy, family ownership, and export orientation.
• Cavit: Large Italian wine cooperative, particularly strong in Pinot Grigio and other northern Italian varietals. Comparable in Pinot Grigio category presence and volume scale in HORECA/retail.
• Cantine Riunite & Civ: Major Italian wine group with multi-regional portfolio including Prosecco, Lambrusco, and Pinot Grigio brands. Comparable in scale, Italian multi-estate portfolio, and large-scale export distribution.
• Masi Agricola: Italian premium wine producer publicly listed, with portfolio across Veneto and Argentina. Comparable in Italian premium wine export focus, family heritage, and Amarone/Valpolicella leadership.
• Antinori: Iconic Italian wine producer with multi-regional portfolio across Tuscany and international (California, Chile). Comparable in heritage, premium positioning, and multi-estate model.

Broad incumbents

• Constellation Brands (Wine Division): Large US-listed wine and spirits conglomerate with major Italian wine portfolio. Comparable in scale, premium wine distribution, and category leadership but operates as a much larger diversified incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/herita-marzotto-wine-estates

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERITA MARZOTTO WINE ESTATES