Grupo AG (Herramientas AG) sirviendo a la industria desde 1979

What Grupo AG (Herramientas AG) sirviendo a la industria desde 1979 does

Grupo AG (operating as Herramientas AG) is a Mexican specialty industrial tools and equipment distributor founded in 1979 and headquartered in Chihuahua, Chihuahua. The company distributes third-party industrial brands across three core categories: controlled torque solutions (RAD, hydraulic and manual torque wrenches), load handling equipment (THERN winches and cranes, Harrington hoists, steel wire rope, chains and slings, and the ADAMAR safe load control line), and professional power and hand tools (Milwaukee M18 FUEL platform, Snap-on industrial tools, RIDGID pipe processing tools, and Hi-Force hydraulic jacks and cylinders). Its catalog spans 160+ SKUs and serves industrial maintenance, heavy industry (mining, construction, energy) and electrical contractor customers across Mexico.

The business model is sales-led and quote-based: pricing is not publicly disclosed, transactions are initiated through website contact forms and direct phone consultation, and contracts operate on multi-year cadences. Beyond hardware distribution, Grupo AG operates a Centro de Capacitación delivering formal training and safety courses on torque, hydraulic and load handling, and a Centro de Servicio providing diagnostic, maintenance, repair and calibration services—creating a service revenue stream attached to the equipment base. The company holds no disclosed funding, operates as a privately held entity with 21 employees, and has no parent, subsidiary, M&A or public-market affiliations in the available data.

Grupo AG's competitive positioning rests on authorized distribution rights for seven premium industrial brands, 45+ years of incumbency in the Mexican industrial sector, and the technical training and calibration infrastructure that pure catalog resellers do not provide. It competes as a value-added specialty distributor rather than a product developer or platform company, and its growth vectors are vertical specialization, service attach, and incremental product-line expansion rather than geographic, technological or platform-based scaling.

Name

Grupo AG (Herramientas AG) sirviendo a la industria desde 1979

Legal name

Herramientas AG

Website

https://herramientasag.com.mx

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Chihuahua

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Tools Distribution: Distribution of industrial tools and equipment including torque control systems, load handling equipment, winches, cranes, and professional tools from brands such as RAD, THERN, RIDGID, Milwaukee, Snap-on, and Hi-Force

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Grupo AG (Herramientas AG) distributes industrial tools and equipment in Mexico, specializing in controlled torque solutions, load handling equipment, and professional power tools. The company acts as a value-added distributor for international brands including RAD, THERN, RIDGID, Milwaukee, Snap-on, Hi-Force, and Harrington, providing technical advisory, training, and equipment repair and calibration services alongside product sales.

Product overview

Grupo AG (Herramientas AG) is an industrial maintenance company serving industry since 1979, specializing in three core product categories: (1) Controlled Torque solutions featuring RAD/E-RAD equipment, hydraulic torque wrenches (TorsionX HexPro and MaxDrv), and manual torque tools including digital and click-type torque wrenches from Snap-on and ControlTech; (2) Load Handling equipment including THERN winches (electric, pneumatic, and manual), Harrington chain hoists, portable and stationary cranes, and steel wire rope/chains/slings; and (3) Professional Tools featuring the Milwaukee M18 FUEL platform and Snap-on industrial hand tools. The company operates as a distributor of these third-party brands rather than a product developer, providing technical sales, training services, and repair/calibration support alongside its product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• RAD Controlled Torque Equipment Industrial torque control equipment providing controlled and repeatable torque applications, including B-RAD Select battery torque wrenches and E-RAD BLU electronic torque wrenches. Serves industrial maintenance operations in Mexico requiring precision bolting.
• Hydraulic Torque Systems Complete range of hydraulic and battery-powered torque wrenches for industrial bolting applications, used in heavy industry maintenance and assembly operations.
• Manual Torque Tools Digital and click-type manual torque wrenches from Snap-on and ControlTech for industrial torque applications requiring manual operation.
• Hi-Force Hydraulic Equipment Hydraulic jacks, cylinders, pumps, and underground equipment for heavy-duty industrial lifting and positioning applications in mining, construction, and energy sectors.
• THERN Winches and Cranes Complete line of electric, pneumatic, and manual winches plus portable and stationary cranes for industrial lifting and load handling applications.
• Harrington Hoists and Lifting Equipment Chain hoists and hoisting equipment for industrial material handling and lifting operations.
• Load Handling Accessories (Cable, Chains, Slings) Load handling accessories including steel wire rope, steel chains, polyester slings, strops, and associated hardware for industrial rigging and lifting.
• ADAMAR Safe Load Control Systems Safe load control systems for monitoring and managing industrial load operations to ensure safety compliance.
• Milwaukee Professional Power Tools Professional-grade power tools including M18 FUEL cordless platform, impact wrenches, drills, saws, cutting and grinding equipment, lighting, and electrical installation accessories.
• Snap-on Industrial Hand Tools Premium hand tools including impact wrenches, torque wrenches (TechWrench digital and click adjustable), impact sockets, and professional tool sets for industrial maintenance.
• Technical Training (Centro de Capacitación) Formal training services including safety talks and courses on inspection and safe use of load equipment, hydraulic equipment, and controlled torque applications.
• Equipment Repair and Calibration Services (Centro de Servicio) Specialized diagnostic, maintenance, repair, and calibration services for industrial equipment, ensuring precision, reliability, and compliance with safety and quality standards.

Quantifiable outcome

• Equipment calibration and repair services ensuring compliance with safety and quality standards

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• RAD (Radiall)coreChannel Partner/ Reseller/ DistributorRAD brand products for controlled torque applications including B-RAD Select battery torque wrenches and E-RAD BLU electronic torque wrenches, representing RAD as a key specialty in torque control solutions
• THERNcoreChannel Partner/ Reseller/ DistributorTHERN winches and crane products including electric winches, portable cranes, stationary cranes, and manual winches for industrial lifting and load handling applications
• RIDGIDcoreChannel Partner/ Reseller/ DistributorRIDGID extraction and pipe processing tools as part of specialty industrial tool offerings
• Milwaukee ToolcoreChannel Partner/ Reseller/ DistributorMilwaukee power tools and accessories including M18 FUEL series, electrical installation tools, cutting and grinding equipment, lighting, and accessories
• Snap-oncoreChannel Partner/ Reseller/ DistributorSnap-on industrial tools including impact wrenches, torque wrenches (TechWrench digital and click adjustable), and professional hand tools
• Hi-ForcecoreChannel Partner/ Reseller/ DistributorHi-Force hydraulic equipment including jacks, cylinders, hydraulic pumps, and underground equipment for heavy industrial applications
• HarringtonminorChannel Partner/ Reseller/ DistributorHarrington chain hoists and lifting equipment as part of load handling specialty offerings

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Surtek: Mexican power tools and hand tools brand with a domestic distribution network serving professional/industrial users. Competes with Herramientas AG in the same Mexican professional-tools category and shares a similar customer base.
• Würth Mexico: Mexican arm of German global industrial supply leader specializing in tools, fasteners, and technical services to industrial and trades customers. Highly comparable business model: multi-brand industrial distribution with technical advisory and recurring service revenue.
• Truper: Major Mexican manufacturer and distributor of hand tools, power tools, and industrial equipment. Closest comparable because both serve Mexican industrial customers with professional-grade tools across overlapping categories (torque, hydraulics, hand tools).
• Blackhawk Industrial: US-based industrial MRO distributor serving heavy industry, mining, and manufacturing customers with special tooling and consumables. Comparable in targeting industrial maintenance and offering technical service alongside products.

Broad incumbents

• W.W. Grainger (Mexico operations): US-headquartered industrial supply giant with established Mexico operations serving maintenance, repair, and operations (MRO) customers. Differs from Herramientas AG only in scale — broader catalog and digitally native procurement — but occupies the same industrial distribution lane in Mexico.
• MSC Industrial Direct: Major US-based industrial MRO distributor serving metalworking, maintenance, and safety customers with a multi-million-SKU catalog. Comparable to Herramientas AG in targeting industrial maintenance buyers, but with vastly greater scale and a US-first footprint.
• Fastenal Mexico: US-headquartered industrial supply and fastener distributor with growing on-site/in-plant presence in Mexico. Similar end customers (manufacturing, mining, construction) but operates a vending/inventory-management model rather than specialty torque/load-handling focus.
• Hilti Mexico: Liechtenstein-headquartered power tools and fastening systems company operating direct sales/service in Mexico. Targets overlapping industrial/construction customers with torque tools and consumables; differs by being brand-owner rather than multi-brand distributor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aggrupo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo AG (Herramientas AG) sirviendo a la industria desde 1979