Name

Hertz Cyprus

Legal name

Autotechnica (Cyprus) Ltd

Website

https://hertz.com.cy

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vehicle Rental and Leasing Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Airport Car Rental (On-Airport Concessions) (THADAAAA), Luxury Sedan & Executive Car Rentals (THADAMAB), Light-Duty Cargo Van Rentals (THADAJAA), Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• Car rental services
• Vehicle leasing programs
• Monthly car subscription
• Commercial van rental
• Corporate fleet leasing

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Car Rental: Short-term vehicle rentals charged on a per-day or per-rental basis. Includes various vehicle categories from small to prestige vehicles, minibusses, and vans. Revenue generated through daily/weekly rental rates plus additional services.
2. Van Rental: Commercial van rentals for personal cargo transport. Charged on rental duration basis for moving and transport needs.
3. Corporate Leasing (Hertz Lease): Long-term vehicle leasing programs for businesses including passenger vehicles and commercial vans. Recurring monthly payments under lease agreements.
4. Flex Drive: Flexible monthly subscription program with no commitment requirements. Customers can rent from 1 month and extend as needed.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hertz Cyprus provides short-term vehicle rentals, long-term corporate and individual vehicle leasing, and flexible monthly vehicle subscriptions (Flex Drive) across Cyprus. The portfolio spans multiple vehicle categories — small, medium, large, crossover, prestige, convertible, minibus, and commercial vans — available at all major Cypriot airports and in Larnaca, Limassol, Nicosia, and Paphos. Customers can also access dedicated van rental, prestige vehicle rental, and integrated Fly & Drive packages with Aegean and Olympic Air airlines.

Product overview

Hertz Cyprus, operated by Autohellas Hertz, is a vehicle rental and leasing company offering a multi-product portfolio centered around short-term car rental, long-term leasing, and fleet management solutions. The core offering is the Car Rental service spanning multiple vehicle categories from economy to prestige, complemented by Van Rental for cargo transport needs. The Leasing division provides corporate leasing, Hertz Lease programs, Hertz AdVANtage for commercial fleets, and Saver-Saver Plus for cost-conscious businesses, all supported by Alphabet Collaboration for integrated mobility management. Flex Drive delivers a flexible monthly commitment-free rental option, while Online Check-in and Fly & Drive (partnered with Aegean/Olympic Air) enhance the rental experience. Hertz Gold Plus Rewards serves as the international loyalty program. The product architecture is organized into three pillars: Car Rental (including Prestige and Van services), Leasing (corporate and fleet solutions), and subscription-style programs like Flex Drive and Monthly Rentals.

Differentiator

Problem solved

Functional benefit

Brands

• Hertz Gold Plus Rewards: Loyalty program for Hertz customers enabling simplified rentals worldwide.
• Flex Drive
• Hertz Lease
• Hertz Van Rental
• Prestige

Products and services

• Car Rental

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Autohellas GroupcoreStrategic or Co-development PartnerAutohellas Group is the parent company and franchise operator of Hertz in Cyprus through subsidiary Autotechnica (Cyprus) Ltd. The group provides local operational support, investment, and strategic direction for Hertz Cyprus operations.
• Alphabet (BMW Group)coreStrategic or Co-development PartnerAlphabet collaboration mentioned as a partnership between two major groups offering integrated mobility solutions. The collaboration likely involves corporate leasing fleet provision and joint program development.
• Aegean AirlinesminorGTM or Marketing PartnerFly & Drive partnership allowing Aegean passengers to earn Miles+Bonus reward miles with every Hertz car rental. Joint marketing through Aegean channels to promote flight+car packages.
• Olympic AirminorGTM or Marketing PartnerFly & Drive partnership similar to Aegean, allowing Olympic Air passengers to earn reward miles with Hertz rentals. Promotes combined air travel and car rental packages.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Autohellas Group: Greek conglomerate and parent of Hertz Cyprus (via Autotechnica Cyprus Ltd). Operates its own independent rental and leasing business in Greece and provides shared operational, fleet, and corporate functions to the Cyprus entity.

Direct peers

• Thrifty Car Rental Cyprus: Thrifty operates in Cyprus often alongside other value-oriented rental brands and overlaps with Hertz Cyprus's airport counter presence and standard vehicle categories, serving similar leisure and budget-conscious customers.
• Europcar Cyprus: Europcar's Cyprus operation provides passenger car rental and commercial van rental through airport and city locations, competing directly with Hertz Cyprus for tourists, corporates, and long-term renters.
• Enterprise Rent-A-Car Cyprus: Enterprise's Cyprus franchise provides short-term and corporate rental services with strong neighborhood/city presence, overlapping with Hertz Cyprus's city locations and corporate leasing offerings.
• Avis Cyprus: Avis operates airport and city car rental in Cyprus with a similar product mix (economy through prestige, plus vans), positioning it as a direct competitor to Hertz Cyprus for both leisure and business customers.
• Budget Cyprus: Budget is part of the Avis Budget Group family and runs a parallel Cyprus operation targeting value-oriented leisure and business renters, directly competing with Hertz Cyprus's economy and standard vehicle categories.
• Sixt Cyprus: Sixt operates a Cyprus franchise offering short-term rental, leasing, and premium vehicle services — a direct head-to-head competitor to Hertz Cyprus across the same airport, city, corporate, and prestige segments.

Broad incumbents

• Hertz Global Holdings: Parent brand operator of the Hertz franchise system worldwide. Hertz Cyprus is a franchisee of Hertz Global, so its products, systems, and brand positioning are dictated by this broader incumbent.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hertz-cyprus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertz Cyprus